After the storm in the Chinese mainland market, Star Entertainment's eyes were aimed at the Southeast Asian market, Huang Yiyun previously served as the president of Warner Records Greater China, the main scope of business is the Southeast Asian market, mainly including China's domestic mainland region, Hong Kong, Macao and Taiwan, Yueben, South Korea, Singapore, Malaysia, Thailand and other countries and regions, the music of the Internet singer Meng Xinghui is not only popular in the mainland of China, but also has a heavyweight influence in these countries and regions where Chinese music has always occupied a place. The so-called really good music transcends borders and time and space, like Meng Xinghui's level of pop music to the extreme, no matter where it is put on, it can make people's souls tremble.

After the album was put into the Southeast Asian market, it quickly blew a whirlwind in these countries and regions, although it is not as empty as Huaxia, but it is also a rare crazy scene in the past ten years, in Hong Kong, since the first decade of the last century, with Leslie Cheung, Alan Tam and the Four Heavenly Kings, there has never been a popular singer in Asia, and now it is a diva Faye Wong can barely hold up the scene, the former Oriental Hollywood has fallen so much that it is embarrassing, after Meng Xinghui's album landed on Hong Kong Island, The sales boom is very reminiscent of the prosperity of Alan Tam's Leslie Cheung era, which swept 200,000 copies on the first day, and it was only a matter of time before it exceeded 1 million copies, knowing that Hong Kong only has a population of more than 5 million, this achievement is already breathtaking.

Taiwan's sales performance is better than Hong Kong's, in fact, Taiwan's music market has been much more active than Hong Kong in recent years, at least Jay Chou and Wang Leehom can already hold up half the sky of Chinese pop music, Meng Xinghui's album landed in Taiwan, like a tsunami quickly blew a hurricane, sweeping the entire island of Taiwan.

It is worth mentioning that there are also two countries with extremely developed and prosperous pop music, both of which used to be Korean singers who caused a storm in Huaxia, albums sold wildly, and commercial performances were also astronomical prices, with countless fans supporting, and there were more and more young people in Ha Han, but this time the situation was reversed, after Meng Xinghui's album landed in Han Han, he fought a beautiful turnaround, this time it was not the singers of Han who blew the so-called "Korean Wave" and "Dongying Wave" in China, but the singers of China who were violent in Han Huaxia Soul Storm"!

It's just that the situation of the two countries is slightly different, looking at their film and television works, I actually prefer inspirational, so the inspirational album "Lonely Smoke in the Desert" sold better in Yueben, which is not to say that the love song album "Leaving the Injury" sold badly, but that "Lonely Smoke in the Desert" sold better; But in South Korea, it is the love song album "Leaving the Wound" that sells better, probably because Koreans prefer that kind of lingering and melancholy music, just as they like to make lingering idol dramas.

This storm from China is getting more and more intense, the shocking sales of the album and the huge repercussions among young people have caused a collective shock among the pop musicians in South Korea, and Tetsuya Komuro, the father of pop music, spoke publicly, saying: "Meng Xinghui's music is really amazing, whether it is the lyrics or the soundtrack, as well as his unique soul singing, it can be called the greatest art of this era, and the production of the album is also very sophisticated, especially the beautiful and romantic MV, It's really like appreciating a movie, complementing each of his songs, complementing each other, music micro-film master Du Zhongming once again created a new situation in his career, Meng Xinghui's songs and his music micro-films have achieved each other, the most surprising thing is the songs included in his album, each one is very classic, not like many singers' albums, just one or two songs are highly sung, and the rest are basically unnamed, it is said that the total sales of these two albums in China have exceeded 15 million, I'm sure anyone who has heard his music will feel that this is not a very surprising achievement, and if a work with such sincerity, good production and talent does not sell well, it will be welcomed by fans unless pop music is dead and another alternative form of music has emerged. There is a strong grudge between Ben and Huaxia in history, but at this time, I don't want to talk about this topic, but I just pay tribute to Mr. Meng Xinghui from the perspective of music, I hope he will create more better music for the world, and I also hope that I will have the opportunity to cooperate with Mr. Meng Xinghui to make the best music! ”

The godfather of music publicly spoke in support of Meng's music, and the kings and queens of the pop music industry were not far behind, and Ayumi Hamasaki even publicly invited Meng Xinghui to sing, hoping to have the opportunity to go to Huaxia in person, and asked Meng Xinghui to catch the knife in person and create an album for her. No matter what the cost, she is willing to pay.

Although there are often cultural disputes between China and South Korea, and there has been a lot of friction between each other, the entertainment circles of the two countries are still very friendly, many K-pop stars have chosen to come to China for development, and have achieved good results, and some Chinese stars are also quite well-known in South Korea, such as Jackie Chan, Jet Li, Tony Leung, Chow Yun-fat, Stephen Chow, Andy Lau, etc., are also quite popular idols in South Korea, Therefore, Meng Xinghui's album has been more fanatically sought after in South Korea than in Yueben, especially Meng Xinghui's love song album, which is even as popular in the Korean market as in China!

Well-known Korean singers, such as Jang Nara, Chae Yeon, Ahn Qixuan, and the mythical group, have spoken in public, wanting to buy cover rights from Star Entertainment and adapt some of the songs into Korean versions for reinterpretation, but this issue will have to be discussed with Star Entertainment by their company.

Although the markets of Singapore, Malaysia, and Thailand are not as large as those of Hong Kong, Taiwan, and South Korea, once the album was launched, it also achieved good results, at least exceeding all the music albums they released in China during the same period.

On the eve of the Chinese Lunar New Year, Meng Xinghui's two albums caused a tsunami in Southeast Asia, the most spoken word in the first decade of the 21st century is "Korean Wave", Korean acting stars in Southeast Asian countries have unlimited scenery, but in the second decade of the 21st century, Korean Wave stars began to cool down, and everyone is discussing what can set off a trend in Southeast Asia in the next wave. It is the Huaxia country, which has always been despised by the Southeast Asian entertainment industry, and since 2012, the "Chinese style" has become popular in Southeast Asia!

"Chinese pop music in South Korea raised eyebrows, said that the godfather of music bowed down, the Korean entertainment industry collectively worshipped, Meng's soul sang throughout Southeast Asia, I want me to be in China, dignified Heavenly Empire, has long been reduced to the cultural output of a small country in South Korea, in recent years, the popularity of the Korean Wave has not declined, let me and so on deeply worried, I don't know when it started, we can reproduce the cultural prosperity of the year, and now we have finally waited for the first pioneer, beautiful, starry sky entertainment, Zhuangzai, Mengjia Xinghui, our nation has never lacked heroes, but in the era of peace, no one knows how to define a hero, but the old man believes that anyone who can win glory for the country and the nation can be called a national hero, and Mr. Meng's achievements in the field of pop music are enough to make all the Chinese people raise their eyebrows, and the title of hero is well deserved! This is a quote from an old musician in the Chinese country published in the newspaper.

When Meng Xinghui's two albums in Southeast Asia, especially in South Korea, achieved subversive results, China also began to boil, for many Chinese people, the situation is like this, no matter how dazzling you have achieved in your own country, the attention you get is far less than that of people who have achieved achievements abroad, I don't know if this is the sequelae of the weak mentality precipitated after the Opium War or what's going on, for example, many directors make movies and take the road of encircling the country abroad, and after the film is made, it will not be released in China, First get the more well-known international film festival review, if you win the award, then after returning to China, you will win a good reputation, and then the box office will definitely not be bad, in short, as long as it is a work that has been affirmed in the world, it will definitely be more sought after in China, Meng Xinghui's album is like this, and the total sales in China have achieved a mythical result of 15 million, and there are still many people who are sneering, or asking for evidence or asking relevant people to fight fakes, but once it is put in the Korean market and has achieved a huge response, Domestic music critics or music creators immediately died down, and all the rhetoric was like a tide, and some people even raised Meng Xinghui to the height of "the light of China".

With the hot sale of the album, the songs included on these two CDs have also been released in the original music base of the digital starry sky, as expected, the sales on the Internet have also caused a crazy rush to buy, after all, albums and online downloads are two different things, the functions are different, and at present, for modern young people, they prefer electronic music players, albums are used to enjoy and collect, and downloading songs on the Internet is to be listened to often, just imagine, Meng Xinghui's music is so popular recently, if you have a mobile phone, mp4 does not have his songsWhat an outdated thing it is.

CRBT downloads are also quite crazy, the largest number of downloads of a single title song is more than 200 million times, when Pang Long's "Two Butterflies" set a record of 100 million downloads in 2008, it has been called an unsurpassable myth, but Meng Xinghui's single easily broke through this number, and reached 200 million, if all his songs are counted, the number of CRBT downloads has exceeded one billion times!

For Star Entertainment, the good news is not only this, Jin Yufei's three singles have also caused huge repercussions on the Internet, and the single "Encounter" has set a record of 10 million online downloads, if Meng Xinghui's achievements are to maintain his consistently high level, then Jin Yufei is undoubtedly the biggest discovery in the pop music scene this year, this beautiful dark horse is out of the air, so that everyone is amazed!

What no one expected was that Jin Yufei had such a good voice, I don't know why her original agency Zhongyi didn't develop her potential in this area, with her appearance and temperament, such an excellent musical feeling, as long as she finds a good musician to tailor a few good songs for her, she will soon be able to stand out, look at what Meng Xinghui has done for her now, with only three songs, Jin Yufei has become a popular candidate for the new diva of pop music, and her single has created 10 million downloads, is already the second person after Meng Xinghui, except for the two of them, no one else has ever created such online sales results.

The number of CRBT downloads of "Encounter" has also exceeded 30 million times, which is also a great achievement for a newcomer in the music industry.

Of course, the new youth idol group "The Last Years of Fairy Tale" created by Star Entertainment also appeared in a stunning manner, the single "Youth Yanwutang" has achieved 6 million downloads on the Internet, 11.6 million downloads of CRBT, "The Last Years of Fairy Tale" has become the most concerned youth idol group this year with a strong attitude, their fresh style, healthy and sunny appearance, it is easy to evoke the memories of youth in people's minds, youth is full of color in everyone's mind, is an eternal dream country, So this combination is not to be liked.

In the new issue of Baidu Music Billboard, Meng Xinghui's "Lonely Smoke in the Desert", "Leaving the Injury" and "Green Meeting" ranked among the top three, while Jin Yufei's "Encounter" and "Youth Yanwutang" at the end of the fairy tale ranked fifth and seventh respectively, and the top ten list Star Entertainment accounted for five seats.

In just half a year, this newly opened entertainment company has grown to such an extent, which really caught everyone off guard, especially their achievements in music, even Rolling Stone and Warner, they didn't expect that the reason why they let Huang Yiyun and Li Jie go in the first place was because compared with the intelligent anti-piracy tracking program, the value of a senior manager is much inferior, and on the other hand, they felt that Star Entertainment couldn't do much at all, it was nothing more than that young people had dreams and had a little money. If you want to enter this industry to be fresh, and after seeing the cruelty of competition in this industry, they will die down and change to do the rest of the things, large and small entertainment companies will set up dozens or hundreds of them every year, but except for a very few people, most of them will inevitably go out of business, and when Star Entertainment goes out of business, it will be good to sign Huang Yiyun and Li Jie back.

But what Warner and Rolling Stone didn't expect was that Star Entertainment not only did not go out of business, but rose strongly within half a year, blowing "Chinese wind, starry sky flow" throughout Southeast Asia, although Warner and Rolling Stone are full of big-name singers, but the achievements created are not as good as the fairy tale group of new entrants, this is already the most vulnerable group of Star Entertainment, Jin Yufei and Meng Xinghui dare not compare, Jin Yufei seems to have the posture of impacting the new queen of the pop music scene, not to mention Meng Xinghui, the whole Southeast Asia, including South Korea, Who would dare to say that they are more awesome than him?

Now Huang Yiyun and Li Jie, one is the director of the music production department of Star Entertainment, and has made great contributions to the myth created by Meng Xinghui's two albums, and is now the second and third person of Star Entertainment, Li Jie is even more prosperous in the marketing department, and the sales of music albums are inseparable from him. If they were still senior talents at the regional level before, now they have been officially promoted to world-class!

"Cheers!" Meng Xinghui raised his wine glass and touched a glass with the heavyweights of Star Entertainment one by one, and they held a small celebration party for the music production department to achieve such a good result.

"Yiyun, this time your record department is really a blockbuster, don't envy the performance of our network branch in the future, now our network branch should envy you, the profit we have created for the company so far is about one billion, and you have rolled up four billion in a week, becoming the second profitable department of Star Entertainment after the technology research and development department, come, I salute you!" Zhao Wenhao's face was full of red light, and he raised his glass to invite Huang Yiyun, who was sitting opposite him.

The record department has been pressed by the network branch before, and Huang Yiyun's mood is not very good, so the response to Zhao Wenhao's pursuit is also flat, at this moment their record department through hard work, a blockbuster, created more dazzling results than the network department, the entire record department employees from Huang Yiyun down, all raised their eyebrows, of course, just self-confidence, there is no arrogance or self-respect, they are very clear, this company is whose world, whether it is the network branch or the record division, there is no Meng Xinghui's works, They're nothing.

"Hey, don't say that, Star Entertainment is a collective, without the huge popularity accumulated by your network department, the sales of our record department will be greatly discounted, without the help of the film and television production department, our MV post-production will not be so smooth, it can be said that the success of the music production department is the success of Mr. Meng, and the success of the entire Star Entertainment, and we have only played a trivial role in it." Huang Yiyun raised her glass and said with a smile: "Come, let's all have a toast together and celebrate the achievements of Star Entertainment at this stage!" ”

Meng Xinghui said with a smile: "Mr. Huang said well, however, although the strength of the collective is invincible, but if there is no Mr. Huang's long-sleeved good dancing and hard work, we will not achieve such good results, we Star Entertainment in the emphasis on the collective at the same time, never ignore the individual talent, for this achievement, Mr. Huang should remember the first credit, your colleagues in the record department, will be rewarded by the company!" Come, let's raise a glass together, toast to the music production department, and toast to Mr. Huang! ”

Everyone raised their glasses and drank them all.

Indeed, everyone has seen the popularity of Star Entertainment during this time, but no one knows what their team has paid for today's situation, and the opportunity has always been for people who are well prepared, Meng Xinghui's works, Huang Yiyun's connections and efforts, Du Zhongming's masterful MV, and clever marketing strategies, these are all necessary factors for success, and any link is indispensable.

(To be continued)