Luo Mingzhu's surname is very grinning, Li Lizhen is pure and beautiful, and Luo Meiwei is quite cute with glasses. In the TV advertisement of "Happy Ghost", the main focus is the splendid image of young girls such as Luo Mingzhu, Li Lizhen, Luo Meiwei, etc.

In addition, the theme song of Du Lisha's "Happy Ghost" is also a weapon to attract popularity:

"Be optimistic, no closed (happy ghost, happy ghost), worry every day, no one (I don't control me, I don't control), always pretend to be confused, deceitful (happy ghost, happy ghost), happy heart, the most stacked ghost (happy ghost), hurry the time will disappear in a blink of an eye, there are a few young and beautiful (happy ghosts), in short, the ghosts are all eye-catching, it doesn't matter (remember) how many are happy in the end, everyone is optimistic (happy ghosts, happy ghosts), hee-hee-ha, live the world (whether they are happy, they are not happy, they are crazy,

The theme song of "Happy Ghost", Zhang Shaojie wrote the lyrics and composed the music, and Du Lisha sang. Many viewers, after hearing this theme song in the Asia Television commercial, began to be interested in the movie.

"What is Happy Ghost about?"

"I don't know, but those girls have a good appetite."

"The song in that commercial, it sounds good, and I don't know who sang it"

The mysterious group of young girls, coupled with the Cantonese version of "Happy Ghost" sung by Du Lisha, touched the heartstrings of the audience. laid the foundation for the popularity of this movie.

On February 18, "Happy Ghost" attracted more than 40,000 viewers on the first day of its official release, creating a box office result of more than 600,000 Hong Kong dollars.

At this time, the price of Hong Kong movie tickets has risen to the level of 8 yuan ~ 15 yuan compared with the level of 6 yuan ~ 10 yuan a few years ago, so the attendance rate of Golden Harvest Company is not as good as in previous years.

However, under normal circumstances, the average attendance rate of Golden Harvest is only about three or four percent. Only a hot movie will have a first-class attendance rate, or even a full attendance rate.

On the day of "Happy Ghost", the attendance rate reached 91%, which is already a very rare low-cost dark horse.

Zou Wenhuai received the good news, smiled on his face, and said to the left and right: "Look at how high the attendance rate of Baolong Film Company is!" It's more profitable than putting movies that we invest in! Making movies, Golden Harvest can't compare to Baolong! In the future, our development direction is to become the world's first-class cinema company! ”

"Baolong's movie is indeed a guarantee of a blockbuster!" He Guanchang said with a smile.

Xu Guanwen was also amazed by this: "Baolong's core competitiveness is actually Zhang Shaojie's strength!" There is indeed no one in Hong Kong who can compete with Zhang Shaojie at the box office! ”

In the 80s, there were many geniuses in the Hong Kong film industry, and it was not the era of a few superstars in the late 70s.

Especially after Zhang Shaojie appeared, he staged a genius writer and screenwriter, which is enough to affect the status quo of the film and television industry. Therefore, Hong Kong's major film companies are also eager to recruit talents, and they are courteous to first-class screenwriters. However, in fact, Zhang Shaojie is a figure who brings together 30 years of creativity, even if he is a talented screenwriter, he can't compete with Zhang Shaojie. Therefore, everyone knows that Zhang Shaojie is a super genius that is rare in a century!

Others staged box office myths and were seen as lucky. Even if Zhang Shaojie refreshes the box office record of Hong Kong movies to a higher level, he will take it for granted.

You must know that the work "The Legend of Double Dragons of the Tang Dynasty" has a global box office of more than 100 million US dollars and has been nominated for multiple Oscars!

—————————— Hong Kong in 83 years, the box office market of movies was still dominated by competition between theaters. The core competitiveness of major cinema companies is the exclusive screening of excellent blockbusters.

The Golden Princess Cinema Line has Lei Juekun's continuous investment in funds, and its expansion is amazing, and it already has the strength of surpassing the Shaw Brothers and slightly inferior to Golden Harvest. Among them, the films screened by the Golden Princess Cinema at this time were also changed from the introduction of foreign films in the past to the films shot by the New Art City.

As the films of New Arts City are more in line with the tastes of Hong Kong audiences. Therefore, the box office of the movie is more popular than the introduction of Hollywood blockbusters. Golden Princess Cinemas is now able to sit on an equal footing with Golden Harvest!

Due to the decline in film production and quality, Shaw Brothers has cooperated with Golden Harvest for a certain period of time. However, due to the quality of Golden Harvest's films, it is stronger than Shaw Brothers. The Golden Harvest movies introduced in Shaw Brothers' theaters are all big hits. The films produced by Shaw Brothers screened by Golden Harvest Cinemas are very few at the box office.

Because Shaw Brothers felt that such cooperation had suffered a loss, and soon stopped the cooperation with Golden Harvest. In fact, the Shaw Brothers Cinema Line, which stopped cooperating with Golden Harvest, was far from satisfying the taste of Hong Kong audiences at this time due to the very low quality of the film, and the attendance rate worsened. Historically, Shaw Brothers Film Company sold the theater chain to Debao Film in 85 years, and has since faded out of the film market.

In 83, Shaw Brothers Cinemas was still dying.

"Last year, the total box office of Shaw Brothers Cinemas was only 63 million Hong Kong dollars, the film investment was 28 million, and the net profit was only more than 1.4 million. At the beginning of the year, the investment in "Interstellar Blunt Tire" cost more than 9 million yuan for film production and more than 3 million yuan for publicity, but the box office was only 6 million. The loss of ** million Hong Kong dollars has become a foregone conclusion! What's even more lamentable is that the audience scolded, and the attendance rate of Shaw Brothers' theaters was greatly damaged, and it has been maintained at two or three percent" Fang Yihua handed a briefing to Run Run Shaw to read.

"Interstellar Blunt Tire" was released in January, only ten days after its release, and the total box office reached 6 million Hong Kong dollars, which seems to be a good result. However, the production cost of the film plus the publicity cost exceeded 12 million Hong Kong dollars.

However, "Interstellar Blunt Tire" was only popular for 3 days, and achieved a box office of more than 4 million Hong Kong dollars within three days. After that, the box office plummeted like a 3,000-foot plummet.

On the tenth day of "Interstellar Blunt Tire", the attendance rate was less than 5%, and the audience was even more scolded!

After filming "Interstellar Blunt Tire", director Zhang Guoming's character was greatly damaged, he was originally like Tsui Hark and Xu Anhua, and was known as a leader of the New Wave. After the introduction of this 10 million yuan bad movie, Zhang Guoming quickly became the biggest street director in Hong Kong.

The movie "Interstellar Blunt Tire" is a sci-fi blockbuster gimmick, but the actual plot is - "The beautiful baby (Zhong Chuhong), who has a sense of surname and ignorance, was caught by aliens in a flying saucer and had a third type of contact, but no one believed that when she wanted to die to show her innocence, she met a failed private detective (Eli) who also had suicidal thoughts, so a series of unbelievable adventures and the love story of 'flowers and cow dung' began"

In fact, Hong Kong's science fiction films have always been not the worst, only worse. "Interstellar Blunt Tire" is one of the masterpieces of bad sci-fi films produced in Hong Kong.

The main reason for this is that the sci-fi theme itself needs to spend a huge amount of money to achieve the effect that sci-fi fans see. This is a movie category with a high threshold, there is no big cost, and it is basically not good to shoot science fiction. However, Hong Kong is a region famous for small-budget films, and it is a great tragedy for Hong Kong directors to make science fiction.

In addition to the investment capital restrictions, the low level of scientific knowledge of Hong Kong directors is also one of the main reasons. Hong Kong directors are usually very poor in science fiction imagination. Just added some ordinary plots to some ridiculous, non-technical sci-fi gimmicks, and made the so-called sci-fi films.

The only thing that makes people feel that there is still a little hope for Hong Kong science fiction is Stephen Chow's "Yangtze River No. 7" later. Although "Yangtze River No. 7", it is not up to the level of hard science fiction. But the short man is tall inside, at least it can have a bit of sci-fi flavor.

After watching it, Run Run Shaw said: "The film business is getting worse and worse, and the competition is not as good as that of the offspring."

Fang Yihua was unwilling and said: "The Hong Kong film industry has developed very rapidly in recent years, and if you work hard, you may be able to get back from the dead." ”

"Whatever you want, I have also seen many years of ups and downs, and I have seen the film industry very thoroughly. The threshold for starting in the film industry is too low, unlike the high threshold of the television industry. In a few years, if the film business can't be supported, Shaw Brothers Cinemas will sell it! Shaw said.

Compared with TVB, which earns hundreds of millions of dollars every year, Shaw Brothers at this time has assets of two or three billion, but it can only create tens of millions of revenues every year, with small profits and losses, which often shroud Shaw Brothers Film Company.

This makes Run Run Shaw want to give up the film industry more and more and concentrate on expanding TVB's TV industry.

However, at this time, Fang Yihua had already become the chairman of Shaw Brothers Film Company and had seen the past glory of Shaw Brothers Film Company. But after Shaw Brothers fell into her hands, the performance continued to deteriorate, which undoubtedly hurt Fang Yihua, and often wanted to make some achievements to prove his ability.

In order to save the reputation and performance of Shaw Brothers films, Fang Yihua can only continue to launch some of Shaw Brothers' movies at the bottom of the box. Hopefully, change the perception of the audience

Of course, women are always careful. Fang Yihua felt that the performance of Baolong, Jiahe and other companies was very dazzling.

Fang Yihua did not like Baolong Film Company, and some of its directors publicly scolded Baolong in order to show their loyalty, which became more and more common, and one after another ugly voices began to spread in the industry.

"Baolong is the scum of the film industry, and Wang Jing is the anti-bone boy!"

"The Shaw Brothers have cultivated you for so many years, it's just a matter of not being grateful, and you actually rebelled!"

"White-eyed wolf Wang Jing!"

"Baolong is a cancer in the Hong Kong film industry, never cultivating talents, only poaching!"

Of course, most of the scolding people are uninformed young directors.

The real big director knows the strength of Baolong and Jiahe, so he naturally keeps his mouth shut and doesn't comment.

After all, if you eat in the film industry, one more film company will have one more way out, and offending big companies like Baolong and Golden Harvest is obviously not conducive to the future!

(To be continued)