In the summer of '95, the price of the DVD player was still maintained at a high level of more than 3,500 yuan, and the agency price for the secondary distributors was maintained at a high level of more than 3,000 yuan.

There is still a week to go before the end of August, but according to the sales data sent back from various places, the monthly sales of AIDA DVD players in August will definitely exceed 6,000 units, ranking second only to Samsung in East China.

Although there is such a high gross profit, it is still far from satisfying AIDA's thirst for funds.

Zhang Ke's development model for Aida is too radical, resulting in unusually high management costs, especially in the marketing area, only the East China Sea, Shanghai advertising investment exceeded 10 million, not counting the 600,000 advertising fees paid to CCTV every month, Zhang Ke plans to invest 10 million in East China before the year.

Successful marketing, means that Aida at the beginning of the insistence on the cash order agent sales model can extract more funds from the dealer system, only after the opening of the market in Shanghai, Shanghai dealer Yongcheng Jiao Household Appliances Co., Ltd. in order to monopolize the agency rights in Shanghai, in addition to the normal advance payment, but also to support a deposit of 10 million to Ida.

Zhang Ke relied on this fragile capital chain to maintain the rapid expansion of Aida.

The technical advantages of AIDA's products based on the second-generation decoding chip were thoroughly reflected by the end of August, and professional magazines such as "Electronic Weekly" spoke highly of the technical advantages of the high integration of the second-generation decoding chip for DVD players, and the data of Aida, Wanyan and Samsung were used in the paper.

These professional magazines are rarely contacted by ordinary citizens, but they have a wide influence among electronic and electrical dealers, coupled with AIDA's market sales in East China, so that dealers outside East China have come to the door and asked to act as agents for AIDA's products.

In August, the marketing team led by Liu Minghui traveled to all large and medium-sized cities in South China Province, and the dealer network in South China was basically carried out.

At the end of August, Zhang Ke transferred Liu Minghui back to Haizhou, and divided the ten employees of the marketing department into five groups to go to various provinces in central China to prepare for the establishment of a dealer network; The team led by Zhou You has entered Zhejiang Province to carry out the first wave of marketing.

Before the future strong rivals Xinke, BBK, Malata, Aiduo and other future DVD player manufacturers have not started, Aida has embarked on the road of comprehensive expansion.

After meeting with Zhou You to discuss the specific planning of the electronics industrial park, Zhang Ke informed Su Jindong and Ding Huai of the fact that Xu Si would go to Hong Kong to prepare for the agency.

The main resource of the Hong Kong company is the cooperation agreement with the TI company, this cooperation agreement, also has the credit of Ding Huai and Su Jindong, the shareholding structure of the Hong Kong company is similar to that of Aida, and Ding Huai and Su Jindong both account for 5% of the equity.

Although Su Jindong and Ding Huai have outstanding talents in production management and technology research and development, they can't imagine that they can develop an enterprise in such a radical mode, Su Jindong has to admit: "For himself, every time he gets a small step of success, he can't help but stop for a while to observe the reaction of the market and reflect on it, but Zhang Ke clearly knows that every success will be followed by greater success, and he urges everyone to meet the next glory non-stop...... That's it, when more and more people know that he is just a high school student in school, they don't have the slightest contempt in their hearts except admiration......

Of course, Ding Huai and Su Jindong had no objection to Zhang Ke's arrangement.

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Xie Jiannan was a little impatient to send Kumho an offer to acquire Haitai's shares, and Chint Group, as the controlling shareholder, even put forward a proposal to increase capital and shares at the same time, once Kumho rejected Xie Jiannan's request, they did not hesitate to use their financial advantages and use the means of capital increase and share expansion to dilute Kumho's shares, until Kumho was finally excluded from Haitai's decision-making level.

Zhang Ke has more reason to believe that Xie Jiannan's plan is similar to the path chosen by Shengxin, and the popularity and success of Shengxin Global Electric's Xicheng store prompted Xie Jiannan and Chint Group to decide to speed up the steps.

This is in line with the Xie family's consistent style of doing things, once they see their prey, they will attack decisively, without giving the opponent time to react.

Zhang Ke doesn't need to react at all, if they want to come, they will come, and it should be Ye Jianbin who feels the pressure first.

On August 28, Zhang Ke informed Ye Jianbin of Kumho's decision to accept Xie Jiannan's bid.

In the Xicheng home appliance store, Ye Jianbin looked at his kingdom, it has been ten days since it opened, although it can not maintain the popularity of the big promotion, the daily flow of people and turnover are maintained at a considerable level, whether it is successful or not remains to be verified by time, but Ye Jianbin is unprecedentedly confident in this model, compared with the traditional distribution system, the direct supply model has an incomparably superior cost advantage, once the scale is formed, it can even restrict the upstream manufacturers.

"There's no need to guess their intentions, Xie Wanshan has taken care of my small shop twice in his busy schedule," Ye Jianbin said with a contemptuous smile, "Xie Jiannan didn't have the face to come to Haizhou, but he was also very generous, and he even gave fifteen million chips." Kumho took out this money, how is it going to be used, and continue to camp in Haizhou? ”

Zhang Ke licked his lips embarrassedly: "My uncle's company is waiting for the rice to be cooked?" ”

"You, it seems that you are begging for rice all day long with a pot," Ye Jianbin said with a smile, "Your uncle's company, if you lack money, you can get a loan, are you interested in investing in Shengxin?" ”

Zhang Ke pouted and smiled: "If Sheng Xin really fights with Zhengtai, can I still stand by and watch?" You also know that I've always been the one who waits for the rice to be put into the pot, and now the thin arms and legs can't help much......"

"Are you looking forward to Sheng Xin and Chint pinching each other?" Ye Jianbin smiled, and didn't care about Zhang Ke's polite refusal, unlike Sheng Xin's layout around, Kumho was determined to set up camp in Haizhou, which had a lot to do with Kumho's current strength.

Zhang Ke wants to lay a good foundation in Haizhou, but with Aida's popular mode, it will rise quickly.

Shengxin's confidence comes from the Ye family behind it, but compared with Chint Group, there is still a big shortage of business resources. After more than ten years of development, CHINT Group has formed an industrial scale of two or three billion yuan in the fields of biopharmaceuticals, health care products, semiconductors, etc., and has begun to expand to other fields such as commercial circulation.

Sheng Xin worked hard to concentrate the scattered business resources of the Ye family, and it took only two or three years to form a scale, compared with the huge body of Zhengtai, Sheng Xin was like a weak and thin person.

Zhang Ke clasped his hands and said, "If you can, Sheng Xin will go to Shanghai to develop ...... first."

Yongle Electric Appliances, which later dominated the Shanghai household appliance chain market, was only a collective enterprise mainly engaged in wholesale household appliances business before 96 years, and it was not until 96 years ago that several employees of Yongle Jiao Household Appliance Company were contracted to change their business model, and only then did they begin the road to becoming a giant in Shanghai's household appliance chain industry.

Sheng Xin moved to Shanghai at this time, which can avoid direct confrontation with Suning Electric in the province, and Yongle at this time is not vulnerable at all, and can even allow Sheng Xin to directly acquire Yongle Jiao Household Appliances, the predecessor of Yongle Electric Appliances, and enter Shanghai, and can also cooperate with Shi Yi's Yongcheng Jiao Household Appliances.

Ye Jianbin will not ignore any of Zhang Ke's suggestions now, just as Zhang Ke wants to set up camp in Haizhou, Ye Jianbin inevitably has such an idea, if it is not a last resort, he also wants to take the most critical and brilliant step in his life to come out of his base camp.

Ye Jianbin said: "I will think about it seriously, I see that Xie Jiannan and all the men of the Xie family are not as bold as you, Aida has been running until now, I see that you haven't stopped to take a break, the strength of Chint Group is very strong, but they will not occupy all the markets in the province without breathing." ”

Zhang Ke smiled and said, "Anyway, you have to help me play the drama in Haizhou......"

"This, Zhao Jinrong has expressed their willingness to cooperate through Vice Mayor Wan, and Sheng Xin can even sign a framework agreement with them without regard for goodwill......

"What does it mean to ignore goodwill, if this framework agreement is not able to be performed by Jincheng, what is the hindrance to Yu Shengxin's goodwill?"

Ye Jianbin smiled treacherously and said, "Zhao Jinrong must have offended you a lot, so he bothered to dig a pit to bury him." Aren't you worried that Xie Jiannan will find them to cooperate? Anyway, Haitai Iron is determined to do home appliance retail, maybe Xie Jiannan will think about entering the Haizhou market at that time. ”

"It's not a paper house, it will take a year to erect the high-rise building, Xie Jiannan has to have the courage to come in, doesn't it happen to let you lighten the burden?"

Seeing Zhang Ke's implication that as long as Haitai dared to enter Haizhou, he would even attack Haitai, Ye Jianbin said with a smile: "Then I really want to send someone to provoke the surname Xie, so that he can remember the shame of Mercedes-Benz being smashed from time to time, they will not be able to hold their breath and enter Haizhou, and Shengxin's pressure will be easier." ”

(To be continued)