Chapter 940: China Has China's National Conditions
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Anyway, Dad, Heng asked about it.
2 As the executive vice premier, Heng manages a lot of things and is more complicated, and basically everything can be intervened, especially this time the Coca-Cola headquarters in the United States feels that its weight is not enough, and it has figured out the details of Fan Wuji, so he simply lobbied US President Clinton and asked him to talk to Fan Heng directly, hoping to suppress the struggle between Fan's Coke and Coca-Cola this time and calm things down.
As Coca-Cola, there is nothing to be done at this time, if Fan Wuxian is really ruthless, but everything is done to kill Coca-Cola, maybe it is really possible to completely drive Coca-Cola out of China's big 6 market, so they have no other way but to find a political way to solve this matter.
Of course, the best political way is to ask US President Clinton to personally intervene in this matter.
After learning of this, Clinton also felt that it was a bit tricky, because it is best not to interfere in commercial matters by himself, and when it comes to actual business operations, once this problem is touched, it is very easy to stain his political career.
But this time the situation is a little different, Coca-Cola's influence in the whole world, even no weaker than the U.S. government, has reached the point where women and children know about it, and even the government has reason to do its best to maintain such a product that helps to promote American culture and American lifestyle.
In fact, in the early years of Coca-Cola, their relationship with the US government was not very harmonious, on the contrary, there were many filthy cases, and there were several famous lawsuits, the most famous of which are the "KGG case" and the "barrel and pot case".
Coca-Cola appeared in the new United States in the midst of chaos, innovation, and competition, and a Coca-Cola history is a microcosm of American history, Coca-Cola grew up and became strong with the United States, it changed consumption patterns, and improved people's understanding of leisure, work, advertising, **, family and homeland.
However, the people who lived in the nineteenth and the end of the world did not foresee those shadows at all. At that time, farmers, wounded soldiers, and immigrants after the American Civil War swelled the pharmaceutical industry, and the land of America was flooded with advertisements and secret recipes.
At the time, a drugmaker even sponsored the construction of the Statue of Liberty on the condition that a large advertisement be placed on the base of the statue. When there is money to be made, Americans are mostly willing to endure hypocrisy under the guise of democracy and human rights. As long as there is money, the hooligan is not lazy and is also supported and worshipped.
So psychologist and philosopher Willen. "The first time I saw the Herald, my bones stiffened, my breath stagnated, and it felt like a ball of and urine hitting me in the face." In the future, our newspapers will be full of disgusting news, and this monster is growing; The newspaper is full of advertising words, and the status of advertising words in newspapers and periodicals is second only to suicide, murder, fighting, seduction, rape and so on. ”
The basic doctrine of American-style democracy and freedom is to justifiably pursue wealth and grab money by any means. In this state and psychosocial context, Coke came into being.
As long as you turn the page to the history of Coca-Cola, you can know. Coca-Cola was born in the era when traveling doctors were popular in the United States, and at that time Coca-Cola was a drink containing cocaine, which was a medical supply for the old doctor Pemberton... A plant-based solution for headaches.
At that time, Atlanta could be said to be a Coca-Cola City, and when a government official was investigating Coca-Cola, there are now traces of Coca-Cola beverage stores on every corner of Atlanta's main street and office buildings. He found that people who sit at their desks and drink a lot of Coca-Cola, and they drink one drink before work, one at lunchtime, and a few drinks at night, which is impossible anywhere else, and some addicts even ask for more than a dozen Coca-Cola a day, and the citizens of Atlanta are already drinking Coca-Cola like crazy.
The official believes that Atlanta is on the verge of collapse because of Coca-Cola.
Later, he went to the field to investigate the Coca-Cola bottling plant, the bottling factory gave him a worse image, he thought that those bottles did not meet the sanitary standards, messy, like a garbage dump, he said in the report, the big pot used to cook syrup looks unappetizing, and the bottle of drink, once there is a foreign matter, has been left in the bottle, the cleaning of the bottle is very sloppy "only a small part of the dirt can be cleaned off, the construction site is scary, all some miscellaneous dirty things, all kinds of straw, dust, Residue flooded the entire plant.
As a result of his investigation, many officials were unwavering in their belief that Coca-Cola was a harmful drink, and an independent investigator confiscated 40 barrels of Coca-Cola and 20 jugs of Coca-Cola, despite the interference and intercession of government officials, and the Ministry of Agriculture's warnings against the beverage king.
The U.S. history calls this struggle the trial of the United States of America over the case of forty barrels and twenty-four jugs of Coca-Cola, a protracted lawsuit that lasted for eight years, and which was the focus of the dispute between the two sides in an unprecedented case in American history, that is, the caffeine in beverages, so Coca-Cola hired scientists to minimize the caffeine content in Coca-Cola, and the U.S. government tried to prove that coffee is harmful to the human body. But apparently, the situation is slightly unfavorable for Coca-Cola.
Later, after several years of struggle, the U.S. government was also a little annoyed, and Coca-Cola couldn't afford to drag it out, so it finally admitted that it was soft and lost, so the government accepted it when it saw it.
After discussions, the U.S. government and Coca-Cola decided to settle out of court, Coca-Cola no longer appealed, so that the government had a face-saving victory, Coca-Cola promised to reduce the caffeine content by half, and the government no longer embarrassed Coca-Cola.
But the lawsuit cost Coca-Cola $250,000 and nothing except the forty barrels and twenty pots of Coca-Cola syrup returned by the court, but, in an advertising sense, Coca-Cola was victorious, because a company and a country were fighting, and the result was already the best.
From the history of Coca-Cola, you can clearly see that the history of Coca-Cola is a history of constant confrontation with the US government, and even the protectionism of countries around the world or the history of American science and technology exhibitions.
In today's historical context, it is nothing more than that China is constantly rising and growing, and the United States is now a wounded tiger to take a nap, Coca-Cola, as a symbol of the United States and the lead of history, her status and influence can be imagined.
Therefore, as the president of the United States, I don't want Coca-Cola to really be squeezed out of China's big 6 market and become a laughing stock, which will not only be a failure of a beverage company, but also a rout of the American way of life in China, which is very humiliating, so Clinton has to intervene.
He also considered that it seemed inappropriate for him to do so, but if he left it alone, the consequences could be more serious.
Clinton answered a special telephone line with the commander of the Beijing within the first moment, and then held consultations on the matter.
The No. 1 commander has also been very concerned about the dispute between Fan's Cola and Coca-Cola recently, and he is also very surprised that Fan Wuxian actually used a newly launched Coca-Cola to force the old beverage king Coca-Cola to have no way out.
"In other words, we are promoting a market economy, and it is difficult for the government to suddenly intervene in this matter." Captain One groaned.
Naturally, they will not do things that are not beneficial, especially between the two big countries, and any decision at the highest level may affect the direction of politics, economy and other aspects, so the No. 1 commander feels that since the Americans have taken the initiative to come to the door at this time, then he should take care of it and get some benefits back, otherwise it will be too wasteful of this opportunity.
Clinton also frowned a little, political consultation is nothing more than an exchange of interests, and he himself knows this very well, but there are not many opportunities for being openly blackmailed, especially on the issue of negotiations between China and the United States, Americans are rarely taken advantage of, so he feels very uncomfortable.
"Of course, the market economy is where our value orientation lies, but don't you Chinese have a good saying that China has China's national conditions? I think that from this aspect, I should be able to find a reasonable explanation for intervention, right? Clinton was forced to answer Chief No. 1 by quoting a phrase that has already been overused in China.
"!" After hearing Clinton's words, the No. 1 commander suddenly felt a little slanderous, and said in his heart, "If we use it ourselves to shirk responsibility, do you think it is a wise saying? However, this is not very easy to say, so I coped with it for a while, and finally Clinton said that he could make some concessions in some aspects, so that the No. 1 commander expressed his willingness to try: "Well, I will communicate with Comrade Fan Heng, he is the father of Mr. Fan Wuxi, I believe that there should be a certain influence on this matter, and I also hope to see a commercial competition environment in China where a hundred flowers bloom, rather than the industry monopoly of a certain enterprise." ”
After hearing this, Clinton expressed his gratitude again and again, and said in his heart that he could deal with Coca-Cola, and if he was to write an autobiography this time, they would spend a lot of money as a way to repay their anger, which is the so-called lobbying fee.
Subsequently, the No. 1 commander discussed the matter with Fan Heng and asked how to deal with it?
"This matter, it is estimated that it is impossible to kill it without disease, so I should ask him what he thinks first, and then decide how to solve it more reasonably, right?" Fan Heng finally said.
Captain No. 1 nodded and agreed with Fan Heng's opinion. There are no pop-ups