Chapter 268: The Planning of "Super Girl".
Li's TV in 1982, the TV production strength is really good. Especially the patriotic kung fu TV series with a background of modern history can really attract the popularity of big votes.
For example, the 1981 production of "Hero Huo Yuanjia" won the ratings and word-of-mouth, and in 83, this TV series was also successfully broadcast on Guangdong TV in China, and then even hit dozens of major TV stations across the country. Until the beginning of the 21st century, "Hero Huo Yuanjia" was still rebroadcast by some TV stations.
Later, the melody of the Chinese theme song "Wanli City Never Falls" of "Huo Yuanjia" was even sung in the north and south of the river.
And in 1982, Li's TV drama "Chen Zhen" was completed, as a continuation of "Hero Huo Yuanjia". After its later release, it also achieved great success, and it also entered Chinese mainland and was a national hit.
In fact, TV series such as "Huo Yuanjia" and "Chen Zhen" completely play an entertaining role. Let people, through the experience of modern heroes, experience the spirit of saving the revolutionary martyrs.
In terms of TV episodes, Zhang Shaojie is reluctant to interfere too much for the time being.
Because, Li's has taken the small-budget TV series to the extreme. Unless Zhang Shaojie has a large investment of hundreds of millions of yuan, it is necessary to change Li's TV series production concept.
Because,Zhang Shaojie's acquisition of Li's TV,The main purpose is to find a platform for Longteng Company with the ability to package and manufacture starsγ
As for the production of stars, it is natural to rely on records, TV series, news hype, etc., so that some potential cutting-edge artists can gradually be packaged as popular stars.
Hong Kong's veteran media overlord TVB's ability to package stars is quite strong. For example, in 1982, TVB will hold a "Rookie Singing Contest". In history, the first rookie contest unearthed one of the most popular singers in Hong Kong in the future, such as Anita Mui. And now, Zhang Shaojie has naturally become Li, and Anita Mui will definitely not be able to participate in TVB's rookie competition.
For this reason, Zhang Shaojie said in Li's TV work conference: "The operation of TV media, in the final analysis, is the battle for ratings and operating income!" In terms of operating income, the overall quality of our advertisers is far inferior to TVB, and the natural performance is not as good as theirs. And in terms of ratings, we also have to catch up and compete with TVB! For example, now TVB has advertised that it will hold a 'rookie singer contest' to cultivate singers. Leigh's TV must have similar programs, and at the same time, Leigh's also needs to have its own record label! β
Huang Xizhao said with a wry smile: "The cost of launching a rookie audition event is not too high, and we can hold it!" However, starting a record label is not a small amount! With the limited cash flow of our TV station, it can't be done at all! β
Zhang Shaojie said with a smile: "Set up a record company, and I will come up with this fund." I borrowed 10 million Hong Kong dollars privately, interest-free loan, to provide Lidi to set up an affiliated record company, what do you think? β
"Then it's no problem at all!" Huang Xizhao agreed.
The current Zhang Shaojie is no longer what it used to be. Not only has its major enterprises developed for thousands of miles, but Zhang Shaojie's personal works have also earned an amazing amount of manuscript fees in the market.
Although the new book "Breaking the Sky" is in the state of pre-publication in newspapers and periodicals, the income from the manuscript fee for serialization in newspapers in Hong Kong, Taiwan, and Singapore is only HK$1 million per month. The real lucrative physical book sales have not yet begun!
However, the 80-year-old work "The Legend of Double Dragons of the Tang Dynasty" has been sold all over Asia, especially in the market, bringing Zhang Shaojie a sky-high manuscript fee of up to 50 million Hong Kong dollars per month, making Zhang Shaojie have unparalleled investment confidence.
After discussion at the meeting, the upcoming record company was named "Lile Music" record company. And Li's upcoming singer contest was proposed by Zhang Shaojie to be named "Super Girl".
The theme of the "Super Girl" rookie singer competition is naturally to launch and package female singers. If the operation of this event goes well, in a few years, the company will also hold a "Super Boy" to package male singers.
"Li's music, super girl, these names are all good, and they have the potential to be a hit as soon as you hear them!" Mai Dangxiong and others couldn't help but admire.
Zhang Shaojie smiled and said: "Since everyone agrees, this matter has passed!" β
In just a few hours of meeting, everyone was deeply impressed by Zhang Shaojie's strategy and planning. I also feel that having such a boss doesn't seem to be a bad thing for the future of Leigh's TV.
Zhou Liang Shuyi saw Zhang Shaojie's performance, and was silent in her heart, in fact, she originally made a copywriter for the TVB Miss Hong Kong beauty pageant and was going to make a "Miss Asia" copy.
This "Miss Asia" plan is actually to repackage Li's existing "Miss Beach" and upgrade it to a higher level. However, I saw Zhang Shaojie so assertive.
And now the whole Li's TV, she is not Zhou Liang Shuyi as the general manager, so in the meeting, she did not hand over the plan in the briefcase.
ββββββββββ was silent about Zhang Shaojie, and suddenly acquired Li's TV, a well-known old TV media. Anita Mui, Brigitte Lin, and Teresa Teng all feel a little incredible.
After all, in the eyes of the entertainment industry figures at this time, it is indeed possible for an emerging small oligarch like Zhang Shaojie to invest in some film companies. However, the sudden merger of Li's TV is undoubtedly as amazing as a snake swallowing an elephant.
"It can't be true, right?" Lin Qingxia hugged the pillow and said in surprise.
"Oh my God, Zhang Shaojie, I hate you! People are recuperating and preparing to participate in TVB's rookie singer competition, and you have made it yellow" Anita Mui couldn't help complaining.
Regarding the cute expressions of the women, Zhang Shaojie smiled and said: "Li's TV acquisition is simple, but next, it is difficult to turn Li's operation into a profit-making enterprise like TVB." Later, I still need your help! β
"Oh?" The women listened curiously.
Zhang Shaojie explained: "Next, it will start in March. Leigh's TV is preparing to hold a 'Super Girl' rookie contest, which is also a program preparing for the audition of female singers. I'm going to invite Lijun to be a judge, and Qingxia can be a guest and attract some ratings! β
"Yes!"
"No problem!"
Lin Qingxia and Teresa Teng replied successively.
"What about me?" Anita Mui was a little left out and felt a little unhappy.
Zhang Shaojie pinched the tip of her nose and said with a smile: "You are naturally participating as a contestant!" I am going to take the ranking of this program - the TV audience score accounts for 50%, the live audience and guest scores account for 10%, and the professional judges' scores account for 40%! When the time comes, you have to rely on your strength to attract the audience before you can win the championship! β
"Yes, yes! Who is afraid of whom, unless it is a powerful singer who has been famous for a long time like Teresa Teng's sister, an ordinary newcomer, I am really not afraid of anyone! Anita Mui chuckled, "This kind of event is really long-awaited!" β
Anita Mui sang on stage at the age of 4 and has already fallen in love with the industry.
However, because of Zhang Shaojie's relationship, she has not had the opportunity to appear on the stage for one and a half years. And since being instructed by Teresa Teng, her singing skills have become more professional, and at this time, she has long hoped to be able to show her talent in front of countless fans.
However, the potential seedlings of Longteng - Lin Yilian, Ye Qianwen and others will also participate in this "Super Girl", these two are not inferior to Anita Mui in the 80s. At that time, whether Anita Mui can win the championship depends on luck!
ββββββββββ on January 16, 1982, Zhang Shaojie's HK$10 million in cash was remitted to Li's TV account.
Zhou Liang Shuyi volunteered to serve as the president of Li's TV wholly-owned subsidiary, Li Music Records, in fact, Zhou Liang Shuyi also founded a record company at one time, and she also has a certain way to manage the music company.
As for the general planning of "Super Girl", it was also handed over to Zhou Liang Shuyi.
Although Zhang Shaojie does not think that Zhou Liang Shuyi's talent surpasses Huang Xizhao and others, after all, Zhou Liang Shuyi used to be an important member of TVB's entrepreneurial team and has made many contributions to TVB. In the era of Jiayi TV, he served as the general manager of Jiayi TV, and planned a lot of high-rated programs.
With her ability, serving as the president of the company's Lily Music Records should be more than enough.
"Boss Zhang, this is the plan of the super girl, as well as the publicity plan, please take a look, what is missing!" Zhou Liang Shuyi handed a document to Zhang Shaojie.
The whole proposal is about 20,000 words. Including the initial publicity, registration method, audition elimination schedule, invited judges, and the final winner's rewards
Zhang Shaojie nodded and said, "In terms of audition registration, I would like to make a little suggestion!" Entertainment magazines such as Ming Pao Weekly can be used to give away registration letters, so this move may increase the circulation of Ming Pao Weekly, and Ming Pao can give 100,000 yuan of sponsorship to TV stations! Telephone voting is also very feasible, the voting fee is 2 Hong Kong dollars, and the telephone company has one dollar, and we can get one dollar. If there are millions of phone votes in the whole game, then we will get millions of dollars. As for the final prize, in addition to the record company signing contract, you can also give some clothing, leather shoes, cosmetics, jewelry and other merchants to sponsor some goods for the winning girls! β
Zhou Liang Shuyi recorded Zhang Shaojie's proposals one by one, revised the copy, and said: "Okay, I will do what you instruct!" β
"Yes, good! I'm optimistic that you can run this show well! Zhang Shaojie smiled.
"Thanks for the compliment!" Zhou Liang Shuyi has the style of a general, and she is indifferent.
(To be continued)