Chapter 004 sī will be Song Yuxin

An Aston with a cold silver sè. The Martin V8Vantage supercar suddenly made a very cool tail flick outside the Jiangning branch of the Taihu Hotel on the outskirts of Jinning and accurately parked in the special parking space.

Both sides of the car opened at the same time, and a man and a woman came out of the driver's seat and the passenger seat respectively. The man driving the car was wearing a black sè short-sleeved T-shirt with a smile on his face, and he smiled at the girl opposite: "Imbond, James Bond." ”

The girl laughed too, sweetly, but with a little reserve.

"Since you like it so much, why don't you open it yourself and give it to me?" Although the girl raised her eyebrows, her beautiful eyes that smiled like a crescent moon still betrayed her, and everyone could see that she was actually very happy.

"Can you imagine a deputy secretary of the provincial party committee and secretary of the Commission for Discipline Inspection, driving an Aston that has just been launched in the United States. Is the Martin V8Vantage supercar racing on the road to Jinning? The man who spoke had a smile on his face, and it was naturally Xiao Chen.

And the girl is naturally no one else, it is Song Yuxin, the young owner of the Taihu Lake Hotel in front of her.

"The V8Vantage was launched not long ago, and the global media commented on it as 'beautiful and ubiquitous', but listen to what you just said, this car is still just an Aston. The first of the Martin's revivals, and the entry-level sports car in the future? Song Yuxin asked.

"That's right, an entry-level supercar worth RMB 2.49 million." Xiao Chen smiled slightly: "Tell you an inside story." ”

"Huh?" Song Yuxin was slightly curious, not knowing what Xiao Chen wanted to say.

"Guess what, Aston. How much will Martin's top-of-the-line supercar, which he intends to launch in five years' time, sell for it? Xiao Chen asked with a smile and a hint of mystery.

"And how do I know?" Song Yuxin asked tentatively: "Eight million?" ”

Xiao Chen shook his head: "Less." ”

"Ten million?"

"Less."

"Fifteen million?!" Song Yuxin's eyes widened.

"You can be a little bolder."

"Are you going to tell me that your aunt plans to sell a car for 30 million?" Song Yuxin's eyes widened and she asked in great surprise.

"Of course not."

Song Yuxin breathed a sigh of relief, but Xiao Chen continued: "I suggested that she sell it for about 50 million, and she felt that it was about the same." ”

"How much?" Song Yuxin looked at Xiao Chen as if she was looking at a monster: "50 million? Not the yen, not the baht? You mean 50 million RMB? That's about 5 million euros? ”

Xiao Chen nodded honestly and honestly: "It's about the same, maybe a little less." ”

Song Yuxin was like a kitten whose tail had been stepped on, her reserve just now was gone, and she almost jumped up: "You, you, you...... Xiao Chen, you are really ...... You're a robbery! 50 million, whoever is crazy will buy it! ”

Xiao Chen laughed: "Otherwise, let's make a bet, five years later, Aston. Martin will definitely launch a supercar with a price of more than 40 million and less than 50 million, and its limited quota in China will be about ten units, and this quota will be sold out quickly, and then it will become a legend without a price. ”

This bet seems to be almost a sure win, although there are many rich people in China, but who would buy such a money-grabbing car? That's a lot of money, and my brain is getting bigger. Song Yuxin just wanted to agree, but suddenly thought that so far, all of Xiao Chen's predictions seemed to have never been wrong, this ...... She shook her head very sensibly: "Although I think it's completely incredible, I also have to admit that your prediction seems to have been incredibly accurate, and I won't fight with you for this bet." ”

Xiao Chen laughed, looking a little proud: "Wise choice." ”

After finishing the conversation about supercars, the two quickly walked into the hotel and were guided to the western restaurant.

"The fried foie gras here is not bad, would you like to have some?" Song Yuxin sat down and asked with a smile.

Xiao Chen shook his head: "Seven mature French sheep saddle chops, and ...... French baked snails. ”

The shì person elegantly said that he had written it down, and Song Yuxin smiled slightly, and said casually: "French fried foie gras, fried dragon fish." The soup is a French onion soup, cold cuts...... Strawberry cucumber bar, wine, since it is mostly red ròu, then Lafite, the year is not limited, and the rest is arbitrary. ”

After the shì went down, Song Yuxin smiled and said, "I know there is no '82-year-old Lafite here, anyway, you don't like to drink, don't mind?" ”

Xiao Chen said with a smile: "Although someone has taught me to taste wine, in fact, although I can distinguish between good and bad, I never care, because ...... As you said, I'm not a good drinker. ”

At this time, the first dish of the French meal came up...... Bread. Xiao Chen and Song Yuxin just ate two bites at random, and then let the shì person withdraw, this is not a main meal, so there is no need to use it much.

The second dish also came up soon, that is, the onion soup ordered by Song Yuxin, the French onion soup is very famous, but Xiao Chen is not very cold to onions, and she didn't drink much, as for Song Yuxin, she drank less than Xiao Chen, but not because she didn't like it, but because she had a limited amount of food, she had to keep the main meal.

But the French main course is very well done, so the main meal usually comes more slowly - but today it was mainly because they used the first two dishes too quickly - so the two of them still had time to get down to business.

"Another foreign-funded hypermarket is closing its doors in Jinning, what do you think?" Song Yuxin looked at the man in front of her with interest who introduced her into the supermarket retail business.

"Don't worry, it's a good thing for the national retail industry. The closure of foreign-owned hypermarkets does not mean that the national retail industry will also be closed – of course, there are some lessons to be kept in mind. Xiao Chen didn't really care.

"Oh?" Song Yuxin smiled: "Secretary Xiao, can you advise the little girl?" ”

Xiao Chen laughed: "Jinning is the hinterland of the Yangtze River Delta, and many foreign-funded supermarkets have taken Jinning as a foothold to penetrate into the Yangtze River Delta region, but after entering Jinning, everyone found that it is not easy to capture this market." The first store, the Daqiao store, opened, however, after nearly 6 years, Carrefour still has only one store in Jinning.

Walmart is in pretty much the same predicament. Wal-Mart used to give people the impression that once the store opened, it would be difficult for other retailers in the surrounding area to survive, however, the situation in Jinning is that whether it is Carrefour or Wal-Mart, not only has the surrounding area not reached the situation of 'no grass', but even the store that has just opened is immediately surrounded by competitors.

When you asked me out today, I knew that you would ask me about this, I called and asked the relevant units, Jinning currently has nearly 40 hypermarkets close to Carrefour, but, theoretically, according to the practice of having a hypermarket for every 200,000 people, Jinning can accommodate about 30 hypermarkets. As a result, hypermarket closures occur from time to time in Jinning. Many supermarkets that were acquired by Wal-Mart, Jinning Qingliang store, closed under the squeeze of surrounding supermarkets. ”

"That is to say, the business of Jinning supermarket has exceeded the limit, so you still encourage me to open a store in Jinning? Do you think that after I have lost everything, I owe your aunt a lot of debt, and then ......?"

Xiao Chen smiled: "Then your father mortgaged it to me, haha." ”

Unexpectedly, although Song Yuxin blushed a little, she stiffened her neck and said, "As long as you dare to ask for it!" ”

Xiao Chen deliberately made an embarrassed and hesitant expression, as if he really "didn't dare to ask". A trace of disappointment and sadness flashed in Song Yuxin's eyes, but she quickly laughed: "Hmph, there is a thief's heart but not a thief's courage." ”

Xiao Chen coughed dryly and diverted the topic: "Foreign-funded hypermarkets in Jinning frequently close down, I think, this situation is normal, Jinning's current retail format has gradually saturated, whether it is foreign or domestic, can not adapt to the characteristics of local market competition, it is inevitable to be eliminated." In Jinning, which is famous for many business wars, even if foreign-funded stores do not encounter resistance, it is not easy to achieve an absolute leading position in the market.

The reason for the situation of 'Jinning Dilemma' is inseparable from the strategy adopted by Su Guo, the 'land snake' entrenched in Jinning. 'Wolf warfare', 'honeycomb warfare', 'card position warfare', when it comes to these words, I'm afraid few people can associate it with supermarkets, however, these words are the tricks of supermarkets such as Suguo against overseas giants.

Wal-Mart opened a store in the most lively Xinjiekou business district in Jinning, and Suguo Supermarket immediately chose a nearby location to open a new store, and took advantage of the many stores in Jinning to adopt a collective discount strategy to fight against Wal-Mart's 'daily parity'.

In fact, Yuxin, let me tell you, there is no absolute standard for the retail format, and we can learn from some foreign things, but it will only outweigh the losses if we copy all foreign standards. For example, Suguo, its business innovation is based on the principle of being the most pragmatic and most suitable for the people. In line with this principle, Suguo has built a complete business chain from convenience stores to community stores to hypermarkets in Jinning, and used this chain to entangle the hands and feet of overseas giants.

In Jiangnan, Ning bō is like another Jinning. Carrefour's first store, however, to this day, Carrefour has not taken advantage of the competition with local supermarkets. The head of Ning Bō Sanjiang Supermarket said at the last TO business seminar held by the National Development and Reform Commission in Beijing that the entry of foreign-funded supermarkets not only did not affect the survival of local supermarkets, but also promoted the growth of local supermarkets in the process of continuous innovation and change. ”

"What 'our NDRC', you are not from the NDRC now!" Song Yuxin couldn't help but glance at him.

"Oh, slip of the tongue, I've been used to it for the past two years, don't interrupt." Xiao Chen also glared at her.

"Yes, yes, Secretary Xiao, please instruct."

Xiao Chen couldn't help but roll his eyes, but he didn't care about her, and continued: "Unlike the situation in Jiangdong and Jiangnan, in the East, foreign-funded stores have developed soundly. Ask an Oriental resident's preferred hypermarket, Carrefour can easily rank in the top three, or even the first, while in Jinning and Lin'an, the first place is likely to be Suguo and Century Lianhua.

According to the statistics so far, Carrefour Huaxia has opened a total of 79 stores, of which, in only one city in the East, Carrefour has opened 9 stores, while Jiangdong and Jiangnan provinces have a total of 8 stores.

As a first-tier city, the East is the first market that Carrefour chose to enter, but this is not the main reason for the difference between Carrefour's Oriental development and the development of Jiangsu and Zhejiang provinces, and the more important factor is the mode of cooperation with domestic capital chosen by Carrefour in the East. Local company Lianhua Supermarket has a 45% stake in Oriental Carrefour. ”

Xiao Chen talked about the core of the inside story at this time, and Song Yuxin immediately paid attention to it and listened carefully.

When Xiao Chen saw it, he nodded slightly in his heart, he was not slow at all, nor did he deliberately sell the guanzi, and continued: "According to the annual report released by Lianhua Supermarket in April, 130 million yuan of Lianhua Supermarket's net profit of 268 million yuan was contributed by the associated company Oriental Carrefour, accounting for 48.6%, and Carrefour's income has become a stable and continuously growing income of Lianhua Supermarket.

Nearly half of the revenue contribution determines that it is difficult for Lianhua Supermarket to form an absolute competitive relationship between Oriental and Carrefour. Since Lianhua Supermarket played the role of the horn of the local head snake in the East, Carrefour, which formed an alliance of interests with the head snake, naturally enjoyed a more relaxed competitive environment.

In addition, from Wal-Mart's experience, the regional environment in the East is more suitable for large-scale overseas stores. Chen Yaochang, CEO of Walmart Huaxia, analyzed that most of the reasons why Wal-Mart could not move forward at high speed before was that the situation it encountered in China was far more complicated than that in the United States. There are more than 6 large dialect areas in China, the climate difference between the north and the south is huge, and people have different tastes, so it is difficult to have a national supplier, so the real large-scale purchase has also come to naught. However, in the East, the same cultural environment and good transportation conditions in southern Jiangsu and Jiangnan have brought convenience to supply and sales. The large number of overseas long-term residents in the East also provides a fixed source of customers for foreign supermarkets.

Of course, whether it is Oriental Lianhua or Jiangdong Suguo, there is still a gap between local supermarkets and overseas retail giants. In my opinion, the gap between local supermarket chains and international retail giants is mainly reflected in two aspects, one is the scale of enterprises, which is difficult to catch up in a short period of time. The second is the management of the logistics supply chain of enterprises, in this regard, local enterprises have a lot to do. ”

Song Yuxin also agreed with this, and she nodded: "That's right, whether it is in terms of financial strength, procurement channels, or informatization level and management level, the current local supermarkets cannot compete with foreign supermarkets." So, what do you mean by saying these things is to tell me that local supermarkets must innovate in business development and compete differently with foreign supermarkets in order to avoid being eliminated? ”

Xiao Chen said with a smile: "The competition of foreign-funded supermarkets is indeed very stressful, but from another point of view, it also provides us with an excellent opportunity for learning." I used to find it difficult to operate a quasi-supermarket chain, but now I think it's simple, and large foreign-funded enterprises have come to my doorstep, just learn. ”

Song Yuxin was sometimes a little dissatisfied with Xiao Chen's appearance of "everything under control", and couldn't help but roll her eyes: "You have always been not afraid of 'paying tuition', but our business people are not as good as you." If we pay too much for this tuition, it is possible that we will lose our family, and no one will pity us at that time. ”

In fact, Xiao Chen's understanding of Su Guo is mainly the memory of his previous life. In his previous life, in 2008, Xiao Chen read a news in the business and trade circles of Jinning City, Jiangdong Province: Suguo Supermarket, a local chain predator, submitted an urgent report to the Jinning Municipal Government, requesting the government to intervene and stop construction on the grounds that the French Auchan Supermarket is currently preparing to build two stores in violation of the "Jinning Urban Commercial Network Plan".

Suguo supermarket chain was founded in Jinning, and its sales in 2004 have exceeded 12 billion yuan, and its sales have been in the forefront of the national commercial chain enterprises for many years. The French Auchan supermarket entered the Jinning market late, but it was menacing with the background of the world's top 500. When its first store was opened, it triggered what the media called "the first ròu fight of Chinese and foreign chain retail enterprises after the end of the protection period for the domestic retail industry in China", and the opponent of the personal ròu fight at that time was Suguo Supermarket: Auchan and Jin Runfa, who also has an Auchan background (Jinning Jin Runfa's foreign partner is Taiwan's RT-Mart, and Auchan is an important shareholder of RT-Mart) joined forces to sell hundreds of goods at low prices in the Hanzhongmen area of Jinning, forcing the CEO of Suguo to write an appeal. Suppliers are required to collectively resist low-price dumping in foreign-funded stores. Therefore, the request for political intervention was regarded by industry insiders as the second battlefield of Auchan and Su Guo's personal ròu fight.

Su Guo's weapon is the urban planning of Jinning. According to the "Jinning Commercial Network Plan (2004-2010)", the site selection standard for large supermarkets should be "a service radius of 3 kilometers, serving a population of 50,000 to 100,000". Compared with the two stores that Auchan is preparing to build in Jinning, it can obviously be said that "the distribution is extremely unreasonable". For example, the soon-to-open Jiangning store is located at the intersection of Qinhuai Road and Shuanglong Avenue, with a construction area of more than 30,000 square meters. In the business district, 32 similar stores and supermarkets of various formats have been opened, including Suguo Gold Coast store, Suguo Xintai store, Century Lianhua store, Suguo General Avenue store, Beijing Hualian store, Metro store, Suguo Wenjing Road store, etc. Similarly, the business district where the construction area of 34,868 square meters of Auchan Yingtian West Road store is located has opened more than 30 similar stores and supermarkets of various formats, including 6 large stores of more than 10,000 square meters, and the three Carrefour stores under construction are also in this business district.

Therefore, Su Guo's report believes that it is necessary for the market to maintain moderate competition, which is conducive to promoting the healthy development of the market, but excessive competition will inevitably bring about market instability and social resources. They hope that the government will intervene in a timely manner to intervene in the unreasonable commercial distribution and avoid the various commercial risks and adverse effects that may arise from it.

It cannot be said that Su Guo's move was for fear of Auchan, or if it was entirely for his own sake. In those years, there were indeed many foreign stores that were close to Su Guo. For example, Haoyouduo supermarket in the east of the city is very prosperous, while Qingliangmen Haoyouduo store was forced to close due to competition for Mensuguo community stores. Because Suguo has 230 convenience stores, 60 community stores and standard supermarkets in Jinning, its share of the local retail market has long exceeded 50%, and its strong foundation is unmatched. Therefore, Su Guo's senior management talked more in an interview about the shock of the market and the cost of social resources caused by the vicious business war caused by the personal ròu fight.

However, for Su Guo's move, Auchan disagreed. On the one hand, they took out the approval document of the State Economic and Trade Commission as early as July 2001 that Auchan opened a store in Jinning, indicating that they did not have no "legal" basis; At the same time, it is said that "all investors who enter the market are rational, and they will definitely go through careful market research when they enter a certain area, whether they can open a store, whether they will lose money, and the business has its own measure".

Half a month has passed since the "planning" controversy triggered by the Suguo report, and the relevant departments of Jinning Municipal Government have still not officially stated their position. According to Xiao Chen's understanding of the report at that time, all parties did not agree on this.

On the one hand, the chain predators of the supermarket format are fighting viciously, and the consequence is not only the closure of one or several stores, but also a very important social impact. For example, the unemployment of a large number of supermarket salesmen will bring employment pressure and easily cause social instability; At the same time, a large number of suppliers loot supermarket goods due to the demand for arrears, which can easily lead to violent incidents. According to data from relevant departments, in the past 10 years, 170 supermarkets of different brands have closed their stores or completely withdrawn from the Jinning market, including Lekeduo, Haoyouduo, Parknshop, etc.

On the other hand, it is an authoritative understanding of the "Jinning Urban Commercial Network Plan". According to a person concerned, the State Economic and Trade Commission's approval of the two Auchan stores did not indicate which two places in Jinning to open the store, and the approval document seven years ago did not stipulate whether it was reasonable to start the project now after all the surrounding large outlets had been completed, and whether it should be re-submitted for approval. At the same time, which government department has the authority to carry out the plan, the law is not authorized. What's more, regional investment promotion is "localized management", and the investment promotion departments of various districts have a "soft spot" for these large foreign-funded supermarkets. Therefore, it is really difficult to solve the vicious fight in supermarkets and hypermarkets.

Regarding the "stop" incident between the two chain predators, Xiao Chen used to just watch it as ordinary news, but when he came to this world, because of the change of identity, he thought about it a little. In his view, this aspect can be regarded as the escalation of competition between businesses, no longer the concept of egg wars, oil wars and other cheap yuan, but the competition for the advantages of commercial real estate resources in the main urban area; On the other hand, it also reflects the contradiction between the planning of commercial outlets and the implementation of the plan by investment promotion departments at all levels. At the same time, he also has some cautious worries, although the close ròu fight between hypermarkets is a process of market selection, but if the layout is out of control, resulting in vicious competition, although in the early stage of competition the common people can get low price benefits, but when foreign-funded supermarkets complete the monopoly of China's distribution field, this kind of benefits will be difficult to sustain. At the same time, the supermarket oligarchs who monopolize the market will do everything possible to prevent domestic production enterprises from building their own brands in order to grab the majority of profits. Because whoever masters the distribution channels will be able to master the lifeblood of industry.

Xiao Chen hoped that this situation could be effectively controlled, so he invited Song Yuxin to come to Jinning to open a Taihu Tesco store, and the two met today.