Jackie Chan has an advertising endorsement fee of HK$3 million a year, and Brigitte Lin has HK$2 million a year. This advertising endorsement fee has set a new record for Hong Kong celebrity endorsements.

It must be known that at this time, Xiaosheng and Hua Dan, who were popular on TVB TV, could only earn 100,000 Hong Kong dollars a year of advertising endorsement. Jackie Chan also rarely makes money from advertising, and his main energy is focused on filmmaking.

This time, Xiaobawang Company took out an annual advertising endorsement fee of 5 million yuan in one go, and signed Jackie Chan and Lin Qingxia, two superstars, in order to be based on the long-term, and to reach the standard of advertising endorsement fees in a few years, which can undoubtedly achieve long-term cooperation with stars.

Especially Jackie Chan, his appeal in the market has indeed reached the peak of Hong Kong stars. In order to market the market, Jackie Chan's advertising endorsement is indeed needed.

In the advertisement endorsed by Jackie Chan and Lin Qingxia, Zhang Shaojie wrote the script and asked Cheng Xiaodong to be the director, and Jackie Chan and Lin Qingxia cooperated in the performance of the advertising video.

In the short film, Lin Qingxia is wearing a police uniform, heroic and sassy, but she performs light skills all the way and chases in the urban jungle.

Jackie Chan was in a mess, running constantly, carrying a box in his hand.

"Stop, you have no way to escape!" Lin Qingxia fought lightly and chased at high altitude.

Jackie Chan looked nervous and shouted: "No, even if you die, you have to send things over and die"

Then, Jackie Chan staged a thrilling move, jumping from dozens of floors of buildings and sliding all the way down the glass. Finally, a thrilling escape into a room.

Zhang Shaojie played the underworld boss, indifferently took out the box in Jackie Chan's hand, it was actually a "little overlord game machine"!

At the end, the policewoman played by Lin Qingxia chased after her.

In the next second, the three of them played a game - "Little Overlord is so happy!" The slogan began to kick in.

The ad was shot for a week, and when the production of this part of the ad was completed. Zhang Shaojie couldn't help applauding and applauded Cheng Xiaodong's directing skills, as well as the serious performances of Jackie Chan, Lin Qingxia and others.

The whole commercial is about 40 seconds long. The picture is tense, exciting, and novel, like a newly released action movie.

Cheng Xiaodong regretted after filming the commercial: "If you expand the plot of this commercial to 90 minutes, this is a wonderful action blockbuster!" ”

Zhang Shaojie said with a smile: "In the future, if I have the opportunity, I will write a few movie scripts!" ”

"Really?" Cheng Xiaodong was pleasantly surprised.

On October 15, ————————, Mi Zhen, the general manager of Xiaobawang Company, led the team, and accompanied by Jackie Chan and Lin Qingxia, arrived in Tokyo and launched a huge Xiaobawang game console publicity campaign.

And Xiaobawang Company spent 500 million yuan on the TV media to buy advertisements for one month.

Since, at this time, the Yue Yuan is not like a large appreciation a few years later, it seems unrealistic to set the price of Xiaobawang at 9800 Yuan.

Because, at this time, the exchange rate between the yuan and the US dollar is 200:1, and if the price is 9800 yuan, it means that the ratio will be a loss of 20 US dollars. Such a big loss, even if it seizes the entire market, will make Xiaobawang Company lose its vitality and lack of follow-up.

Therefore, the price of the Xiaobawang game console in the market is 12,800 yuan, which is more than 60% cheaper than the Atari 2600 on the market, which is as high as 48,000 yuan.

Jackie Chan, Lin Qingxia, and Zhang Shaojie co-starred in the commercial, which made countless young people have a huge interest in the Xiaobawang game machine.

In the overwhelming publicity front, consumers in Tokyo quickly snapped up the first batch of 30,000 Xiaobawang game consoles and "Super Mario Bros. game cartridges" brought to Tokyo.

With the Xiaobawang game console entering the tens of thousands of consumer families, the charm of "Super Mario Bros. is even more fascinated by many players".

The entertainment media of this game have praised: "Hong Kong Xiaobawang console, at one-third of the price of Atari, provides more than double the entertainment enjoyment of Atari." The only downside is that there are so few games on this console, only Super Mario Bros. However, this game alone has attracted countless players to fall in love with it, which shows that "Mario" is a classic! ”

With the enthusiasm of consumers, the media rushed to report.

The major retail stores of this book rushed to send orders to Xiaobawang Game Company. In just two weeks, the order volume of Xiaobawang game console in Yueben reached 150,000 units!

A steady stream of orders is rolling in, and Xiaobawang Company is constantly transporting the company's products to Yuben through cargo ships.

In addition, we procure large quantities of electronic components from Japan, the United States, and Europe, and supply them to our Guangzhou plant for production.

In the early 80s, the economic fundamentals were among the best in Asia, and the per capita income was close to the level of European and American countries.

At the same time, the young generation of people in this book pursues pleasure more than Europeans and Americans.

At this time, the arcade game industry alone was worth more than $5 billion a year. The entire huge arcade industry has become the main battlefield of competition among the world's mainstream game manufacturers at this time.

In the 70s, arcade game manufacturers in Europe and the United States gradually retreated from this field because the competition was not enough. So, the arcade field is basically the only one.

It is precisely because of the development of the arcade game industry that the main focus of the game manufacturers is not in the field of home game consoles.

At this time, a small number of manufacturers, following the trend of some home game consoles manufactured by Atari, are often very unreasonable in design, and the price is mostly more than 50,000 yuan.

Xiaobawang's 12,800 yuan game console is equivalent to a price dumping of 64 US dollars, and for every unit sold, Xiaobawang will lose 5 US dollars!

Although the game console is loss-making, a set of game cartridges can make a net profit of $5 for Xiaobawang.

Players buy a set of cartridges, and Overlord can break even. If a player buys two sets of game cartridges, Xiaobawang will be able to make a profit.

The low price seizes the market, making Xiaobawang unbeatable. Coupled with the big killer of "Super Mario Bros.", there is no reason not to be popular.

By November '81, Xiaobawang's daily sales in Yuben had stabilized at more than 6,000 units. This is due to a limited number of sales due to a shortage of supply.

However, the more you can't buy it, the more players have more expectations for Xiaobawang, which indirectly has the effect of hunger marketing

(To be continued)