readx; In this world, in addition to Apple and Stone Group, there are many other companies and media that are also actively counting the sales volume of Jobs after the release of the iPad. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

On the surface, it seems that Jobs' early release has had some effect, and Apple's total global sales have reached more than 200,000 units 72 hours after the official release of the iPad, of which more than 160,000 units have been digested by the US domestic market. Although sales in other parts of the world are not optimistic, the total sales volume is still very impressive. Although many media have not yet opened Chrysostom at this time, they are already making manuscripts and special topics in the mainland, and they will invariably release these manuscripts and topics after the Rocpad of Stone Group is released and sold globally on April 1. Of course, they don't think that Jobs can completely defeat the Stone Group from the market with a ten-day advantage, but if the market share is greatly increased, this is undoubtedly the best way to challenge the Stone Group and get news. That's what the media do best, and they're all gearing up right now.

The same is ready to go, not only those media, Shi Lei is also ready to go, or in other words, the entire stone group is ready to go, just waiting for the global press conference on April 1, the 24-hour sales performance directly exceeded the total results of Apple's release in the past ten days. And He Cailan, taking advantage of the last week left in the global press conference, is busy everywhere, hoping to make the last effort in sales.

In any case, April 1 still came as promised, and in this day of treating lies as a joke, the global launch of Rocpad of Stone Group also officially kicked off.

The whole venue was arranged very casually, and the location was the multi-functional hall of the Wudong headquarters of the Stone Group.

This is a very unusual design of the stone group, or Shi Lei, when the headquarters building was originally designed, although it was originally restricted by a series of ancient cultural relics protection buildings such as the Gulou Park in the south of the land, so the number of floors is not much, and the overall height of the building is not high, but Shi Lei still left the entire first floor empty, a small part as a reception and the company's front desk, and most of the remaining part, made into an empty multi-purpose hall.

The main function of this multi-purpose hall is usually a gymnasium, or more strictly speaking, an activity room with dozens of treadmills. Table tennis basketball hoops and some messy toys are colorful, and once there is a major product launch conference in the stone group, Shi Lei will choose to hold the conference in this activity room on the first floor of his headquarters.

The most novel thing for the outside world or media reporters is that even if a product launch conference is held, Shi Lei will not order the equipment in this multi-functional hall to be moved, but use their respective positions to arrange the seats of reporters and practitioners in the same industry just right.

However, after the participants participated in such a press conference, they will find that such a conference does not have the tense atmosphere of the new product launch of other enterprises, there is no sword and sword, there is no chaos, and some are a relaxed atmosphere, which seems to be the standard practice of high-tech enterprises that are most in line with the trend of today's world. It's like an office habit that came out of Silicon Valley, and in the beginning, in large international companies, office workers had to wear suits and leather shoes every day, and every day had to wear different formal clothes and shirts and ties. Later, some new companies began to promote a lifestyle called "non-formal wear", that is, the company worked five days a week, and one day was used as a day to not wear formal clothes. Later, many emerging high-tech companies in Silicon Valley became rich overnight, especially among these rich people, many of them are typical of the American dream, belonging to the myth of being poor and ugly, relying on technology or paranoia to become the new rich overnight, these people have the same characteristics, that is, they don't like formal clothes at all. So there are companies that don't care about the dress code of their employees, and even encourage employees to come to work in T-shirts and jeans. Gates, as well as many of the ultra-wealthy in the tech industry, made this kind of dress a popular way of working in Silicon Valley, and it was quickly accepted by the world, and even became a trend.

It was probably from that time that the new enterprises in the IT industry and the high-tech industry seemed to be representatives of the new culture, and what they pursued was a complete separation from the old old enterprises and giant ships. Whether it is the dress, the layout of the company's office, etc., it shows the vitality of these new companies, and also shows their determination to separate themselves from the established companies.

Google is undoubtedly a pioneer in this regard, and the Stone Group, an enterprise established almost at the same time as Google, is definitely not inferior to Google in this regard, and even under the advocacy of Shi Lei, the freedom of the office area of the Stone Group is more free than Google.

At least, Google doesn't dare to be so casual and lazy at their new product launch, they will at least book an exhibition hall or exhibition hall, and then use a series of high-tech means to release new products, and such a casual new product launch event as Stone Group is probably the only one on this earth. And even if every new product launch of Stone Group seems to be very successful, other companies do not dare to easily imitate Shi Lei's way. They all know very well that when the company's new products are eye-catching enough, the release method will not be too concerned by humans, but when their products are not attractive enough for consumers to actively ignore the fact that your press conference is not rigorous and standardized, it is better to be honest. Some things are not something that can be imitated if you want to.

Different from other new product launches, the new product launch conference of Stone Group has never been hosted, and there has never been a large number of people's speeches and demonstrations, some are just Shi Lei with the layout of the venue completely consistent style, casually appeared, and then walked to the stage, smiled and said to let everyone be quiet.

No matter how casual the layout of the press conference is, there will always be a small platform at the scene, and there will be a large screen behind the platform to display the products to be released by Stone Group.

After the media and people in the same industry basically arrived, almost stepping on it, Shi Lei appeared at the gate and pushed the door in.

The time is about 0:00 a.m. on April 1, 2007, which is not so strict, otherwise the casual atmosphere of the entire press conference will be destroyed.

After entering the door, Shi Lei walked from the crowd to the small platform in front of him, and apologized to the people around him with a smile as he walked: "Sorry, I borrowed ......" At this time, Shi Lei has been interviewed by countless domestic financial and IT magazines, and has also become the cover of the regional editions of Times Magazine around the world several times.

It seems that there is no need for Shi Lei to go to the stage and adjust the atmosphere of the entire press conference, in fact, after he said the first sentence "Sorry, borrowed", the venue has been quiet. Today's new product launch conference may be only one of many press conferences for Stone Group, but it has a completely different significance for these media reporters and practitioners in the same industry, because this time, there is finally a company that released similar products in advance of Stone Group.

After walking to the stage, Shi Lei first checked the clothes on his body, and then smiled into the microphone and said, "I don't have any problems with the matching of clothes today, right?" I didn't have a badass note on my clothes that any mischievous employee said I was a big bad, right? Why are your expressions so dry? ”

There was a burst of relaxed laughter from the audience, because Apple's pad products have been released for nine days, and even today is the tenth day, so the people who participated in this press conference have some doubts about this, so they will have the so-called dry expression that Shi Lei said. But Shi Lei's opening remarks undoubtedly made the dry atmosphere in the venue much moister.

"Don't be so nervous, it's our Stone Group that should be nervous now, you're going to get good news no matter what, what are you nervous about. Apple and Steve Jobs are menacing, and you can see that I'm not nervous at all. ”

These words naturally caused many people to laugh, and the atmosphere of the whole venue finally became completely active after Shi Lei's two jokes of understatement.

"Let's take a look at our product showcase, a two-minute or so film. In fact, it should have been a little longer, and other companies have at least ten minutes of product demonstration and playback when they do such new product launches, and most of our previous press conferences have maintained seven or eight minute demonstration units. But today is a little different, the main thing is that we have a paralyzed employee who is too careless, well, that guy has been deducted by me since he participated in the prototype design all the bonuses, it is estimated that he should be very distressed, and this distress will last for a long time, how long, it depends on their research and development progress, until the next generation of new tablet products come out, he will not get a penny of bonuses. Ah, it seems like a stretch, I mean, because of that careless guy, our demo became a little bit of a point not big enough. All the appearance, hardware, and technical standards have long since been deconstructed by the guy who picked up our prototype and the magazine that asked him to buy it. In this film, all we can do is demonstrate the application of the software and the experience of using the product. Okay, no more nonsense, let's watch the film first! ”

Shi Lei directly picked up a rocpad from the high table in front of his body, swiped his fingers lightly on the screen, and then took the data connection cable and inserted it into the data cable port, and soon the big screen behind him lit up, and the rear projection above his head also began to project the demonstration film in the rocpad onto the big screen behind Shi Lei.

The two-minute film, as Shi Lei said, did not involve any technical topics, and focused on software applications and product experience. In fact, when Shi Lei finished saying those words and didn't start playing the short film, many people had already begun to exclaim, could it be that the stone group really didn't change the leaked prototype at all this time? In this way, they are not afraid that consumers will not buy their products because they will not feel new?

And after they watched the two-minute promotional video, they were even more amazed, there was really no technical explanation in this film, and Shi Lei's slightly thin body because he was standing on the stage was only standing in the corner of the stage, with his hands in his trouser pockets, which seemed to be very inconspicuous.

After the film was played, Shi Lei returned to the front of the small platform and smiled: "The film is very short, but it is very revealing." Ever since our prototype was lost and exposed, there have been a lot of voices in the industry saying that our tablet is actually an amplified version of the RocTouch, and I agree and disagree with that. What I agree with is that from the perspective of appearance and use, in fact, the difference is really limited, it is nothing more than the difference in size and visual intuition. The reason why a tablet is called a computer and RocTouch is just an MP4 player is because of the essential difference between the two in terms of program application. In the middle of the night, everyone wanted to end the press conference early, and then return to the newspaper and magazine office early, hurry up and concoct this press release, and then go to bed. I just want to say that tablets are not a replacement for laptops, and they are far less powerful than traditional computers, at least in the processing and application of some programs, which cannot be done within a certain number of years. Of course, we still have to work in this direction, and who doesn't want to go out with just a RoCPAD in the future, instead of carrying a whole bunch of office products? Tablets can't replace RocTouch, although I can expect that after today, RocTouch sales will definitely be affected. But a product that can fit in your pocket for running and fitness is definitely not going to be replaced by one that you have to hold with both hands. From this point of view, I personally even think that even if tablet products can one day replace traditional mobile office devices, that is, laptops, I am afraid that they will still not be able to replace products like RocTouch. I know you're all here today with a lot of questions, and you may be trying to turn tonight's launch into a press conference, but I'm afraid I'm going to let you down, there was no Q&A session tonight, and in fact, I didn't intend to make it last more than half an hour. ”

As soon as this remark came out, there was an uproar in the venue, although the press conferences of other companies are now gradually beginning to develop in the direction of streamlining, and everyone hopes to shorten the time of the press conference as much as possible, but like Shi Lei, it is still unheard of to let the press conference be controlled within half an hour. For other companies, half an hour is the length of an opening remarks plus a few nagging words from the host and then a demo of the new product introduction. But Shi Lei said that he would use this time to complete the entire press conference.

"Everyone, don't be impatient, although I don't plan to give everyone time to ask questions, but our company's public relations department has also done a lot of work to clear a few questions. After reading it, I thought that these were probably some of the questions that my friends here wanted to get answers to, so I was going to focus on answering them. It's certainly not comprehensive, but I hope it saves the most time. ”

After saying this, the people below were much quieter, and they were waiting for Shi Lei to ask and answer themselves.

Shi Lei picked up the rocpad again, swiped his fingers, and called up the problem: "Apple has released tablets for nine days, and their total sales are currently about 500,000 units, and it is expected that after the release of our tablets today, their sales will increase, but our company's analysis is not expected to exceed 600,000 units." Of course, this number is already huge, and you probably want to know if we in the Stone Group will be under a lot of pressure because of this. That's what I think about it, because we've already had more than 250,000 units on Roconline, and we're all shipping them now, and retailers at all levels around the world are putting our products on the shelves right now, and they're going to sell them when they open early tomorrow morning. According to conservative estimates, Rocpad's global sales will exceed 700,000 on the first day, so I personally don't think it will pose any threat to our market share if Apple preemptively released this tablet product before us. ”

There was the sound of flashing lights and shutters, but other than that, the media colleagues who had been whispering to each other just now did not say a word.

"The second question, hehe, our PR department is very interesting, and this is giving me a problem. They asked me how we could be the first one when the Rocpad had advertised that it was the world's first tablet, but Apple's launch event had already started nine days ago, and their tablets had been sold for nine days. Tsk, this question is indeed a bit difficult, how should I answer it? Regarding the label of the world's first, I think that in the end, it should be left to the judgment of consumers themselves, Apple released first, and we proposed the concept of tablet first, and our prototype came out a long time ago, about this, the magazine that deeply analyzed our prototype should know best. Therefore, I personally don't think that the world's No. 1 label can bring much market reaction, and this is not a sprint, and we don't need to run like Liu Xiang to be the world's No. 1. ”

(To be continued)