Chapter 267: Entering the Lord's Beauty
Facts have proved that Zhang Shaojie was too worried. At this time, Qiu Degen was still hesitating whether to sell TVB's equity to Run Run Shaw for cash in order to raise funds to buy Li's TV.
Li Jie and Elune, accompanied by their lawyers, have started negotiations with the Australian consortium with sufficient confidence.
When the "Australian Gang" proposed to sell 61.2% of the equity at a price of 150 million Hong Kong dollars, Li Jiehao said angrily: "Deal! β
After Zhang Shaojie heard the news, he was also satisfied with the offer and agreed to sign the document. At the same time, he happily rewarded Li Kit and Elune for their merits, and gave them a reward of 500,000 Hong Kong dollars respectively.
Subsequently, three Australian consortiums, Davidson, Henry Jones and CRA Limited, were very satisfied to hand over the equity of Leigh's TV.
Such a result really made the Australian gang overjoyed, not only was it able to jump out of the fire pit of losses early, but also made a profit of HK$30 million higher than the original purchase price of HK$120 million.
Of the 150 million yuan of acquisition funds, Zhang Shaojie has about 80 million Hong Kong dollars in cash deposits in his account, and the rest of the funds are drawn from the finances of the two major companies of Tianxia Publishing Company and ORD Technology. This money will be deducted in batches from Zhang Shaojie's shareholder dividends.
After this acquisition, Li's TV will become a subsidiary of Longteng Entertainment Agency. In addition, after March 1982, Lai TV will be renamed "Asia Television", showing that Lai TV is not only based in Hong Kong, but also takes the road of an international media enterprise
On the day of the official completion of Li's TV equity transaction, it was also on the evening of January 14, 1982.
Leigh's TV news host looked very different from usual, and stammered a little at the press release: "Since March 1981, Leigh's TV has changed hands several times. The Australian consortium, which acquired Li's TV for HK$120 million in March last year, officially announced today that it will sell its 61.2% stake to Hong Kong's local Dragon Entertainment Agency for HK$150 million, which is headed by Mr. Zhang Shaojie as the main controlling shareholder. After the transaction was concluded, Mr. Zhang Shaojie visited Lai TV for the first time in the capacity of Chairman of the Board. Mr. Zhang said that he is willing to work together with the new and old employees of Lidi TV to increase the ratings of Lidi TV and improve the financial and operating conditions."
Zhang Shaojie's lightning speed, the news of the acquisition of Li's TV, was reported in the form of news that night, and the entire Hong Kong media was completely shaken!
You know,Li's TV is the first TV station since the opening of Hong Kong,Since 1957Li's TV became,There have been no competitors in ten years,Out of the limelightγ It was not until 1967, after the establishment of TVB, that Leigh's TV gradually withdrew from the position of Hong Kong TV media overlord.
Because the decision-makers of TVB belong to Hong Kong consortia and families, they are more familiar with the operation of Hong Kong TV media. Li's TV is a remote control of the British headquarters, and for many years, the British have been appointed as general managers, which is difficult to cater to the tastes of the Hong Kong Chinese market.
By 1975, Leigh's TV made a change and appointed Chinese TV talents as executives in an attempt to reverse the decline. After Huang Xizhao, the first Chinese general manager of Li's TV, took office, the situation really changed, and he had the courage to discover outstanding TV talents, and promoted the "three heroes of Li" - Mai Dangxiong, Li Zhaoxiong, Tu Yongxiong, and produced a lot of classic film and television dramas, and gradually increased the average ratings of Li's TV, which fell into a trough, by more than 30%. At the peak of the ratings, it can even be equal to TVB
Although, at this time, Li's TV has a big problem in terms of financial deficit, however, many Hong Kong media people believe that if Li's TV works hard, it may not be able to turn the situation around.
And now, such an old TV media was acquired by Zhang Shaojie, a young man. The psychological shock to the citizens of Hong Kong is truly enormous!
Early in the morning of January 15, 1981.
"Sell newspapers, sell newspapers! The latest headlines - Hong Kong Li's TV changed hands, Zhang Shaojie lightning acquisition! β
"Blockbuster news, Zhang Shaojie has joined Li's TV and vowed to be a TV tycoon!"
"Zhang Shaojie's 150 million acquisition of Li's, the old TV giant has changed hands again!"
The newsboys, who were already running on the streets, shouted and shouted in order to promote the sales of the newspaper.
"Sell it to me!" "I want a newspaper!" "Ming Pao", "Xingdao Daily", and "Oriental Daily" are all in one! β
The citizens on the street were also attracted by this news, and they took out their pockets to buy the latest newspapers.
In addition, there is a lot of discussion in the market.
"Obediently, Zhang Shaojie's ten-year-old cub was able to buy Li's TV! In another 20 years, who will be his opponent? A small businessman said enviously.
"When there is no hero, the vertical son becomes famous! If he was in the 60s and 70s, when martial arts masters were most active, could he still make him famous as a hairy boy? It's not this kid's turn to buy Li! An old man slapped the table and scolded angrily.
"Zhang Shaojie is not only good at writing, but also first-class in his business vision. Zhang Shaojie has invested in recent years - Tianxia Publishing, Xiaobawang, or Technology, which company is not promising? A certain admirer of Zhang Shaojie defended him.
And just when Zhang Shaojie became the eye of the storm of public opinion, Zhang Shaojie was already in Li's TV and held the first management meeting.
ββββββββββ Li's TV station.
in the conference room.
Zhang Shaojie, Huang Xizhao, Mai Dangxiong, Li Zhaoxiong, Tu Yongxiong, and Zhou Liang Shuyi, one of the six gentlemen of Jiashi, were all present.
Huang Xizhao and Mai Dangxiong looked at each other and smiled wryly. More than a year ago, the two were still thinking about buying the TV series adaptation rights of Zhang Shaojie's "Datang", but how long has it been, and Zhang Shaojie has become their boss.
Zhang Shaojie looked at everyone and said with a smile: "Investing in Li's TV, for me." It was not a whim, or a short-term speculative move. Rather, it is a long-term investment and business plan that is carefully considered and decided. As for how to improve Li's TV finances, operations, ratings and other related data, it depends on all of us working together! β
"First of all, I want to affirm the achievements of General Manager Huang Xizhao, since you took office, you have boldly used new talents, and discovered outstanding talents such as Mai Dangxiong, Li Zhaoxiong, Tu Yongxiong, etc. has planned many popular programs, so that Li's gradually has the strength to compete with TVB. These achievements are the credit of Mr. Huang and everyone here! Now, although Leigh's TV ratings have improved, it is financially in deficit. β
"To improve finance, we must start with the eight words of 'open source and reduce expenditure, pioneering and innovative'. Open source, naturally, is to increase operating income and profits. Throttling can reduce the size of debt. Open up new business, innovate and continue to lead the trend to produce new programs and dramas! Zhang Shaojie suddenly asked, "Now our financial situation, especially what is the scale of debt, and how much interest needs to be repaid every year?" β
Huang Xizhao said: "Now Li's debt scale is 700 million, and the company's fixed assets are only worth 680 million. The interest that needs to be repaid every year is 140 million, while last year's actual operating income was 400 million Hong Kong dollars, and the gross profit was 60 million. So, on the books, not only do we not have a surplus, but we also have a deficit of up to HK$80 million! β
Zhang Shaojie nodded and said: "In terms of financial deficit, I will gradually solve it, plan to reduce the scale of debt by 200 million yuan per year, reduce the scale of the deficit, and strive to enter a debt-free state after 3 years!" β
Zhou Liang Shuyi said: "These are not enough, constantly launching excellent programs and increasing ratings is the king." Even if it is a loss and burns money, it will not hesitate! β
Zhang Shaojie smiled and said: "The foundation of business is to make money, and blindly burning money to make big ratings is not king. Step by step, sustainable development, step by step, the financial and ratings will be synchronized to improve and improve, and under the premise of ensuring survival, development is the king! Jiashi blindly burned money back then, how much pressure did it put on TVB, but it didn't turn out because of its poor financial situation, saying that it would go out of business? β
Zhou Liang Shuyi couldn't help but bow her head, her expression gloomy. Because a few years ago, the once brilliant general manager of Jiayi TV was Zhou Liang Shuyi!
Zhou Liang Shuyi was originally an executive at TVB, but after the establishment of Jiayi TV in 75, she hollowed out the main lineup of TVB and defected to Jiayi TV. originally thought that He Zuozhi, the backstage of Jiayi TV, had enough financial resources to support Zhou Liang Shuyi's ambitions.
Therefore, Zhou Liang Shuyi once coaxed and said: "The reason why I left wireless is because I lost my challenge surname there." Everything was so comfortable, the ratings reached 95%, but the boss said that 75% was enough, and I asked myself what the hell was I doing? β
However, Jiayi TV was established in 75 years, and it was only in 78 years, with an annual loss of hundreds of millions of yuan. He Zuozhi also lost patience and went bankrupt and liquidated Jiayi TV.
In the original history, in the early 90s, after Qiu Degen withdrew from Asia Television, the Lin family took over. And the well-known Zhou Liang Shuyi was invited by the Lin family to serve as the general manager of Asia Television.
As a result, after Zhou Liang Shuyi came to power, she also blindly burned money, expanding ATV's annual loss to HK $300 million. In the end, the Lin family, the boss of ATV, couldn't stand Zhou Liang Shuyi's money-burning speed and swept it away.
In Zhang Shaojie's eyes, Zhou Liang Shuyi is equivalent to burning money! Perhaps, when he is not worried about money, he can use this kind of fierce general with all his might, but now Zhang Shaojie's wealth is not as high as before Li Ka-shing. It's still better to take it easy, it's more economical and applicable to use Huang Xizhao than Zhou Liang Shuyi!
(To be continued)