"Playing the emotional card is definitely not simply expecting customers to come to us on their own. This is a society that pays attention to efficiency, and if you can't give each other benefits, then everything is in vain. Xia Ruxuan said slowly, lowered his head and took a sip of the drink in the cup, clearing his throat, "This emotional card is to rely on the advantages of our base market to play our 'service highland' advantage." ”

"Anyone can say these high-sounding truths." Xia Ruoling was obviously a little uncomfortable listening to Xia Ruxuan sitting here talking eloquently, and muttered in a low voice, in his heart, his brother was much more powerful than Xia Ruxuan. When I didn't get the approval of these elders at the same time, even if I was able to get the approval of my father, it was a good thing.

Xia Ruxuan directly ignored Xia Ruoling's words, smiled without saying a word, turned to face Xia Yunsong, and then said, "I believe that Uncle Yunsong must have his own opinion on this point." What kind of grand occasion was the rise of our Xia's Suhang Group in southern Jiangsu, even if I was very young at that time, I also knew that until now, Suhang Electric fought that vigorous battle in southern Jiangsu in the nineties. ”

"Not bad." Xia Yunsong's eyes looked at Xia Ruxuan, and the expression was not as playful and distrustful as usual. It was only at this time that in Xia Ruxuan's sonorous and tense voice, he finally felt the temperament of this young man who was completely different from others. "More than ten years have passed in the snap of a finger, when my father asked me and Yunbai to join hands to establish a household appliance department with the Xia logo, at that time it was not easy to say, in the nineties, China's home appliance marketing market was basically dominated by state-owned general department stores and state-owned household appliance enterprises. At the same time, we are at war with the six major state-owned shopping malls, relying on our excellent service and the support of manufacturers, price war is always an indispensable point in commercial occasions, but Ruxuan is right, if you only see this, that kind of vision is indeed too shallow.

It is said that the air conditioner from the manufacturer is only a semi-finished product, in our industry, it has always been described as 'seven points of air conditioning, three points of installation', and it is only a semi-finished product that is sold to customers, and if you want customers to have a good experience, you can only start from the service.

At that time, we broke the rules of the state-owned market and implemented a one-stop service of air conditioning sales, distribution, installation, repair and maintenance. For a while, no one was comparable, which directly caused the state-owned shopping malls to shrink sharply in the home appliance market.

Even the home appliance department under Xue's family, which is now gaining momentum, has just walked in along the market we have opened......"

Recalling the eventful years of the past, Xia Yunsong's angular and generous eyes, which had been erased by this comfortable and quiet life, once again ignited a bright and passionate flame. It's just that suddenly the yin and yang weird voice interjected, interrupting Xia Yunsong's longing and remembrance of the past.

These things naturally made both brothers famous. But what is the point of mentioning what happened more than a decade ago, and can the same method still help the situation today? Don't forget, the reason why we were able to overcome the six state-owned shopping malls back then was because of the support of manufacturers and the internal problems of state-owned home appliance enterprises.

Huamei, which is now entering southern Jiangsu, does not have these problems, and they occupy most of the country's home appliances market. Based on this, I don't think we can get any better help than Huamei on the manufacturer side. In addition, there were factors in the state-owned enterprises that did not take our private enterprises into account, so it is meaningless to mention the success of that time.

We can't rest on our laurels, big brother, you have to think about this carefully. ”

Listening to Xia Yunshan's words, the brilliance in Xia Yunsong's eyes faded and fell into thought. Xia Ruxuan looked at him and suddenly felt sorry for this middle-aged man who was once full of energy. He no longer has the courage to gallop in the mall back then, and has begun to be timid, no wonder in his previous life he could let Huamei find a gap to come in and take away a big cake.

"I think my father is right, and the situation today is completely different from back then." Xia Ruoxi spoke for the first time, and didn't forget to hit Xia Ruxuan after finishing his words, "Xia Ruxuan, don't you just say some big words." ”

Xia Ruxuan glanced at him, he already knew that he had no way to get closer to his uncle Xia Yunshan, because he had a grudge against the two brothers for more than a day or two, because Xia Yunshan was still young back then, and in today's words, he was a gentleman. So a lot of business is just by Xia Yunsong and Xia Yunbai joined forces, so that in the end, the youngest brother can only struggle with some small interests, and now he is only grasping a lot of marginal industries, although the companies and industries under it are the most, but there are no giant industries like Xia Yunsong's home appliance department or Xia Yunbai's real estate.

To put it bluntly, when he began to enter the core management of the Xia family, the Xia family had already passed the initial development period and entered a stable period, and Xia Spruce lost the opportunity to compete with the two brothers, so he could only follow behind in fear, Xia Ruxuan knew that this was a point that Xia Spruce had always been obsessed with.

Xia Ruxuan knew that he had to do a good job in his relationship with Xia Yunsong, and his father was easy to say, after all, there were still many opportunities for contact, and then there was the construction of a commercial center in Lianhai District that he could talk to his father, Xia Ruxuan, who was clear about this relationship, looked flat and then spoke, "This is a bad word." Success is success, and there must be places where experience can be learned, although in a narrow sense, this time is different from the last time, and Su Airlines is at a disadvantage. But on the other hand, we have a much larger foundation and a larger customer base than we did more than a decade ago. I dare to say that more than 80% of the families in southern Jiangsu have purchased home appliances from Suhang, which is where our advantage lies. ”

"What," Xia Ruoxi sneered, "Xia Ruxuan, don't you go around yourself in a circle, just patronize yourself and speak." Didn't you say it yourself before, and it was too naïve to use the relationship established between the mall and the customer as a weapon? Why do you now go back and shoot yourself in the foot? ”

Xia Ruxuan glanced at him and was confident, "It is precisely because more than 80% of the families in southern Jiangsu have household appliances purchased from Su Hang, so we can play the brand of gratitude and return to consumers along the river, so as not to make people feel ridiculous." And service is always the same core competitiveness, Huamei has just entered southern Jiangsu is to use the gimmick of price war to increase their popularity, and we might as well grasp the shortage of Huamei service resources at the same time, the service to the extreme.

In the past, although we provided delivery and loading services, there were also some small profits, but now we cut off these small benefits for free, and then a month of free maintenance of various household appliances, old goods for new ones, etc. Huamei was caught off guard, and I don't believe that their temporary cobbled logistics team can be compared with our operation for more than ten years.

Besides, isn't Huamei still in the preparation stage, and we will start the purge before they open. At that time, even if Huamei opens an overwhelming advertising offensive, the home appliance market in southern Jiangsu will definitely enter a short period of saturation. This is the most critical period, and we can start to establish our new 3C home appliance model - what is 3C, that is, to introduce digital and information home appliances into the market. And it just so happens that Su Airlines can take this opportunity and even impact new areas. It is said that offense is the best defense, and at that time, even if Huamei enters southern Jiangsu, she is ready to eat fart! ”

In the end, Xia Ruxuan laughed heartily, "When they are too busy, we can even consider impacting Huamei's base market in the East China Sea, so that they can take care of one thing and lose the other." If Donghai City is included in the arms, then the strategy of Suzhou Airlines can face the whole of China. At that time, it is not impossible to become the largest home appliance giant in China. ”

Speaking of this, Xia Ruxuan paused for a moment, and looked at Xia Yunsong, whose expression had already begun to be complicated, "Uncle, I have always admired you for relying on Su Hang to compete with the six major state-owned shopping malls, and finally made us win a big victory, so that Su Hang's reputation was deeply rooted in the hearts of the people and became famous in one fell swoop." The first person I respect in my heart is my father, and the second is you, uncle. I believe that what I said is something that you have considered, uncle, and I am just drawing them out for you to hear. You may wish to complete these thoughts.

took out the domineering spirit of Su Airlines in the war against the six major state-owned shopping malls more than ten years ago, and staged a perfect Soviet-American war again, and pushed Su Airlines with Xia's mark to the whole country. Xia Ruxuan waved his arms to draw a powerful arc in the air, and quietly complimented Xia Yunsong a few times.

Xia Ruxuan also heard that it was probably Huamei who occupied the base market of Su Airlines in southern Jiangsu, causing Xia Yunsong to lose his due courage and aggressive surname, and in the end he could only rest on his laurels and guard his own acres of land carefully defended, but he didn't know that only offense was the best defense.

3C home appliance model also began to emerge gradually, at this time to come out of it is also a good strategy, to attract everyone's attention is completely possible, so that in everyone's hearts at least there will be at least one no matter what kind of home appliances, there will be in the Suzhou Airlines home appliance mall, forming a good impression in the hearts of customers.

This time, there really is no one who can have words against Xia Ruxuan anymore.

(To be continued)