July 15, 1983. It is said that Nintendo Inc. has carried out a large-scale publicity campaign.

"FAM game console, produced by Nintendo, 12,000 yuan, shocking sale."

"The strongest surname price ratio in history, the FC priced at 12,000 yuan allows you to have the best game experience!"

"FC has gathered the strongest R&D team in this book, sharpened a sword for 5 years, and developed the world's top TV game console. Using 6502 chips, it has the most outstanding surname price ratio! ”

Because Nintendo paid 1 billion yuan in advertising in a short period of time, FC's advertisements were placed on thousands of media. Because the price of FC is actually lower than that of Xiaobawang, and at the same time, Nintendo also promotes it under the slogan of its own national game, so it is quite eye-catching.

In just two weeks, FC sold 200,000 units, almost on an equal footing with Xiaobawang in the same period. This has to be admired by FC's sharp offensive.

Although, many players complain that the variety of FC games is not rich, and there is only one "Donkey Kong". However, Nintendo assures that more games will soon be produced for players to choose from.

In fact, with the strength of one Nintendo company, it will not be able to come up with a sufficient number of games in the short term. However, Nintendo has set its sights on third-party game companies, attracting more game production companies to develop games for FC.

And Nintendo's conditions for third-party game providers are almost exactly the same as those of Xiaobawang. The production rights of game cartridges are in the hands of Nintendo.

The game production company pays a certain percentage of the advance payment, and Nintendo makes the game cartridge on its behalf. After that, Nintendo and the game company share according to a certain percentage.

FC is developing rapidly, and there is a lot of the rise of the previous Xiaobawang. Many game manufacturers have missed the best opportunity to enter the market because of the small overlord.

At this time, with the advent of FC, five game manufacturers soon signed cooperation agreements with Nintendo.

According to the progress of the cooperation, it is estimated that in less than three months, more than 20 games will be ported on Nintendo's FC game platform.

In the face of cheap dumping by FC, Xiaobawang no longer has a price advantage.

At this time, the reason why Xiaobawang is stronger than FC is mainly due to some advantages accumulated two years earlier than Nintendo when it entered the market.

Due to entering the market two years earlier, Xiaobawang has accumulated 6 million game console users, and these users continue to buy game cartridges, bringing huge profits to Xiaobawang.

Since it entered the market two years earlier, it also has more third-party game companies to develop games for Xiaobawang. In 83 years, there were more than 100 types of games on the Xiaobawang game console.

The vast majority of the games that can run on the Xiaobawang console are produced by the game production company.

And these game manufacturers, who can develop games for Xiaobawang for profit, will naturally develop games for Nintendo in pursuit of profit.

———————————— "can't let Nintendo's unbridled development, this company has a more aggressive surname than Atari." Mi Zhen said very solemnly on the phone.

"The FC of 12,000 yuan is really an absolute killer. However, we can also reduce the price and reduce the price to 9800 yuan per unit! Zhang Shaojie said, "In the future, the value of the Yuan will appreciate, and the 'Moore's Law' determines the continuous reduction of hardware costs." In another year, if you maintain this price, you will not lose money. ”

"Okay, 9,800 yuan, each host is only a loss of more than 1,000 yuan!" Mi Zhen said.

Zhang Shaojie suddenly said: "The price war is on the one hand, and on the other hand, Nintendo is trying to win over the third-party game production company of Yueben. Those game companies have milk is mother, for Atari, for us, for Nintendo, to make games. It's disgusting to step on three boats! ”

"You should also beat them, but you can only do it as a threat, and you mainly rely on co-optation. Since the game development company has three game development companies to choose from: Xiaobawang, Atari, and Nintendo, you can't offend these third-party game providers too much! I think that those who are willing to sign an exclusive release contract with Xiaobawang and give more discounts are the best way to win over. Mi Zhen said.

"Alright! Change the company's cooperation policy, and exclusively license the game to Xiaobawang, you can get 80% of the game sales share. Non-exclusive games, sharing policy to maintain the status quo! Zhang Shaojie said, "Of course, it is not reliable to just count on this game manufacturer, Xiaobawang should recruit talents in Hong Kong, Taiwan, Chinese mainland, the United States, Europe and other major regions." Support and recruit more game development teams to develop games for us. We can't be limited by the manufacturers of the game in terms of game content! ”

After Zhang Shaojie and Mi Zhen's telephone discussion, Xiaobawang Company made a decision - Xiaobawang set up funds in Chinese mainland, Hong Kong, Taiwan, Singapore, the United States, the United Kingdom and other places to incubate more game production companies.

Let these game companies provide exclusive game products for Xiaobawang.

This plan is named "Dominating the World", which means that Xiaobawang has the determination to dominate the game industry around the world, and is determined to fight to the death with competitors like Nintendo and Atari.

The current game market has entered the era of the triwizard competition of Xiaoba, Atari and Nintendo. Xiaobawang is not afraid of Atari at all, which has been weak in innovation, but is more wary of the rise of Nintendo.

Nintendo not only has the advantage of being cheap, but also has a hardware configuration that is not inferior to that of Xiaobawang. If there is no accident, Nintendo's market development prospects will surpass Atari!

Business competition, either you die or I die, there is nothing to say. Xiaobawang doesn't want to be eliminated by the market, so he must seriously pay attention to Nintendo, a new opponent full of sharpness!

—————————————— entered August 1983, although the Nintendo FC game console formed a wave of hot sales in the market. However, as the home game market, Xiaobawang Company, which has the highest market share, reacted quickly. The market price of the Xiaobawang home game console was reduced to 9800 yuan.

Such an earth-shattering price reduction has already made all game manufacturers stunned.

9,800 yuan, which is equivalent to 49 US dollars a piece, the home game console was sold so cheaply, which was really unexpected by everyone.

However, consumers are even more ecstatic about this price reduction.

"Xiaobawang has reduced the price, 9800 yuan a unit."

"It's cheap!"

"Little Overlord Full Race, Little Overlord King!"

"The $9,800 Xiaobawang has appeared, who will buy the FC for 12,000 yuan?"

"It seems that the emergence of low-priced FC has brought players the greatest contribution to forcing Xiaobawang to reduce the price!"

Consumers of this book are attracted by Xiaobawang's drastic price reduction. For a time, in major shopping malls, Xiaobawang was subjected to the craziest rush in history.

After the price reduction, in just three days, Xiaobawang sold 300,000 units in Yueben! This crazy selling situation has once again made all game console manufacturers face up to the fact that Xiaobawang has become the most popular game console in the family game market.

Faced with a price of 9,800 yuan, the vast majority of many game console companies that were already operating dismally decisively withdrew from the competition.

There is only Nintendo's FC, which sells 10,000 units a day, although it is far inferior to Xiaobawang, but it has gained a firm foothold, and through the sales of game cartridges, it has gradually been able to make a profit.

There is also an entertainment equipment company called Sega, which saw the strong Xiaobawang and the gradual development of Nintendo, but did not retreat, but began to set up a home game console research and development department in 83 years, ready to make its own home game console. Of course, Sega entered the market relatively late, and it will be at least a year or two before the actual product is produced.

Through price reduction, Xiaobawang has consolidated its share in the market.

Xiaobawang Company did not stop there, but quickly gathered a large number of game production companies to knock on these companies.

Tokyo, Xiaobawang said the headquarters building.

On August 10th, more than 30 game makers were invited to join the list.

"Everyone has cooperated with Xiaobawang in recent years, and they should have made a lot of money, right?!" Mi Zhen looked around at everyone and asked, "With a good conscience, Xiaobawang Company has treated you badly?" ”

"Nope." "I'm so grateful to Xiaobawang! "I have great respect for Mr. Mi's character. ”

After a bunch of flattery

"Since Xiaobawang didn't treat you badly, then you didn't even fulfill your obligation to notify, so you have cooperated with Xiaobawang's rival Nintendo. What is this? Ungrateful, or wolf-hearted? Mi Zhen's eyes suddenly turned cold, and he asked with a roar.

Representatives of many game manufacturers are afraid to look at Mi Zhen's eyes.

The anger of the boss of the little overlord is simply the anger of the legendary overlord. For game companies that rely on the Xiaobawang platform to eat, it is even more photographable.

There was silence, and the sound of a pin hitting the ground in the room could be heard clearly.

After a while, someone finally spoke.

"Mr. Mi, due to the failure of real estate speculation last year, our company owes 1 billion yuan of usury to repay. So I was confused for a while, so I cooperated with Nintendo," said the CEO of a small game company with a sad face, "However, we won't dare next time!" ”

Next, many game companies have come up with various reasons.

Even Nangong Meng complained: "Nangong Meng invested in the stock market last year and lost tens of billions. Partnering with Xiaobawang alone couldn't fill the hole, so the game had to be ported to Nintendo's console. Of course, if Mr. Mi does not agree with us to cooperate with Nintendo, Nangong Dream will resolutely not develop games for Nintendo in the future."

(To be continued)