readx; 3333333

Shi Lei smiled after hearing this, looked at He Cailan and said: "Lao Lan, your wife is actually more suitable for mixing in officialdom, which is called a drip-proof water." The pen "Fun" Pavilion www.biquge.info first of all, do not make mistakes, do not seek merit, as long as there is no fault. Okay, let's talk about it. ”

There was a little laughter in the conference room, but under Ling Meng's glare, these people turned around one after another, hiding from laughing, judging from the shaking of their shoulders, they laughed a lot.

He Cailan also stood up helplessly, touched his nose and said: "Shi Shao, you don't take it so much to sow discord, you are cool here, I am unlucky to go home, my wife has prepared several CPUs, and the recent new models have a tendency to get smaller and smaller, and my knees can't stand it!" ”

As soon as he said this, the other people in the conference room couldn't hold back any longer, and they laughed out loud one by one, and even Ling Meng had to glare at He Cailan fiercely, and he laughed too.

Almost after everyone had laughed enough, He Cailan said again: "What Ling Meng said just now, it is indeed a little too thoughtful, my opinion is slightly different, but it is really only a slight difference." Shi Shao let us pick one of the most important conditions, which is really difficult, in different sales periods, under the treatment of different sales strategies, the focus must be different. This is not an example, and everyone here will be familiar with it. However, in Shi Shao's words just now, there is a condition that I do not recognize, that is, the release of new products. The release of new products will definitely stimulate sales, but that is for the total sales, the upgrading of the product, even if the product sells badly, it will also generate new consumer groups, and the total sales volume will definitely increase. However, this does not mean that the sales of new products will surpass those of older models after they are released. In contrast, the release of new products is not an important condition for promoting sales, and ultimately depends on marketing methods, product quality and many other factors to determine the size of sales. ”

Shi Lei nodded, pressed his palm and motioned for He Cailan to sit down: "Lao Lan is really still very afraid of guilt, of course, fear of guilt is a good quality." Although Lao Lan is still a little hidden, he is generally good. Personally, I have a more extreme answer. Product quality is not the determining factor, take the mobile phone as an example, our smart phone is by no means the best hardware on the market, but the price is higher than better hardware, of course, design accounts for a part, but design alone can not make up for this gap. Corporate awareness and corporate brand are a continuous process, and it is difficult to constitute a sudden increase in the sales of a single product, so it is not a determining factor. In my opinion, the only thing that matters, or when the product already has a lot of inventory, is the marketing. At this point, we never lose to any company, and we're definitely a few streets ahead of them. Launching new products early is of course part of the marketing strategy, but when the group has already published the advertising, media coverage and technical details of the tablet, the marketing strategy is actually complete. I'm going to say something boastful today, of course, it's an afterthought, but since there's such an afterthought, you can't allow me to let it go. That's right, Apple's new product launch conference is ahead of us, but do we really need to change the release date to guide consumers to think that our pad product is the world's first pad? ”

When Shi Lei said this, he shook his head, and at the same time stretched out a finger and shook it in front of his eyes, emphasizing very imposingly: "What the first product is, it depends on who consumers prefer to remember!" At this point, we are a few blocks ahead of Apple. Then, I'm going to start boasting, and more than a month ago, I proposed to adopt a special marketing tactic, using the prototype leak to attract active media publicity, and everyone has seen the effect. At that time, I simply proposed it as a marketing strategy, and now, unless Apple can turn back time, otherwise, the world's first tablet is still created by our Stone Group, and produced and put into production, and will definitely be the first tablet product in market share! Why? It's very simple, on April 1st we will hold a global new product launch conference, at which all the media who think that we will change the design plan will be shocked, and the product we finally launched is no different from the prototype we leaked out more than a month ago, whether it is the appearance, the hardware, the function, that is the one. With that prototype that has already been leaked, no matter how Apple and Steve Jobs emphasize that the iPad is the world's first tablet, the mass media and even consumers will inevitably decide that we are the first! And Steve Jobs's sudden release of a tablet product before us will be self-defeating and become a fact that has been criticized. We only need to guide a little in the media at that time, and lightly point out that Apple's same product is usually about half a year behind us, and we don't even need to prove who is the first, the media and consumers will help us prove it. And if, after Apple's early release, their sales are still not ideal, and most people are still waiting for our products, then we will sell more in one day than all the sales since Apple's release, then this is a complete victory! ”

The more he said this, the calmer he became, Shi Lei was a little impassioned at first, and when he said it, he seemed to be chatting about it. However, the calmer he was, the more convincing the truth became, and all the people present were human spirits, and they immediately understood what the Stone Group should do and how to do it next!

However, Duan Qinglai was still a little worried after all: "Shi Shao, I understand what you mean, and I also think it does make sense, at least this number one title will return to our company after all." It's just that what if after Apple's release on the 23rd, sales are good? ”

Shi Lei smiled evilly: "Lao Lan is an expert in this area, so leave it to him!" I gave a death order, I held a new product launch conference in the early morning of April 1, just to ask for a single sales volume on April 1, more than all sales since Apple's release on the 23rd. One to ten, Lao Lan, can you handle it? ”

He Cailan smiled helplessly: "If it really doesn't work, I'll buy a batch of hoarding goods out of my own pocket, right?" ”

It sounds like He Cailan is joking, but with his words, these high-level people here seem to have taken a reassuring pill, basically this is where He Cailan's confidence lies, and he will say this only if he has enough confidence. Otherwise, if Apple's sales in the first 10 days reached 1 million units, and the Stone Group sold only 300,000 units on the first day, would he really buy 700,000 ROCPAD units out of his own pocket?

At this point, Shi Lei basically doesn't need to say anything, what he has to do now is nothing more than to stabilize the morale of the army. If it was really placed in that life, Shi Lei would definitely be as flustered as them, but the apple of this life has long since lost the glory of that life, and it has been replaced by the Stone Group. Who in that life had anyone ever seen Steve Jobs panic in any way because other companies were releasing their pads?

After discussing the next sales strategy - after all, some changes will be made to Apple's actions - after more than half an hour, Shi Lei announced the dismissal of the meeting.

Back in his office, Shi Lei gently tapped the rocpad in his hand with his fingers, and chuckled: "Qiao gang leader, you don't want to be a gang leader in this life, no matter whether your early release can help in sales in the end, at least in terms of reputation, you will definitely be at a disadvantage." When the situation is not good, play at the bottom of the kettle? I'm going to show you what a real bottom draw is, but don't forget, this idiom was invented by us Chinese! ”

Of course, Jobs couldn't hear Shi Lei's words, and he was expected to be even more depressed when he heard them. In fact, after Jobs came back, the original PC manufacturer with a relatively single product was gradually transformed into a comprehensive manufacturer of a variety of products, and the company's performance is also climbing, compared to the years when he left Apple's rivers I don't know how many times better, Apple's board of directors still gave high recognition to Jobs's return.

But how could they know the bitterness in Jobs's heart.

If there was just a company like Stone Group that suppressed Apple in all aspects, Jobs would not be so uncomfortable, after all, when Apple computers dominated the world, they couldn't find the north by IBM + Microsoft, and almost said goodbye to this market. Of course, it wasn't Jobs' fault, he was in exile. But didn't the company he recreated at that time also target the professional market with the cooperation of Microsoft and IBM, and almost abandoned the PC market?

For failure, Jobs has the absolute ability to bear, but he can't afford the existence of a business philosophy and design ideas that are almost identical to his own. When the Stone Group came up with the first generation of ROC MP3, Jobs suspected that there were commercial spies in his team, and then with the launch of Roconline, it seriously impacted Jobs's psychological defense. The second generation, and later the Rocmini and Roctouch, convinced Jobs that there were definitely commercial spies on his team.

It took him a long time to purge the entire team, but he couldn't find any commercial spies, so Jobs had to bitterly accept that there was really an existence in the world that was so consistent with him in terms of design concepts and marketing strategies.

If Stone hadn't been so successful, Steve Jobs might have felt a little better, perhaps proving that he wasn't perfect in terms of design ideas and marketing strategies. However, the Stone Group is so successful that the global market is crazy about it, so in Jobs's view, the Stone Group, which is almost copying him, looks more and more hateful.

After two or three years of careful verification, and even Jobs did not hesitate to use various means to find the spy within the company, Jobs finally had to believe that there was no plagiarism, and he was forever one step slower than Shi Lei.

In the past few years, Jobs has also had the opportunity to meet with Shi Lei, but how could he take the initiative to contact a big boy who is more than 20 years younger than him? He is also the one who has been praised as a genius since he dropped out of school, and Shi Lei ...... Jobs didn't know how many lonely nights he had been, looking up to the sky and sighing that there were geniuses exactly like him in this world, if he knew that Shi Lei was indeed plagiarizing him, but what he would always plagiarize was the next step that he hadn't thought of now, probably Jobs would have killed himself directly in the world!

Even if the board of directors is satisfied with his performance enough, even if he can almost make a close draw with Stone Group in the North American market, but losing the whole world market, Jobs is really a little unwilling.

Over the years, Jobs has been trying to catch up, but apart from using his imac market to stabilize and strengthen his share of the North American market, the two larger markets of Europe and Asia, Jobs seems to have no choice. From less than one-tenth of the stone group's share at the beginning, gradually catching up to about one-fifth, Jobs was almost exhausted, and he was already in poor health, and he felt that he was almost overdrawn. However, others may not know, but he knows very well that one-fifth is already the limit, and he cannot reduce this proportion again, because he can only share the North American market with the Stone Group, and this is completely dependent on the gradual increase in the market share of iMac.

Sometimes Jobs also wonders, should we be thankful that the Stone Group does not produce computers? If they also produced computers, even the North American market Jobs would not have been able to get to where it is today. It's just that Jobs will never know that Shi Lei didn't think about producing computers, but in terms of computers, his rebirth point was too late. If he hadn't been reborn in 97, but in 95, it would have been a question of whether there would be an imac in this world, because Shi Lei would definitely have robbed it to do it. It is precisely because he knows that this market has almost been conquered by Jobs, so Shi Lei did not intervene, but began to challenge Apple, the hegemon of the field in that world, from digital products. Of course, it may not be a challenge, because Shi Lei is in front.

Steve Jobs, who was one step behind at every turn, finally made up his mind, and he made the decision after Stone Group launched its smartphone and Apple apparently fell behind for another three months. That is, the iPad originally scheduled to be released in August will be brought forward to the Stone Group to seize the title of "the world's first".

It's not that he didn't expect that Stone Group has successfully let the world know that they have mass-produced the world's first tablet computer with a very special marketing strategy, but Jobs is gambling, and he bets that Shi Lei will not dare to use the prototype that has been leaked out as the release object, but will strengthen its hardware and even appearance and system. As long as there is a change, the prototype is not the first, but an experimental stage product, then Apple's iPad will justifiably win the world's first.

He actually wanted to release the iPad on March 1st, but he didn't want to leave too much time for Shi Lei, he was worried that there would be too much time for Shi Lei, and Shi Lei would rather lose the existing inventory, and destroy the original product, and launch a machine that is exactly the same as the prototype that "leaked". Therefore, he chose the time of 23 days, ten days, even if he gave Shi Lei the ability to pass through the sky, he would not be able to produce enough products to supply, and the inventory before this would be large to a considerable scale, if it was really destroyed, it would be a great loss, and the stone group would definitely not be able to bear such a loss.

At this time, although Jobs was still very worried that the product that Shi Lei was about to release was really exactly the same as the leaked prototype, if he wanted to make a comeback, at this time, or in the next few years, this may be the only chance. If the "world's first" card can be played, Apple still has a good chance to turn over in Europe and Asia to snatch the market share of the Stone Group, even if it will eventually lose to the Stone Group, but with such a product foundation, even if it can narrow the gap to one to two, Jobs is confident that he will finally defeat the Stone Group in his lifetime.

Jobs, who has studied the Stone Group more deeply than Shi Lei, knows very well that many of the decisions of the Stone Group actually have many detailed problems, but these small problems in the details are completely covered up by Shi Lei's various large-scale genius-level ideas. Now when the market response is too good, these small flaws can not shake the first position of the market share of the stone group, but once a company can compete with the stone group at an equal level, the small flaws exposed by the stone group in many aspects may become the anthill of the rival company to finally achieve transcendence.

"The Chinese have a saying, called the embankment of a thousand miles collapses in the anthill, Shi Lei, you must not give me such a chance!" Jobs was tens of thousands of kilometers away, looking out the window at the night, his lips slowly distwining.

Outside the window, Silicon Valley, which had slept all night, was about to start lively again, and the sky began to turn slightly white.

At the same time, Shi Lei was sitting in the car, very comfortable playing the game of the fruit ninja on the rocpad who didn't need IQ, and suddenly seemed to feel a cold current rushing into the car, and he couldn't help but shiver.

"Instructor Mei, the windows are not closed?" Shi Lei rubbed his nose and asked.

Mei Qing checked: "It's all closed, you have a ghost in your heart, right?" ”

Shi Lei didn't make a sound, just thinking, damn, it can't really be Steve Jobs scolding Lao Tzu!

(To be continued)