The power of CCTV standard king first involves dealers around the world, in the same kind of products, Aida Electronics crowned with the halo of CCTV standard king, they are more willing to spend more energy to ** products, Aida can take 80 million to CCTV advertising, in their eyes must be a powerful large company, and they also know that in similar products, Aida DVD player will be the best-selling, will bring them the greatest profits; The second is the specific shopping malls and home appliance sales departments, they are always willing to put the most potential hot-selling products on the most eye-catching counters, and are willing to leave an important position in the store hall and store advertising to make this product more hot-selling; The second is the counter staff, who are more willing to promote AIDA's products to customers, because AIDA DVD players are crowned with the halo of CCTV standard, which is more convincing and easier to succeed, making their work performance higher; Of course, a powerful dealer can also exert influence on the shopping mall and specific counter personnel; Even customers who don't have a specific concept of DVD players, after hearing the propaganda of the counter staff, will try to take a fashionable DVD player home because of their superstitious belief in the authority of CCTV.

Even if the concept of CCTV is not familiar to ordinary people, and even if the standard king advertisement of Aida video player has not been officially played, the sales of Aida video player in various places have begun to soar.

Timely feedback on AIDA's market performance will further strengthen the factors of the above-mentioned development in the market circulation process.

Out of stock, out of stock, out of stock......

For dealers everywhere, there is nothing more painful than this.

At the beginning, AIDA Electronics left dealers with a high profit margin of 200 yuan to 400 yuan per machine.

Before Zhang Ke and Zhou You went to Beijing to compete for the CCTV bid, they did not contact the dealers in Beijing in advance, but they urgently prepared 1,000 units of goods for the Beijing area, and after winning the CCTV bid, 1,000 machines were sold out in five days.

Liu Minghui was doing the market in Guangzhou, and the bombardment of CCTV by the market publicity and the media made Guangzhou's sales closely follow Beijing, and Guangzhou's stock was sold out, so Liu Minghui had to suspend the marketing activities in Guangzhou in advance and return to Haizhou, and less than one-third of the planned three million publicity expenses were used. History has changed, Zhongshan Aiduo has not made any moves on the Guangzhou market until late November, presumably they also know that in the face of the storm of CCTV standard king, no matter how sharp the market offensive is, it is impossible to achieve the expected results, it is better to wait for Aida Electronics to breathe and then choose the opportunity to attack.

Haizhou City, Aida almost no advertising investment, after the CCTV Biaowang news broadcast sales reached 50 units per day, this is still the result of Zhang Ke's limited supply, the result is that the more limited, the more urgent the market demand, there are people looking for a relationship to directly hand over the strip to the factory.

Because Zhang Ke asked the marketing department to select dealers from all over the country under the conditions of cash orders, even if the dealers in many places are willing to try to act as agents for Aida's products, they will not take the risk of taking how many goods at once, most of the dealers in second- and third-tier cities, the stock volume is at most about twenty or thirty units, such a low stock volume, even not enough for a wave of media storm.

In the face of the strong market demand fed back by the market terminal, but the supply is not available, you can only watch the low-hanging fruit hovering outside your pocket, so that the dealers who are chasing the money how not to suffer?

Dealers in East China are slightly better, Aida has developed the East China market most thoroughly, and the market share in September exceeded Samsung, Pioneer, after three or four months of adjustment, the dealers in East China are relatively sufficient, but they will definitely not last at the end of the month.

In late November, the first logistics base built in the east of Yilong Town and Haizhou Electronics Industrial Park was surrounded by vehicles sent from all over the country to directly take the money to pull the goods, and many dealers did not even say hello to the account of Aida directly, just to be more justified when pulling the goods. Zhang Ke asked the marketing department to first ensure the supply of first-tier cities, when the DVD player still has the nature of semi-luxury, the first-tier city will always be the main battlefield, and secondly, to ensure that the second-tier medium-sized cities, third-tier cities and a larger number of counties can only leave the gap for those OEM counterfeit DVD player manufacturers to take advantage of the gap.

The problem of OEM counterfeiting is a problem that has plagued China for more than ten years and cannot be solved smoothly, and it is precisely because of this problem that the business resources of the terminal are concentrated in large stores and shopping malls, because people who have suffered from counterfeit and shoddy products are more and more trusting the goodwill of large stores and shopping malls.

It is useless to keep an eye on manufacturers, and it is useless to keep an eye on dealers, only to stare at the main shopping malls and stores in various cities, and the large shopping malls and stores in the cities are still the most important market exports for civilian goods, especially household appliances, and few people will buy household appliances worth more than 3,000 from rural supply and marketing cooperatives or wholesale markets and small business stores, and the main problems can be solved by using CCTV's extremely strong public information resources to deter these large shopping malls and stores.

While the dealers around the country continue to ask AIDA to increase supply, they also realize that in another month, they will not have the agency rights of AIDA Electronics. Except for a few dealers such as Yongchengjiao Household Appliances Co., Ltd. in Shanghai, who have long recognized Aida's products and market means and paid a huge amount of deposits, other dealers have no agency rights for 96 years.

At the end of November, in the chaos and boiling, AIDA Electronics held the first dealer conference.

The purpose of convening the dealer conference, in addition to eliminating the weak dealers with strength and market level, selecting dealers with strong strength and rich market resources, and improving the overall quality of the dealer network, Zhang Ke also frankly admitted: "Circle money!" ”

Half a month of chaos and boiling, so that the management of Aida Electronics are a little tired, but very excited, Ye Jianbin as the general agent in East China was also invited to participate in the internal meeting of Aida Electronics, he heard Zhang Ke brazenly and directly said his sinister intentions, with a mouthful of mineral water in his mouth, almost about to squirt out, he swallowed the water with difficulty, pointed at Zhang Ke and said: "You can't change the euphemism, so that I can listen to it in my heart and feel comfortable......

"To put it mildly, it's also a circle of money." Zhang Ke spread his hands, not minding what others thought of him, "Aida Electronics is still a partial machine assembly type of enterprise, the investment in fixed assets is not high, the demand for working capital is particularly huge, in the past, we put forward the cash order model, from the payment to the supply, there can be a time difference of ten to fifteen days, if the marketing volume of a month has 100 million, we can extract 350 million working capital. But the current situation is that more and more dealers directly drive trucks with cash and checks to pull goods, that is to say, the time difference does not exist, and the liquidity we draw will shrink greatly compared to the expanding turnover, which will bring additional pressure to our capital chain......"

Ye Jianbin said with a smile: "The hot sale of the product will also bring additional trouble, which is really a painful ...... for people."

Everyone here laughed, Su Jindong, Ding Huai, Zhou You, Yang Yun, Zhou Yiping, Jiang Wei, Liu Minghui all followed Zhang Ke early in the morning, Lu Qingsheng also won everyone's trust with his excellent management ability, Yang Zhipu was originally the director of Haizhou Radio No. 2 Factory, after the factory was acquired by Aida, recommended by Song Peiming, he served as the deputy manager of the production and operation department and the general manager of the components branch. Due to the chaos in Haizhou City, which exceeded everyone's expectations, Zhang Ke did not let Tao Xingjian, who has rich experience in financial operations, go to the Hong Kong company immediately, and let him assist Zhou You in the management of the dealer network, so as to deal with the current situation first, and let him have an in-depth understanding of the situation of Aida.

Zhang Ke licked his lips, but without the slightest embarrassment, said: "Convening a dealer conference, the selection of powerful, more abundant market resources dealers, the benefits of Aida Electronics are self-explanatory, but how to screen out, we do not have enough time to check the market resources they have one by one, the only criterion is economic strength, we want to set a margin threshold for dealers, I will say the standard I envisioned, divided into three categories, the agency margin of the first class of cities is five million, and the second type of cities is three million, The three types of cities are one million, as for which cities should be classified into the first category, which cities should be classified into the second and third categories, the specific operation, the marketing department is responsible for the ......"

Ye Jianbin said in surprise: "How much money do you want to circle this time?" ”

Zhang Ke smiled: "Next year's monthly output will be 100,000 units, and there is no 200 million working capital, how can it be enough?" ”

Ye Jianbin pouted, but didn't say impossible, think about the dealers who flocked to the main hotels in Haizhou City from all over the world, and there are many dealers who are superstitious about the authority of CCTV and are willing to take the bait, you can't say that these dealers are stupid, Sheng Xin is not in Aida everything clueless to provide fifteen million deposits?

(To be continued)