Before the New Year, the two highlights of Star Entertainment, one is the release of the TV series, and the other is the release of Meng Xinghui's two albums and the single release of Jin Yufei and the last year of fairy tales.

The release of the TV series is led by Zhang Mingqi and Zhang Jinsong, and then Li Jie's marketing department is actually working on it, which is in full swing, and Meng Xinghui's two albums have been released a week ago.

I have to say that Huang Yiyun put all her energy into the production of Meng Xinghui's two albums, she asked herself that even during her time at Warner, she had never spent so much effort to produce whose music album, and pushed the works of the god of original music on the Internet to the record market, which is a glorious and challenging task, on the one hand, with the hot popularity accumulated on the Internet, the record market should not be very bad, on the other hand, the sales miracle on the Internet has invisibly raised people's expectations for record sales, Once the physical album has Waterloo, then Huang Yiyun's ability to work will undoubtedly be strongly questioned, why is the same music work selling so hot on the Internet, and it will go out when it comes to you?

Because of Huang Yiyun's previous connections and status in the circle, there is no problem with the sales channel, and on the first day of the album's launch, it has been ensured that the audio-visual sales stores in major cities across the country will be sold at the same time, of course, with Meng Xinghui's influence in the music world now, these sales stores are naturally rushing, and when distributing the goods, Meng Xinghui's CD is placed in the most conspicuous position, focusing on recommending it to customers.

Before the album was released, Huang Yiyun still had a little concern, because the two albums were released at the same time, so they might have a little impact on each other, whether it would lower sales, after all, no singer had ever done this, but Meng Xinghui dispelled her concerns in one sentence: "Even if the sales of a single album may have some impact, the total sales of the two records add up to definitely only a lot more, and this is the first time that Star Entertainment has entered the record market, and we must show a thunderous momentum, It's best to get a foothold in this space quickly, build our brand awareness, and release two high-quality albums at the same time, of course, if the two albums are released sequentially over a period of time, the individual albums may be more beautiful, but not as powerful as when two albums are released at the same time. You don't have to worry about the work, when you want to release an album, I can make a work that is not worse than these two albums for you. ”

can eat such a reassuring pill, Huang Yiyun still has nothing to worry about, so the two albums "Lonely Smoke in the Desert" and "Leaving the Injury" were released at the same time.

A week later, Huang Yiyun found out how unnecessary her previous worries were, the huge market influence of the Internet singer Meng Xinghui also radiated to the record market, the number of his fans, the strong purchasing power, and the high enthusiasm for buying exceeded everyone's expectations!

24 hours after the first day of sale, the sales of the album "Lonely Smoke in the Desert" exceeded 500,000 copies, and the sales of the album "Leaving the Injury" exceeded 480,000 copies.

Such a hot sales situation, the direct consequence is out of stock, the phone of the music production department of Star Entertainment is about to be blown up, channel sellers around the country have called to urge the goods, fortunately, Huang Yiyun has predicted that there will be good sales when making the album, so the warehouse has a lot of goods, after receiving a large number of orders from dealers around the country, one by one trucks from the warehouse of Star Entertainment, a steady stream of north and south of the river, if the momentum continues to grow, Their inventory can't withstand a few days of consumption, so Huang Yiyun waved his hand and ordered the factory to work overtime and make a batch of new goods for storage.

In fact, Huang Yiyun did this quite presciently, with the blowout of sales on the first day, the next hot situation did not decrease, but intensified, the album's super shocking sound quality, exquisite production, rich content of small gifts, and the accompanying MV comparable to the movie level, all made these two albums have a super high reputation, so word of mouth, attracted more music enthusiasts to buy, some were not very keen on buying records, Some consumers who only like to use modern electronic broadcast media can't stand the temptation and temptation of their friends, so they can't help but buy CDs and collect them at home.

Later, a considerable number of young people have regarded the act of buying albums as a trend of chasing fashion, everyone said that the album of Meng Xinghui, the god of pop music, is very cool and worth collecting, as a modern young person, if you can't have an album like this, it seems to be out, and you are embarrassed to say hello to friends when you go out.

This is just like the pursuit of Apple's electronic products by young people now, if you take a love crazy or love pie, show off in public, it will attract a look of envy, and you will also feel that you have a face, regardless of whether the economic ability is allowed or not, owning an Apple electronic product is already a fashionable and tasteful pursuit in the minds of young people, and now there are not many college students, trying their best to raise money for a love crazy, of course women are easy to do, they have original capital, There are many female college students who openly ask for a price, who is willing to give her a crazy mobile phone, she is willing to give it to someone for a month, men have no advantage in this regard, and some even do not hesitate to take risks for this, embark on the road of crime, the most incredible thing is that a young man in order to have a crazy 4 mobile phone, actually went to sell a kidney of his own...... This is the charm of the trend, but also the terrible part of the herd mentality, so far, young people are scrambling to buy Meng Xinghui's album, similar to this situation, the better news is that the price of an album is much cheaper than Apple's electronic products, love crazy and love pie is often four or five thousand yuan, five or six thousand yuan, and an ordinary album is only 120 yuan, even the most expensive collector's edition, it is only 458 yuan price, for the purchasing power of young people now, a few hundred yuan is really not worth mentioning. Now that prices are so high, it will cost hundreds of dollars to buy a good pair of shoes.

Spending a few hundred dollars to chase a trend, a fashion, in exchange for the envy of their peers, almost no young person will refuse.

The next day, the sales of the album "Lonely Smoke in the Desert" exceeded 1.1 million copies, and the sales of the album "Leaving the Wound" exceeded 1 million copies!

On the third day, the sales of the album "Lonely Smoke in the Desert" exceeded 2.5 million copies, and the sales of the album "Leaving the Wound" exceeded 2.3 million copies!

A week later, the sales of the album "Lonely Smoke in the Desert" exceeded 8 million copies, and the sales of the album "Wounded" exceeded 7.8 million copies! The total sales of the two albums have exceeded 15 million copies, reaching 15.8 million copies, although it is said that with the gradual saturation of the market, this momentum cannot continue, in fact, a week later, the blowout situation has been contained, began to plummet, and the next growth is basically the end of the strong crossbow, but it is expected that the two albums will each exceed 10 million sales, with a cumulative sales of more than 20 million, that is no problem at all, and the sales of the album can basically reach 1 compared with the sales of each song on the Internet: 2 ratio, that is, two people who pay to download Meng Xinghui's single on the Internet, one of them will buy his album, which is already very amazing.

The album is divided into gold version, platinum version, diamond version, collector's edition, the price of each version is different, respectively from low to high 120 yuan, 180 yuan, 298 yuan and 458 yuan, of course, the more expensive the version is richer in content, the collector's edition even contains the MV of all the songs, Meng Xinghui's personal signature photo, as well as his mental journey to create each song, all in all, the average price of the album sold will reach about 250 yuan, if it is a total sales of 20 million copies, Two albums swept 5 billion in revenue!

There has never been a singer in the mainland pop music scene in Huaxia, even if you add Hong Kong and Taiwan singers, the album sales can exceed 10 million, especially in such a short period of time, Meng Xinghui and his team have once again created a miracle, a myth, after the news was announced, it caused the shock of all musicians in the circle!

"It's impossible, what's the joke, an album sells 8 million in a single week? Think it's selling socks? This is a musical work, a few hundred yuan a piece, people in Huaxia Kingdom like to buy pirated copies for five yuan a piece, you can sell 8 million copies of a genuine copy for a few hundred yuan? This cowhide is blowing too much, right? A well-known musician in the circle scoffed at such news in an interview, and his album once sold 2.5 million copies, which was already beyond everyone's reach!

"[***] What about it, doesn't he like to fight fakes? Let him exert the power of his god of fighting counterfeiting, and beat this pompous company back to its original shape, thinking that it is still the era of 10,000 catties per mu, and everything depends on blowing? You say 8 million is 8 million? I see, it's good to have 800,000 copies, what era is it now, fooling two fools! Another singer who used to be infinitely beautiful also couldn't help but be indignant on a talk show, angrily denouncing the exaggerated behavior of Star Entertainment.

"A single album hit 8 million sales in a week, and the total sales of the two albums exceeded 15 million in a week, and the new mainland entertainment force Star Entertainment announced that its company had achieved such a result, which shocked countless peers in the industry, and also felt incredible about such sales performance, and questioned Star Entertainment in order to sensationalize the public, sales fraud, our "Entertainment No Circle" program team decided to visit this matter, hello audience friends, I am Xiao Xin, the location host of Entertainment No Circle, Now we came to a video store on Huaihai Road, Shenhai City, to conduct an on-site investigation, how much is the sales, Star Entertainment said that it is hard to believe, and the speculation of the rest of the media or industry insiders who do not know the truth is not credible, the figures provided by the sales staff on the scene are the most credible, now let's investigate the sales situation of this called 'Kyushu video store'. Dragon TV's "Entertainment Without Circle" program is on the air, and the content of this issue is a big investigation into the authenticity of the album sales of the local entertainment company Star Entertainment.

The camera showed this "Kyushu video store", and saw a long line at the door, and the host Xiao Xin immediately said in surprise: "Audience friends, if I don't show you the signboard of this store, will you think this is a video store?" It's the eve of the Spring Festival, and only at the pre-sale points of major train tickets, can there be such a hot situation. Everyone must be very curious, what are they doing in line at the door of the video store, are they buying Meng Xinghui's album, which is said to be selling very well during this time? Let's interview a few customers in line. ”

"This beautiful little girl, hello, I am Xiao Xin, the location host of Dragon TV's "Entertainment No Circle" column."

"Hello Xiaoxin, my classmates like you very much, including me, of course." The little girl immediately smiled when she saw Xiao Xin.

"Thank you and your classmates, I want to ask you one thing, how can there be so many people lined up in front of this video store? What's the good thing about it? ”

"Don't you know? It's the two albums of Meng Xinghui, the god of pop music, they have been sold out recently, almost all of our classmates have bought them, and now you are walking on campus, if you don't have an album of Meng Xinghui, you will be suspected by others of being a rare breed that has crossed over from the Qing Dynasty. I don't want to queue up, who wants to queue, but there are too many people to buy, I went to three video stores, one is longer than the other, and there are a lot of people here, but there is no way, I don't want to find another one, I guess it's about the same, just line up here. The little girl didn't have the slightest stage fright in front of the camera, she was quite talkative, and even made a V gesture to the camera after speaking.

Xiao Xin said to the camera: "If what this little girl said is true, then it is certain that the two albums produced by Star Entertainment are selling well, in order to prevent trust, we will interview a few more people." ”

So Xiao Xin randomly picked some people in the crowd, some of them looked like students, some of them looked like office workers, and even middle-aged people, asked this question one by one, and the answer was the same, a middle-aged man said that he was lining up for his daughter, his wife was queuing up in another video store, whoever bought it first called the other party, and the other party could withdraw, he said that he didn't understand how today's children could be so fanatical about a music album, a little bit unfigured, but his daughter begged again and again, If you don't meet her requirements, you may not have a good year, so the couple had to come over and line up.

"Not to mention the customers who are queuing, even I am curious about these two albums, no wonder so many people are queuing up to buy, the vast majority of people have a herd mentality, even if it is not a good thing, only a large number of people flock to buy it, then the herd effect caused by it is enough to increase its sales several times compared with the original sales." Xiao Xin couldn't help but comment.

There was a fashionable and beautiful girl next to her who couldn't help but say at this time: "Our Meng Meng doesn't rely on herd psychology to attract customers, he relies on hard power, let's be honest, I've bought three versions of the album, today to buy the collector's edition, last time I wanted to buy the collector's edition, but it was sold out, I just want to collect all four versions, because the songs in it are so good, every one is super, and the MV is also superb, more shocking than watching a movie!" ”

Xiao Xin blinked her eyes and asked, "Your family Meng Meng...... Is it Meng Xinghui? ”

The beautiful girl gave her a look that you are very outdated, and said in surprise: "Of course our Meng Meng is Meng Xinghui, otherwise could it be Wu Mengda?" ”

Xiao Xin turned her face expressionlessly, and couldn't help but scold a few words: When did Meng Xinghui become your family, and I don't know what these post-90s little girls think, what idol they like, they say that they belong to their own family, and Meng Xinghui has a half-dime relationship with your family?

Xiao Xin interviewed the staff who were busy on the spot, and the staff said that they were too busy to speak, so they pulled her over to the manager who commanded on the side, and when Xiao Xin interviewed, the manager was reluctant, saying Don't you see me so busy here? I don't have time for an interview.

Xiao Xin said that she was embarrassed, so she asked you a few questions, and it didn't take long for you to delay you, and the manager reluctantly agreed, with an impatient look on his face.

Xiao Xin: For a week, has there been such a long queue at the door every day?

Manager: Definitely, the first day was even more exaggerated, you can't see the end at a glance.

Xiaoxin: How much is the daily sales?

Manager: At most, more than 12,000 copies were sold in one day, and the average was six or seven thousand copies a day, and this week, more than 50,000 copies were sold. You don't see that my sales staff has been expanded, they are all recruited temporarily, and the original ones are not enough at all.

Xiaoxin: Okay, don't delay your work, thank you.

Manager: You're welcome.

After the interview, Xiao Xin turned her face to the camera and calculated an account with the audience, saying that a video store sold more than 50,000 copies in a week, of course, the flow of people in a big city like Shenhai must be more than that of ordinary cities, but even so, adding up the sales of large, medium and small video stores across the country, the figure of 8 million should be normal and reasonable, and there is no exaggeration.

After coming to this conclusion, even Xiaoxin was very excited, saying that in today's Chinese music recession, it is indeed a shot in the arm to be able to appear such a musician, such a company, and create such a brilliant myth, and I hope that all sectors of society will give blessings and appreciation to this company and this young man who has created a miracle, and do not judge and question according to the inherent thinking and experience, if someone does not believe it, they can go to various audio-visual stores to investigate on the spot, and believe that they will change their views.

After the broadcast of this issue of "Entertainment Without Circle", it immediately caused a major response across the country, and many entertainment columns went to audio-visual stores around the country to conduct on-the-spot interviews, and the conclusion was the same as that of "Entertainment Without Circle", and even some more authoritative social news column groups also participated in the interview and recording, and even the CCAV noticed this situation, and after the on-site interview, the grand occasion was broadcast in the central news of the golden seven o'clock file.

This time basically eliminated the doubts, the so-called well-known musicians who had scolded Star Entertainment for fraud and bragging in front of the media or in public before all died down, and they didn't let go of a fart, but there are still many experts on the Internet who think they are authoritative, through various data analysis and comparison, they think that this kind of sales volume is basically impossible, and Star Entertainment still has elements of fraud and boasting, but these voices are no longer mainstream voices.

(To be continued)