Chapter 120: Commercials
When "Modern Bodyguard" was a box office hit, many film directors began to contact Longteng Entertainment Agency, planning to invite Anita Mui to play roles such as heroine and supporting actress.
There are also international record giants such as Polygram and Warner, who intend to extend an olive branch to Anita Mui. Although she doesn't have many roles in the movie, the song "Demon Girl" is very popular. Moreover, she has shown a unique musical talent, which has been appreciated by many musicians.
Of course, most of those film directors who invite Anita Mui to play the leading role are low-cost. It can be said that they are all bad movies that are not worth making. Most movie stars actually start by acting in bad movies, and few stars continue to play classic roles from the beginning.
Anita Mui was a little moved, and said to Zhang Shaojie, "Shaojie, how do you say I choose?" ”
Zhang Shaojie said with a smile: "Don't pay attention to the third-rate movie scenes, your acting skills have not yet been tempered, and it is better to play the protagonist of a third-rate bad movie in Golden Harvest!" And Polygram and Warner now dominate the Hong Kong music scene. However, the relationship between TVB TV and the two is inseparable, and in recent years, TVB intends to cultivate newcomers and support its subsidiary Huaxing Records. Huaxing Records is said to have signed an agreement with Gu Jiahui and Huang Zhan, two super talents in the Hong Kong music scene. The two talented singers will support the singers of Huaxing. The lyrics and songs jointly created by Gu Jiahui and Huang Zhan, in the future, only the singers of Huaxing Records can enjoy such good treatment! ”
"You mean to say that you want me to sign a contract with Huaxing Records?" Anita Mui said.
Zhang Shaojie shook his head and said: "We have to wait for the time, now Huaxing does not release its own records, and there is no exclusive singer." It's just to hold some music programs for TVB and sell music albums released by TVB TV! I estimate that within a year or two at most, Huaxing Records will start signing some of its own singers and releasing records. At that time, with TVB behind the scenes, Huaxing Records will break the monopoly of the Hong Kong music scene by international record companies! ”
Anita Mui bit Zhang Shaojie's shoulder and said, "Then I won't do anything now?" ”
Zhang Shaojie said with a smile: "You can run more and scold, and learn more from the old-timers in the music and film industries." Although some old-timers can't keep up with the trend, their basic skills are solid. Only with solid basic skills can you become an evergreen tree in the film and television and music industries! By the way, you also have to keep practicing Chinese, whether it is Chinese mainland, Taiwan, Singapore, the mainstream of the Chinese cultural circle, or Chinese speaking! Tens of millions of Cantonese speakers in Southeast Asia, but we must eventually set our sights on the Chinese market with a population of more than one billion! This is the real mainstream of Chinese culture! ”
Anita Mui nodded and said cutely, "Got it!" However, the brokerage companies of other artists are eager to become popular artists all at once. But you, the owner of an artist company, why are you so stingy, people are just a little red, and you have to ruthlessly refrigerate people"
She made a pitiful look.
Zhang Shaojie smiled, pinched her pretty nose, and said: "Girl, I let you act in movies and sing in order to let you earn qualifications and prestige in the film and television industry!" My business is not just to exploit you a 17-year-old girl, but"
Anita Mui jumped off Zhang Shaojie's lap and said, "Your goal is to exploit more girls, I'm right."
She has a hedgehog-like, jealous expression, like an angry lioness!
Zhang Shaojie smiled: "Yanfang, don't be naughty!" You know, my ambition is not to be a playboy or a lover. China has 5,000 years of splendid history and culture, and there are splendid chapters in ancient times of poetry and Chu Ci. Han Yuefu, Tang and Song poems, Yuan songs, this kind of exquisite ancient culture. With the low ebb of our Confucian culture, and being suppressed by other cultural concepts in the world, we can only survive! Originally, I was just a mediocre person, but since I had the idea of revitalizing China's 5,000-year-old glorious culture, my whole person has begun to have vitality and a new look! Novels, poems, songs, movies, plays, games, comics, everything, are my goals. I have a busy goal, what energy do you think I have to spend my heart? ”
Anita Mui's eyes were full of brilliance, and she threw herself into Zhang Shaojie's arms and said sweetly: "You are really a bad guy!" Bad is like a saint! ”
Zhang Shaojie smiled dumbly: "If you have ideals and goals, are you a saint?" ”
Anita Mui said: "Hmph! You're the bad guy! For your kind of boundless ideals, you have wronged others, and people want to release records and play the leading role in movies, but you are unwilling! Isn't it a bad guy a good guy? ”
Zhang Shaojie touched her hair and said, "Okay! Records, movies, don't do it! That doesn't mean there isn't anything else to do! Why don't you do it? You go shoot a commercial! ”
Anita Mui said strangely: "Advertisement? ”
Zhang Shaojie said with a smile: "Advertisement of Longteng Entertainment Agency! Although our company was established, it is not well-known in the industry, and many singers and actors who don't know about our company are liars when our agents are liars! It is very necessary to broadcast our advertisements in large media to show our strength! ”
Anita Mui was stunned for a moment, pushed him and said, "I hate it, I really want to use people again!" It's bad, why use others to advertise? ”
Zhang Shaojie said helplessly: "It seems that you are the only artist in our company who is relatively popular, right?" ”
A few days later.
Zhang Shaojie invited Zhang Yimou and said, "Brother Yimou, the advertisement of Longteng Entertainment Company, let you direct." Advertising shot for 30 seconds. The model is mainly Anita Mui! The budget for the advertising film is 100,000 Hong Kong dollars, how about your director's salary of 10,000 yuan? ”
Zhang Yimou was surprised: "Never! I still have a lot to learn, so I can be a director, if I mess up, I can't afford it! ”
Zhang Shaojie said with a smile: "Brother Yimou, you can rest assured!" You are a top student in the photography department, and you may not have experience in 90-minute movies, but 30-second commercials are not yet handy? Trust me, you can do it! Why not give it a try? ”
Zhang Yimou is also excited, being a director is the dream of all filmmakers, even if it is the director of an advertising film, it is also an exciting challenge.
"Okay!" Zhang Yimou said, "I can try to shoot an advertisement, but I can't ask for 10,000 yuan, and I deserve to take this money now!" ”
Zhang Shaojie persuaded him repeatedly, but Zhang Yimou refused to ask for it, and finally reduced it to 2,000 yuan, and Zhang Yimou knew that he couldn't refuse, so he had to accept it.
2,000 Hong Kong dollars is also 700 yuan converted into Chengren people's currency, which is equivalent to two years' wages for ordinary workers in the current mainland.
Since he was ordered by Zhang Shaojie to shoot advertisements. Zhang Yimou invited some filmmakers who had free time from Golden Harvest, rented a studio for 50,000 yuan, and the right to use the equipment for a week.
After that, a group of Golden Harvest filmmakers, under the command of Zhang Yimou, filmed an advertising short film with Anita Mui as the protagonist. There was no script for the commercial, so Zhang Yimou solicited creative scripts from many senior film teams of Golden Harvest.
Soon after, this group of filmmakers, in the midst of gossip, the script was discussed
In the commercial, Anita Mui is dressed in shabby clothes. Learn to sing and practice singing, but can only perform on a humble stage. At this time, Zhang Shaojie appeared in sportswear with a sunny face. In the camera, Zhang Shaojie walked all the way to Anita Mui on the stage, suddenly came on stage, and in the surprise of the audience, forcibly pulled Anita Mui away. Anita Mui Road; "What are you going to do?" Zhang Shaojie said coolly, "Sign a contract with me, I'll make you a star!" In the next second, in the camera, Anita Mui was shining on a huge stage, and under the gaze of thousands of audiences, a concert was held! At the end, the voiceover advertising slogan "Instead of looking up to the star, it is better to sign with us, Longteng Entertainment Agency, is making the next star popular, what are you waiting for!" ”
Zhang Shaojie couldn't help but smile bitterly, and asked Zhang Yimou to shoot a short advertising film for himself, but he didn't expect that Zhang Yimou actually started Zhang Shaojie's doctrine and asked him to be the actor in the advertisement to attract popularity.
From the perspective of advertising, Zhang Shaojie's appearance can undoubtedly enhance the promotion effect of advertising. However, Zhang Shaojie is a master in terms of performance, and even Anita Mui's performance ability can far surpass Zhang Shaojie.
Zhang Shaojie, who was driven to the shelves, looked very embarrassed in the studio.
It took two days to finish the commercial, Zhang Yimou said to him: "Shaojie, you are still very idol!" If you come to be an actor, although your acting skills are a little worse, your temperament is very affinity, and it is guaranteed to attract countless girl fans."
Zhang Shaojie imagined that he was carried by countless beautiful female fans, and happily paraded through the streets.
The next second. Anita Mui, said viciously: "Beauty fans! He dares! Hmph"
Zhang Shaojie hurriedly flattered and said: "How can a beautiful fan compare to my family's kiss Yanfang?" ”
The members of the advertising crew couldn't help laughing!
Although the commercial is only 30 seconds, the footage is 10 minutes! In order to select the perfect 30-second clip.
Zhang Yimou and the post-production team of Golden Harvest Company worked hard. It took a week to make the first "Longteng Entertainment Brokerage Commercial"!
After Zhang Shaojie watched it, he nodded with satisfaction, took the copy of the advertising film back to the company, and handed it over to Li Jie to deal with. Li Jie is now the deputy general manager of Longteng Entertainment Agency, but in fact, Zhang Shaojie does not manage the company very much. So Li Jie is the real power figure of the company.
Second only to Li Jie, there are Su Xiaowan and Elune.
Su Xiaowan is the secretary of the board of directors, and she can reach the heavens and contact Zhang Shaojie. Elune is the manager of the company's brokerage department, managing the agent, and is responsible for artist training.
The three subordinates did not get along. For example, Li Jie's insidiousness is not popular. Elune and Su Xiaowan hate this person more, but after the company has Li Jie's management, the operational efficiency is constantly improving.
Zhang Shaojie is very appreciative of the talents who can manage a company in an orderly manner. So even if Elune, Su Xiaowan and others are unhappy with Li Jie, Zhang Shaojie will not fire Li Jie for the time being. Instead, Zhang Shaojie raised Li Jie's salary and increased Li Jie's work contract to 15 years! If Li Jie did not violate the contract after 10 years, Zhang Shaojie would even give 1% of the company's shares!
Li Jie is essentially a talented but withdrawn person! Especially when the whole company doesn't like Li Jie, Zhang Shaojie is even more relieved. After all, he doesn't want to have a veteran with high prestige after his work becomes bigger in the future, and he will pull away the company's artists and management and run out to work alone!
(To be continued)