The storm caused by the CCTV standard king, Aida is the biggest beneficiary, but it is not the only beneficiary, especially in the gap of the shortage of goods in the Aida market, the public will naturally consider choosing other brands of DVD players.

The storm caused by CCTV has further popularized the concept of DVD players to ordinary citizens, resulting in a surge in the overall sales of DVD players.

The sales volume of Aida Electronics can not truly reflect the rapid growth of the domestic DVD player market in this month, and the Shanghai factory of Philips Components can better feel the real situation of the DVD player market.

In September, the Shanghai factory was seriously under-operated, in October, the output was less than half of the design capacity, and in November, when Aida took out 80 million yuan to win the CCTV standard, Zhang Yaping, president of Philips Components in China, decided to gradually increase the production capacity of the Shanghai factory to the maximum, but to give full play to the production capacity, it takes one to two months of buffer time, and at the same time start a larger phase of the expansion project.

The construction of the second phase of the project, plus the installation and commissioning of the production line, staff recruitment and training, will take half a year at the earliest.

Guangzhou has appeared a factory specializing in making movements, this factory takes bald heads from Sony, and makes racks by itself, the price is much cheaper than Philips, Zhang Yaping has seen the products of this company, only short-sighted, purely want to get a handful of manufacturers from the market of DVD players will use their products, Philips's potential competitors are only Sony has a factory in China, and Sony wants to come up with qualified movements, I am afraid that it is not much earlier than the second phase of Philips's project, and Sony's pace is somewhat conservative, The scale of the first phase of the project is only 100,000 sets.

In other words, in half a year, Philips' Shanghai factory will become the main supplier of DVD player movements, but before the completion of the second phase of construction, the monthly output of the Shanghai factory will be 250,000 sets.

Zhang Yaping suspects that by the next month, the Shanghai factory will be fully operational, and the supply of movements will also be in short supply.

In this case, many people first consider the price increase, Zhang Yaping's people also suggested, Zhang Yaping withstood the pressure, get rid of the moving temptation of the price increase, although the price increase can be a temporary profit, it will undoubtedly push some major customers to Sony, and the price increase of the movement will eventually be transmitted to the terminal price of the DVD player, affecting the continuous outbreak of the DVD player market, no one can easily judge how big the impact is, give up the big profit and take the small profit, the wise man does not do.

At this point, Zhang Yaping admires the calmness of Aida Electronics, when the Aida DVD player is often out of stock when the market is crazy to rob it, Aida Electronics resolutely resists the temptation of price increases, and strictly stops dealers from raising prices privately.

In any case, Scober, Philips and Aida Electronics will be the biggest winners, and according to the contract drawn up on November 10, the Shanghai factory will give priority to the supply of movements to Aida Electronics, and the order for Aida Electronics in December has already been called: 40,000 sets of movements.

Zhang Yaping was surprised to find that with the 26,000 sets of movements in November, the purchase volume of Aida Electronics in 95 years just reached 100,000 sets, which was completely consistent with Zhang Ke's prediction on the first day of the launch of Aida Electronics.

Zhang Yaping boasts of thorough research on the DVD player market, but compared to the behind-the-scenes investor of Aida Electronics, he thinks he is out of reach. When the new assembly plant of Aida Electronics is completed, the new production line of circuit boards is put into production, and the training of newly recruited employees is completed, the purchase volume of Aida Electronics' movement will be increased from 40,000 sets to 100,000 sets, that is to say, before the second phase of the Sony factory and Philips Shanghai factory is completed, Aida Electronics will occupy 40% of the brand DVD player market.

Mr. Emerson, the representative of the Scober company in China, has a very good Chinese name, Amer, but this person often gives others the feeling that they are helpless, and Zhang Yaping can only express his helplessness to Amer's visit. Aymer stopped in Shanghai on his way to Haizhou City, not simply inviting Zhang Yaping to go along, but hoping that Philips and Scober could work together to put pressure on Aida Electronics to prevent Aida Electronics from falling into the arms of TI.

Scober's ultimate goal is to prevent TI from squeezing into the decoder board market, once Aida Electronics completely falls into the arms of TI, it will suddenly rob TI of 20%, 30% or even more of the decoder board market, and Aida Electronics has the halo of CCTV on its head, and manufacturers who want to squeeze into the DVD player assembly industry will undoubtedly give priority to imitating the technical standards of Aida Electronics.

Just as Scober didn't want to lose AIDA, Philips didn't want to lose AIDA, so the possibility of them joining forces to put pressure on AIDA Electronics is almost non-existent.

Zhang Yaping and Aimer arrived in Haizhou on the eve of the Aida Electronics Dealer Conference, but fortunately Zhang Ke had already ordered someone to help them book a room at the Xicheng Hotel, otherwise they would have to go to the suburbs to find a hostel.

Zhang Yaping signed an agreement on priority supply and technical cooperation with Aida Electronics on behalf of Philips as early as ten days ago, but this trip is related to the market monopoly division of the upstream components of the entire video player, and Zhang Yaping will definitely not be absent.

Su Jindong, on behalf of AIDA, greeted Zhang Yaping and Aimer and their entourage, sent them to the Xicheng Hotel to rest, and said apologetically: "I'm very sorry, Mr. Zhang Ke is accompanying Mr. Chen Xinsheng, Mr. Chen Xinsheng arrived in Haizhou yesterday, and we are very interested in the prototype made by using the decoding chip they just tried to produce......"

"Prototype?" Aimer opened his mouth and was stunned, his Mandarin was awkward, but in terms of listening, there was no obstacle at all. He was a little incredulous, as far as he knew, TI's first official decoder board was only a few days off the production line, and TI's decoder board and Philips movement had no technical cooperation before this, and he estimated that Aida would take four or five months to come up with a prototype at the earliest.

Zhang Yaping was also a little incredulous.

A rather complex control system is required between the decoder board and the movement in order to be perfectly connected to play the digital disc, which involves the development of many accessories and system control systems.

Philips and Scober have been cooperating in technology since the middle of the year, in order to jointly monopolize the market, they will provide some basic connection technology to the whole machine assembler, as long as these assemblers do not want to make a large investment in technology, the purchase of Scober's decoder board, must purchase Philips movement.

This news is definitely not good news for Aimer, which means that the only possibility of blackmailing Aida Electronics and TI has been ruthlessly stifled, and Aida Electronics can quickly replace Ti's decoder board.

For Zhang Yaping, it is good news, the connection technology between Philips' movement and TI's decoder board has made a breakthrough for Aida Electronics, which means that Philips has the technical foundation for forming a strategic alliance with TI at this time, which makes him feel a little unhappy that this technology is in the hands of Aida Electronics. Aida Electronics will never be stupid enough to open these technologies to TI or Philips for free like Wanyan. During the two contacts with Zhang Ke, Zhang Yaping knew that Zhang Ke was by no means a person who would do such a stupid thing.

Although Zhang Yaping is confident that he will mobilize manpower to carry out technical research and solve the problem of connection with TI decoder board within three months, Sony can also do it, how precious is three months, as long as Philips takes the first step to form a strategic alliance with TI, only a group with technical strength like ST Electronics will have the ability to get rid of the technical barriers they jointly set up in the future.

Taking advantage of Su Jindong's time to go out to answer the phone, Zhang Yaping patted Aimer's shoulder comfortingly, and said: "I'm afraid that Aida hooked up with TI before launching their first product, Zhang Ke, you haven't had much contact, after contact, you know that this person is too powerful, not leaking, otherwise, how can there be a seat for the whole machine assembler in this meeting?" ”

Aimer was a little sad, and he asked Zhang Yaping in his broken Mandarin: "Chinese likes soldiers and never tires of deceit, and the so-called prototype must be seen with your own eyes to be sure ......."

Zhang Yaping thought to himself that Aida would not use this indiscriminate means to bluff people, of course, he also believed that seeing was believing. Although I was a little tired after a few hours in the car, how could I have a rest at this time? When Su Jindong walked back to the room, he directly proposed to go to Aida Electronics to meet Zhang Ke and Chen Xinsheng, and by the way, visit the prototype just developed by Aida Electronics.

This is expected, Su Jindong still took out his mobile phone in front of Zhang Yaping and Aimer to contact Zhang Ke, and immediately promised to immediately ask the hotel to arrange a car to send them to the components branch on Chengshan Road.

Compared with the beginning of the month, the components branch has improved a lot, the scientific research office building has been fully opened, the staff canteen and dormitory building have also been fully opened, the circuit board production line of the new plant on the south side is being installed and commissioned, and the staff training and production line installation and commissioning are carried out simultaneously.

(To be continued)