readx; In fact, for the stone group, now the most profitable is not the release of new digital products, even if the profit of this piece is indeed very large, there have been many people in China who accuse Shi Lei's pricing is too high, Shi Lei has to always adhere to the domestic market than the foreign market lower price policy to promote ROC series products. Pen, fun, and www.biquge.info

In the previous year, Stone Group had split its holding company Shengshi Communication, and Jiangdong Caizi Group acquired 100% of Shengshi Communication's shares at a total price of more than one billion US dollars, of which about 200 million US dollars were cash, and the remaining 800 million yuan was replaced with the shares of Caizi Group. Stone Group has also become one of the major shareholders of Caizi Group, owning more than 10% of its shares. This move, in fact, has already emerged as early as when Bao Xinping kicked Song Yin out of the talent group, because although the action is huge, it has not set off a particularly big wave in the media industry. It's just that the outside world has sniffed out from this point that the stone group will completely get rid of the non-communication electronics industry, and make every effort to show its strength in this field.

In addition to the global strategic business of inherent routing and switching equipment and system solutions, in recent years, the most important thing is from digital MP3 players to mobile phones and now tablet computers and other electronic digital products, but in the electronic digital products, the outside world has gradually found that the main profit point of the stone group has actually gotten rid of the traditional hardware sales model, and the balance of profit is gradually shifting to the direction of online stores.

When RoConline was first launched, it was only a supplement to the ROC player product, and there was no software for sale, but only for online ordering and system firmware upgrades. However, with the advent of the RoCMP4 player, which already has the function of Wi-Fi, Roconline has gradually developed in the direction of an online store. By the time Rocphne started the smartphone war, Roconline's turnover began to grow steadily. Although it does not grow as fast as its hardware, because the cost of selling software in the online store is quite low, only the cost of maintenance, auditing and server provision, and most of its software is not developed by Stone Group, but developed by a third-party company and then sold on Roconline, so after several years of steady growth, the turnover of this initially humble online store has reached a staggering level.

06 The total sales of ROC series products have reached a terrifying number, the total annual global sales of music players alone have reached 60 million, although Rocphone has just been released to the global market, but its sales are also quite terrifying. With the launch of tablet products, the sales volume of music player products may fall, and the large screen and more functional options are of course the general trend, but the increase in sales brought by tablet products will definitely far exceed the decrease in sales of music player products.

It is expected that according to the practice of the Stone Group, in the fourth quarter of 07, the Stone Group will launch the next generation of Rocphone products, and the annual sales of Rocphone will inevitably exceed 8 million units. In fact, he was very dismissive of the figure of eight million, and he firmly believed that Rocphone sales would grow to around 15 million units in '07, and that Apple's total sales in the first full year exceeded 12 million units, which was no reason to be lower than that number compared to the Stone Group, which was obviously more dominant in that lifetime.

And the tablet, which at least at least has no competitors in the world at the moment, new products, even Apple also released their iPad products at the same time, Shi Lei also believes that the total annual sales will surpass that of Apple, reaching nearly 20 million units.

With such a large hardware market, the feedback on Roconline's sales is shocking. According to the data at the end of 06, the total sales amount of RoC series hardware reached 3 billion US dollars, and at the beginning of this year, due to the global release of ROCPHONE, in less than three months, sales have exceeded 1 billion US dollars, however, this still can not stop the strong growth of Roconline's sales, as if to replace hardware sales to become the main sales object of the stone group.

The current Roconline sales amount has reached 800,000 US dollars, and when the mobile phone continues to sell well and the tablet will be withdrawn, it will bring more paid download groups, which makes it not difficult to make the Roconline sales exceed 1 million US dollars in the middle of the year. According to the current statistics, the sales of software downloads for the whole year will reach an average of $1 million, and the total amount for the whole year will reach $360 million.

Unlike hardware, even though the price of ROC series products has always been known to be expensive, its profit is only about 20%, but the profit from software sales is as high as 80%. In absolute terms, the profit from software sales cannot exceed that of hardware sales, but in terms of profit and cost ratio, it is clear that software sales are victorious. Many people are aware of this, the future competition in the hardware market will become more and more fierce, but in the software market, it seems that the stone group is the only one. At present, the online sales market of software of Stone Group occupies more than 8% of the global market, and in the next few years, as other products will launch similar online stores, this data will be lowered, but almost no one believes and no one wants to believe that Roconline's market share will be less than 70%, and the hardware product market, Stone Group only occupies 35% of the global market share.

Just as Shi Lei was calculating these complex data, the phone on the desktop began to flash red LED lights, which was Shi Lei's special request, he didn't want to be disturbed by the harsh telephone ringing when he was working, so that within the Stone Group, all fixed-line telephones were designed with LED lights, which would not make a harsh ringtone, but it was enough to attract the attention of the desk office.

Picking up the phone, Shi Lei glanced at the phone that came in, it was an inside line, from Duan Qinglai's office.

"Old Duan, what's the matter?"

Duan Qinglai's voice was a little anxious: "Shi Shao, you hurry up and open Sina.com to take a look." ”

Shi Lei frowned, a little strange, but still clicked the mouse on the browser, typed in Sina's URL, and dragged the page to the science and technology channel without thinking, and then, a huge title was displayed on the header.

"Apple CEO Steve Jobs announced that Apple will hold a global new product launch event on March 23, Apple will bring their first tablet to all users, and the Apple online store has now begun accepting pre-orders for this product."

"See?" Duan Qinglai asked a little anxiously.

Shi Lei smiled, and said in his heart that Jobs was finally a little anxious, and this time he must be ahead of Shi Lei.

In that lifetime, tablets were the first products released by Apple in early 2010. Considering that most countries in that lifetime of 3G network are applied in 07 years, and China is not applied until the end of 08 years, and this life has been because of Shi Lei's vigorous operation, so that the domestic 3G network has begun trial operation in 06 years ahead of the world, and other countries in the world have also announced the full arrival of the 3G network era in 06 years, in fact, Shi Lei chose to release a tablet computer at this time, and the time trajectory is basically consistent with that life.

And because Shi Lei has repeatedly released products that Apple released two years later in his life, Apple has obviously accelerated the progress of research and development, or the speed of technology release, and it is normal for them to also develop the iPad at this time.

In the past, whether it was a music player or a mobile phone, Apple had a lag period of about half a year to three months compared to the Stone Group, but this time, Jobs was obviously ahead of Shi Lei.

This is also Shi Lei's carelessness, while adopting the unconventional marketing strategy of "leaking" the prototype, he also had to set the time of the new product launch conference early, and Jobs had such time to prepare, and chose to release tablet PC products before the stone group, which is actually an accident.

"See...... Old Duan, you're a little uncalm. Not only did Shi Lei not get angry in a hurry, but he smiled and teased Duan Qinglai.

"The convener has a meeting, right?" Duan Qinglai knew that it was not appropriate to make any suggestions on the phone at this time, so he just suggested that Shi Lei hold a high-level meeting.

"I'm not going to decide to have this meeting, I'm afraid you've already asked the secretary to inform the others, okay, don't make everyone nervous, let's have a meeting."

"Shi Shao doesn't seem to care?" Duan Qinglai didn't hang up the phone, which seemed a little strange.

Shi Lei smiled: "For you, in the face of competitors with such similar design concepts, every time a new product is released, you have to lag behind each other, and the other party's market is five to ten times your market, this time there is finally a chance to be the first in the world, will you want to be ahead?" ”

When Duan Qinglai heard this, he couldn't help but laugh, when he met Shi Lei many years ago, Shi Lei was just a hairy young man in his early twenties. Even though he was shocked by Shi Lei's many geniuses' methods and ideas, he still couldn't help but despise Shi Lei's age. But after contact, in addition to finding that Shi Lei occasionally has a childish temper, his maturity and courage make him ashamed at the age of forty. In the past few years, as Shi Lei has grown older, seeing that Shi Lei is about to become a thirty-year-old person, Duan Qinglai found that Shi Lei's original impetuousness, which was only a little insignificant, seemed to have disappeared.

For this reason, Duan Qinglai deeply sighed that when a person lives to Shi Lei, he is completely a personal essence.

"I'm a little anxious, but I'm going to have a meeting to discuss it. Jobs made such a big move, we can't fail to respond at all, right? The media reception department has received a lot of calls from the media, and now the outside world is very curious to know what kind of attitude our group will have when Apple releases new products before us, especially a new tablet product. ”

Shi Lei laughed: "Let's have a meeting, see you in the conference room." ”

After that, Shi Lei hung up the phone, then tidied up the desktop, and after putting the computer into the lock interface, he picked up a rocpad that had actually been produced a long time ago and was just waiting for a more suitable opportunity to release and sell, and walked out of his office lazily.

Shi Lei's office is next to the conference room, and he can enter the door when he goes out, so he naturally became the first person to arrive at the conference room.

Sitting in his chairman's position, Shi Lei put the rocpad in his hand on the conference table, and then played the game of Fruit Ninja that he asked the software engineer to write. Well, this is naked plagiarism, Shi Lei enumerated all the most popular games about smartphone and tablet applications in his memory, and let its software research and development department produce it, this kind of pure and enjoyable game without using your brain, it will be a mess that will be popular at any time, it can be said that the hot sales situation of ROC series products has a lot to do with these software applications that Shi Lei thought of.

Soon the participants had already arrived, and it was not surprising to see Shi Lei already sitting in the conference room, bored chopping fruits, they had long been accustomed to this kind of scene. Shi Lei was the first to arrive at the conference room almost every time, and basically played the damn Fruit Ninja almost every time he waited for them.

The secretary closed the door of the conference room, and Shi Lei heard the click of the door of the conference room being gently closed, and knew that everyone had arrived. Five fingers make a gesture of bringing their fingers together on the rocpad, and the Fruit Ninja game disappears from the tablet's desktop. Then Shi Lei turned the rocpad over and raised his head.

"You know everything, huh? Jobs was in a hurry, and this time he was ahead of us. Shi Lei asked with a smile, and everyone just nodded, and no one expressed their opinions.

"Just now I was thinking about the online store, Lao Duan came to call, panicked, and was criticized by me. I would like to ask you a question, what was our total sales in electronic digital products last year? And this year, we have launched two large new businesses in order, mobile phones and tablets, what is the task of expected sales, or annual sales targets? ”

Everyone turned their attention to the CFO, the CFO is a woman, in her thirties, Qin Mubei's alumni sister, and a Ph.D. student at the Dutch Business School.

But don't be frightened by her educational background and work background, she is not the kind of woman who looks old-fashioned, but extremely enchanting, small, with a black-rimmed glasses on her face forever, people who don't know her identity often mistake her for Shi Lei's secretary - well, of course, it is a double secretary of work and life. Xun Liangren's appearance and the secretary played by Gong Xinliang in "If You Are Honest, Do Not Disturb" are really a match.

Xun Liangren did not open any folders, but slowly said: "Last year, the total sales amount of electronic and digital products was 2.976 billion US dollars, and this year, according to the first quarter to the current sales volume observation, the total annual sales amount will be at least 180% of last year, which is also the sales target we just set at the recent meeting." ”

Shi Lei nodded: "The lover is becoming more and more like a secretary, and the answer is like a stream." This is also one of Shi Lei's styles, often telling two cold jokes that are not funny on very serious occasions, pure flirtation, of course, not limited to female surnames, he often does this to male surnames.

Even though Xun Liangren was in his thirties, he still blushed slightly when he heard Shi Lei's obviously flirtatious words.

"You all know Apple's sales report last year, less than one-fifth of ours, is it because they released the world's first tablet product before us, you start to doubt our sales ability?" At this time, Shi Lei no longer had a smile on his face, his hands were propped up on the top of the long conference table, and his eyes were sharp and scanned everyone.

"I don't plan to engage in the blind brainwashing project of MLM, but I just want to know, what is the most important thing about market share? Marketing means? Product quality? Or is it corporate visibility? Or is it a new product launch? ”

With the expansion of the international market has basically been on track, and the promotion of the domestic 3G product market, he has returned to Wudong and is responsible for the sales of 3G products. The release of ROCPAD products and the follow-up sales work were not completed by him alone, Ling Meng, the daughter of a high-ranking official, had already married He Cailan, and as early as when Shi Lei launched ROC music player products, she returned to China in advance and has been responsible for the sales of electronic digital products.

ROCPAD is obviously a combined product between electronic digital and 3G series products, and it is a husband and wife team that is jointly responsible for this new sales area.

Hearing Shi Lei's words, He Cailan looked at his wife, and finally gently tapped the table with the signature pen in his hand and stood up.

But before he could speak, Shi Lei shook his fingers: "Lao Lan, sit down, ......" He Cailan is not surnamed Lan, but his nickname Lan Caihe is obviously more famous than his name, and Shi Lei has always called him Lao Lan. "In this regard, Ling Meng has more say than you, let my sister-in-law say."

Seeing this, Ling Meng could only stand up and said, "My opinion is that none of them are the most important, but each of these conditions is very important and indispensable. ”

(To be continued)