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CCTV's advertising investment conference this year is undoubtedly a grand event for DVD manufacturers, 40 shortlisted manufacturers, there are nine DVD manufacturers, if it were not for CCTV in order to balance the distribution of advertising resources between various industries, DVD manufacturers will have 12 shortlisted. Pen & Fun & Pavilion www.biquge.info

The three DVD player manufacturers who were brushed off have no regrets, no strength is no strength, because the nine shortlisted DVD player manufacturers must eventually brush down six.

In the past ten months of 96 years, Aida accounted for 40% of the market share of the brand DVD player, and Xinke accounted for 20%, followed by Jinzheng, Malata, Aiduo, BBK and many other brand manufacturers to share the remaining 40% of the share.

If it weren't for the fact that Liu Minghui pulled people to collectively jump ship, it would have been spread in the industry and the media, and Kewang Electric would have been a little surprised after it appeared on the shortlist. It's just some accidents, before Aiduo won the CCTV standard last year, the monthly output was more than 10,000 units.

Since the first stage of the dark bid quotation is only to determine the forty shortlisted manufacturers, no specific quotation has been announced, CCTV advertising information department director Tan Xisong is a woman wearing thin gold-rimmed glasses, full of intellectual temperament, bright eyes, sharp eyes, her original intention is also to increase the psychological pressure of the manufacturer's representatives, so that they are more impulsive in the next clear bidding stage. Her strategy is indeed commendable.

When determining the list of 40 manufacturers, Aida Electronics was listed in the first place, and everyone thought that Aida Electronics gave a sky-high price in the dark bid quotation stage, and it may also be the privilege that Aida Electronics should enjoy as the last CCTV standard king enterprise.

There is a small area under the rostrum that is empty, after the representatives of the shortlisted manufacturers have checked the confirmation, they all sit in that area, Xie Jiannan and Liu Minghui and Chen Jing sat over, peeping at Su Jindong and Liu Haiyan, manager of the brand operation department of Aida Electronics, sitting in front of the left front, following Su Jindong's gaze, you can see Zhang Ke sitting in the left front of the entire venue, with a special guest badge on his chest, Xu Si is sitting on Zhang Ke's left hand side, holding the brochure of the investment conference in his hand, as if he has eye contact with Tan Xisong on the rostrum, Zhang Ke and the others did have contact with the top management of CCTV, Xie Wanqing and Ding Huai seemed to be talking about something, and their attention was not on the venue.

Since there are up to three companies in each industry that can win the 5-second advertising time between the news broadcast and the weather forecast, it is not only the first 5-second advertising time that will cause fierce competition, and the competition for each advertising time will not be easy, especially the competition between the nine DVD player manufacturers is even more bloody.

Tan Xisong, as the head of the CCTV Advertising and Information Department, personally presided over the bidding in the bidding stage, she helped her thin gold-rimmed glasses, and the eyes with hidden lenses flashed with a cunning light, the fanaticism of the concept of the king of the standard is the biggest achievement in her life so far, and she is going to push this fanaticism to the most ** now:" ...... The starting price of the bidding king advertisement starts from the shortlisted reserve price of 16.68 million yuan, and the price of 100,000 yuan is increased once......"

It seems that everyone is aware that Aida Electronics is bound to win this time, Ms. Tan Xisong began to publicize the bidding, and everyone subconsciously looked at Su Jindong, the representative of Aida Electronics, but Su Jindong squinted his eyes unexpectedly, no one looked at him, only looked at Tan Xisong who was dancing with a mallet.

The atmosphere was suddenly a little stagnant, but in a blink of an eye, everyone figured it out, how could Aida Electronics have the patience to add 100,000 chips to others, it is better to add some pressure to others with these tricks.

"120 million!" A short silence, at this time silence can make people's legs tremble, a clear quotation sound made the hearts of the people in the venue tremble, and they all looked at the French horn plate held high: No. 67, the middle-aged man holding the No. 67 card was a little bald, he suddenly reported from the shortlisted reserve price of 16.68 million to the sky-high price of 120 million, which suddenly made the people in the venue gasp, only the forty families in the middle front area were unusually calm, Xie Jiannan pouted and whispered to Chen Jing: "He might as well report 200 million directly, This price is likely to scare others directly. "The 40 shortlisted companies have fully studied the successful model of Aida Electronics, and naturally know the value of CCTV Biaowang.

Zhang Ke also sat still, this period of history has completely changed, and there is no repeat history to learn from, which does not mean that he will lose his judgment. The sales volume of Aida Electronics in 96 years is indeed expected to reach 4 billion, for an emerging market with a population of 1.2 billion, in 96 years, the value fully explored by the concept of CCTV standard king is definitely far more than the 80 million invested by Aida.

Historically, Confucius, Qinchi, Aiduo and other enterprises have risen and fallen like meteors in winning the CCTV standard, a very important reason is that other links can not adapt to the rapid expansion of their brands and cause instantaneous collapse, but it cannot be denied that the concept of CCTV standard king plays a huge role in the rapid expansion of the brand, and the key is that the enterprise can adapt to the anti-destructive force brought by the rapid expansion of the brand.

For an enterprise with excellent management in production, marketing, logistics, procurement, R&D, finance and other links, it needs to be well-known in the domestic market, then it is worth investing in the concept of CCTV Biaowang. For example, Procter & Gamble entered the domestic market in a big way, and after the concept of the king was no longer fanatical, after there was a reflection in the domestic consumer market, it also won the CCTV brand king advertisement with more than 200 million yuan for three consecutive years, and carried out successful marketing operations, which is proof.

At present, the consumer market is not mature, consumers are more likely to passively accept advertising information, under the operation of the CCTV advertising information department, the concept of the king of the standard is hot, the mainstream media around the country are actively cooperating, the value of the concept of the king should be higher, Zhang Ke asked the marketing department to make a budget of 280 million before, not without theoretical basis, data at hand.

"180 million ......"

Zhang Ke thought wildly, the price has soared to 180 million, no one has the patience to add 100,000, 100,000, these are two million, two million stacked up, Xinke, Aiduo, BBK, Malata have already raised their cards, Xinke will stop continuing to quote when it reaches 160 million, it may be to give up the offer, thinking that the bid king is not worth such a price for them; Or maybe you can stop for a while and continue to kill later.

As a leading enterprise in the domestic electronics industry, the new technology brand has been well-known throughout the country since the early nineties, and they easily won 20% of the market share of the brand DVD player in the ninety-six years.

Now the main bidders, there are two manufacturers, looking at the number of plates corresponding to Tanghe Liquor and Peach Q, the liquor industry and the health care products industry are also the main battlefields of the marketing war.

King Ke has not raised the card yet, and he can see that Xie Jiannan has been observing here, the license plate was in Liu Minghui's hand before, and now it is in his hand, Zhang Ke smiled coldly: There are many manufacturers who want to win the bid, are you staring at me for a fart?

Liu Minghui's palms are sweaty, last year only Zhou You accompanied Zhang Ke to participate in the advertising investment conference, Zhou You also played a trick on Zhang Ke that time, naturally he won't tell the truth when he goes back, he blew a handful of understatement, Liu Minghui took it seriously, people are not at the scene, they can't feel this tense, depressed, and stagnant atmosphere, those who can at least maintain a calm bearing, and those who are calm and calm and smile are really not simple, the number plate is in Xie Jiannan's hands, although Liu Minghui is nervous, he can observe the looks of others, Su Jindong is with Liu Haiyan, Zhao Haizhou talked softly, as if he was introducing the manufacturer who raised the sign to bid, and the license plate was casually thrown on the table, and it seemed that he didn't mean to get it in his hand.

"260 million ......" Xie Jiannan couldn't help but raise his card, after BBK reported more than 220 million, he only received 260 million, hoping to repel other competitors and directly meet the challenge of Aida Electronics. After the quotation of 200 million, everyone became cautious, some added one million, some added 100,000, entangled more than a dozen rounds, only to be quoted by backgammon 220 million 600 million offer, Kewang did not raise the card before, the basis of the 220 million million card suddenly increased nearly 40 million, as if in the heart of the hammer on the heart, those who are actively raising the card manufacturers were stunned, those who gave up the card, and those manufacturers who were not shortlisted for this bidding seemed to be boiling, and some people couldn't help but stand up, I want to see what the young man holding the No. 88 plate looks like.

Xie Jiannan only stared at Su Jindong, he saw Su Jindong take the number plate from the table in his hand, and looked up at Ms. Tan Xisong, who was presiding over the competition on the stage, looking at her gestures and tone, she should have been specially cultivated.

"Two hundred and sixty million...... ...... twice" Tan Xisong raised her hand slowly to let herself descend, and when her hand was raised to the highest point and then cut off, she was about to publicize King Ke's offer as the final offer, her eyes moved to Su Jindong's face, encouraging him to raise the number plate in his hand, "Two hundred and sixty million......

"Add 100,000 ......" is not Su Jindong, the boss of the red heart Q who weighs almost 200 pounds raised the number plate in his hand, "260 million and 100,000 ......"

Everyone's hanging hearts fell back to their original places, waiting for a new round of entanglement war.