Chapter 243: Encountering a Counterattack - "Sailor Suit and Machine Gun"!

Early June 1981. With it, "The Legend of Double Dragons of the Tang Dynasty" killed all sides in the film market.

The audience was attracted by the cinema chains of Dongbao and Shochiku.

Shigeru Okada, the president of Toei Corporation, was anxious.

Because, as Toei's theater popularity fell into the cold, the attendance rate fell below 10%, and his prestige began to be questioned.

Toei Co., Ltd., a new film company established after the war. In the 40s, the predecessor was Toyoko Films and Toei Animation.

In 57 years, under the operation of capital power, Toyoko Film and Toei Animation, two different companies, merged, and became an entertainment giant spanning the two major fields of film and animation. In 57 years, Toei raised funds to establish Chao Yue TV Station, making Toei a giant spanning the three fields of film, animation, and media.

In the 60s, Toei's focus was always on anime, and the film was very cautious. However, after Shigeru Okada became the president of Toei Co., Ltd., he quickly began to adjust his strategy, so that Toei began to make achievements in the theater and film fields!

Shigeru Okada is undoubtedly an expert in film investment, from investing in samurai-themed films in the 60s to investing in underworld films represented by "The Battle of No Benevolence" in the 70s. Through a series of investments in line with the market trend, Toei Film Company bucked the trend and expanded aggressively when the film industry was in a collective downturn, becoming one of the three major film companies in one fell swoop.

This is because Toei Co., Ltd. was formed by the merger of two major companies, Toyoko Pictures and Toei Animation.

Among them, it is inevitable to divide into two major factions: movies and animation. Between these two factions, in order to compete for the company's resources, there are naturally endless open and secret battles in private.

Shigeru Okada was originally from Toyoko Films, but after he came to power, Toei Co., Ltd.'s theaters and film productions began to blow out, and he became one of the three major film companies.

However, Toei's film business development is constantly pumping profits from the animation branch to provide for the development of the film branch.

This is an extremely unfair policy for the anime branch, and it has been implemented for ten years since Shigeru Okada came to power in 71.

Ten years!

Toei's film business has grown considerably, while Toei's animation industry has grown at a much lower rate than the industry average.

During this period, Shigeru Okada always said - "The market prospects of movies are broader than anime!" "The money earned from the movie will also support the development of the animation industry in the future. "Prevarication with excuses like that.

The original Toei Animation Division has been suppressed for ten years!

Now, having finally found an opportunity to counterattack, Toei Anime's faction naturally refuses to let it go.

On June 3, Hiroshi Ogawa, the president of Toei Animation, joined forces with Osamu Tezuka, Isao Takada and other veterans to question Shigeru Okada's strategic mistake of favoring the film branch and maliciously suppressing the animation branch at the board meeting.

Hiroshi Okawa said angrily: "The hard-earned profits of our animation branch respond to the company's call to support the development of the film industry. But you take our hard-earned money and auction a bunch of money-losing goods that have no market competitiveness. Hurt our hard-earned money, and it was wasted in vain! We can't go on like this anymore, the film branch has to support itself, and we can't use the profits of our animation branch to subsidize those who lose money."

Shigeru Okada bowed and said, "Give me a little time to prove it!" ”

"Good! Don't say you won't be given a chance! Within this year, if the film branch cannot achieve satisfactory results, then in the future, our animation branch will refuse to pay dividends to subsidize the film company! Hiroshi Okawa said indignantly, "If it weren't for the subsidized film company, the outstanding painters under Toei Animation would not have been poached by their opponents because the salary was too low!" ”

Osamu Tezuka made peace and said, "Okada-kun's is already very sincere, Okawa-kun, let's go back and wait for good news!" ”

Osamu Tezuka's contribution and qualifications to Toei are obviously unmatched. You know, Osamu Tezuka is known as the "God of Anime" by the animation industry.

It was Osamu Tezuka who single-handedly enlightened the anime industry and created the glory of Toei in the 50s~60s!

"Humph! One last chance!" Hiroshi Okawa said with an angry face.

"Hey!" Although Shigeru Okada is the president, he can only use the most humble attitude towards Hiroshi Okawa, a veteran whose qualifications are not inferior to him.

—————————— Shigeru Okada, after being opposed within Toei Corporation, quickly thought of his ally, Haruki Kadokawa!

"Kadokawa-san, how are you preparing for the new film you invested in this year?" Shigeru Okada asked.

Haruki Kadokawa was dissatisfied: "If you don't call in the morning, don't call in the evening, but call when Lao Tzu is merry and happy, if you cause Lao Tzu impotence, Lao Tzu will send someone to kill you!" ”

Although Shigeru Okada was a little unhappy, he still smiled and said, "Yes, yes, yes!" Find a beautiful star in a few days and send it to Kadokawa-kun, which is considered an apology! ”

"I'm tired of playing this star, when are you going to get a Hollywood one for me to play!" Haruki Kadokawa yawned and said, "Wait, there's still a minute, and I'm"

On the other side of the phone was the sound of an excited sprint.

Shigeru Okada wanted to smash the phone, but he endured it.

After a while, Haruki Kadokawa said refreshedly: "This year's new film "Sailor Suit and Machine Gun" is an adaptation of the same name by Jiro Akakawa, a cutting-edge writer from our Kadokawa bookstore. Published in '78, it has now sold as many as 1 million copies. Coupled with Yakushimaru Hiroko's current popularity, it is estimated that it is not difficult for the movie to become a big hit! ”

"This Kadokawa-kun, is this movie finished now?" Shigeru Okada said with great concern.

"Of course, even the post-production is done!!" Haruki Kadokawa Road.

Shigeru Okada hurriedly said: "So, can "Sailor Suit and Machine Gun" be released in the near future?" ”

"What? Recently released? Did I take the wrong medicine? Now that "The Legend of Double Dragons of the Tang Dynasty" is in the limelight, competing with such a blockbuster, isn't this looking for death? ”

"Nope! Kadokawa-kun! I have a lot of confidence in you! In addition, now that Toei is short of fist works, your company's "Sailor Suit and Machine Gun" has chosen to be released during this period, and I guarantee that Toei's more than 200 movie theaters will concentrate on showing your company's films. Shigeru Okada gritted his teeth.

"What about the box office share of the movie, when it is released during this period, the box office will definitely be affected by "Datang", you have to give me more compensation in terms of box office share, right?" Haruki Kadokawa said leisurely.

"The box office share can give you 6%!" Shigeru Okada said.

"6 percent, too little! I want eighty percent! Haruki Kadokawa Road.

"No, at most seventy percent will be given to you, otherwise, it will be unfair to us Toei!"

"I'm 75%, you're 25%! If you want to cooperate, you will cooperate, and if you don't cooperate, you will be pulled down! ”

"Count you ruthless!" Shigeru Okada thought about it and had to agree.

After all, the current attendance rate of Toei theaters is less than 10%, and if the attendance rate is driven to more than 50% after the release of "Sailor Suit and Machine Gun", Shigeru Okada's position in Toei will be consolidated, and the veterans of the anime branch will no longer find a reason to question his business policy.

—————————— noon on June 3.

The strategic partners of Toei Films, such as "Chaoyue TV" and "Chaoyue News", began to concentrate their firepower and frantically hyped "Sailor Suit and Machine Gun"

Although, the mainstream media and audiences are attracted by "The Legend of Double Dragons of the Tang Dynasty".

However, the popularity of Yakushimaru Hiroko, who sold movies in "Proof of the Wild Surname" and "Sengoku Self-Defense Force", has become one of the national idols after a hurricane blew in Yumoto.

Yakushimaru Hiroko said on the TV show: "Because of Toei's requirements, Kadokawa Bookstore had to unwisely choose to release the movie at the same time as "The Legend of Double Dragons of the Tang Dynasty", in fact, Maruko really doesn't want to compete with Zhang Shaojie's works!" I hope "Sailor Suit" won't lose too badly at the box office, right? ”

I have to say that the popularity appeal of Yakushimaru Hiroko is very rebellious!

Along with it, Yakushimaru Hiroko cooperated with the promotion of the movie.

The "balls" are starting to shake!

"Yakushimaru Hiroko's new film is about to be released!"

"Looking forward to it!"

"Full support for Maruko Temple!"

"Although I like "Datang" very much, I can't help but support Maruko! I decided that from today onwards, I will go to the cinema at noon to support "Datang", and I will support Maruko after work at night."

Because of the popularity of Yakushimaru Hiroko, "Sailor Suit and Machine Gun", which began to be released on June 5, won a box office of 87 million yuan.

Although "The Legend of Double Dragons of the Tang Dynasty" is still in the first place, the box office has dropped slightly to 215 million yuan!

"I say!" Zhang Shaojie couldn't help but be dumbfounded when he saw this.

Does Haruki Kadokawa also have a pig's foot halo, and through the audition of actors, he selected a pharmacist Hiroko, a girl who looks plain, how can she be so rebellious?

Is Hiroko Yakushimaru pretty? - Very average!

Did Yakushimaru Hiroko train at a prestigious school? - In fact, she is a newcomer who has never been trained in a professional class!

is such an average-looking girl, but she is full of sunshine and vitality, giving people a positive and warm feeling.

All in all, in the face of the strong storm of "The Legend of Double Dragons of the Tang Dynasty", only "Sailor Suit and Machine Gun" can defy the sky

After watching "Sailor Suit and Machine Gun" in the cinema, Zhang Shaojie had to admit that this movie is indeed unique.

"Sailor Suit and Machine Gun" is a film that combines campus inspiration and underworld. The story of a girl who avenges her father and becomes the boss of the underworld is as comfortable as an innocent fairy tale, and it is really a wonderful feeling.

This is the legendary healing style

In the cinema, Zhang Shaojie continued to sit for a long time after the movie ended, and it seemed that he was still reminiscing about this movie.

"Zhang Sang?" A middle-aged man said suddenly.

"It's fine!" Zhang Shaojie waved his hand and said, "The popularity of "Sailor Suit and Machine Gun" is inevitable in my opinion! This proves even more that popular + popular star + suitable director = movie box office hit! ”

"Yes! I seriously agree with Zhang Sang! The middle-aged man patted his ass and said, "However, in my opinion, "Datang" may be better than "Sailor Suit"!" If "Datang" is published in this book, it will most likely become a super bestseller! ”

Zhang Shaojie glanced at him, and suddenly thought, "Who are you?" ”

The middle-aged man bowed and said with a smile: "The contemptible person is the president of Tokuma Shoten, Yasukushi Tokuma - a competitor of Kadokawa Shoten and Toei!" ”

"The enemy of my enemies, is my friend?" Zhang Shaojie joked.

"Yo Xi!" Tokuma Yasu's face was about to bloom with a smile, "In fact, the Disdainful Society is very interested in Mr. Zhang's "The Legend of Double Dragons of the Tang Dynasty", and other "Resident Evil" and "The Rise of a Great Power" Contempt Society also have the sincerity to cooperate."

"Cooperation is not a problem! However, I think that if the translation level is not up to par, it is better not to publish it! Zhang Shaojie groaned.

"We have recruited 10 translators for The Legend of Double Dragons of the Tang Dynasty, as well as a number of first-class writers, to form a translation team, which is more serious than translating Nobel Prize works," said Tokuma Yasukuai.

"Remuneration"

"20% royalties?"

"Well, if your translation satisfies me, our cooperation can begin!"

Zhang Shaojie and Tokuma Kangkuai are both cheerful people, and when they met for the first time, they negotiated the publication of the Chinese version of "Datang" at an astonishing speed!

In the early days of Tokuma Shoten, it was based on the Asai Geno Newspaper and gradually began to develop its publishing business. Literature and art, politics, economics, culture, history and other books are published.

In terms of political stance, Tokuma Bookstore seems to be closer to China. Because of this political stance, Tokuma Yasukusai's teeth were once broken by right-wingers.

Tokuma visited China in the 70s and was received by Premier Zhou. Since then, Tokuma Bookstore has become keen on cultural exchanges between China and China, translating a large number of Chinese works into Chinese, and also authorizing a large number of Chinese publishing houses to translate and publish Chinese works.

Before 81 years, Tokuma Shoten could only be regarded as a third-rate publishing group in Yuben. It is far from being comparable to giants such as Kadokawa Shoten, Kodansha, Shogakukan, Shueisha, etc.

However, in 82, Tokuma Yasukuai met with Toei's anime director Hayao Miyazaki, so he dug Miyazaki into his banner and supported Miyazaki Hayao to produce cartoon anime works such as "Valley of the Wind", "My Neighbor Totoro", "Spirited Away", "Goldfish on the Cliff" and so on!

Among them, the cartoon animation movie "Spirited Away" in 2001 set a record of about 23.5 million viewers and a box office income of 30.4 billion yuan, becoming the highest box office work in the history of the box office!

Later, Ghibli Corporation, which was established by Hayao Miyazaki, has long been the part-time president of Yasukushi Tokuma.

"Hollywood in the United States is said to have Ghibli", but Ghibli, the banner of cartoon and anime movies, is actually just a subsidiary of Tokugawa Shoten.

Zhang Shaojie looked at Tokuma Kangkuai with a smile, and secretly said in his heart, this person in front of him is also a character who defends the sky.

(To be continued)