Chapter 0463 CCTV is soft, and the dust has settled
When Qiu Qianli called, Li Jie was discussing work with Meng Xinghui in the president's office, and when he saw that the number of Yanjing was displayed on the mobile phone screen, he knew that the people from CCTV couldn't hold it back, and secretly wondered that Mr. Meng was really clever.
"Hello, I'm Li Jie, the director of the marketing department of Star Entertainment, who are you?"
"Hehehe, it's Mr. Li, I'm Qiu Qianli, the production director of CCTV Animation Channel, didn't you send a cartoon for review yesterday? Tell Mr. Li a good news, your company's masterpiece "Crazy Mouse" has passed the review of our station, when do you think you have time to come over and talk about signing a contract? Qiu Qianli tried to make his tone more relatable.
"That's it," Li Jie didn't even have a trace of excitement when he heard the news, his voice was very calm, "But yesterday, when we submitted it for review, an assistant named Yin Sumei from your station revealed to us that it is difficult for our works to pass the review, Mr. Qiu knows, our company is small, and we can't get into the eyes of CCTV, and we are also very self-aware and fully understand, so we have decided to find a local satellite TV to cooperate, sorry." ”
Qiu Qianli glared at Yin Sumei, who was standing next to him, and said with a smile: "Mr. Li said that he was joking, CCTV selection of works has always been a priority for quality, our platform is an open platform, as long as it is a good work, we are willing to show it in front of audiences all over the world, Mr. Li should also know that local satellite TV always has some limitations, whether it is signal strength, viewership coverage, or the attractiveness of advertising investment, there is still a certain gap compared with CCTV, Mr. Li can talk to the CEO of your company to see if he can change his mind and continue to cooperate with our CCTV? ”
"You don't know our Mr. Meng's temper, let's say yes, yesterday I came back from Yanjing and reported to him what happened during the trial process, and he got angry on the spot, saying What's wrong with CCTV? CCTV people can have eyes on the top of their heads? Star Entertainment's works are not worried about the market, since CCTV doesn't want to see us, then let's change the platform, as long as the quality of the work is passed, the audience will always buy it, besides, it is now the Internet era, and the platform of mainstream media is not as strong and important as before, we are not afraid. After Li Jie said this, he squeezed his eyes with Meng Xinghui, who was sitting next to him, which was obviously squeezing Qiu Qianli.
Qiu Qianli's head was suddenly covered with black lines, he wanted to drop the phone in his hand, he had worked in CCTV for so many years, when had he ever been so low to a small entertainment company, but now it is different, in the past, CCTV was the first store in the world, the golden signboard, no matter what the work, all sharpened their heads and sent them to CCTV, what products do companies want to advertise, the first choice is CCTV, in the nineties of the last century and the beginning of this century, there have been many CCTV standard kings, and enterprises have thrown hundreds of millions of dollars at CCTV, just to be able to buy the advertising broadcast rights of CCTV prime time, CCTV's also lives up to expectations, and indeed relies on its own coverage resources and huge viewers to quickly make these products popular. But in recent years, the situation has changed a lot, on the one hand, the coverage rate of local TV stations has increased greatly after the star, and there have been strong local TV stations like Hunan Satellite TV, Jiangsu Satellite TV have a high share of ratings, on the other hand, the prosperity of the Internet, so that the advantages of traditional media have been further weakened, although CCTV still maintains the leading position in the TV industry, but compared with the previous monopoly, it has lost the scenery of the past.
If you go back ten years ago, Qiu Qianli was afraid that he would have dropped the phone a long time ago, at that time, CCTV was so good, it was up to you whether you came or not, some people wanted to come, but now it doesn't work, if they still have the same work attitude as before, they are afraid that more excellent works will be lost to other TV stations.
"I think you Mr. Meng may have a little misunderstanding of us, you see, the work that your company sent yesterday, we have completed the review today, isn't this enough to prove the efficiency of CCTV? Don't listen to the outside gossip, they don't know our CCTV, don't know our animation channel, and smear us there with their own imagination, I believe that your company will not be the same as those people, casually believe the rumors, rest assured, if you agree to cooperate with us, we will give preferential treatment in the policy, so that you are satisfied. Qiu Qianli tried to make his face look relaxed, he couldn't be angry with this guy, now is the time to compete who is more patient and who is more self-contained.
"Mr. Meng, this old guy has a good attitude, I said that he can still stay calm, it seems that he is very sincere and wants to cooperate with us, what do you think?" Li Jie covered the earpiece and asked Meng Xinghui, who was sitting on the side drinking tea.
"Oh, you tell him, we will hold a hearing on "Crazy Mouse" in a few days, listen to the offers and conditions of various local satellite TVs, if there is sincerity and want to cooperate, come over to negotiate before the hearing, otherwise after the hearing, everything will be set in stone, and there will be no room for change." Meng Xinghui just wants to pour cold water on CCTV, they can be awesome in front of other companies, but in front of Star Entertainment, they must act according to the laws of business, if they are still holding a stinky shelf on the top, then they are embarrassed, whoever they love, I will not serve the uncle.
Li Jie truthfully conveyed Meng Xinghui's meaning to Qiu Qianli, and Director Qiu sighed and hung up the phone.
His original intention was to persuade Li Jie and let them take the initiative to come over and sign the contract, so that they could not only save the face of CCTV, but also get things done.
Originally, he wanted to solve this problem by himself, but now people don't give him this opportunity at all, things have come to this point, he has to ask his superiors for instructions, dignified CCTV, he actually has to go to a local entertainment company to discuss cooperation, this is the first time in history, if he doesn't ask for instructions, he will lose it so recklessly, in case the director of the station knows, he, the director of production, will do it, CCTV can't afford to lose this person.
So Qiu Qianli went to the director's office and reported the cause and effect of the incident, and the head of the station was furious after hearing it, and scolded Qiu Qianli on the spot.
Star Entertainment's name has reached the level of alarming the Party Central Committee, and the director of CCTV naturally knows that the ratings of two consecutive TV dramas have exceeded 35%, which is simply a miracle among miracles in today's era when the TV industry is full of flowers.
When the ratings of the first drama of Star Entertainment broke three into five, the people of CCTV were already moved, and they felt that when the first drama of Star Entertainment had no reputation, it was normal to choose to cooperate with local satellite TV, because the threshold of CCTV was high, and there was a relatively optimistic mood in the station at that time, that is, Star Entertainment, which created a miracle in ratings, will definitely seek cooperation with CCTV in the second drama, after all, people go to high places, which is also a universal law.
So when Star Entertainment's martial arts drama "Smiling Proud Jianghu" began to be promoted, everyone, including the director, felt that Star Entertainment would definitely come to the door to seek cooperation, who knew that people would ignore them at all, and continue to choose to cooperate with Mango Channel, but the ratings of this drama were a few percentage points higher than the first part, which made CCTV people regret their liver and intestines.
If they don't hold their own value and can take the initiative to go to the door to buy "Smiling Proud Jianghu" with Star Entertainment, most of them can buy the premiere rights of this drama, then they will not be continuously pressed and beaten by Mango Channel, it seems so passive, for more than ten years, two consecutive ratings masterpieces have been released on a local TV station, so that CCTV, which has always regarded itself as the leading boss, is embarrassed?
Moreover, with the popularity of these two dramas, Mango Channel's ability to absorb money has increased greatly, and the attraction of investment promotion is also close to CCTV, which has divided a lot of customer flows, and this loss is absolutely astronomical if you calculate it carefully.
Falling twice in the same place, that is absolutely unforgivable stupidity, the head of Taiwan obviously understands this truth, in the face of huge interests, CCTV's face is like a bitch's underwear, you can take it off at any time, you can keep a hair, does anyone give you money to spend? After scolding Qiu Qianli, the elder immediately ordered, pack up the baggage, take the fastest flight from Yanjing to Shenhai, and hurry up to Star Entertainment for me, no matter what you try, you must sign this cartoon to CCTV!
The head of Taiwan hasn't seen the "Crazy Mouse" yet, he doesn't know what kind of work it is, but he knows one thing that if he misses this opportunity to cooperate, he may never be able to cooperate with Star Entertainment in the future, he doesn't care if "Crazy Mouse" is a good film now, the most important thing is to cooperate with Star Entertainment, as long as he cooperates once, it will be easy to talk about it in the future.
The scheming director also told Qiu Qianli that Yin Sumei must be brought with her, as the so-called bell must be tied to the bell person, and the heart knot of Star Entertainment is on this little assistant, let her go to make amends to others, after solving this matter, give her a different position, with her professionalism and attitude towards people, it is not suitable to stay in such a position.
After Qiu Qianli got the order, he took Yin Sumei and flew to Shenhai that afternoon to meet Li Jie, the marketing director of Star Entertainment.
Meng Xinghui's original intention was to kill their arrogance, since they took the initiative to come to the door to sue for peace, and the little assistant Yin Sumei apologized to Li Jie pitifully, so he didn't continue to make things difficult, but the treatment that should be asked for must not be ambiguous, such as the work must be broadcast in prime time, such as the ratings floating price signing system, these successful models when cooperating with Hunan Satellite TV in the past continue to apply to CCTV.
Qiu Qianli, under the instruction of the director of Taiwan to give the green light, accepted these conditions in full, and of course, Star Entertainment did not make any excessive demands.
Due to the fact that there are still works being broadcast in prime time on the animation channel, the premiere of "Crazy Mouse" has been postponed and is scheduled for half past seven in the evening of "Children's Day".
(To be continued)