""Happy Ghost" is tentatively scheduled to be released in 20 theaters, right?" "In recent years, the rise in cinema ticket prices in Hong Kong has led to an increase in the total box office. However, in fact, this is caused by pure inflation, and there is no real progress in the number of moviegoers. There is only the Golden Princess Cinema Line, which continues to expand at a loss. Golden Harvest does not have the support of a wealthy man behind it, but it optimizes its structure and closes more than a dozen movie theaters that have been losing money all year round. The scale of the theater chain was maintained at 43. Eight movies are currently being screened, so I can only give you half of the theatrical screenings! ”

Zhang Shaojie expressed his understanding and said: "Half of the cinema chains are enough, and we are most concerned about the overseas market!" ”

In fact, although the quality of "Happy Ghost" is good, it is only a small cost of 3 million. If Golden Harvest wants to make a 3 million small-cost movie, it will tilt all the theater resources to Baolong. Then, most of the satellite production companies jointly controlled by Golden Harvest will be dissatisfied.

"Happy Ghost" passed the internal final release review of Baolong Film Company and was released by Golden Harvest Cinemas. One of the two companies is Hong Kong's "boutique manufacturing machine", and the other is the most powerful theatrical publisher. The strong alliance has laid the foundation for the popularity of "Happy Ghost".

After sending Zou Wenhuai away.

Zhang Shaojie, Gu Long, and Wang Jing are even more emotionally planning the publicity strategy of "Happy Ghost".

Zhang Shaojie said: "Golden Harvest Company has guaranteed to use their distribution channels, and the rest is for us to pay for publicity!" ATV's film promotion is the core, and secondly, the resources of "Ming Pao", "Animation Boys", "Ming Pao Weekly" and "Film Fortnightly" should also be fully utilized. Cinemas, television, and paper media have publicized through various channels to form a three-dimensional propaganda offensive. Be sure to maximize box office revenue! ”

Wang Jing also said: "The production cost of 3 million yuan, and the publicity cost will be 3 million yuan." The total cost is 6 million, so this time you must get a box office of 12 million to return to your capital! ”

"What, no faith?" Zhang Shaojie smiled.

"It's not a matter of confidence, it's my highest movie, and it only earned 5 million box office in Hong Kong!" Wang Jing smiled bitterly, "After that movie, the box office exceeded 5 million, which has become my extravagant goal!" ”

Zhang Shaojie said with a smile: "Although the cost of the movie "Happy Ghost" is very small, it has been sent so that I feel like I never get tired of watching it. Moreover, the youth and vigor of these girls in the movie are also a huge resource. Even if this movie can't pay off, I am confident that I can use the resources they are about to have and earn it back! ”

Wang Jing was stunned: "Resources? ”

Zhang Shaojie said with a smile: "Talent, in my eyes, is a resource that constantly creates value!" This movie is called "Happy Ghosts", and it mainly focuses on these innocent girls. I formed them into a 'Happy Girls Group' to hold concerts and release records in the future. Amphibious development of film and television and records. Take advantage of the long tail effect and maximize profits! ”

Wang Jing and Gu Long suddenly realized and said, "Then it's no wonder that you are so dedicated to them!" ”

After Zhang Shaojie separated from Gu Long and Wang Jing, he went to find Li Lizhen, Luo Mingzhu, and Luo Meiwei.

At this time, the girls of the "Happy Girl Group" are in the casual restaurant of Baolong Company, and they enjoy drinks and snacks for free.

In addition to the high remuneration of the film, Baolong Film Company is more attractive because of a large number of various benefits, such as the company has a large number of free restaurants, libraries, gyms, entertainment venues, as long as the film workers who have film appointments in Baolong, they can enjoy free entertainment.

At this time, Li Lizhen, Luo Mingzhu, and Luo Meiwei gathered in a corner of the restaurant, and the table was full of melon seeds, sour plums, cola, juice and other snacks.

Zhang Shaojie sat down next to their seats with a smile and said with a smile: "Beauties, why are you so happy?" ”

"Of course I'm happy, can we not be happy when we just filmed "Happy Ghost"?" Luo Mingzhu seems to be still in the play, and her surname is too "Lin Jingjing".

Li Lizhen is shy and doesn't talk much, but when she looks down and smiles, she always shows a youthful attraction charm.

Zhang Shaojie couldn't help but show sincere appreciation.

After watching "Happy Ghost", many people can't help but like the girls in it. Although, those girls are not stunning, but just high-class girls in appearance.

However, "Happy Ghost" just shows the characteristics of a young girl, which constitutes an important element of "Happy Ghost" will become a top comedy film in Hong Kong in the 80s.

"Happy Ghost" is not as nonsensical as Stephen Chow, nor is it as cold and humorous as Xu Guanwen. However, with a bunch of young girls' "troubles", they constitute interesting highlights.

After Zhang Shaojie watched "Happy Ghost", and then watched the originally ordinary Luo Mingzhu and Li Lizhen, he felt quite excited.

Luo Mingzhu's grinning image of Lin Jingjing, and Li Lizhen's Lin Xiaohua in the film is actually a homonym for "school flower", which belongs to the goddess-like level of young people's dreams.

In the movie, Li Lizhen met a non-human, was seduced by a male teacher named Joseph, got pregnant as a teenager, and was almost dumped. Fortunately, thanks to the help of the happy ghost Zhu Xiucai, Joseph regained his responsibilities as a man and married Lin Xiaohua Fengzi.

In fact, the ups and downs in "Happy Ghost" also seem to indicate the tragic fate of Li Lizhen in history. From a youth girl idol, to later "When the Peach is Ripe", and then to later, a complete third-level film surname goddess. This step-by-step degeneration is actually the persuasion of Gao Zhisen, the director of "Happy Ghost" in history, and Li Lizhen only started acting in tertiary films. Later, everyone only knew that it was a third-level film star, and forgot that in the 80s, it could be regarded as a pure jade star.

"If this "Happy Ghost" can be popular, the company will consider forming you into a 'Happy Girl Group', in addition to performing in the Happy Ghost series, it will also release records, making you a star with a certain influence in film and television, and the music world!" Zhang Shaojie said to them with a smile.

"Really?" "Thank you, Brother Jie!" "Ha, I'm going to be a star! The girls looked excited.

Zhang Shaojie smiled, thinking that there were 'happy ghosts' in the movie to escort them. In real life, because they don't have that cheating cheat cheat, they don't solve all their troubles like half in the movie and are happy all the time. Zhang Shaojie suddenly thought that maybe he could be a "happy ghost" to escort these young girls

Of course, if Zhang Shaojie is a "happy ghost" who protects them in reality, he will be the most colorful "happy ghost" in history, not a righteous gentleman like Zhu Xiucai in the movie.

—————————— "Datang" was nominated for the Oscar, and there was a shock in the Asian film industry. The media focused on "The Legend of Double Dragons of the Tang Dynasty".

A small-budget film of Baolong Film Company, "Happy Ghost" began to release a press conference.

Although, for the fame of Baolong Company, a lot of media reporters came.

But most reporters are more concerned about the nomination of the Academy Award for "Datang".

"Excuse me, Mr. Gu Long, are you confident that "The Legend of Double Dragons of the Tang Dynasty" will compete for the Oscar this time?" The reporter of "Oriental Daily" was very concerned.

Gu Long said: "It's not a question of whether we have confidence, it's a question of whether the Oscar judges will favor it." Our confidence is not a substitute for the Oscar judges! ”

"Datang" represented Chinese films for the first time and was nominated for an Oscar. I don't know, will Baolong continue to compete for the Venice International Film Festival and the Cannes International Film Festival? The reporter of "Daily Daily" asked.

Gu Long was impatient with this question: "Winning awards is not the main goal of Baolong Film Company. Now, I would like to ask you questions related to "Happy Ghost". This is the press conference of "Happy Ghost", not the Oscar-nominated press conference of "Datang"

Because Baolong's boss Gu Long refused to answer questions related to the impact of "Datang" on the Oscars, many media reporters were a little disappointed, so they had to continue to interview the crew of "Happy Ghost" painlessly.

As the director of "Happy Ghost", Wang Jing is the protagonist today.

However, the reporters were just on official business and asked Wang Jing some painless questions. For example, the list of the crew of "Happy Ghost", some interesting facts and gossip during filming. In the end, the reporters, with a simple "Happy Ghost" press release, perfunctory into simple news information.

There are not many news reporters who are willing to spend their brain cells and carefully write a news article about "Happy Ghost". After all, "Happy Ghost" is directed by Wang Jing, the cost is only 3 million Hong Kong dollars, and the actors used are only Donnie Yen, Luo Mingzhu, Li Lizhen, Luo Meiwei and others. In the face of Baolong Film Company's many 40 or 50 million Hong Kong dollar productions, it is almost an insignificant existence.

However, Golden Harvest Cinema Line still paid great attention to it, and 25 cinemas were arranged for the premiere to be screened.

And after Zhang Shaojie controlled Asia Television and owned TV media. For the promotion of "Happy Ghost", it is even more convenient and fast.

Baolong Film Company only spent 1 million Hong Kong dollars in advertising expenses. After receiving the order, ATV will continue to give "Happy Ghost" up to 30 rolling advertising treatments in a few months.

If it is an ordinary commercial organization, it will cost 5 million Hong Kong dollars to buy such a scale of advertising. From this point, it can be seen that after Zhang Shaojie acquired Asia Television, he was invincible. Because, films, records, books, comics and other cultural industries are essentially competing for media exposure.

Enough news exposure can make an ordinary work a box office myth.

In the news media, if you can't get effective publicity, your masterpiece may hit the streets!

(To be continued)