readx; Chapter 1......

Hearing the noisy whispering in the venue, Shi Lei couldn't hear it clearly, but he knew what these reporters could discuss. Pen, fun, pavilion www. biquge。 info

Although he did not explicitly accuse Jobs of being opportunistic and trying to take away the title of world No. 1 by preemptively releasing it. However, it was vaguely said that Stone Group was disdainful of competing for the title of No. 1, otherwise, Stone Group had the time and ability to advance the time of the press conference, so as to make itself a well-deserved world No. 1 in any aspect. And Shi Lei's meaning is obvious, who is the first in the world, justice is in the hearts of the people.

Later, the reports of major media also fully confirmed this, because this press conference was broadcast live by video websites, and many websites were also doing live reports, so Shi Lei's words had just ended, and many websites had already made shocking headlines.

Shi Lei, Chairman of Stone Group: Who is the world's first? Justice is at ease in people's hearts.

This is the title that Sina Technology made at the same time as the live video broadcast of the press conference. It's just that many netizens found that after clicking on this title link, they didn't see any articles, and there was only a blank space under the huge title. Soon, some people figured out what Sina Technology means, since it is fair and comfortable in the hearts of the people, then, Sina Technology does not make any evaluation, but leaves all the judgments to netizens to make their own decisions.

In the traditional media reports the next day, almost everyone quoted Shi Lei's words, and they all used the title first made by Sina Technology - justice is in the hearts of the people.

These are all later words, and at the scene of the press conference, Shi Lei was still answering the third question simulated by the public relations department of Stone Group.

"The third question is whether the stone group can maintain its current market dominance when major companies begin to produce similar products." When Shi Lei said this, he scratched his head and showed a somewhat honest smile.

"This question is the most annoying, even more annoying than the one that offended people just now. Why? I think that any company will never give up its efforts to strive for the market, but I really can't predict how much market share it can get in the end. When the market is already full of mp3 players, when Sony, Panasonic, Philips and other old music player manufacturers have almost carved up the entire market, who can believe that our stone group can pry open the ice of the entire market with a new player? And when we released the first generation of ROC and the sales of the first generation of ROC were miserable in one month, who would believe that we just made a small change and made the whole market boil for us, until we have won more than 70% of the global music player market share today? Especially, this is such an expensive player. So, if you ask me if I have faith, I will tell you that there is no greater faith than faith. But when it comes to expectations, I think, all of you here today, I don't know how many of you would love to get a Rocpad today? If you all want to get it, then I don't have to worry about market share, and naturally I don't need to predict the future market. Actually, you all have a lot of choice, don't you? ”

Shi Lei flipped over the rocpad in his hand, in fact, there were still a few questions, but Shi Lei didn't want to continue this kind of self-questioning and self-answering.

"Usually when we do a new product launch, before or after the conference, we are invited to attend the conference, and we should each give a new product to the media and colleagues who come late at night. Although the price of the product is a little higher this time, it is still affordable. But I want to change that today, just as you all want to know what I expect from the market, and I want to know how much you really want to have this new product. I'm sorry, I won't give away a rocpad today, but over there, everyone has seen it......" Shi Lei said, pointing to the well-packaged rocpad that had just been pushed by someone with a cart, "These are our new products, you can choose whether you want it or not, if you want it, you need to pay a bill." We have launched a total of six versions of RoCPAD this time, and the WiFi version has three hard drive sizes, 16G, 32G and 64G, and the 3G version is also a three-dimensional hard drive size. This batch of those that were brought in, all of them are 16G 3G versions, and the domestic price is 4388 yuan. I know you've had a hard night, but I'm not going to give you any discounts. You can swipe the card, you can cash, of course, if it is inconvenient to be around, such as not bringing a card and not enough cash, you can leave your company or newspaper name and your name and contact information, and make up for it within three working days, which I still believe in you, and it should not be possible to take the money or leave false contact information. ”

In fact, when Shi Lei said that he did not give it but sold it, there was an uproar in the audience, which has never happened in the industry. However, Shi Lei seems to be trying to break this convention.

"Shi Shao, you're worried that the sales won't be enough, so you want to rush the sales tonight? There are only a few of us, so there is no shortage of these hundred or so sets, right? A reporter has already asked loudly.

"I wasn't going to answer the reporter's question, but I thought it was a private exchange. I said, I'm very confident, I firmly believe that our total sales on April 1 will exceed all the sales of Apple's iPad since the 23rd of last month to today. So there's no point in rushing sales, I just want to know how many of you here are still interested in our new product when you need to pay. ”

After speaking, Shi Lei smiled and waved his hand at everyone: "If you want to buy it, let's make a move, today's new product launch conference is over." Shi Lei took his own Rocpad, walked off the platform in front of him, and then slowly nodded to some familiar reporters and peers around him, and left the press conference.

As soon as he went out, Qin Mubei stopped Shi Lei and half-jokingly complained: "You are getting bolder and bolder, you actually let these reporters pay for our products, you are not afraid that they will go back and write nonsense." ”

Shi Lei smiled: "Is it surprisingly successful, I bet that the participants will pay for more than eighty percent." ”

Qin Mubei didn't continue to say anything, just smiled and left with Shi Lei.

The atmosphere in the venue was a little embarrassing, no one thought that Shi Lei would come to such a hand, and this kind of thing of paying money to buy a newly released product was definitely the first time that the little daughter-in-law got on the sedan chair. However, looking at the Rocpad in the hands of the staff next to them, those reporters looked at each other for a long time, and finally someone took the lead and walked over, took out their credit cards, and bought a RoCPAD on the POS machine that the staff temporarily picked up.

Before swiping the card, the man asked, "Since they were all bought with money, can I choose a larger hard drive?" 16g is also too small. ”

The staff showed an apologetic expression: "Just now Shi Shao sent a message to our supervisor, and he also thought that someone might want to buy a larger hard drive model." But tonight we really only have a 16G 3G version on our side, and even if we want to transfer the goods, it's too late. Shi Shao means that as long as the friends who have bought the machine tonight, they can find us to replace the version of the larger hard disk within three working days, and there is no need to make up the price difference, even if it is a little bit of our Shi Shao's mind. ”

When the man heard this, he immediately swiped his card, and then left his contact information, saying that he needed to change to the 64g version. The staff told him that someone would contact him within three working days to help him exchange the goods. The man left the venue with a 16g Rocpad.

After having the first one, other reporters also bought the Rocpad with mixed feelings, because no matter the size of the hard drive, the price is actually the same, because almost everyone chooses the version to replace the largest hard drive, but they all pay to take a 16G Rocpad.

Even so, all kinds of discussions are still indispensable, and Shi Lei's move is indeed somewhat unexpected by everyone, and it is indeed beyond the norm. However, no matter how much dissatisfaction there were, these reporters still chose to pay for the purchase, even if they were a little resistant.

After all the reporters have left, there is no need to count too much, because the number of RoCPAd propelled by carts is equal to the number of attendees, and it is easy to know how many units have been sold by counting the number of machines remaining.

The product manager who stayed in charge called Shi Lei after all the reporters left.

"Shi Shao, there are only two people in the audience who have not purchased, and there are only two pads left in our preparation."

Shi Lei smiled, covered the microphone and said to Qin Mubei, who was holding hands with him beside him: "There are only two people who didn't buy it." ”

Qin Mubei also smiled: "I let you win the bet again." ”

"Those people are asking for a change to the version of the big hard drive, right?" Shi Lei let go of his hand and said into his phone.

"Yes, everybody has their contact information registered."

"Okay, after going to work in the morning, immediately ask the sales service to call these people, and then each person will send a 64g 3G version to them, and the 16g one will not need to be returned. At the same time, your product department should write a letter with a little bit of earnestness, telling them that this is just a little test for us. ”

"Okay, Shi Shao, I'll give you the order. Would you like to see the letter yourself? ”

"No need, you can discuss it with the sales service. That's it, go home early to rest, don't be late for work tomorrow morning, this is the first day of our new product release, we must ensure that everyone arrives on time. ”

After hanging up the phone, Qin Mubei leaned towards Shi Lei and said with a smile: "You, you always play some unexpected means, although there is no problem, but it is not the right way after all." ”

Shi Lei also smiled: "It's just a whim, anyway, Jobs also played a trick, let's find a new way, which can be regarded as an alternative response." Let's wait to see today's report, it will be interesting. ”

Shi Lei's prediction was good, just the live broadcast of the press conference made by many relevant websites around the world has caused a great sensation among netizens. Who has ever heard of a new product launch without giving away a product? Actually let the participating reporters and peers buy on their own, how much confidence is this in their own products? Later, the scene of the apparently popular competition to buy in the live broadcast also made netizens look forward to this product even more, and even these professionals in the industry still decided to buy it out of their pockets after experiencing a huge psychological gap, which is not enough to show the huge attraction of Stone Group in these products?

It is similar to what Shi Lei expected, just because of his ingenious accident, on the official website of Roconline, the number of reservations within a few hours has increased by more than 100,000 units, plus the previous number of reservations, the number of machines reserved for sale alone has reached 400,000 units, and from this point of view, after retailers around the shelves for sale, its sales volume will be quite huge, this time, it will not be a problem to kill Apple's sales in ten days in one day.

Because of the time difference, the shelves around the world are not uniform, according to the time of 9 o'clock in the morning on April 1 in various places, based on real sales statistics, until April 3 is almost able to come out.

However, judging from the fact that the number of bookings on the official website is still increasing, the total sales on April 1 have easily exceeded the 800,000 mark, and when this data is obtained, April 1 in China has just ended, and April 1 in other time zones has already ended, but in the whole of Europe, it is almost not over.

Even so, in the office of the headquarters of the Stone Group, there are already cheers and celebrations. The time at this moment is the early morning of April 2, 2007, after the end of work at five o'clock in the afternoon of the previous day, no one in the entire group headquarters decided to leave work, from the top to ordinary employees, all departments are sitting in their seats, or joking, or chatting, but everyone is waiting for the arrival of twelve o'clock.

Twelve o'clock finally arrived, and the domestic sales are still in the feedback, but from the sales statistics sent back one after another, the sales have reached 800,000, the entire four-story office of the stone group headquarters, each room has champagne, everywhere is foam, the lights are bright, everyone screams and laughs.

Shi Lei was sitting in his office, and when he heard a hurried knock on the door outside, Qin Mubei got up and opened the door, and it was Duan Qinglai and He Cailan who came in, the two of them basically kept their composure, and put a printout in front of Shi Lei with a smile.

Gently pushing away the printout, Shi Lei asked with a smile: "I don't want to look at this, I just want to know, when will it break through the sales of one million units?" ”

Duan Qing came to look at He Cailan, He Cailan said with a smile: "Now the data I got is 800,000, I estimate that by the time Europe is also now, after all the statistics come back, it should have broken through." Shi Shao, I estimate that our PAD sales this year will easily exceed 20 million units. ”

"The revolution has not yet succeeded, comrades still need to work hard! Don't be complacent, little comrade! Shi Lei imitated a certain great man, laughing and joking.

There was laughter in the office, and Shi Lei patted the table: "Okay, I've been busy for too many days, let's go, I'll invite everyone to dinner." I guess you didn't eat much at dinner, and you've been busy with the feedback of these data, right? ”

He Cailan and Duan Qinglai looked at each other and smiled, Duan Qinglai touched his stomach: "I'm really hungry." ”

"Then let's go, I'll give Yisong a call and ask him to get ready. You go and call all the middle and high-level people, don't force it, you can go if you want to, and if you want to go back to rest, you can also go back to rest, anyway, you can't be late tomorrow, there are still many things to deal with. Then announce that when the total sales of our company's ROCPAD exceed 10 million units, the employees of the headquarters will begin to organize trips to Singapore, Malaysia and Thailand in batches, and the location is determined by yourself, and the standard for each person is 20,000 yuan, but no discount will be given. ”

Duan Qinglai nodded with a smile: "Okay, I'll go and inform you, it is estimated that these guys will definitely be excited and can't sleep tonight." ”

After Duan Qinglai left, He Cailan smiled again and said, "I wasn't there last night, but when I heard that you did that, I immediately knew that today's sales would surge again." It's amazing, although it was a little cruel to the reporters attending the meeting, and the gamble was a bit big, but the effect was really good. I estimate that Shi Shao's whim last night brought more than 200,000 units to sales today. After today, I don't know how many college marketing majors will put it in textbooks as a classic case for analysis. Oh, by the way, Shi Shao, Princeton University is hoping to hire you as their visiting professor, and I hope you can take a little time out of your time to give lectures to their students twice a year. ”

"Let's discuss this again, let's not talk about this today, I'll call Yisong and ask him to arrange it."

"Okay, I'll go out and help Lao Duan count how many people are there."

After He Cailan also went out, Shi Lei also finished talking to Zhang Yisong on the phone, and then looked at Qin Mubei with a smile on his face, and stretched out his hands: "Beibei, it's done, kiss it!" ”

Qin Mubei glanced at him, although he was also very excited about today's sales results, but he still said slowly: "You are a little carried away. Then, I'll discuss with you, this side has basically stabilized, and I'll go to Luohu tomorrow to change the wind contract back. ”

Shi Lei nodded and hugged Qin Mubei: "Then it's hard for you." ”

Qin Mubei took the initiative to kiss Shi Lei on the mouth: "Don't talk about hard work, for everyone." ”

(To be continued)