The Oscars, for American film giants, are just icing on the cake.

But for Asian studios, even just a nomination for an Oscar is an opportunity.

"Datang" has already been a big hit at the Asian box office, a big box office in North America, and later an Oscar nomination.

Some European cinema operators are gradually in the mood to understand the situation of "The Legend of Double Dragons of the Tang Dynasty".

After these European theater companies investigated the data of "Datang" and watched the content of the "Datang" movie in person, they began to think that this is a good commercial masterpiece!

Therefore, more and more of the world's mainstream cinema operators have begun to negotiate cooperation with Baolong.

When Gu Long was in Los Angeles, he had already signed contracts with 5 theater operators. After returning to Hong Kong, he signed cooperation agreements with 57 cinema operators.

Such a large-scale cooperation with European and American cinema chains is the first time for a Chinese-language film. Even if it is Bruce Lee's movie, the intensity of theatrical distribution is not as good as "The Legend of Double Dragons of the Tang Dynasty"!

It's not that Asian movies have to be recognized by the Western film industry. But the box office market of the Western film industry is really amazing, and to be recognized is actually to obtain economic benefits.

At this time, the box office market in Asia is more than 3 billion US dollars a year, but in Europe and the United States, it is 15 billion.

In the Asian market, being able to get a box office of 50 million US dollars is already a top blockbuster. However, those blockbusters in the European and American film markets can get an astonishing box office of five or six billion US dollars!

"The Legend of Double Dragons of the Tang Dynasty" is one of the top best-selling movies in Asia, and is regarded as a box office myth by Asian filmmakers. However, in the European and American markets, "Datang" is just a box office is not amazing, and there is still a huge gap compared to blockbusters such as "Star Wars" and "ET".

The Oscar nomination brings the benefit of "The Legend of Double Dragons of the Tang Dynasty" to be released in more than 50 countries and regions such as Europe, Australia, Canada, and Mexico.

The direct economic benefit is that in just a few months, "The Legend of Double Dragons of the Tang Dynasty" has received another $70 million at the box office.

So far, the cumulative total box office of "Datang 1" in the world has reached 178 million US dollars. It can be called the Asian film industry, a unique myth!

Moreover, the reputation of "Datang 1" has gradually spread all over the world. In the future, it will inevitably lay a better foundation for the popularity of "Datang 2"!

In fact, after the influence of Baolong Film Company increased, even "Happy Ghost" also benefited a lot and won many signing opportunities from European and American theater companies.

Beginning in June 1983, the box office of "Happy Ghost" in South Korea, Southeast Asia and other places has also entered the ** stage. In the entire Asian region, "Happy Ghost" has brought 180 million Hong Kong dollars at the box office, which has been 600 times more economic than the production cost of "Happy Ghost" of 3 million Hong Kong dollars.

Baolong's box office share alone reached 90 million Hong Kong dollars.

Even if the advertising cost of HK$15 million paid in Asia is counted, the return on investment of "Happy Ghost" has reached 5 times!

It is expected that in the second half of the year, "Happy Ghost" will also land in Europe and the United States and be screened in thousands of movie theaters

It can be said that the direct economic benefits brought by this Oscar nomination are worth at least 300 million Hong Kong dollars!

Zhang Shaojie realized that many film companies are keen on international awards such as the Oscars - they are all interested in it!

The honor of winning the award is false, but the publicity effect brought by the Oscars is real!

———————————— in the '70s, home consoles were almost a wild "New World". At that time, Atari was the first to discover the New World.

Atari was even older than Apple, and Jobs had a history working at Atari.

In fact, before founding Apple, Jobs had worked hard to sell the Apple computer he had set up to Atari, hoping that Atari would buy the patent of the Apple computer. However, Atari had no interest in Apple's computer design, so Jobs had to start his own business.

The rejection of Apple's patents from the door has also become a major failure in Atari's business history, and it is also a testament to the lack of market vision at Atari's top management.

However, at this time, Atari was still regarded as a promising leading family game company.

In the early 80s, the home game console market was hard worked by Atari and Xiaobawang. This market creates an annual output value of more than 1 billion US dollars, a profit of 400 million US dollars, and is growing rapidly at a growth rate of more than 50% every year.

For many companies, although the best opportunity to enter the market is missed. However, there are also many companies that still want to get a hand in the growing home game console market.

Nintendo, Inc., is a company that is preparing to enter the home game market.

Nintendo was founded in 1889, and for most of its 100-year history, it has been profiting from playing cards. Because, in any country or region, gambling is always a very popular activity. As the most commonly used gambling tool, the annual consumer market is always amazing. Playing cards brought Nintendo a steady stream of profits, and the company gradually became a large and large conglomerate.

The head of this company, the first two generations, are all well-behaved and engaged in playing cards. After the third-generation head Yamauchi Pu took office, there began to be some changes.

Born in 1927, Yamauchi is the third-generation head of Nintendo. Since the war, Yamauchi took over Nintendo. Always be different, look for other industries, and complete the transformation of Nintendo.

For example, when Yamauchi was young, he thought that young couples would have a huge market if they opened a room in a hotel for pleasure, so he opened a "love hotel" in the hope of making a lot of money. In fact, the "love hotel" has become a place for Yamauchi to mess with flowers and grass by himself.

Later, Yamauchi opened a taxi company, which was initially very popular, but was asked by the union to raise the wages of workers. Yamauchi was not prepared to compromise, but closed down the taxi company, and even the "love hotel" he had previously founded.

After that, Yamauchi returned to Nintendo's main business and began to operate various chess and card entertainment props such as playing cards and dominoes.

In the 70s, Yamauchi found that since the invention of video games, the sales of Nintendo's brand products have been greatly impacted. Young people, playing arcades and family consoles, far more than playing cards.

Yamauchi thought to himself that instead of being defeated by these new things, it would be better for him to follow the trend of the times and engage in these emerging industries.

Therefore, Yamauchi began to attract technical talents such as Shigeru Miyamoto, Masayuki Uemura, and Junhei Yokoi, and was also preparing to enter the video game industry.

Shigeru Miyamoto excelled in game programming, Masayuki Uemura was able to develop home game consoles, and Junhei Yokoi was able to design handheld game consoles that were popular in the market.

Although there is a lot of talent, Nintendo's video game industry has not been smooth sailing, but has suffered many setbacks. However, Pu Yamauchi did not give up, but recruited troops and invested a lot of money to develop a new generation of game console FC!

In June '83, Uemura Masayuki looked haggard, but his expression was full of excitement, and he said excitedly: "Success, success!" ”

Yamauchi Pu and the others were shocked and said, "Can the surname exceed Atari 2600?" ”

Uemura Masayuki nodded: "Since we use the 6502 chip, plus the most advanced design concept. It makes both the surname and the surname price ratio achieve the first-class degree in the home host. Whether it is in the surname or the price, it has an advantage over the Atari 2600! ”

"How much does it cost?" Yamauchi asked.

"The hardware purchase cost is $60, and when you add assembly and development costs, it's about $75!" ”

"That's 15,000 yuan!" Yamauchi Pu said, "It's still too expensive, Xiaobawang sells for 12,800 yuan, which is so much cheaper than us."

Uemura said: "That's because China's production costs are very low, even if you add freight and tariffs, it's cheaper than us!" Moreover, 15,000 yuan is already very competitive in the market, and consumers may not care about the market price difference of a few thousand yuan."

"Nope! Consumers are very concerned about the price! Our FC, priced at 12,000 yuan, is dumped at a loss, and seizing the market is king! For the rest, make money on game cartridges. Yamauchi Pu suddenly said, "Miyamoto Shigeru, when will your Donkey Kong be ported to the FC console?" ”

"Donkey Kong" is an arcade game made by Shigeru Miyamoto in 81. The original idea was from Universal's copyrighted "Popeye", but because there was no authorization from Universal, it was remodeled and adapted into a game with two original characters, Mario and Donkey Kong.

Due to the rapid popularity of Donkey Kong's arcade machines, tens of thousands of arcade machines have been sold worldwide. And Shigeru Miyamoto became an instant hit because of this, and has become Nintendo's number one game designer.

Shigeru Miyamoto replied affirmatively: "It will take about a month or two to transplant Donkey Kong to FC!" ”

Hearing this, Yamauchi nodded with satisfaction and said, "Then, by July, our FC will start to be listed!" ”

(To be continued)