Chapter 271: Hong Kong Film Awards

After leaving Powerlong Film Company, Zhang Shaojie came to the headquarters of Asia Television.

At this time, Asia Television was preparing for the "Super Girl" competition, and a large number of staff were preparing for the competition, inviting judges, registering and counting the information of the contestants, and making unique entry number certificates for the contestants.

After that, ATV staff will mail the ID card to the contestant and inform the contestant to enter the competition area and participate in the competition on the specified date.

Obviously, the "Super Girl" event planned by Zhang Shaojie was originally the most successful draft event of the "Mango Channel" that imitated later generations.

Compared to the 80s draft, it seems more professional and attractive.

Therefore, after the advertisement of the "Super Girl" event started, a large number of Chinese girls throughout Hong Kong, Macau, and even Taiwan, Singapore and other places have signed up for the competition.

In just 3 days, the number of applicants has exceeded 3,000!

After discussing the progress of preparations for the "Super Girl" contest with Zhou Liang Shuyi, Huang Xizhao and others, Zhang Shaojie said: "In April this year, the selection of the first Hong Kong Film Awards officially began. I think this is an opportunity for ATV to win the live broadcast of the Hong Kong Film Awards, and maybe in a few years, after the influence of this award increases, our ratings will also rise."

"Hong Kong Film Awards?" Huang Xizhao was stunned.

Zhang Shaojie explained: "It is a formal film award sponsored by "Film Fortnightly". Hong Kong is known as the Hollywood of the East and plays an important role in the entire Asian film market. However, it is undoubtedly a great pity that there has never been an award like the Oscars in Hong Kong. Now, the Hong Kong Film Awards have begun to receive a response from the Hong Kong film industry, and the future influence will be extraordinary! ”

Huang Xizhao was noncommittal and said with a smile: "You still need to wait and see!" ”

"Don't wait and see, get involved! 1 million Hong Kong dollars, won the right to broadcast live. Zhang Shaojie said decisively, "Take a gamble, maybe this Hong Kong Film Awards can develop into an Oscar in Asia!" ”

"Well, anyway, the company is already up to you!" Huang Xizhao has no intention of dwelling on this small issue.

At this time, Zhang Shaojie's Longteng Entertainment Agency has controlled 61.2% of the equity of Asia Television, and the rest of the equity is mostly scattered among the management, employees, and some small shareholders in the society.

The combined influence of other shareholders on the board of directors is not as good as Zhang Shaojie's. Therefore, ATV can really be described as Zhang Shaojie's private industry.

Huang Xizhao was instructed to start a serious understanding of the information of "Film Fortnightly" and the Hong Kong Film Awards before preparing to win the exclusive live TV broadcast rights of the Hong Kong Film Awards.

"Film Fortnightly" is a cutting-edge film review media in Hong Kong, since its establishment in 79 years, because of professional film reviews, it has gradually won a certain reputation in the market.

Every year, "Film Fortnightly" will select the top ten Chinese films and top ten foreign language films in the magazine to summarize the classic films of the year.

The top ten movie columns summarized in this magazine have gradually been well received by the audience. Gradually, many viewers watched the movie and also referred to the reviews of "Film Fortnightly".

Because the review list of the "Top Ten Movies" has gradually been reprinted in a large number of Hong Kong newspapers and media, it has gradually affected the market's appreciation of films, which has made "Film Fortnightly" have a stronger interest in making formal film award activities.

In the 70s ~ 90s, for more than 30 years, the Asian film market and Hong Kong films were in a dominant position. It can be said that Hong Kong films have dominated the entertainment industry for a longer period of time than the initial post-war Stream and the Korean Wave in the late 90s. Even in this era, many people doubt that Hong Kong films will always dominate the Asian entertainment market.

However, Hong Kong, as the "Hollywood of the East", did not have its own professional film awards until 1982. And Chen Baisheng, the president of "Film Fortnightly", was inspired to emulate the famous Academy Awards and named it "Hong Kong Film Awards"!

In fact, in history, starting from the first Academy Awards in 82, the first five sessions were not held in the society, but only had some reputation in a small circle.

However, in the late 80s, Chow Yun-fat emerged in the film industry and won the Academy Award for Best Actor, gradually changing from box office poison to box office fairy grass. Movie stars from all walks of life regard the Hong Kong Film Awards as an extremely important film award!

Subsequently, the Hong Kong Film Awards began to have the effect of "God List", and the actor and director who were on the list will inevitably skyrocket. And the movie that is being screened and has been nominated for the Academy Awards will inevitably attract wide attention and stimulate a surge in the box office.

This kind of list exposure effect made Hong Kong filmmakers start to pay attention to the gains and losses of the "Hong Kong Film Awards" in the late 80s, and are proud of the nominations and awards of the Academy Awards!

After Zhang Shaojie was nominated for "The Legend of Double Dragons of the Tang Dynasty: Origin", he began to negotiate with Asia Television and Film Fortnight to buy out the live TV broadcast rights of the "First Hong Kong Film Awards" at a price of 1 million Hong Kong dollars.

"Film Fortnightly" has its own funds, and it is not even enough for the awards ceremony, let alone the cost of the trophy. Therefore, "Film Fortnightly" invited Radio Television Hong Kong (a radio station) to jointly organize the "Hong Kong Film Awards".

Asia Television (ATV) bought the right to broadcast live TV, and the Hong Kong Film Awards Organizing Committee received funding for the establishment, and both sides took what they needed.

In this way, the newspaper reviews of the "Hong Kong Film Awards" were mainly won by the "Film Fortnightly", the broadcast news was mainly won by Radio Television Hong Kong, and the live television broadcast rights were owned by Asia Television.

As a result, the "Hong Kong Film Awards" not only received sufficient funds for its establishment, but also gained a stronger social influence. After all, "Asia Television" is the largest TV media in Hong Kong after TVB!

The live broadcast of "Asia Television" will allow at least more than 2 million viewers to witness the "Hong Kong Film Awards" award ceremony. Expanding this award is social impact.

Therefore, Chen Baisheng, the president of "Film Fortnightly", happily signed the contract.

"I wish the Academy Awards a great success!" Huang Xizhao shook his hand.

The founder of the Hong Kong Film Awards, Chen Baisheng, also said with a smile: "I also wish that the ratings of Asian TV have skyrocketed!" ”

(To be continued)