Chapter 231: Alice Square

Since the launch of the Xiaobawang home game console, the small number of games has been complained by a large number of players. Super Mario Bros. is indeed a classic, but just one game can't attract more players.

In order to solve this problem, Zhang Shaojie once again set up two game production centers in Guangzhou and Hong Kong.

The game production center in Guangzhou mainly relies on William Lin to recruit students from the mainland to form a game development team.

Hong Kong's game production center, on the other hand, is more inclined to recruit senior game development talents from Europe and the United States, as well as from all over the world, to join the team.

The two major game production centers are both independently developed and can compete with each other.

And in the game production center of Xiaobawang in Hong Kong, it was still under construction. Zhang Shaojie once again commanded the game production team of Xiaobawang in Guangzhou and developed the "Alice Cube" program.

The so-called "Alice Cube" is actually the historical "Tetris".

Tetris was originally written in 1986 when software engineer Alexey Brown. Pakitnov, while working at the Moscow Computer Science Laboratory, was inspired by a jigsaw puzzle and made a block jigsaw puzzle game that runs on an electronica60 computer.

Later, the game was ported to home consoles, PCs, handheld consoles, and other platforms, and quickly became a popular classic game.

"Alice Cube" relies on four buttons, the arrow keys to move left and right, the accelerator button to accelerate the block, and the rotation button to rotate and deform the block. Blocks are arranged in full rows or rows, and the game is eliminated and the player gets points, while the blocks cannot be eliminated and are piled up to the top of the game screen, and the round is lost.

Because, "Alice Cube" is simple and fun, suitable for all ages, and is a simple little game that you never get tired of playing. After its launch, more than 40,000 units were sold in Hong Kong, Taiwan, and Singapore in less than a week after its launch, and 90,000 units were sold as soon as it was released.

In the second week of its release, the sales share of the "Alice Cube" game cartridge has also reached more than 10,000 units per day.

With the launch of "Alice Cube", it not only strengthened the loyalty of players to the Xiaobawang game console, but also attracted dealers in Asia - South Korea, Thailand, Malaysia, and the Philippines to come to discuss cooperation.

The Xiaobawang game console, which has been on the market for more than two months, has rapidly expanded its territory in the Asian market at a rate of more than 200,000 units per month.

And the users of game consoles, the consumption of cassettes is also very amazing. 95% of the Little Overlord players have purchased the Super Mario Bros. Ribbon Card, while more than 70% of the players will buy Alice Cube.

The rapid development of the Xiaobawang game console, everywhere it goes. The market share of Atari game consoles is shrinking rapidly.

Some of the manufacturers who developed games for Atari began to gradually have different intentions - to seize the opportunity to develop games for Xiaobawang? When many game companies were hesitating, Mi Zhen, the general manager of Xiaobawang Company, personally visited Namco, a well-known game production company!

Nangong Dream was founded in 1955 and has been unknown before. However, in 80, the arcade version of "Pac-Man" was launched and swept the world, welcoming tens of millions of players.

After the "Pac-Man" game was transplanted to the Atari 2600 platform, due to the small cartridge capacity used, the Atari version of "Pac-Man" had a bunch of bugs, which were questioned by players. Historically, 12 million copies of Atari's home game version of Pac-Man were made, but only 7 million copies were sold, and Atari was forced to destroy the remaining 5 million cartridges due to unsold Atari.

However, "Pac-Man" has been an enduring game game for decades on FC and other home game consoles, as well as later on PC platforms and mobile platforms.

It can be seen that it was not Nangong Meng's "Pac-Man" game that made the mistake, but Atari ruined the classic game by using a small-capacity inferior cassette programming program in order to save costs.

Masaya Nakamura, the president of Nangong Meng, smiled handsome at the staff and welcomed: "Welcome to Mi Sang's visit to guide the work!" ”

"Nakamura-san is polite!" Mi Zhen smiled indifferently.

Under the leadership of Masaya Nakamura, Mi Zhen deeply observed the entire team of Nangong Dream Company.

At this time, Nangong Dream had more than 300 employees, and it was already an experienced game production company in the game industry at this time.

At this time, Nangong Dream was still based on the street mechanism, but because of the cooperation between "Pac-Man" and Atari, Nangong Dream also began to set up a TV console game production team.

"I guessed what I was trying to do," Mi Zhen said in the chairman's office.

"Our Nangong Dream is still based on arcade games!" Nakamura smiled.

Mi Zhen said: "As long as you can make money, why bother with arcades and home game consoles? The little bully is not like Atari! Atari will only wantonly exploit and suppress game production companies, but we are more willing to cooperate with game production companies for a win-win situation. If your excellent game is willing to be ported to our Xiaobawang game platform, we only charge 500 yuan for each game cartridge. The rest of the sales profits go to your game production company! ”

"A $500 license fee?" Masaya Nakamura was thrilled.

In fact, at this time, the price of a game cartridge on the market can reach 5,000 yuan ~ 10,000 yuan. In fact, the cost of the game cartridge is only 1,000 yuan, excluding the profit to the dealer. The profit shared between the owner of the game platform and the game company is between 3,000 yuan ~ 7,000 yuan!

According to common sense, gaming platforms should occupy the lion's share. If it's Atari, you need to earn at least 5,000 yuan or more, and you can leave 1,000 yuan for the game development company.

And now, Xiaobawang Company only earns 500 yuan in game licensing fees, and the rest of the profits go to game development companies. Even if the game cartridge is only priced at 5,000 yuan, Nangong Dream Company can earn 2,500 yuan.

"This discount is for the first game company to cooperate with us. For the latter game company, the licensing fee is 1,500 yuan per cassette! Mi Zhen added.

In this way, Masaya Nakamura smiled, "Okay! We Nangong Dream are willing to be the first game production company to cooperate with Xiaobawang! I wish Xiaobawang to become stronger and stronger and surpass Atari! ”

The two sides shook hands, showing full confidence in the future!

—————————— Zhang Shaojie's manuscript fee for publishing "The Legend of the Double Dragons of the Tang Dynasty" in this book has reached 8 billion yuan in November, and "The Legend of the Double Dragons of the Tang Dynasty" has also become a shining golden signboard in the book market.

Tokuma Bookstore spared no effort in the promotion of "The Legend of Double Dragons of the Tang Dynasty". At least 200 million yuan is spent every month to promote "The Legend of Double Dragons of the Tang Dynasty".

Therefore, after the film version of "The Legend of Double Dragons of the Tang Dynasty" was drawn, the popularity of "Datang" in the book did not decrease but increased. Gradually, there is a growing trend of cultural trends.

Zhang Shaojie also took out the manuscript fee for "The Legend of Double Dragons of the Tang Dynasty" very proudly, allowing Mi Zhen to set up a more luxurious and magnificent branch in Yueben.

Xiaobawang Branch, based on the entire market, takes into account the Korean market. Woo the game production company and set up a game cartridge production factory.

In 1981, the exchange rate of the Chinese yuan was 200 yuan to 1 US dollar. However, at this time, the appreciation potential of the yuan is huge, and by the end of the 80s, the exchange rate of the yuan will appreciate to the extent that 80 yuan is worth 1 dollar.

In other words, if you get 8 billion yuan and do nothing, it will appreciate to 100 million US dollars by the end of the 80s. If you invest in real estate or something, the value of real estate appreciates by 10 times, and the exchange rate appreciates by 1.5 times. It would increase to $1.5 billion.

Xiaobawang's investment is a game cassette burning factory that can make money continuously, and the investment profits will be far more profitable than simply buying a house and other appreciation.

A suburb of Tokyo. The plant of more than 60,000 square meters was originally a sluggish paper mill. In recent years, more than 1 billion yuan has been paid to compensate citizens for their losses, and even if the factory owner Takuba Nomura loses all his bank deposits, it will not be enough to pay a fine. Suo sold the factory for 1.5 billion yuan – on the condition that the buyer had to bear a debt of 1 billion yuan, as well as the jobs and pensions of more than 100 workers.

The high level of debt and the need for more than 100 workers as a burden make many buyers daunting.

However, in order to save the cycle of building the factory, Xiaobawang Company decisively took out 2.5 billion yuan in cash, bought the factory and repaid the debt, and guaranteed not to take the initiative to lay off employees, and even hired Nomura Takuba to continue to serve as the factory director with an annual salary of 10 million yuan.

Next, with the help of Nomura Takuba, Mi Zhen successfully calmed down the emotionally unstable employees, purchased a large number of production equipment for the electronics industry, and retrained the employees on the production line.

At this time, the factory spent 3 billion yuan to purchase machinery and equipment, making the equipment of this factory more advanced than that of the factory in Guangzhou.

This time, the factory in Guangzhou will produce more than 2 million game cartridges in a month. The plan is to produce more than 20 million copies of the game cartridge factory per year.

Of course, with the future profitability of Xiaobawang company, the equipment will be constantly updated, and the production efficiency will continue to improve. One day, Xiaobawang factory will become the world's top consumer electronics factory!

(To be continued)