"Oh? Shaojie, tell me about it, if it's interesting, I will support you! Jin Yong said.

Shen Baoxin also nodded rarely, and said, "Okay!" If you do have a little stock, I've got your back! ”

With the support of teacher Jin Yong, the second shareholder Shen Baoxin is also listening.

"Everyone should be no stranger to Taiwan's Qiong Yao, right?" Zhang Shaojie suddenly smiled.

Shen Baoxin suddenly said unhappily: "Although I disdain Qiong Yao, I won't know her!" In Taiwan, each of her books can sell more than hundreds of thousands, or even millions of copies, and the readership of the books she writes is very large, and I am afraid that the total number of books sold over the years is probably 50 or 60 million! The total number of books sold is more than her, and I'm afraid there is only Ni Kuang! ”

Zhang Shaojie nodded, knowing that even if his "The Legend of Double Dragons of the Tang Dynasty" can now sell 600,000 copies per episode in Hong Kong and Taiwan, the total sales of his books are still not comparable to Qiong Yao's.

Now because there are only 8 episodes, the cumulative sales of "Datang" are only more than 4 million.

If all 63 episodes of "The Legend of Double Dragons of the Tang Dynasty" are published, Zhang Shaojie is confident that in this golden age of book publishing in the 80s, more than 30 million copies will be sold in Hong Kong and Taiwan alone.

If you are more diligent and keep publishing 50 episodes of novels a year, the total sales will exceed Qiong Yao, and it is estimated that it will only take two years.

Of course, Zhang Shaojie gave an example of Qiong Yao, not just because Qiong Yao's novels are selling well, but because Qiong Yao is the author who is the best at managing the copyright of the adaptation of his own works!

In 49, Qiong Yao went to Taiwan with her family, and in 63, Qiong Yao published her first full-length romance novel "Outside the Window", and then Qiong Yao continued to publish several novels every year, each novel was only tens of thousands of words, and the long ones such as "Huanzhu Gege" did not exceed one million words. But the total circulation of the novels she wrote is extremely amazing, with as few as one selling two or three hundred thousand copies, and as many as even one million copies!

At least a quarter of Taiwan's 20 million people have bought Qiong Yao's books, and Qiong Yao's novels in Hong Kong and Singapore are also selling amazingly.

In addition to the popularity of the publication of her novels, Qiong Yao's works and the operation of film and television copyrights are also the most successful among Hong Kong and Taiwan writers.

In 65 years, Qiong Yao's novel was favored by Taiwan's film and television companies and adapted into a movie. However, Qiong Yao saw that after adapting the movie from her novel, she could make a lot of money at the box office, so she successively established film companies such as Firebird, Superstar, etc., and quickly produced more than 200 Qiong Yao dramas throughout the 70s.

The cost of each Qiong Yao drama is nothing more than hundreds of thousands, at most hundreds of thousands of New Taiwan dollars. When it's fast, you can finish a movie in two or three days, and a delicately crafted movie can be completed in just two or three months.

is such a short and fast, Qiong Yao drama concocted for the purpose of making money, because it is supported by the fame of Qiong Yao's novels, and it is actually a group of Taiwanese local directors who are killed in the Taiwan film market.

In addition to Hong Kong's well-made blockbusters, as well as the works of some famous directors.

Eighty percent of the films shot by directors in the Taiwan market lose money, and only two percent can make money, but after Qiong Yao's drama is adapted into a movie, the demons generally make a lot of money, and none of them lose money!

At the beginning of 1980, Gu Long suddenly wanted to set up his own film company, and was also stimulated by Qiong Yao's successful case.

"Well, I'll give an example of Qiong Yao, not her manuscript fee itself! Qiong Yao's novel publication only earns 1 million Hong Kong dollars a year, to put it mildly, my monthly manuscript fee is comparable to her for a year! Zhang Shaojie smiled.

Just now Zhang Shaojie gave an example of Qiong Yao, and the two thought that Zhang Shaojie must have appreciated Qiong Yao. Unexpectedly, in the blink of an eye, Zhang Shaojie narcissistically talked about his remuneration far exceeding that of Qiong Yao. Of course, they all know that this is not Zhang Shaojie's purpose.

Jin Yong and Shen Baoxin couldn't help but smile, curiously hearing what Zhang Shaojie was going to talk about next.

Sure enough, Zhang Shaojie said with a smile: "If Qiong Yao only earns a salary of 1 million Hong Kong dollars a year, I won't pay attention to her." Even if her remuneration is 4 million Hong Kong dollars a year, which is higher than Ni Kuang, I will not admire her. However, the reason why I admire her is that she is the first to boldly invest in making movies with novels written by herself, and she is probably the most prolific film company in Taiwan since Qiong Yao established her own film company in 73. In just 7 years, 200 movies have been made, an average of 30 per year, which is almost comparable to Golden Harvest's film output! How much does her film investment cost? ――The average investment in each film is about NT$500,000, what about the box office? On average, each movie can have a box office of NT$3 million! In addition to the cost of theatrical distribution, she can earn NT$1 million for a movie."

Shen Baoxin said disdainfully: "The box office with an average of NT$3 million is only 100,000 viewers watching!" Hong Kong's second-rate movies also have hundreds of thousands of viewers! Profit of NT$1,000,000? How much is it converted into Hong Kong dollars? Only 250,000 Hong Kong dollars! ”

Zhang Shaojie said with a smile: "The problem is that a movie earns 250,000 Hong Kong dollars, and Qiong Yao makes 30 movies a year, which is a profit of 7.5 million Hong Kong dollars." Moreover, her movies are basically adapted from Qiong Yao's own novels, and the market is basically stable, and it is safe to make money after release! ”

Shen Baoxin thought deeply about it, and thought that Ming Pao now has a profit of 30 million Hong Kong dollars a year, ranking among the first-class newspapers in Hong Kong.

Qiong Yao, a writer, adapted her novels into film and television dramas, can earn 7.5 million Hong Kong dollars a year. If there were a few more writers like Qiong Yao, not too many -- just four or five, and the novels would be made into movies every year, then it would be enough to create more value than the hundreds of editors, reporters, and tens of thousands of authors of the Ming Pao Group

Shen Baoxin immediately understood what Zhang Shaojie meant!

Jin Yong is also deeply touched by Zhang Shaojie's words, and the first person to make money from Hong Kong and Taiwan film and television adaptations is Qiong Yao!

In this era, the adaptation of Jin Yong's drama is not as influential as it was later, and the film and television adaptation of Jin Yong's works is mainly after the mid-80s, when Jin Yong's novels were used by hundreds of millions of readers in the mainland market, and Jin Yong's dramas began to burst out with unparalleled stamina! Especially after the 83 version of the "Shooting the Condor" TV series, Jin Yong's film and television dramas began to be like "Journey to the West", "Huanzhu Gege" and "Bao Qingtian" every year, and became an indispensable program every summer vacation. In fact, in the 60s, Jin Yong's novels were basically made into movies.

It's just that the film technology of this era and the limitations of the shooting concept. The charm of Jin Yong's novel cannot be expressed. Therefore, before 83 years of Jin Yong's drama, the film and television adaptation was not as successful as the Gulong drama!

However, Jin Yong's drama is not as good as Gulong drama at the box office, but at the box office, it is not inferior to Qiong Yao drama.

In this era, the movies adapted from Jin Yong's novels are also very miraculous, and they make money nine times out of ten!

Zhang Shaojie said: "Ming Pao's main business of newspaper distribution and publishing can be said to have entered a mature stage. The growth of newspaper circulation is limited. The increase in profits is only due to the fact that as Hong Kong's economy gets better year by year, the advertising expenses paid by commercial companies have increased year by year. In fact, the company's main business has not much room for development! Now, there are multiple paths to choose from"

"The first is the practice of many international media companies, which is to constantly set up new newspapers and branches in overseas countries, and launch newspapers in other languages, but I don't think this road is very reliable! Because -- the world's most mature newspaper publishing market and the United States! In modern times, the national policy of this political axe is to vigorously encourage the people to read newspapers and news to open up the wisdom of the people. Therefore, the circulation of this newspaper is the most exaggerated in the world, and most adults order a few newspapers, and basically spend their free time reading newspapers before going to work! However, the newspapers in this newspaper are basically monopolized by giants with a circulation of 10 million copies, such as the Yomiuri Shimbun, the Asahai Shimbun, the Weekly Shimbun, the Economic Shimbun, and the Nakayue Shimbun, and there is basically no room for foreign newspapers to survive in the Yomiuri Shimbun! The United States is about the same, mainly by some large newspapers with a circulation of millions of copies! Other Asian countries with small populations and low newspaper consumption are not impossible if they want to operate, but they need to be mentally prepared to lose money for more than 10 years."

Shen Baoxin nodded and said, "Large-scale overseas expansion is indeed not feasible!" The markets of developed countries are saturated, and it is difficult for developing countries to make money in the short term! Ming Pao doesn't have the same amount of capital as the international media giants! Based in Hong Kong, you can make stable profits, but if you blindly expand overseas, the risk will double! ”

Jin Yong smiled: "Overseas expansion is not advisable!" In the current Hong Kong newspaper market, Ming Pao cannot be regarded as completely stable in the market! The main focus is to do a good job in the Hong Kong market! ”

"Good! Everyone is on a consensus! Overseas expansion is not advisable, but "Ming Pao" still needs to develop -- then the idea behind it is also very simple, based on Hong Kong, jump out of the traditional newspaper business ideas! Make content, maximize the value of content and copyright! ”

Zhang Shaojie said with a smile: "For example, if I see a work like "The Legend of Double Dragons of the Tang Dynasty", it will be serialized in newspapers and magazines and become popular. I will be the first to take over the rights to publish, film adaptation, comic book adaptation, game adaptation, and so on. After that, after the work has accumulated a lot of popularity, the value of these copyright adaptations will exceed the value of the text itself! When the time comes, whether you try to invest in making movies, adapting comics and games, or licensing other companies to adapt them. That's a new market outside of the newspaper itself! -- The content market covers movies, games, music, TV dramas, comics, anime, and everything else that entertains the public! If there is a writer like Qiong Yao, we can cooperate with her, sign various copyrights of her works, give writers more generous remuneration, and use media resources to continuously enhance the influence of writers and works."

Zhang Shaojie began to comprehensively explain the concept of full copyright operation.

First, newspapers should not be regarded as just newspapers, newspapers are just a propaganda tool, a platform, and a channel. In the future, if you encounter technological innovations, such as television, computers, or other platform technologies, you can also use those emerging platforms to publish your own content.

Second, the greatest value of an excellent work lies in the value brought by the copyright adaptation. In the future, "Ming Pao" will cooperate closely with various industries such as comic companies, film companies, and television organizations, and continue to develop the valuable copyrights in the hands of "Ming Pao"!

Third, to learn to win-win, the corporate culture should be to enjoy the benefits of copyright adaptation with writers, such as movie versions, comic versions, animation versions, game versions, etc., and be open and transparent to writers. How to divide accounts, negotiate amicably, and do not force in the form of overlord treaties.

Zhang Shaojie began to describe his business views in a variety of ways.

These views, thirty years later, are not new.

In fact, later in the 90s, the American "Marvel Comics" company entered Hollywood strongly, relying on licensing film adaptation rights to Hollywood, or investing in filming movies by itself. Therefore, the profits of the Marvel Company gradually swelled from tens of millions of dollars in the traditional comic publishing business to hundreds of millions of dollars, and by the beginning of the 21st century, even the Disney Company was greedy for the copyright value of thousands of "superheroes" of the "Marvel Comics" company, and spent more than $4 billion to acquire Marvel Comics.

Later, in the era of domestic online novels in China, starting from the earliest adaptation of the TV series "Bright Sword" in 05, to "Step by Step", "Twilight Snow in a Thousand Mountains" and other online novels adapted from film and television dramas, it is basically an adaptation of a popular one, and the ratings are basically a big hit!

This fully reflects that copyright adaptation is where the greater interests of some excellent works lie.

Of course, the examples of surprise comics and web novels, Zhang Shaojie will not say.

Zhang Shaojie just used Gulong drama and Qiong Yao drama as examples to illustrate that a truly excellent content, film and television, comics, etc., can achieve greater benefits.

Of course, works with adaptation value are also quite demanding, in order not to lose money, first of all, the writer must be very popular, and the quality of the work itself is also very interesting, dramatic!

This was approved by Jin Yong and Shen Baoxin.

This time it was a three-person shareholder meeting.

Jin Yong greatly supported Zhang Shaojie's suggestion, and Shen Baoxin also began to agree with it from the initial accusation.

All in all, Zhang Shaojie's debut triggered an important strategic transformation of Ming Pao! The significance of the transformation has not yet been reflected, but in a few decades, international giants will enter the Hong Kong media market, intensifying competition in the traditional newspaper market. In the Internet era, the profits of traditional media shrank, and at that time, the far-sighted transformation of "Ming Pao" began to be amazed by all newspaper companies!

(To be continued)