TVB commercials are quite expensive, and a 30-second advertisement, which is broadcast once during non-prime advertising hours, costs about 1,000 Hong Kong dollars. It costs 5,000 yuan to play 5 times a day, and 150,000 yuan for a month's advertising budget. Advertising for a quarter can be a preferential price of HK$400,000.

Li's TV advertisements are much cheaper than TVB, 30-second ads are played once, about 200 yuan, five times a day is 1000 yuan, and the price is 100,000 yuan a quarter.

After Zhang Shaojie handed over this commercial to Li Jie, Li Jie quickly went to TVB and signed an advertising broadcast agreement with Li's TV.

500,000 Hong Kong dollars, on two major TV stations, a three-month advertisement!

July 25th.

Li's TV first launched the first commercial of Longteng Entertainment Agency - "Anita Mui Signing Contract"!

In 1980, the ratings of TV dramas were basically TVB TV and Li's turns! In the first quarter of TVB, after the broadcast of "Shanghai Tang", which caused a sensation among thousands of people, it seemed a little weak.

Li's TV station quickly launched many TV series, and strongly launched many costume dramas to counterattack and grab ratings! At this time, Li's TV is broadcasting the popular TV series "Ouchi Heroes", which has attracted wide attention, and even surpasses TVB's same programs at the peak of ratings!

At eight o'clock in the evening, the advertising time of the TV series "Ouchi Heroes" was being broadcast by many viewers, ready to change the channel and watch other programs

Suddenly, the advertising screen appeared gorgeously. The spectator presses the action of the remote control and starts to stop!

I only saw a dilapidated bar in the TV picture, with less than 100 spectators, watching the little singer singing on the stage, and the singer's clothes were not gorgeous, but looked shabby and patched.

She sings affectionately, but it seems that life is difficult

Zhang Yimou's pictures are very delicately designed, and the photographers who have been able to win awards in international film festivals in later generations, the lenses, colors, and pictures he designed are full of a realistic and simple, but very delicate feeling.

This kind of heavy shot has the taste of award-winning literary films at major European film festivals, and is not as fast as the food shot by Hong Kong filmmakers at this time.

When the audience thinks that this is promoting a certain film and television drama.

Zhang Shaojie appeared in the shot, the boy with the sunshine! Compared with Anita Mui's down-and-out, Zhang Shaojie in the picture is dressed in a straight suit and looks like a successful person.

However, Zhang Shaojie made a bold move in the camera. He didn't say a word, and walked calmly to the stage step by step. All the audience looked at Zhang Shaojie curiously, and when Anita Mui seemed at a loss, Zhang Shaojie suddenly stretched out his hand, held her hand, pulled her off the humble stage, and ran all the way to the sunny park.

Behind the camera, countless viewers were different, shocked, and stunned, and Zhang Yimou portrayed it very profoundly.

"What are you going to do?" In the commercial, Anita Mui said with a red face.

"Sign a contract with me, I'll make you a star!" Zhang Shaojie looked at her with a smile.

The next moment, the camera shifts to Anita Mui's fame - the scene of appearing on the concert stage amid the cheers of thousands of people!

Even at this point, the audience didn't realize that this was a pure advertisement, but a promotional film that was cut and put together with the wonderful pictures of a certain love movie or a love TV series.

But the last-minute advertising slogan finally shattered the audience's conjecture!

"Instead of looking up to the star, it's better to sign with us, Longteng Entertainment Agency is making the next star popular, what are you waiting for!"

When this advertising slogan is released

The audience in front of the TV reacted!

Ad!

Naked * naked ads!

An advertisement comparable to an international award-winning movie shot!

"Damn, such a wonderful shot, the result is an advertisement!"

"I thought it was a great cut from a movie!"

"Damn! The commercials are more exciting than the TV series! ”

"How is Li's TV show made, watching other people's advertisements, that kind of aura, that kind of artistic conception, it's just a stroke of genius! Of course, in the end, if there is no advertisement from Longteng Entertainment Agency, I feel that the picture will be more beautiful! ”

"TV series don't make money with ads, and first-class directors go to shoot commercials!"

Of course, more viewers have called and asked who the male protagonist in the commercial is.

Li's TV explained that in the commercial "Anita Mui Signing Contract", the male protagonist is Zhang Shaojie - countless viewers are suddenly boiling!

Zhang Shaojie, the shadow of the famous tree!

Not long after Zhang Shaojie was born in 1980, he was a monster against the sky!

"The Legend of Double Dragons of the Tang Dynasty" sold 500,000 copies per episode in Hong Kong and Taiwan, and was stably released at a rate of less than two weeks, and Zhang Shaojie quickly became the most profitable writer in the Chinese-speaking circle!

Since the release of "Modern Bodyguard", it has now broken the local box office of 30 million Hong Kong dollars, making Zhang Shaojie a miracle in the screenwriting industry!

The song "Demon Girl" is also quite charming, which made Anita Mui popular, and also made Zhang Shaojie's name as a talented man more widespread. Now in this commercial for "Anita Mui's Signing Contract", the actor is actually the mysterious Zhang Shaojie. It has undoubtedly attracted countless attention

"Wow, Zhang Shaojie is so handsome!"

"It turns out that he is Zhang Shaojie, I can't imagine it!"

In the minds of countless audiences, Zhang Shaojie has added another layer of idol impression from his previous image of a great talent.

At least, after the screening of this advertisement, the sales of Zhang Shaojie's "The Legend of Double Dragons of the Tang Dynasty" have increased, and many girls who don't read martial arts novels actually bought a set of "Datang" to collect because of Zhang Shaojie's handsomeness!

Many film companies, after seeing this commercial, are more concerned about who the director is.

Of course, although many film companies have heard that the director of the commercial film is an unknown newcomer Zhang Yimou, they have brainstormed to win over this newcomer Zhang Yimou with the potential to be a talented director.

However, Zhang Yimou did not agree to any of the company's invitations. Because after filming this commercial, Zhang Yimou sent others off Zhang Shaojie, Shaohuai, Anita Mui and others and returned to the mainland by boat!

Because, by September, the Beijing Film Academy is about to open.

In August, many students reported to the school early to prepare for the new semester.

"There will be a farewell for a thousand miles! Shaojie, you go back with Shaohuai and Yanfang, I'll be alone! On the dock, Zhang Yimou waved his hand.

Zhang Shaojie said melancholy: "Say goodbye today, I don't know how to see each other." ”

Zhang Yimou was open-minded and said with a smile: "That's not easy, I will come to Hong Kong again when I have a holiday next year." Of course, if you have the opportunity, wouldn't it be better for you to come to the mainland and let me be the host to entertain you? Go back, I'm on board!" ”

watched Zhang Yimou carry the box and board the steamer that sailed away.

Everyone waved goodbye.

Zhang Yimou didn't bring anything with him when he came, but when he left, he took a large box of books with him. These were all bought by Zhang Yimou with the salary he earned from working on the Golden Harvest studio.

There are more than 100 books on film theory, even books on computer special effects, and of course hundreds of magazines.

It can be said that all the Hong Kong dollars obtained by Zhang Yimou working in Hong Kong were bought into books, and these books were brought back to the Yenching Film Academy in the mainland after passing the customs inspection.

For mainland filmmakers who have been isolated from the concept of world cinema for a long time, their thinking has not kept up with the times at this time.

When Hollywood movies entered the era of blockbusters with star casts, mainland films were still immersed in the concept of the 50s. When mainland films finally began to realize the importance of the star cast, Hollywood had entered the era of computer special effects. When the mainland began to develop computer special effects, Hollywood began to enter 3D movies again!

This kind of inability to grasp the trend has made the fifth and sixth generations of directors in the mainland depressed.

Many directors, when they make literary films, the box office is not good, but they earn word of mouth and win awards. Wait until those award-winning directors are ready to cater to the audience to make commercial films, but they can't grasp the audience's taste.

Therefore, for a long time, many directors of the fifth and sixth generations have been hit, and many award-winning directors have thought that it is not me who is wrong, but ordinary audiences who do not understand appreciation

This ridiculous shirking of responsibility will not help!

It is not the responsibility of the audience to appreciate the self-righteous artistic style of a so-called director. What the audience needs to watch are interesting movies, funky movies, and enjoyable movies!

Because, the main purpose of the audience watching movies is for entertainment, not to appreciate the director's talent.

Zhang Yimou is in Hong Kong, although he has not learned as much as Yenching Film Academy, but it is novel! These things are old textbooks that cannot be taught to him, and if he is given a chance, he will certainly be able to develop better than in history

―――――――― can be called "better than the TV series" after the screening of the commercial film "Anita Mui's Signing Contract".

Leigh's TV ratings are surprisingly better than the screening of the "Ouchi Heroes" TV series.

Previously, the ratings of "Ouchi Heroes" were about 20 points, and the average rating per point represented about 68,000 viewers. In other words, the hit drama series "Heroes of the Great Interior" can attract more than 1.3 million viewers in Hong Kong to watch.

This is already very rare, after all, TVB established its hegemony in the 70s, with the collapse of many TV stations in Hong Kong, TVB stood still, but became the only TV media that could be transferred to. And in recent years, the annual profit of TVB TV has been able to reach an annual profit of 200 million Hong Kong dollars, from several million before to the early 80s!

And Li's TV, after taking the lead in inserting the 30-second commercial "Anita Mui's Signing Record", the ratings once exceeded 28 points!

It's even more popular than the hit series "Ouchi Heroes"!

Li's TV sighed, unintentionally inserted willows!

The miracle that the ratings of commercials are higher than those of TV dramas were actually born!

General Manager Huang Xizhao is very troubled in the face of the company's ostensibly powerful TV drama production capabilities, but the situation of losing money every year.

I heard that the commercial film "Anita Mui's Signing Contract" has higher ratings than "Ouchi Heroes".

Huang Xizhao couldn't help crying a little: "Zhang Shaojie is really a monster, making an advertisement is more exciting than our TV series!" ”

Mai Dangxiong, Li's TV production director, also smiled wryly: "If he is willing to come to Li's as a director, I am very willing to run errands for him!" It's a pity that Li's is very poor and can't afford to invite him as a great god! ”

Huang Xizhao sighed: "The loss situation of the TV station has not been reversed, and it is said that those shareholders can't stand it anymore!" I'm going to sell my shares cheaply, and I won't pay another penny to Li's."

Mai Dangxiong said: "Sooner or later! Although Li's has begun to break TVB's monopoly in the ratings this year, since the end of TVB's "Shanghai Tang". In terms of TV episode ratings, we have almost been able to tie with TVB's Jade Channel. It's just that we are burning money and fighting for TVB ratings, and TVB has already formed a self-hematopoietic mechanism and can make money continuously"

Huang Xizhao said: "If you don't burn money, you are waiting for death, and if you burn money, you are also dead, a dilemma!" ”

Mai Dangxiong could only sigh and said: "It is said that there are already many capitals interested in taking over Li, hoping to change to a better boss, who can afford to buy Zhang Shaojie's script!" Actually, I am very optimistic about the TV series adaptation of "The Legend of Double Dragons of the Tang Dynasty", but with Zhang Shaojie's fame now, I am afraid it is sky-high"

Li's TV, in fact, was founded earlier than TVB TV, and it was the first TV station in Hong Kong, and it was screened in Hong Kong as early as 1957. However, because this is a TV station founded by a British, it does not have a good grasp of the Chinese-dominated market in Hong Kong.

It's okay that there are no competitors, but in 1967, after Run Run Shaw and the other two major shareholders founded TVB TV, several major shareholders of TVB have extremely strong capital, plus Run Run Shaw's many years of experience in the film industry, they soon surpassed Li's and became the highest-rated TV station in Hong Kong!

The strength of TVB has won 70% of Hong Kong's TV audience, so since the 70s, many free-to-air TV in Hong Kong have closed down.

Although Li's absorbed a large number of talents when other competitors went bankrupt, the strength of Li's TV program production team was greatly improved.

In the late 70s, the majority shareholder of Leigh's side decided to burn money to increase Leigh's ratings.

However, the growth of Li's advertising revenue is far faster than Li's burning money, although the ratings have increased in recent years, but the financial data has deteriorated!

In a sense, Li's technical surname has long been bankrupt - the company has assets of 900 million, but its liabilities have reached 1.025 billion. The annual interest alone costs more than 50 million! In addition, investing in TV dramas every year to get ratings is actually an increase in losses.

Huang Xizhao, Mai Dangxiong and other management teams are worried about this! Although Lidi is losing money, its advertising revenue is growing at a rate of 30% every year.

If the shareholders do not interrupt their investment, the management of Leigh can even turn around its losses within 5 years! But will the shareholders of the company have the patience to continue to invest money to support it?

(To be continued)