Chapter 375 The first generation TFT-LCD production line
September 1984.
CCTV's advertising has fueled the fire, making the two major products of Longteng laptop and Longteng Hanka a great reputation.
Whether it is Zhongguancun in Yanjing, or Huaqiangbei in Shenzhen, as well as among computer dealers across the country, the reputation of Longteng notebooks far exceeds that of Compaq, and even IBM's similar products are not the opponents of Longteng brand in China.
Longteng Technology's notebook and Hanka products, which have just been on the market for a month, have created sales of 80 million yuan and a net profit of 13 million yuan.
And because, the Longteng notebook production project needs 50,000 9-inch TFT-LCD LCD panels per month, and it is expected that the annual import will reach 200 million US dollars, becoming the largest purchaser of Toshiba's LCD panel production line.
Basically, 95% of Toshiba's TFT-LCD panel production capacity is a supply agreement signed with Longteng Technology.
In fact, Toshiba Coveted Panasonic Group's success in the Chinese market, but it had not been able to find a breakthrough before.
Now, by accident, with the relationship of providing 9-inch TFT-LCD LCD panels to Longteng Technology Company, it has begun to have a good influence, how can Toshiba not be overjoyed?
Because, the main employees of Toshiba's China branch also continue to emphasize the influence brought by Longteng Technology's procurement and strive for the interests of their own departments.
Hiroshi Tanakagawa, general manager of Toshiba's China division, was just about to write a report, telling the headquarters: "At present, Longteng Technology Co., Ltd. has a basic demand for 50,000 LCD panels per month, and with the passage of time, it will grow rapidly at a rate of more than 5,000 pieces per month." It is estimated that by 85 years, Longteng Technology's demand for LCD panels will be 350 million US dollars. By 86 years, the demand for Longteng Technology will reach more than 500 million US dollars. It is suggested that Toshiba should adapt to the growth of Longteng Technology, expand the existing LCD panel production capacity, and build the next generation of production lines."
However, before Tanakagawa Hiroshi could finish his report, a visit from Chen Xunzhen, the general manager of Longteng Technology, interrupted his plan to continue writing.
"I feel very honored to be here!" Hiroshi Tanakagawa looked flushed.
In fact, prior to the partnership with Longteng Technology, Hiroshi Tanaka was only the head of a humble office sent by Toshiba to China.
There is nothing to do every day, just to observe the market in China at will, write some reports, if there are some Chinese manufacturers, what overseas machinery and equipment are needed, Tanakagawa Hiroshi will send the list to the headquarters of Yuben, let the relevant project leader of Yuben to purchase, and then send the purchased products to China, and then Tanaka Kawa Hiroshi will help and forward to those customers. In fact, many products are not Toshiba's products at all, and the reason why they receive these orders is actually just to "make friends" and establish contacts in the Chinese market.
However, after making friends with Longteng Longteng and receiving an order worth 200 million US dollars, Toshiba headquarters quickly moved the original Toshiba China office to Shenzhen and upgraded to "Toshiba China Regional Head Office", and Tanaka Kawahiro, who had made great contributions, was quickly promoted to become the general manager of China.
Chen Xunzhen said: "I also have nothing to do in the Three Treasures Palace, this time, mainly for Longteng Technology to build its own TFT-LCD LCD panel production line"
"What? Longteng wants to build its own TFT-LCD production line, I heard it right, right? Tanaka Kawahiro was stunned.
In fact, in the 80s, China also introduced liquid crystal production lines, which have very low technology content and low cost, and are mainly used in simple and cheap electronic products such as electronic watches and calculators.
The TFT-LCD panel, which has just been born, has a color display capability second only to the CRT panel. Moreover, scientists believe that there is still a lot of potential to be tapped in TFT-LCD panel technology. In the future, it will be possible to achieve a display effect that far exceeds that of CRT.
Chen Xunzhen said: "This is the opinion of our boss, Mr. Zhang Shaojie. He said that Longteng Technology is the world's main demand manufacturer for TFT-LCD panels, and we must have the ability to produce this kind of panel by ourselves! Chen Xunzhen said seriously.
"If it is a TN LCD panel production line, it can be sent to you for free. However, TFT-LCD panels, just a variety of supporting materials, need at least more than a dozen related chemical, semiconductor, glass and other related manufacturers to cooperate, any material, often has the world's leading scientific and technological content, I do not think that Longteng company has the ability to mass produce TFT-LCD" Tanaka Kawahiro continues to exaggerate the way of raising the technical content, refused.
Chen Xunzhen shook his head and said, "Although, you are the first company in the world to achieve mass production of TFT-LCD. However, you are not the only company in the world that has the capacity to mass-produce TFT-LCDs. For example, Siemens and Philips in Europe already have a full set of solutions. If Toshiba is unable to provide us with a full set of production technology, we can only regretfully ask for help from other powerful manufacturers. At that time, we will not even hand over the order of TFT-LCD panels to Toshiba! ”
"Don't, don't! We are the best partner, there is something to discuss! Regarding the technology of LCD panels, I can apply to the headquarters and work hard for you! Hiroshi Tanakagawa showed his weak side.
"Until October 15 at most! If this period has passed, Toshiba has not reached a cooperation with us related to the LCD panel production line. Well, I can only regret it! Chen Xunzhen threatened.
—————————— when Hiroshi Tanakagawa reported the news that Longteng Technology was going to establish a production line for LCD panels, to Toshiba headquarters. There was an uproar at Toshiba's headquarters.
Some hardliners believe that instead of transferring LCD panel production technology to Longteng, it is better to end the cooperation with Longteng and produce laptops by themselves.
Of course, there are also some weak people who believe that Longteng Technology Company is sitting on a large Chinese market and cannot be easily offended.
And the mud is that Toshiba can not only absorb Longteng's experience and produce its own notebook computers, but also continue to cooperate with Longteng, and it is not impossible to transfer LCD production lines to Longteng.
"The assembly line of TFT-LCD panels is nothing! What's really amazing is that for the formula of liquid crystal, as well as the technical research and development of material level, this is the real key! I don't think that Longteng Technology has material-level R&D capabilities, and we can provide them with production lines, but the upstream supporting materials are still in our hands, so we are not afraid that they will threaten us! Dr. Kawasaki, who has a very strong voice in the research and development of Toshiba's LCD panels, said.
Dr. Kawasaki's opinion made Toshiba's senior management feel reasonable.
At the same time, employees of Toshiba's European and Chinese divisions have reported that Longteng Technology is in close contact with Philips, Siemens and other semiconductor companies, and the two sides may reach a possibility of cooperation in TFT-LCD panels.
After this news reached Yuben, it gave Toshiba a huge psychological pressure.
As a result, Toshiba immediately made a decisive decision - signed a first-generation TFT-LCD panel cooperation agreement with Longteng Technology Co., Ltd., and transferred Toshiba's exclusive right to use the relevant patents to Longteng.
Of course, the subsidiary condition is that Longteng Technology needs to purchase $200 million worth of TFT-LCD products from Toshiba every year.
After this agreement was reached, Zhang Shaojie personally received the representative of Toshiba in Hong Kong, and said in a high-profile manner that mastering the LCD panel will master the component materials of the notebook computer, and the cooperation between Longteng Technology Company and Toshiba will change the pattern of the notebook computer industry in the future.
At these words, the representatives of Toshiba who were fooling felt very proud.
In October, after representatives of Toshiba Corporation came to Shenzhen for inspection, the two sides quickly entered a state of cooperation.
The factory is already ready-made and purchased directly from Shekou Industrial Zone.
The equipment is also continuously transported by air, sent to Hong Kong's Kai Tak Airport, and then transported by cargo ship to Shenzhen Shekou Industrial Zone.
After the installation of the production line of Longteng TFT-LCD panel is completed and officially enters production, Toshiba will also organize some production plants of glass substrates, liquid crystals and other materials to settle in Shenzhen.
The investment in the equipment of the entire production line is only about 80 million yuan, and with the addition of more than 100 patent licensing fees, it has reached 250 million yuan.
The supporting manufacturers, settled in Shenzhen, the construction costs of the plant are paid by Longteng Technology, otherwise the other party is not willing to take the risk to Shenzhen to produce supporting materials for you.
There are more than 10 related supporting factories in total, covering an area of more than 20 acres, which requires Longteng Company to spend 100 million yuan.
It is expected that when the first generation of LCD panel production line is reached, an industrial chain with an annual output of 600,000 LCD panels and an output value of 200 million US dollars will be formed.
The entire industrial chain, the LCD assembly plant of Longteng Technology, needs 500 employees. The supporting factories add up to at least 1,000 people.
Just a first-generation TFT-LCD panel production line will form an industrial chain cluster of more than 1,500 people.
At the same time, Longteng Technology has also reached a cooperation agreement with the Institute of Materials of the Chinese Academy of Sciences in Yanjing in a low-key manner, giving the Chinese Academy of Sciences 10 million yuan of research funds every year, in exchange for the Chinese Academy of Sciences to send 15 researchers to Longteng Technology Enterprise for liquid crystal material level research and development.
Yenching University, Tsinghua University and other colleges and universities of semiconductor, computer talents, Longteng Technology is also thirsty, a high salary of 1,000 yuan a month, large-scale recruitment of 100 fresh college students, graduate students. This is the first step for Longteng Technology to enter the TFT-LCD industry, and Longteng will invest more funds every year in the future to introduce more senior talents.
It can be said that Zhang Shaojie is the most confident and willing to invest large capital in research and development for the future development of the TFT-LCD industry in the world.
Before the major international semiconductor giants fully realized the advantages of TFT-LCD panels, Zhang Shaojie's goal is to quickly become the leader of this industrial technical standard!
(To be continued)