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It was almost the time for the advertising investment conference to start, and no one from Zhang Ke's party had come over, and Xie Jiannan was a little absent-minded when answering reporters' questions. Pen & Fun & Pavilion www.biquge.info reporters also feel quite puzzled about this, people continue to run out to see, and there are constantly reporters who have no choice but to give up, go to the venue first, so as not to miss the opening of the investment conference, sparse, and finally only two newspaper reporters are still left in place to ask Liu Minghui from Aida Electronics to Kewang Electric details, but the mind is still obviously left at the entrance of the lobby.

Xie Jiannan was about to ask Liu Minghui in a low voice when he saw Su Jindong and Liu Haiyan, the manager of the brand operation department of Aida Electronics, and Zhao Haizhou, the deputy director of the marketing center of Aida Electronics, who were late, and there were not many reporters left in the lobby, and no one was staring at the registration and license change office. If you have any visits, can you wait until the end of the investment conference? ”

Although these reporters expressed their understanding, followed the back to the venue, or lost no time in asking questions, while waiting for the elevator, a reporter asked: "Mr. Liu Minghui, the head of the marketing department of your company, jumped to a competing company at this critical point, what does Mr. Su think?" ”

Su Jindong glanced back at this side, Xie Jiannan also wanted to know how he would answer the media, at this time the elevator door opened, Su Jindong walked into the elevator door with the reporter, Xie Jiannan had the urge to pry the elevator door open, he wanted to know how much Zhang Ke and his Aida Electronics management reacted to this.

"Shall we go?" Chen Jing held Xie Jiannan's arm, and she also wondered why Zhang Ke, Xie Wanqing, and Xu Si didn't show up.

"Zhang Ke, don't they participate?" Zhao Siming couldn't hide his thoughts, before he knew the partial truth of the matter, he hated and feared Zhang Ke, after knowing some truth from Xie Jiannan's mouth, the impact and shock in his heart was difficult to describe, at least the hatred was not so deep, this is a very strange mentality, maybe he feels that it is not very embarrassing to bully Zhang Ke like this.

"Zhang Ke," Xie Jiannan chewed on the name, "He is a poisonous snake lurking in the shadows, and manipulating others behind his back seems to be his greatest pleasure, and he may not be able to show up, I don't think he won't not participate......"

Xie Jiannan didn't finish saying this, Zhang Ke appeared, Zhang Ke, Ding Huai, Xie Wanqing, and Xu Si were at the door of the hall, and they didn't take out the invitation letter and other documents to go to the front desk registration office to change the card, but directly took out the badge and hung it on the chest and walked in through the guards outside the hall.

Xie Jiannan couldn't see what the badge was, and thought that it should be a special guest or something, and being able to have these badges means that they have been in contact with CCTV before, which is also the privilege that the last CCTV advertising king enterprise should enjoy.

"You're still here?" Zhang Ke deliberately delayed to the end, considering that there might be some reporters waiting in the lobby in the end, and asked Su Jindong to lead the reporters away first-Su Jindong, who was originally the official representative of Aida Electronics, walked into the hall, but did not expect that Xie Jiannan, Chen Jing, Liu Minghui and other people from Kewang Electric had not yet gone to the venue, "Should you just be interviewed by reporters here?" ”

Xie Jiannan saw Zhang Ke's eyes fiercely towards Liu Minghui, and thought: Even if there is resentment, it should be.

Liu Minghui was already exhausted from the reporter's question-style troubles, no matter how he defended himself, he couldn't wash away the suspicion that he betrayed Aida at a critical moment, and he couldn't deny this in his heart, which made it even more difficult for him to face Zhang Ke.

If he has any experience that is superior to others in marketing and channel construction, almost all of them have been learned from Zhang Ke.

Acting as an agent for Ericsson mobile phones and not to mention, Zhang Ke drew up plans and promoted manual implementation of the early marketing promotion of Aida Electronics, and also analyzed the effect after implementation. Zhang Ke has a sentence that can be said to be in the heart of advertising people: "We must be as stingy as possible with every penny of advertising investment, and we must also take out every penny as much as possible to invest in advertising...... which is often not recognized by the marketing elite of this era, and even if there is an understanding, there is no effective way to control it.

The people in the headquarters of the marketing department, Liu Minghui did not have the confidence to pull away, because the staff of the headquarters had an almost blind worship of Zhang Ke, even if Liu Minghui jumped ship and left, he did not think that anyone in China would be better than Zhang Ke's innate talent in this area.

Of course, Liu Minghui will not tell Xie Jiannan all this truthfully, and it is impossible not to appropriately elevate himself when jumping into the new club, and describe some amazing ideas like Zhang Ke's genius as collective wisdom, which is more in line with his personal interests.

Zhang Ke's image to the outside world was originally a high-profile gentleman who drove a sports car and had nothing to do.

Meeting with the previous boss is an embarrassing thing no matter what, but Liu Minghui's performance today really lacks the temperament of a general, Xie Jiannan didn't fancy him in the first place, he could directly guide the operation of the marketing department through Chen Jing, but he would not show his dissatisfaction on his face, and asked Zhang Ke to take the elevator to the venue with him very graciously.

"Let's take the stairs!" Zhang Ke ignored Xie Jiannan's extra kindness at this time, and went up from the stairwell with Ding Huai, Xie Wanqing, and Xu Sizhen, the venue was on the third floor, not on the thirtieth floor.

"It looks like they're getting angry." Xie Jiannan spread it out senselessly, in front of Chen Jing, he had to show his due bearing.

Chen Jing furrowed her brows, and seemed to feel that Zhang Ke's strength was not grand enough.

At the entrance of the venue, Su Jindong and the three of them blocked the reporters waiting outside the venue, and the CCTV staff were trying to separate the reporters, so that Su Jindong and the three of them could not enter the venue smoothly.

Except for CCTV's own reporters, reporters from other newspapers, television stations and other media can only wait outside the venue for news.

Zhang Ke, Ding Huai, Xie Wanqing, and Xu Si climbed the stairs up, Xie Jiannan and they were entering the venue, and the reporters did not rush up to block them, but some reporters couldn't help but raise their cameras to capture when they saw this.

In '96, the Internet was not widely known, and photos without news value could not be published in the media, so these photojournalists took them, who made Xu Si look so outstanding?

The big difference between the layout of the venue and last year is the position of the podium, which has a high platform for bidding.

Unlike last year, this year CCTV put out all prime-time advertising resources for bidding, while last year it only took out prime-time advertising slots with only 65 seconds between news broadcasts and weather forecasts.

Of course, the most valuable, but also the most anticipated by many manufacturers is naturally the 65-second prime advertising period between the news broadcast and the weather forecast, even if there is no strength to participate in this part of the prime advertising time competition manufacturers also have the mentality of watching the show.

This part of the prime advertising period is divided into 13 5-second ads, of which the first 5-second ad is the standard king advertisement. The competition of these 13 prime advertising hours is different from last year's complete dark bidding method, this year will adopt the method of combining clear and hidden bids, and the manufacturers who intend to participate in the competition will first write their quotations in the envelope, and the 40 manufacturers with the highest bids will then participate in the bidding in the open bidding stage.

Of course, it is the need for the atmosphere of the venue, CCTV Advertising Information Department first played a video of Aida Electronics, introducing the miraculous market achievements of Aida Electronics after winning the CCTV standard, CCTV Advertising Information Department Director Tan Xisong and Su Jindong spoke on behalf of CCTV and Aida Electronics respectively, unveiling this year's CCTV Advertising Investment Conference.

The first thing to do is to compete for the most valuable advertising time between the news network and the weather forecast, so that the price of the secondary prime advertising time can also rise, and there is no fear that certain manufacturers will have spare power.

CCTV requires that there are no more than three manufacturers in the same industry for these 13 5-second advertisements. That is to say, there are no more than nine manufacturers in the same industry that have entered the clear bidding stage. This is also for the balanced distribution of CCTV's advertising resources in various industries, so as not to give these 13 advertisements to the DVD player manufacturers.

The first stage of the hidden bid quotation is a little unfazed, but to circle in the forty shortlisted manufacturers, Tan Xisong reported a shortlisted price of 18.88 million, because the first batch of 40 shortlisted manufacturers are 12 DVD player manufacturers, to eliminate three DVD player manufacturers, to determine the shortlisted price of the DVD player manufacturers is 26.88 million, and from the unsuccessful manufacturers to pick out the highest price of the three.

The specific quotations of the 40 manufacturers were not announced, and the quotations in the dark bidding stage only determined the finalists.

As a result, the final shortlisted price is 16.68 million, and the DVD player industry is not only shortlisted for up to nine, but also the lowest shortlisted price is 10 million higher than the others.