[Please keep in mind the domain name of this site" ", or search in Baidu: Sanlian Literature Network]

The Chinese are very good-looking, which is probably also due to the fact that the morality of the German Celestial Empire for 5,000 years cannot be desecrated, but then again, in the past hundred years, this face has been almost gone, so that the body is incomplete.

Because of this reason, the more sensitive it is to this kind of thing, if the country is still the original private man Tang Shengshi, the mentality of the people who estimate the country is naturally more peaceful, hearing this kind of thing is nothing more than a sentence of Yelang Xiaoer, arrogant, it is impossible to have any overreaction.

But now, obviously, it's very touching to do that kind of thing.

In line with the principle of pragmatism, many multinational companies are still friendly and cautious in their attitude towards China, and the two sides are able to communicate with each other and understand each other. No matter in which country, the purpose of the enterprise is to actively explore the market and better promote the product, for this reason, multinational companies will generally have a deep understanding of the history and culture of the country where they are located, grasp the cultural taboos and psychological taboos of the country where they are located, and do not touch these minefields.

Before Coca-Cola, there were many advertisements that insulted China, especially those in Little Japan.

At that time, there were two advertisements in the Chinese magazine "Auto Friends". One is that a Japanese domineering car passes by two stone lions, one of which raises its right paw in a groveling salute, and the other stone lion in a sincere and fearful gesture against his ear, with the advertising slogan, "Domineering, you have to respect."

The second is that Japan's Toyota 6 escaped from foreign television in the snow-capped mountain plateau to pull a green domestic dog truck with a steel cable, and the shooting address was in Hoh Xili, and the back was a military vehicle of our country.

The stone lion symbolizes China, and its appearance is modeled after the lion of the Lugou bridge worker; The truck that was towed was a domestic Dongfeng Motor, and the green Dongfeng truck was very similar to the domestic military vehicles.

What does Japanese Lu mean? They say that this is a pure commodity advertisement, and there is no other intention, which naturally no one will believe, and the blind can also see the moral of it.

Needless to say, how big a company is Toyota, even the Shengshi Great Wall International Advertising Company, which was instructed to produce this advertisement, is a well-known company in the world, so big investment, small production, so professional company, will not understand the hidden intentions here?

At that time, some people in the country were angry, saying that your advertisement contained sinister intentions and was a provocation and insult to the Chinese nation.

The Japanese said, I don't have it, I'm saying that the car is of good quality. In fact, not to mention that Shengshi Great Wall International Advertising Agency specializes in advertising, they know very well what they are doing, they are helping their country to rebuild the Southeast Asian co-prosperity circle, he is increasing his prestige and credibility in Japan, he is not afraid of Chinese consumers, because they think that Chinese consumers are humble soft bones, even if I have insulted your ancestors, as long as my products are excellent and cost-effective, you still have to choose my brand. If it's good, you're tolerant, and if it's ugly, you're a cheap bone, and you're forgetting your ancestors, you know I'm going to do this, and if you don't understand it, I'm still going to do it.

In fact, the sales of Toyota cars have not been affected, the Chinese lion salute, the incident has increased the popularity of the Toyota brand, but its reputation is almost undamaged, but the Chinese are laughed at fiercely.

The Japanese believe that even if their ministers visit the Yasukuni Shrine again, the Chinese will still buy their products, which is undoubtedly very sad.

It's a pity that everyone is just saying that when it comes time to buy a car, Japanese cars are still very popular.

For this phenomenon, Fan Wuxian also had doubts, but then he figured it out, the protests against the humiliation of China are basically young people, although they are more enthusiastic, but their purchasing power is limited, they are shouting to boycott Japanese goods, but there are actually not many people who can afford to buy cars, but people with spending power are generally older, basic workers have been smoothed out by reality, and the topic of patriotism and unpatriotism has nothing to do with them, and the most important thing is to support a family and make a living.

But this time Coca-Cola stepped on a landmine, because the main group of Coca-Cola consumers, but mainly young people, especially in this sensitive period, suddenly caused a scolding war among network workers, and the official website of Coca-Cola China collapsed in an instant, and the bright red trademark was also changed to the shape of a black and white skull pirate flag.

Coca-Cola's emphasis on building an inclusive brand in response to the Chinese public's criticism is unjustifiable. Industry insiders said that tolerance is to have an open mind, that is, to give full respect and understanding to those who disagree, and the inclusiveness of multinational companies is reflected in the need to provide services to consumers with different cultural and religious historical backgrounds, and to make them feel recognized and respected while receiving services.

However, by slandering one people to win the favor of others, it is clear that it cannot be regarded as an expression of tolerance, but as a despicable act of a villain.

Of course, a brand needs to be maintained, and crises also need to be prevented, these clichéd opinions can be said to have become the consensus of many multinational companies. In a period of steady growth, there are not many companies that are willing to invest human and financial resources in this area, and the basic workers who can do so are some companies that have been hit hard by crises in the past.

In fact, with the development of society and the strengthening of Chinese's sense of subjectivity, when Chinese multinational companies invest in China with different cultural values, values and religious views from their headquarters, if there is no local awareness of the overall situation in brand building, it will have to bear the corresponding risks.

This time, Coca-Cola was not so embarrassed, because it was too arrogant before, contemptuous of the power of local companies, and then used hired gunmen to slander the opponent, which made everyone disgusted and distrustful.

At least several of the major domestic beverage manufacturers have taken this opportunity to react by not providing their own products to Coca-Cola distributors, which means that people who sell Coca-Cola, you don't want to sell other products.

This trick is obviously very powerful, and it hit the opponent's vital point ruthlessly and accurately, and for a while, Coca-Cola's sales fell sharply, the factory's production was insufficient, and the workers had nothing to do, which led to more social problems.

Insulting advertisements continue to appear, but in any case, the weakness of the enterprise is ultimately controlled by consumers. With a population of more than one billion people in China and such a huge consumer group, who dares to underestimate it? In the face of trouble-making multinationals, many netizens suggested that a people's war could be fought to balance the economy.

With the increasing awakening of the Chinese people's political consciousness and legal awareness, the legitimate rights and interests of the country's image are no longer only a matter for the elites and management departments, but also a concern for the people. The formation of media exhibitions and public contexts has also given the people more channels to criticize and boycott. For multinational companies, from the past dozens of pairs of eyes to more than a billion pairs of eyes review, I am afraid that the taste is even more difficult to bear.

In a short period of time, there was a phenomenon of workers protesting that there was nothing to do in the canning factories of the Coca-Cola Company, and the company's management had nothing to do about it, after all, there was no market, how to produce! And they have no intention of compensating the workers and giving wages for free, so it has caused the phenomenon of rip-off, and from the perspective of Coca-Cola's senior management, they hope to cause uneasiness on the part of the government through the workers' troubles, and then discuss with the Fan's investment group, and then contact the two sides to sit down and talk, and expose the matter.

But they didn't expect that now because of Fan Wu's illness, no one is willing to stand up and say this, so the situation is frozen for a while, and the local government naturally can't deal with the workers' troubles, but they are worried that the workers can't blame themselves for not being able to do a little thing, so they have to try their best to appease, hoping not to make a big fuss.

In this way, I froze, knowing that in the end Coca-Cola couldn't hold on, so I stabbed this matter through the relationship, and at this time I was already losing face, just hoping to end more decently, and at the same time trying to get an understanding with Fan's Investment Group.

However, at this time, Fan's Cola has been in a mess, and it has been steadily pressing Coca-Cola in the quality work, reprocessing a steady stream of advertising, and the arrival of the approaching summer sales season, Fan's Coke's image has spread all over the country, and some Western and fast food chain stores have also begun to negotiate cooperation with Fan's, hoping to fill the lack of Coca-Cola and make their business as soon as possible.

In this battle, it can be said that Fan's Toumi Group has won a complete victory, and it is a pity that Coca-Cola has not been completely driven out of China's big 6 market.

However, in return for the help of Fan Wuji, Indonesia's Habibi has invited Fan Wuxian to open a beverage factory in Indonesia to vigorously promote Fan's Cola, and Habibi said that the Indonesian government is also willing to take a part of the equity in it in order to help the rapid promotion of Fan's Coke in Indonesia.

In fact, he has now built factories and sales in Southeast Asian countries and important EU countries such as France and Germany through his good contacts in the past, and naturally Fan Wuxian has also learned the practice of Coca-Cola before, most of the production and filling are put locally, and the production of mother liquor is strictly controlled in the mainland to prevent technology leakage.

What annoyed Coca-Cola the most was that veterans of the international beverage industry, after comparing the two types of Coke, agreed that the era of Coca-Cola had passed, and the emergence of Fan's Coke had opened a new chapter in the carbonated beverage industry.

At the beginning of May, it was the season of hot sales in the world, at this time, Fan Wuxian unexpectedly received an invitation from Russia, and the new Russian general manager Putin invited Fan Wuxian to visit Russia, and also welcomed Fan's Coke to build a factory in Russia for sales.

On August 9 last year, Putin was appointed as one of the three candidates for the prime minister of Russia. After that, the government led by the previous prime minister collapsed, and Yeltsin appointed Putin as prime minister. At the same time, Yeltsin announced that he hoped Putin would inherit his mantle. Putin also announced that he accepted Yeltsin's mandate.

On 16 August, Putin officially assumed the post of prime minister. Since none of his previous four prime ministers had been in office for long, the public did not expect much from Putin, who was unknown at the time. Putin's main opponent, Luzhkov and others, had already started their campaign campaign and were committed to attacking Putin and preventing him from becoming Yeltsin's successor.

However, Putin's public image of upholding law and order and his resolute approach to the events in Chechnya eventually made him a popular presidential candidate, and Putin's hardline approach to the events in Chechnya from beginning to end greatly boosted his public image.

On the evening of December 31 of the same year, Yeltsin suddenly announced his resignation, and Putin became acting president in accordance with the provisions of the Russian Constitution. Because of this, the Russian presidential election, originally scheduled for June this year, has been brought forward to March 26.

The early election prevented the opposition parties from being fully prepared, and Putin's actual assumption of power weakened the opposition parties, so Putin won the subsequent election and became president.

The relationship between Fan Wuxian and Putin is still good, especially in terms of financial support, so that he can smoothly attract relevant people in the general election, and at this time the investment finally began to generate returns.

"When this good luck comes, no one can stop it!" After receiving Putin's invitation letter, Fan Wuxian said to the high-level officials with emotion.

"Even the president of Russia personally invited the boss to you, and the subordinates' admiration for you is really like a living river, and like the Yellow River flooding, out of control," Wu Ji said with some envy.

"Cough, I know you like to watch Zhou Xingxing's movies recently, but if you shoot a horse, you must be able to reflect your identity and momentum, so parroting, it seems a bit unsophisticated." Fan Wuxian said with a smile to the martial arts academy Xiaoji.

"Hehe, I want to have a little style, but Chinese culture is too broad and profound, and I can't pay attention to it!" Wu Shi Xiaoji said a little embarrassed.

In fact, the small machine of the Gongwu Academy has been in China for so many years, and it has been with Fan Wuxi's side, and it has already been almost sinicized, coupled with his fanatical pursuit of Chinese culture, this aspect of cultivation is indeed not weak, but in some aspects, he still has not been able to grasp the essence.

Just like China's officialdom culture, Wu Bao Xiaoji has never been able to understand it thoroughly. There are no pop-ups