Chapter 272: TVB feels a lot of pressure
"Super girl, you can sing if you want to, singing-oriented!"
"You are the next queen of the music world, you are the next Teresa Teng!"
"Hurry up and sign up for the competition and show off your singing voice"
ATV's TV channels broadcast at least 10 commercials a day for the "Super Girl" contest.
Anyway, for ATV, the advertising price is less than one-third of TVB, so it is better to spend a lot of advertising time on promoting ATV's "Super Girl" competition!
Once this event has made a huge impact at all levels of Hong Kong society, then why worry about the endless flow of advertising orders
"How many players have signed up for the competition?" Ai Luen, deputy general manager of Longteng Company, asked Zhou Liang Shuyi.
As the controlling shareholder of ATV, Longteng Entertainment Brokerage Company naturally has to send some personnel to serve as senior executives of ATV.
Elune worked part-time in ATV's brokerage department. Her task is mainly to arrange the artists of Longteng Company to Asia Television for training and training. and responsible for signing some new artists who have made a name for themselves in Asia Television and signing contracts with Longteng.
"Super Girl" is an event that can continue to discover potential seedlings, and Elune is naturally very fond of it.
"There are about 5,000 registration letters that have been counted, and in addition to some information that does not meet our requirements, there are about 3,800 players who have been registered!" Zhou Liang Shuyi smiled and said, "This number of participants is even more than TVB's Miss Hong Kong beauty pageant!" ”
"Hehe, I hope that 'Super Girl' can really discover potential singers!" Elune laughed.
"I feel that the final result of this game may be the civil war of the artists under Longteng, they have all been guided by Teresa Teng, and their attainments are extraordinary!" Zhou Liang Shuyi said with a smile.
Elune said disapprerovingly: "I hope that the singers outside of Longteng will win, which means that we can find stronger seedlings!" ”
Because Longteng Entertainment Brokerage Company did not rely on the identity of the controlling shareholder to wantonly set up the original team of Asia Television. On the contrary, because of ATV's deep history and strong professional skills, the management of Longteng decided to continue to assist the original team of ATV. Therefore, the cooperation between the original team of Asia Television and the employees of Longteng seems to be close, and the dispute between the descendants is not obvious.
—————————— when ATV was booming, TVB, where Run Run Shaw was in charge, was undoubtedly a little left out.
Run Run Shaw has dominated the Hong Kong entertainment industry for 30 years, starting from the Shaw Brothers' film dynasty, the glorious period, creating Hu Die, Ruan Lingyu, Li Lihua, Lin Dai, Ling Bo, Li Jing, Zheng Peipei, Fang Ying, Chen Ping, Luo Lie, Wang Yu, Xu Guanwen, Chen Guantai, Fu Sheng, Li Hanxiang, Zhang Che and other famous stars and directors in the entertainment industry. In the early 70s, there were stars and directors from all over the world who came out of the Shaw Brothers, which shows how strong the Shaw Brothers' star training system is.
In Hong Kong and Southeast Asian countries, Run Run Shaw has more than 130 cinemas and 10 children's playgrounds, making it a well-known cinema chain giant in Asia.
At the same time, in the late 50s, when land in Hong Kong was very cheap, Run Run Shaw acquired 800,000 square feet of land at a price of only HK$0.45 per square foot, and this investment cost only HK$360,000. Later, Run Run Shaw expanded the land area of the Shaw Brothers studio several times, making the entire studio 650,000 square meters.
In fact, the land price of these sets added up to only millions of Hong Kong dollars, but by the 80s, it had appreciated to hundreds of millions of dollars. And if it is by the beginning of the 21st century, it is even worth billions!
Later, in the late '60s, Shaw looked down on the film industry, arguing that after the popularity of television, audiences were increasingly inclined to watch TV rather than movies. Therefore, Run Run Shaw and other consortia in Hong Kong invested in TVB TVB. After that, Shaw's work center was gradually shifted to the television media.
Under Shaw's careful management, TVB quickly replicated the success of the previous Shaw Bros. films. In the early 70s, he took away the Hong Kong championship from Leigh's TV.
And by the mid-70s, it was to meet the challenge of Jiayi TV and Li's TV, two new and old competitors.
However, throughout the 70s, TVB was still the only show.
When two competitors, one fell into bankruptcy and the other lost money became a chicken rib in the eyes of shareholders.
TVB, however, has increased its profits year by year because of the advantage of "habitual ratings". From the initial annual income of several million, gradually expanded to an annual income of 100 million yuan, if according to historical development, TVB will still be smooth sailing in the future, until 2005 when it has assets of 20 billion, operating income of 4.5 billion, and net profit of 1 billion Hong Kong dollars, TVB began to gradually decline.
However, history has changed!
With the acquisition of Li's TV by Zhang Shaojie at the beginning of 82, this old TV organization changed its name to Asia Television, and the big-budget TV series "Chen Zhen" was released, plus the "Super Girl" at this time has formed a hurricane in Hong Kong.
Countless little girls who want to become famous have begun to sign up.
And the boys also danced with their eyebrows and talked with relish.
This program, just in the registration stage, the competition has not yet started, and it has already been full of wind and rain in the city, stealing the limelight.
Because of TV dramas, talent shows, and TV B, I can't help but feel unprecedented pressure!
"Asia TV, Super Girl" Run Run Shaw couldn't help but feel a little heavy, "Zhang Shaojie is not simple"
Fang Yihua said: "Although he is very talented, we have been operating in the entertainment industry for many years, and our financial strength and resources far exceed that of him, a newly rising nouveau riche!" Isn't it a simple matter to squeeze the development space of Asia Television with all its might? ”
Fang Yihua was originally Run Run Shaw's concubine until the death of Run Run Shaw's original partner Huang Meizhen in 1987. Fang Yihua was married by Run Run Shaw at the age of 66 and became the main house.
However, since the 60s, Fang Yihua has become Shaw's right-hand man, such as the power of Shaw Brothers Film Company, which was held by Fang Yihua, which also indirectly led to the old courtiers of Shaw Brothers Film Company, Zou Wenhuai, He Guanchang and others full of resentment, broke out of the door, and established Golden Harvest Film Company.
Of course, this does not mean that Fang Yihua's ability is very poor, on the contrary, as a strong woman, she not only supported the scene of Shaw Brothers Film Company in the film industry. Moreover, in the operation and management of TVB TV station, Fang Yihua helped Run Shaw solve problems and made a lot of achievements.
From the entire 70s, the television media competed fiercely. The three major TV stations - TVB, Li's TV, and Jiayi TV, two of them are loss-making.
Only TVB TV, in that era, continued to make money, and you can see the ability of Run Run Shaw and Fang Yihua.
"As a last resort, I don't want to hurt people with this, after all, the competition with the evil surname is to kill 10,000 enemies and lose 8,000 myself!" Run Run Shaw thought for a moment and said silently.
At this time, Shaw's assets combined, he already had assets of HK$2 billion. In the early 80s, even Li Ka-shing and Bao Yugang had personal assets of only 10 billion Hong Kong dollars.
Shaw's wealth, in the early 80s, was roughly one-fifth of that of the richest man in Hong Kong. If Run Run Shaw really wants to pull ATV into the competition for financial resources, ATV will probably only be able to wait for the time being, and the scenery will no longer be there.
"You can't make ATV so proud!" Fang Yihua said, "Their 'super girl' fanfare, our 'rookie competition' B package publicity, Huaxing Records released a record album, Huang Zhan and Gu Jiahui were judges, and they wrote lyrics and composed records for the winners, which may not be inferior to their super girls!" ”
Run Run Shaw said: "Okay, you can do this matter yourself!" ”
"Yes!" Fang Yihua showed a spirit of challenge.
—————————————— started on March 20, TVB also publicized the "Rookie Singer Contest" with great fanfare. It was announced that the draft competition would begin in May.
Historically, through the Rookie Singing Contest, TVB's "Rookie Singing Contest" has achieved a sensational effect. Mainly, this is the first audition event in Hong Kong to be broadcast live on TV.
However, now the advantage of "first" has been preempted by "Super Girl".
Although at this time, TVB began to vigorously promote the "Rookie Singing Contest".
However, the gimmick of the "Rookie Singing Contest" itself is not as big as that of "Super Girl".
Many citizens in Hong Kong, even those who don't pay attention to music, have become interested in the word "female".
Especially many young men who Mu Shaoai are talking in groups on the streets and alleys.
"Damn, the beauty of the house next door to me, the voice is simply too seductive, I dare to guarantee that if she participates in the 'Super Girl', with her posture and singing voice, I dare to say that it is not worse than Teresa Teng" A teenager quietly boasted to his companions.
"Cut, there is not your girlfriend, what are you proud of. Besides, even if she really jumps into the dragon gate and becomes a singer, it has nothing to do with you! Another man struck him.
The young man said shyly: "Can't I have a crush on her?" Anyway, when she participates in the competition, I will definitely vote for her"
"I'm down," a man looked at the teenager sympathetically. Every teenager who has a crush on a girl is an angel with folded wings in his last life!
Because in addition to auditioning singers, "Super Girl" is closely related to the topic of beauty. And talking about beauty has always been an enduring topic for human beings since ancient times.
Along with the discussion on the streets and alleys, the atmosphere of "Super Girl" gradually heated up, and gradually began to turn towards a hot topic among the people
(To be continued)