It seems that the advertising has been too successful, or perhaps the concept of personal computers has been deeply rooted in the hearts of the people in recent years.

Within a week of its listing in Hong Kong, more than 1,000 units have been sold in hundreds of electrical appliance stores and department stores. Compared to Compaq computers, or other PC-compatible machines, the total sales are more!

At the same time, in Shekou Industrial Zone, Shenzhen, Longteng laptops have not been listed for a long time, and they have attracted merchants from all over the world to discuss purchases.

In the 80s, there was no market for personal computers in China. Instead, there is a shortage of materials, which has caused computers to be in short supply. Universities like Yenching University and Tsinghua University only have a few hundred computers in the computer room for teaching.

There are countless teaching units, scientific research units, and public institutions that need to use computers.

However, in this era, there were no domestic microcomputers at all. If it is imported, it will consume a lot of foreign exchange resources. At this time, it coincides with the stage of introducing a large number of foreign technologies and equipment, and the foreign exchange required for industrial upgrading is still far from enough, let alone wasting foreign exchange on imported microcomputer products. Therefore, at this time, the computer penetration rate in China is relatively low, and there are millions of computer talents in the country, but there are only hundreds of thousands of microcomputers. On average, ten technicians use one computer.

Historically, it was not until 85 years that the birth of the Great Wall 0520ch marked that the domestic microcomputer market began to get on the right track. Although Great Wall Computer is only an assembly computer, it also has a lot of exclusive software and hardware-related patents. Historically, in the mid-80s, it was once a sensational high-tech product.

Longteng laptop, already has the function of a PC compatible machine, at the same time, installed the Chinese version of the DOS system, and has office and other office software.

Because the processing power of computers in the 80s was limited, in order to improve the efficiency of computers, frequent access to memory during the input of Chinese characters was reduced. Longteng Computer Company is the first to develop a set of "Longteng Hanka" Chinese computer supporting hardware.

In Longteng Hanka, there are more than ten kinds of Chinese fonts, as well as input method software such as Cangjie, Wubi, Pinyin and so on. In this era, the import of absolute innovative scientific and technological products.

The price of Longteng laptops in China is only 4288 yuan, and the gross profit margin of each unit does not exceed 20%, taking the road of small profits and quick turnover. The market price of "Longteng Han Card" is 3,000 yuan, but the cost is only 1,000 yuan, and the gross profit margin reaches 66%!

As the first domestic microcomputer brand, plus the first epoch-making "Hanka". After the joint release, it set off a sales frenzy in China.

In just one week, 10,000 computers and 1.7 sets of Hanka were sold in China.

The reason why Longteng Hanka sells more than Longteng computers is mainly because Longteng Hanka is compatible with any kind of PC host, so some users who have purchased various types of PCs have also heard the news and come to buy Longteng Hanka.

With such an achievement, Zhang Shaojie couldn't help but feel very surprised, and felt that in this era, the potential of the domestic computer consumer market is so huge.

The success of the domestic and Hong Kong markets, Longteng Technology Company did not blindly enter the international market.

The influence of the PC tide in the 80s, most countries around the world, have emerged a large number of PC compatible machine manufacturers. Many of these compatible machine manufacturers are even big chaebols with huge resources and financial resources, and Longteng Technology Company is not sure that it will be able to make achievements for the time being.

In the Chinese mainland market, as Lord Deng said that "learning computers should start from the baby", major qualified educational institutions have begun to set up computer classrooms in learning.

First of all, thousands of universities across the country have set up microcomputer classrooms, which is already a large market of at least 100,000 units. In addition, some primary and secondary schools that are able to run computer classrooms have gradually set up computer classrooms, so that the education system alone can provide a market of hundreds of thousands of units per year.

Regard the domestic market as their own forbidden territory. Zhang Shaojie asked proudly: "How much does CCTV's prime-time advertising cost for a year?" ”

"At least a million dollars!" Chen Xunzhen said.

At the beginning of the reform and opening up, CCTV learned from overseas experience and began to try advertising business, and only had 10 million yuan in advertising expenses a year at the beginning. Even so, in 84 years, CCTV's advertising revenue was only about 100 million yuan, which was only 300 million Hong Kong dollars when converted into Hong Kong dollars, and Asia Television's annual advertising revenue was three times more than CCTV!

"So cheap?" Zhang Shaojie was stunned and said, "You go and discuss with CCTV to hang our advertisements on CCTV prime time for a year!" ”

In the era of business, ordinary consumers, to understand a brand, first start with advertising.

Without advertising, even Moutai and Coca-Cola cannot become best-selling products.

Longteng Technology has produced China's first domestic PC, in this era of relatively closed information, only through CCTV advertising, can we set up the banner of the first domestic computer brand!

With the name of "the first domestic technology brand", there will definitely be countless benefits in the future.

History proves a general trend, any country with the rise of its own economy, under the same price and service, domestic brands gradually have more and more advantages.

Take chain retail malls as an example, in the 90s, when foreign retail chains first came in, they were very popular. Some economic researchers are even worried that foreign-funded chain brands will monopolize 80% of the domestic retail market.

However, the results are surprising, with the beginning of the 21st century, after China's political axe gradually abolished the preferential policies for foreign investment, the vast majority of chain companies that entered the Chinese market aggressively were not adapted, and gradually fell into the scene of losses, small profits, investment mistakes and so on.

However, many local chain enterprises in Chinese mainland have developed from weak to giant. At that time, people of insight discovered that the so-called market competitiveness of foreign-funded enterprises was actually nonsense, and it was purely because China's political axe gave them too many preferential policies in the early years, which made their profit margins higher. Once the preferential treatment is cancelled, in a fair competitive environment, the weakness of foreign-funded enterprises' weak ability to adapt to the market and poor strategic vision will continue to be exposed.

Moreover, even some foreign-funded enterprises with excellent operation and management cannot compete with local brands in a fair environment.

The initial success of foreign brands is like tourists going to the zoo with curiosity to see monkeys and orangutans, and when they feel novel, they can eat it. After a long-term experience, I feel that it is nothing more than that, and gradually I will continue to turn into consumers of domestic similar products. This is the general trend of history, an unstoppable trend

Therefore, from the very beginning, Zhang Shaojie held high the banners of "domestic brand" and "national brand". This is also the layout of the future, so that in the era when the wisdom of the people is gradually opening up and domestic brands are popular, they will not be eliminated by the market.

After Longteng Technology gave advertising money, 1 minute before the start of CCTV's daily news broadcast was occupied by Longteng Technology's advertisements.

Gradually, the first national technology brand, China's first domestic personal computer and other word-of-mouth have spread to the whole of China with CCTV advertising

(To be continued)