When Shi Lei received the call, he was busy holding a meeting with the members of the thirteen universities and Unicom sales departments who have now joined the Wudong University Alliance and the sales department of Unicom, mainly to use his marketing strategy to arrange the pager campus tour that is about to be fully rolled out with his marketing strategy that is 20 years ahead of this era. The name of this event, Shi Lei shamelessly used the name of "Dynamic Zone", which should have been launched by China Mobile in the mobile phone business a few years later.

"Huh? What's the matter? ”

Shi Weixian said in a deep voice: "You don't pretend to be confused for me, the pennant jointly sent by the neighborhood committee and the street in Zhonghou Park, as well as those things in the provincial capital, do you dare to say that you didn't make it up?" ”

The more Shi Lei listened, the more confused he became, to say that the neighborhood committee and the street, it was indeed Shi Lei who played a certain role in it, which also borrowed the influence of Mr. Jiang Bosheng on the street and encouraged many people. But what's going on in the provincial capital, Shi Lei really doesn't know at all.

"That pennant has something to do with me, do you remember Old Man Jiang? It's the old man who pointed out the septic tank that day, he helped, didn't I want to give you some momentum in the crowd. But what provincial city it is, I really don't know! Dad, don't think too highly of your son, I admit it, I'm indeed smarter than my peers, and I'm a little more thoughtful, but where do I have so much influence to affect anything in the provincial capital? Speaking of Dad, what the hell is going on? ”

Shi Wei first briefly told Shi Lei about some unexpected reports from the provincial media and Runyang media, and then said in disbelief: "It's really not you?" ”

"If I had that ability, I'm afraid my father would have been the governor, not a little deputy mayor." Shi Lei has actually understood the trick here, this is obviously out of Bian Weiwei, or Yang Ming's instructions, and he always has to toss a little movement.

Shi Wei thought about it for a while, and laughed dumbly, mainly because he could see that the reason why the neighborhood committee and streets near Zhonghou Park would make those famous halls was that Shi Lei did some small tricks, especially in the few days when Shi Lei was in Runyang, but he didn't run to Zhonghou Park. And he came back twice halfway, and it seemed that he would run to Nakahou Park from time to time. Based on this, Shi Weixian felt that everything in the media was also tossed by Shi Lei. These days, the phone calls and visits from the media have made Shi Weixian anxious, and the secretary can't stop him, so Shi Weixian is also a little dizzy.

After hanging up the phone, Shi Wei sat in the office first, and began to think carefully for the first time, what kind of chess the province was playing in the next game.

This is the first time that Shi Weixian has really figured out the intentions of his superiors since he became a local official, and before that, he really only thought about doing his part well.

Based on many recent rumors, Shi Weixian himself is also an extremely smart person, but he rarely uses this cleverness in figuring out his intentions. Soon he also found out the result that was close to the truth, and for the first time, he felt that he was afraid that the province really planned to help him to the position of mayor of Runyang City.

After roughly coming to such a conclusion, Shi Weixian did not feel too much joy, but was a little worried about the future. After all, he has no foundation and does not have much experience in politics, the only thing he can rely on is that he has a good reputation in Runyang, and a seemingly harmonious relationship between the top and bottom on the surface, and more importantly, the support of Zhang Tongxun, a member of the Standing Committee. But even so, he also felt that if he really sat on the throne of mayor, he would face a lot of resistance, especially the executive vice mayor Ning Baobin, who was full of ambition but failed to get the position of mayor. Moreover, although it seems a little sluggish recently, Zhao Yida, the secretary of the municipal party committee who is still powerful, Shi Weixian began to think more...... At this moment, Shi Lei is devoting himself to marketing training for students who will be responsible for front-line sales and Unicom sales staff.

He was able to take charge of this work, which was extremely easy in Shi Lei's own opinion. Although his specialty in that life was not marketing, in the face of marketing thinking that lagged behind him for 20 years, Shi Lei still had extremely strong confidence. Just take a few years of marketing methods, and you can fool these people without a place to be ashamed. In fact, not to mention those student union cadres who don't know what marketing is, even the self-proclaimed marketing elites in the sales department of Unicom also felt sincere admiration for several marketing strategies proposed by Shi Lei after the initial disapproval.

In 97, although the domestic entertainment environment was far less than later, there were also some underground rock bands, as well as many teenagers who began to get in touch with hip-hop. Shi Lei proposed to use underground bands and those rough hip-hop dance teams to attract the attention of college students at the sales sites of major colleges and universities, so as to give those students and even school faculty and staff a great shock from the first step into the campus.

The most important thing is that Shi Lei grasped the fact that these underground bands and hip-hop groups had no performance opportunities at all, and only used a very low price - lunch boxes, drinks, a pager per person, and no cash remuneration - to firmly envelop these small groups that can greatly promote the atmosphere of the scene. A six-month contract, two or three performances per week, plus negligible costs in the eyes of Unicom's sales department, is all these small groups get. And Shi Lei, or all the people involved in this marketing, got an unprecedentedly lively and trendy scene, every time the performance didn't even start, the small stage was already overcrowded. After the performance, coupled with other promotional means for the "Dynamic Zone" campus tour, the sales results made almost everyone overjoyed.

Originally, Shi Lei's expectation for sales to start in late August was about 20,000 units, but they soon found that they underestimated the degree of demand for communication tools among college students, and in just five days, they had already met their original expectations for sales in late August. When August ended, and September 1 counted the sales results of the whole August, even Shi Lei felt that the report card in his hand was quite heavy.

As for Fang Zida, he was even more smiling, as if he had already begun to prepare to submit a plan to the headquarters in Pyeongjing to carry out sales of this model nationwide, and if this momentum continued, I am afraid that they initially thought that the sales of 100,000 units in Jiangdong Province could be doubled.

The current leader of the national paging market is still the indisputable Guoxin, 96 years of the country's new 13 million paging users, Guoxin accounted for half, and then the North Central Paging accounted for nearly twenty percent of the number, the rest is the number of other dozens of paging stations in the country. Since the official operation of Unicom paging network, it has been in its province, from the market that has been carved up countless barriers, although in 97 years has developed from the original obscure small paging station to the second largest giant outside Guoxin, as if there are signs of surpassing the paging in the north of the country nationwide, but the sales in the first seven months are only more than three million units. In Jiangdong Province, Unicom's paging sales are only 300,000 units, with an average of more than 40,000 units per month.

Due to the cooperation between Shi Lei and Fangzda, Jiangdong Unicom's sales in August doubled smoothly, reaching a total of 90,000 units, of which the sales of the "dynamic zone" campus tour plan accounted for 45%. Short-term profits have been reduced, but Jiangdong Unicom, which has suddenly jumped to the first place in the country in terms of new market share in August, believes that it will become a new benchmark in the industry in a few days.

In the face of such gratifying results, how could Fang Zida not sit in the office with Erlang's legs crossed, waiting for the commendation from the Pingjing headquarters?

This result made He Cailan, who originally thought he was fully prepared, quite busy for a while, and the popularity of the sales situation directly led to the fact that the new assembly line of Bird was too late to complete the sales demand, fortunately, Shi Lei called He Cailan in the middle of the night after the sales data came out on the first day, and asked him to prepare for the rotation of the assembly line. It is unrealistic to increase the assembly line, after all, this hot sales situation will gradually stabilize with the end of September, but there is no big problem with the emergency arrangement of workers in three shifts.

Even so, on the seventh day of sales, all the inventory prepared by Bird was exhausted, and finally the senior management of Bird urgently discussed countermeasures, and its decision was to go to other small pager manufacturers to buy electronic components, and Bird itself was to produce shells and other components, and then found two small factories from the local area for assembly, and did not care about the leakage of technology.

On September 1, He Cailan held the sales statistics of August in his hand and drove to Wudong. At the meeting held in the company in the morning, the chairman spared no effort to praise He Cailan. While this batch of pagers may be the least profitable of all the pagers they produce, they are also the ones that will contribute the most to their future brand expansion. You know, in the first seven months of 97, the sales volume of waveguides was only more than 100,000 units, an average of less than 30,000 units per month. In one August, 60,000 units were sold. About 20,000 units were sold nationwide, while the remaining 40,000 units were sold in one province in Gangdong Province. Obviously, to be able to get such data, He Cailan has contributed a lot.

originally thought that when he arrived in Wudong, Shi Lei and Fang Zida would immediately celebrate with him this expected but obviously exceeded the expected achievement, but He Cailan never expected that after Shi Lei received his call, he just told him that he had no time to entertain him today, so he hung up the phone directly

(To be continued)