Chapter 137: The Master's Grace is Mighty
"What? Teacher, why do you bother" In front of Zhang Shaojie is 15% of the equity of Ming Pao Group!
At the beginning of Ming Pao's business, Jin Yong invested 80,000 yuan and Shen Baoxin invested 20,000 yuan. A total of 100,000 Hong Kong dollars of venture capital, after more than 20 years of development, now the fixed assets of Ming Pao alone, the valuation has been 150 million Hong Kong dollars, which does not count the brand value of Ming Pao, the value generated by the professionalism and creativity of employees.
Now Ming Pao can also earn more than 30 million profits a year, and Ming Pao's circulation and advertising revenue have entered a stage of rapid development, and the annual profits are growing rapidly at a rate of 20%.
15% of Ming Pao's equity, just based on the company's fixed assets, is worth 30 million Hong Kong dollars. In the next 10 years, this asset will be worth at least 300 million.
"Huang Yulang can give you 5% of the equity of Yulang Company, and even Gu Long can give you nearly half of the equity of Baolong Company, but I, the teacher, seem the least angry. 15% of Ming Pao's equity is given to you, and it is not without strings attached! Jin Yong said.
Zhang Shaojie was stunned: "Additional conditions? ”
Jin Yong said: "The condition is that within the next ten years, you must earn enough money to buy Ming Pao from me!" And before you find a satisfactory heir, you must take matters into your own hands and run Ming Pao well. Carry forward the "Ming Pao", whether it is to enter the mainland market, or to open branches around the world. After you take charge of Ming Pao, you must do better than me! ”
"Teacher!" Zhang Shaojie was shocked in his heart and looked at Jin Yong.
For a moment, he felt the grace of his master.
Zhang Shaojie was originally just opportunistic and worshiped Jin Yong as a teacher, and he was interested in the commercial value of games, film and television dramas adapted from Jin Yong's novels in the next 30 years. He didn't do anything for the teacher, but Mr. Jin Yong not only cultivated his knowledge, but even the future heir of Ming Pao also chose Zhang Shaojie.
Ming Pao is one of the most credible newspapers in Hong Kong, and its value goes without saying!
Whether China wants to express its voice to the world through Hong Kong media. Whether the Western media wants to communicate to Chinese mainland through Hong Kong's media, Hong Kong is a crucial intermediary platform.
Ming Pao is one of the most influential media outlets in Hong Kong.
There are countless international media giants, mainland capital, and overseas Chinese capital who are interested in Ming Pao!
At present, Ming Pao is relatively stable in its business, and when it is not short of money, it can maintain its own surname -- it will neither flatter the political axe of China's central government, nor will it become a lackey of foreign public opinion attacking China.
Any newspaper is the public instrument of the newspaper boss, and whoever is the boss will speak to whom! If Ming Pao maintains a neutral political stance, it must have a neutral boss!
Jin Yong's position is relatively neutral. When the U.S. military launched the Korean invasion, Jin Yong scolded the U.S. aggression and praised the Chinese volunteers as a righteous party.
And during the ten years of turmoil in China that began in the 60s, Jin Yong also dared to write articles to criticize the wrong policies of those special years. Later, when the turmoil was over and the central government of the mainland began to put things in order, people of insight could not help but praise Jin Yong's insights in the editorial that year.
A few years later, after Jin Yong entered the mainland to exchange Hong Kong issues with the central government's high-level officials, his novels could also be published in the mainland.
However, in fact, Jin Yong's position has not changed, he is speaking from a neutral and objective point of view!
During the ten years of turmoil, if Jin Yong did not have the courage, he would not dare to write an editorial directly to criticize the erroneous policies of the mainland.
If Jin Yong really spoke for Western countries, then he would not have started to write articles praising the political axe of the mainland to set things right in a timely manner not long after the turmoil ended.
When you are wrong, you write an essay to criticize, and if you do it right, you can write an editorial and praise, this is a literati with reading power!
Zhang Shaojie knows that agreeing to come down is a responsibility!
Because he became the owner of "Ming Pao", then he will face greater pressure than ordinary businessmen. The West, Hong Kong, China, and countless political forces have to secretly exert pressure on him.
At that time, he still resisted the pressure, still maintained the idea of reading, and did not become the royal media of any political force, which not only tested his business ability, but also tested his political wisdom.
Every media has a position, and any media is never a public instrument of the people - it is the public instrument of the media boss!
Whoever the media speaks to and what they say, it is the result of the will of the media boss!
Zhang Shaojie smiled bitterly - I didn't expect it, I really didn't think of it!
Jin Yong will choose himself, "Ming Pao", a hot potato! However, Zhang Shaojie finally took over the equity documents of Ming Pao.
He nodded solemnly and said, "When I have enough strength, I will definitely take it over and live up to the teacher's hard work!" ”
Jin Yong felt very relieved and said: "You also know that "Ming Pao" is not only a property, but also a responsibility! All these years, I have always wanted to retreat from the rapids! But I can't find someone who can reassure me, now Shaojie, you have the talent and insight that can reassure me, and the lack is only financial resources and prestige! When you have the strength to take over Ming Pao, I will definitely abdicate and make way for Xian! ”
Zhang Shaojie nodded and said: "If I take over Ming Pao, then I will maintain Ming Pao's neutral position and not speak to any political force!" Of course, at that time, I can't guarantee that Ming Pao will still be in the same serious style as it is now. If I take over, it will probably be more relaxed, more entertaining, and more for the mass readership than for the intellectuals."
Jin Yong smiled and said, "It's up to you!" Anyway, after you take over, I will retire and enjoy happiness, play chess with my friends, and enjoy the rivers and mountains of the motherland. I have more time to study some academics, dig through the piles of old papers, and re-read some of the precious cultures of my predecessors. ”
Zhang Shaojie knew that in fact, Jin Yong wanted to get out of "Ming Pao", but in fact, he wanted to do activities in the mainland to see if he could find some opportunities to participate in politics and discuss politics
Jin Yong is still angry about the failed diplomat that year.
Not being able to get an official position in politics is undoubtedly the biggest regret for traditional literati.
In general, there are two mainstream ideals of traditional Chinese literati - the first is to be able to take office and become an official, and the second is to leave a name in history!
Perhaps, the Yanjing political axe authorities hired Jin Yong as a diplomat. Then, there will be one more old diplomat in the world who is actively busy with diplomacy, and there will be no generation of martial arts master Jin Yong
―――――――― the employees of Ming Pao did not know.
The shareholding structure of the newspaper has not changed for many years, and it has undergone its first great change!
In the previous "Ming Pao" Group, Jin Yong had 80% of the shares, and Shen Baoxin occupied 20% of the shares, and the cooperation between the two was also a perfect match.
Jin Yong's strength is to manage the editorial department, which is responsible for the review and editing of texts. And Shen Baoxin is a businessman, and Shen Baoxin has always been solely responsible for the distribution and sales of "Ming Pao".
Now the equity of Ming Pao Company, after the change.
Jin Yong holds 65% of the shares and is still the majority shareholder who firmly controls the controlling stake of the "Ming Pao Group", Shen Baoxin occupies 20% of the shares and occupies the second shareholder, while the new shareholder Zhang Shaojie has 15% of the shares.
For the time being, Jin Yong and Shen Baoxin's status in "Ming Pao" and the work they are responsible for have not changed much.
However, Zhang Shaojie owns 15% of the shares, and is also Jin Yong's designated successor to the future "Ming Pao", so he also began to have a certain right to speak about the various businesses and development directions of the "Ming Pao" Group!
"Now that Ming Pao has entered a mature stage in the development of its traditional business, the growth potential of the newspaper's readership is limited, and although the advertising revenue has been continuously growing, it is only benefiting from Hong Kong's economic prosperity and the advertising cost has been rising. In order to cope with the future development of the industry, Ming Pao must further innovate and open up new market areas on the basis of maintaining the traditional business! At the shareholders' meeting, Zhang Shaojie expressed his suggestions for the development of "Ming Pao" for the first time.
The first time Zhang Shaojie spoke, he held high the theme of pioneering and innovating, and he looked very young and vigorous
Shen Baoxin was quite disdainful: "Shaojie Xian, you are still too young, although you can write very popular articles." However, the ability of the newspaper to operate, you are still a little behind! I've been making newspapers for more than 20 years, and I've seen too many newspapers that can't do it because they're unconventional! And our Ming Pao has grown from one newspaper to seven newspapers."
"Ming Pao occupies the mainstream news market, Ming Pao Weekly firmly occupies the top spot in entertainment newspapers, and "Martial Arts and History" is also the best-selling fiction magazine in Hong Kong! Professional martial arts fiction magazines, which were pioneered by us, and later magazines such as "Martial Arts Spring and Autumn", "Martial Arts", and "Martial Soul" all imitated us. "Ming Pao Weekly" is also a professional entertainment media in Hong Kong, and it can sell 250,000 copies, which is larger than the circulation of "Ming Pao" itself.
Zhang Shaojie looked at Shen Bao's old accusations, shook his head and said, "Uncle Shen, I don't think that Ming Pao made mistakes in its past operations. On the contrary, I very much agree with the steady and steady progress of "Ming Pao" over the years! However, these operations are all set up as traditional newspaper media, if I were to do Ming Pao. Well, the media itself is just a platform for publishing content! The greater value is the content itself, and it is necessary for us to dig out the real value of the content! ”
Jin Yong and Shen Baoxin heard that Zhang Shaojie responded confidently, and couldn't help but wonder, what kind of medicine was sold in his gourd?
(To be continued)