After getting the TV premiere rights of "Crazy Mouse", Li Jie negotiated with the video website intensively, and finalized the online synchronous live broadcast rights of "Crazy Mouse" owned by Tencent Video, and the next step is to make every effort to carry out preliminary publicity, through the company's official website, online communities, forums, Weibo, large web portals, as well as participating in TV entertainment programs, print media advertising, etc., to vigorously promote the first animation drama produced by Star Entertainment.

On the one hand, Star Entertainment's good reputation leads to the fact that their works are not sold at all, on the other hand, the marketing team led by Li Jie is quite creative and executive, and they have accumulated rich experience in a series of works, so Meng Xinghui, the boss, can basically be the shopkeeper, and naturally his subordinates will help him do these things.

Star Entertainment is showing a thriving vitality, and Meng Xinghui himself has ushered in a milestone event of his own.

From 2011 to 2012, the masterpiece of online fantasy, "Breaking the Heavens" finally ended perfectly, from the beginning of July last year to the end of April this year, it lasted nine and a half months, the full text is a total of 5.68 million words, along the way, creating the biggest miracle in the history of the Internet!

Since it was put on the shelves, whether it is the click list, the recommendation list, or the monthly ticket list, "Wu Po Tian Jing" has always been in the first position, and the second place has been thrown off seventeen or eighteen streets, and it has been uploaded for nine and a half months. The total number of hits on the network exceeded the billion mark, which is unprecedented, the best result in front of it, that is, it can break through 100 million, and the collection of "Wu Po Tian Jing" broke through the three million mark, which also stood out in the online works, and the previous record held by a great god was less than 800,000 collections, and the average subscription of "Wu Po Tian Jing" also exceeded 300,000, which is also the highest peak in online works!

Not only on the Internet to achieve good results, in the mobile phone wireless reading platform, "Wu Po Tian Jing" has also achieved amazing results, with a total of more than 10 billion clicks, has been in the first place on the best-selling list, just the wireless reading platform, "Wu Po Tian Jing" absorbs seven figures of gold every month, becoming a well-deserved king of wireless reading!

The traditional version has sold millions of copies in Taiwan, and it has been sold out several times, and the sales of the simplified version are even more exaggerated, after all, there are more people in the mainland than Taiwanese, so according to the latest statistics, the simplified version of "Breaking the Sky" has sold 10 million copies!

It can be said that the influence of Meng Xinghui's "Martial Arts" in the Chinese-speaking market is no less than the influence of "Harry Potter" in Europe and the United States, and Western critics have also affirmed the value of "Martial Arts", calling this book "the Harry Potter of the East", giving high praise and recognition.

A critic said that looking at all kinds of online articles on the market, "Wu Po Tian Jing" is one grade, and the rest of the works are another grade, so when commenting on online articles, "Wu Po Tian Jing" should be separated from other works.

"Breaking the Ground. The birth of the "wonderful pen, the wonderful pen blossoms, supports a huge fantasy world, and quite has the charm of Jin Yong's works, no matter which class, whether your education level is a doctor or a primary school graduate, you can find fun from it, it is precisely because of the wide range of surnames suitable for the crowd, so it has won such amazing good results, with this book alone, the traffic of the starting Chinese network has more than doubled than before, "Wu Po Tianjing" has hardly attracted the part of the book fans who have never read books on the computer before, and also attracted the computer to come, And obediently filled the account and paid to read.

It is not an exaggeration to say that "Martial Arts" has changed the reading habits of a large number of people and helped a large number of users establish the concept of paid reading.

With this book, Meng Xinghui ascended to the altar and accepted the worship of all living beings, "Breaking the Sky" gained such a great influence in the society, which also made him unexpected, Meng Xinghui also became the first online author with a total income of more than 100 million!

To know what is the concept of revenue over 100 million? According to the Forbes ranking survey, the number of people with an income of more than 100 million in Huaxia has just reached 600 in the first half of 2012, that is to say, Meng Xinghui is among the 600 people with this alone, becoming the top of the pyramid.

Mr. Jin Yong sent an e-mail to Meng Xinghui as soon as possible after the completion of "Breaking the Heavens", congratulating this work on its perfect ending, and hoping that Meng Xinghui can continue his creative journey and continue the essence of Chinese classical culture in a new form.

Mr. Jin Yong emphasized in public more than once that Meng Xinghui will take over the gun in his hand and become a representative of the new school of martial arts, and everyone knows that he is handing over the torch in his hand to Meng Xinghui.

Meng Xinghui quickly replied to Mr. Jin Yong's email, telling Mr. that he would not give up writing, and that new works were in the pipeline and could be uploaded soon, and he also promised that he would not let the Chinese martial arts culture perish, and would use a new packaging form to give martial arts a new lease of life.

However, before the new work is released, Meng Xinghui is ready to continue to tap the market value of "Wu Po Tian Jing", book fans have suggested more than once that "Wu Po Tian Jing" will be made into a TV series, this idea has also been circling in Meng Xinghui's mind, with the strong popularity of "Wu Po Tian Jing", making it into a TV series will definitely attract countless book fans to watch, coupled with the fans of the drama cultivated by Star Entertainment, the combination of the two, the ratings prospects of this drama are undoubtedly quite broad.

And Shanda Games has frequently extended olive branches, hoping to adapt "Wu Po Tianjing" into an online game, but Meng Xinghui has not let go, Star Entertainment already has its own game production department, of course, its own works must be adapted by itself, why fake others? You must know that with the influence and popularity of this book, as well as the unstoppable upgrade system, once players get started, they will never give up, and it is possible that with this game, the game production department of Star Entertainment will be a hit!

Therefore, after the completion of "Wu Po Tianjing", Meng Xinghui held a high-level meeting and began to arrange these two major events, one is to adapt "Wu Po Tianjing" into a TV series, and the second is to adapt "Wu Po Tianjing" into an online game.

Due to the rapid expansion of the Star Entertainment business, the original department setting is no longer suitable for the new situation, so Meng Xinghui focused on the adjustment of the film and television department, the original film and television production part is two parts, one part is responsible for the film, the name is unified with the company in Los Angeles, called "Star Image", and the other department is responsible for TV series, the name is changed to "Star Drama", the internal is called the film department, the TV drama department, after the completion of the Star Building, these departments will set up branches, and the film department is still in charge of Zhang Mingqi, The TV drama department is in charge of Hu Liguo, deputy director of the film and television production department.

Meng Xinghui himself doesn't want to make TV series anymore, and his main focus will be on movies in the future, so the production of the TV series was handed over to the two new directors Wang Baochuan and Ju Jueping, who are Meng Xinghui's assistant directors in the drama "Smiling Proud Jianghu", and their strength is very strong.

Meng Xinghui and Zhu Heping, Fang Xiao, Yang Nan, Yin Houde and the little sister Pan Yunjia will be the ace film directors of Star Image.

Director Ju Jueping was originally a screenwriter, so Meng Xinghui handed over the script adaptation of "Wu Po Tian Jing" to him, Director Ju has a screenwriting team under him, and his creative ability is well-known in the circle, and the original storyline of "Wu Po Tian Jing" is already very perfect, as long as they change the form a little.

Director Ju Jueping is in charge of the screenwriter, director Wang Baochuan is responsible for the early selection of actors, the image of the hero and heroine of "Wu Po Tian Jing" is also very distinct, and he has a deep impression in the minds of book fans, the actors must be selected well, otherwise the book fans will scold their mother, fortunately, Wang Baochuan himself is also a fan of "Wu Po Tianjing", and he has chased it all the way, so he knows the characters of the work very well, and he chooses actors to get twice the result with half the effort.

Meng Xinghui arranged for this work to be completed by Director Wang and Director Ju, which is the first TV series in which he neither directs nor acts, and he hopes that the two directors will adhere to Star Entertainment's concept of "creating high-quality products" and not disappoint fans. Wang Baochuan and Ju Jueping followed Meng Xinghui for more than three months when they filmed "Smiling Proud Jianghu", and absorbed a lot of advanced directorial concepts from him, which has improved too much from the original level, they both consider themselves to be anonymous disciples of Meng Xinghui, and both of them swear that they will not disappoint their masters.

The game production of "Breaking the Sky" has also been officially launched, and this glorious and arduous task will naturally be handed over to Fei Luo to lead, this guy's biggest interest and hobby, one is the island country small movie, the other is to play games, and now there is Song Xiaoci, the small movie is not very watched, but the love for the game has increased unabated, let him take the lead in making this online game, it is completely complementary.

Sure enough, when Meng Xinghui told him the news, Fei Luo jumped three feet high, patted his chest and promised that he must make "Wu Breaking the Heavens" flowers, and now Fei Luo has become the panacea of the special effects production team, sometimes Meng Xinghui is also very difficult, whether to let him be in charge of the film and television special effects team, or the animation production team, or the game production team? No matter what kind of technique it is, Fei Luo is the most powerful one, but don't think about this sweet trouble for the time being, it's definitely a good thing for your brother to be so promising, and to give himself a long face like this, isn't it?

(To be continued)