Gu Xiaofan's words suddenly made He Tiejun cry and laugh, listening to this kid's tone, as if this kid thought that he would definitely be able to turn the art factory into a profit, he could only look at Gu Xiaofan with a smile and explained:

"It's very simple, your studio can take on projects now, after the restructuring of the group, our art factory is not only doing cartoons, TV series, movies, TV shows...... In short, anything can be done. [No pop-up novel network]

As long as you can do the project and make the project investors satisfied, even if you receive the project, the reward for completing each case is the income of our factory~"

Gu Xiaofan nodded, and rubbed his hands impatiently: "Understood, can I go and see the project assigned by our factory now?" ”

He Tiejun picked up the phone with a complicated expression, and immediately a man in his fifties wearing glasses came in.

"Deputy Director Wang, Director Gu is on the first day of work today, you take him to the director's office to find out the specific situation......

"Okay, Director He, then I'll go to the director's office to report now." After Gu Xiaofan finished speaking, he went out in high spirits.

He is not worried about the problem of funds at all, he has a lot of ideas on hand, a lot of projects, and the most afraid is that there are no resources and no manpower to complete it, and now that he has such a large resource library as Shanghai Film Group, Gu Xiaofan feels too much confidence!

Gu Xiaofan followed Deputy Director Wang downstairs directly and came to the director's office, which was a small partition area with eight or nine desks.

As soon as the deputy director of the factory, Wang, who was in charge of logistics, entered the room, he introduced everyone to each other:

"Everyone, let me introduce to you, this Director Gu Xiaofan, from today onwards, I will be your colleague, meet me, this is Sun Bin, Wu Shikai, Hao Juan, ......"

Gu Xiaofan greeted the directors and roughly understood the situation in his heart, this so-called director's office, to put it bluntly, is the conference room where the project managers discuss and allocate projects.

Everyone is both a competition and a cooperative relationship, Gu Xiaofan felt that this first impression was very important, and immediately said modestly:

"Hello, it's my first time to come to work, and if there's anything I don't understand, please ask your seniors for advice."

There were several directors sitting inside, all of whom were thirty or forty years old, and they looked like business veterans, and looked Gu Xiaofan up and down.

Among them, the female director who was in her thirties and very fat came over and greeted Gu Xiaofan very kindly:

"Director Gu is so young, you shouldn't be 25 yet, right?"

Gu Xiaofan listened to the chest stuffed, although he was older than his peers, but he didn't look so mature, he smiled bitterly: "I'm 19 ......"

When the directors heard this, they looked at each other with jealousy and envy, and whispered, so young? Isn't it a relation? Everyone showed a look of disdain in their expressions.

Gu Xiaofan was speechless, obviously, this first impression with his colleagues was not very good......

Tuesday.

Shanghai Art Studio, Director's Office.

Today is Gu Xiaofan's first official day at work, and his desk has been assigned to the most marginal corner, just facing the leaky window at the very end.

It's still winter, and the cold wind is shining through the cracks, making Gu Xiaofan shiver from time to time.

The others were obviously in a much better position than him, with heaters and water dispensers next to them, unlike his desk, which didn't even have many sockets next to it.

And everyone in the office is very busy, one flipping through the piles of project materials, looking nervous and focused.

According to Hao Juan's introduction to him, there are basically no TV series or movies in these projects assigned to the art factory...... These projects were assigned to the film studio.

They are mainly allocated science and education films, documentaries, and other programs on various local television stations, and these programs have to be filmed for at least three or four months each, and the remuneration is only 100,000 yuan at most, which is the most thankless.

The real value is those small manufacturers' print or TV commercials, which range from 20,000 to 500,000 yuan.

Different from the documentaries of those TV stations, when the production director takes these projects, he does not continue to shoot directly, but first gives the manufacturer some advertising creative plans, and if the other party is satisfied, the case can be regarded as accepted, and then go to filming.

The top priority of these production directors is to do advertising creative planning and get the approval of manufacturers.

Alas...... The director of the production of this art factory is also pitiful enough, he has to shoot such a small advertisement to survive......

Gu Xiaofan sighed, and quickly understood his current situation, his goal is to earn 4 million in the short term, so that the art factory can turn losses into profits, of course, it is best to accept these advertising projects.

And it's better to take those big advertising projects that are hundreds of thousands.

Running towards this goal, Gu Xiaofan began to look through all the project materials on his desk, but after flipping through it several times, he found that he only had those 2-30,000 print advertisements in hand......

Hell yes~! How come there isn't even a TV commercial!?

This made Gu Xiaofan extremely depressed, this mother's wants to make a profit of 4 million, doesn't she have to make at least 100 print advertisements?

Even if his system was invincible for a minute a day, it would not be possible to accomplish so much......

Although he has seen a lot of advertisements in the system, most of them are TV commercials, and he can't find the information of these print advertisements at all.

Gu Xiaofan thought about it, and couldn't help but think to himself, with his own directing level, can he design advertising projects by himself without the help of the system?

Anyway, he has watched so many high-quality film and television works and advertisements, if he can complete dozens of small projects in a day, he may be able to earn the 4 million quickly?

Thinking of this, Gu Xiaofan began to try to look at those advertising projects.

Print advertising posters can copy the image structure of those well-known products, and if you want to impress customers, it is really important to design an original slogan as the main axis of publicity.

This slogan should be concise, rhyme, and memorable as soon as you hear it, and never more than one sentence.

Similar to "Shenzhou line, I see the line." "If you're afraid of getting angry, drink Wang Laoji." "There will be no gifts for the holidays this year, and only brain platinum will be accepted for gifts." Wait.

Gu Xiaofan thought it was very simple at first, but after looking at it a little, he immediately felt powerless.

He found that the product information given to them by those manufacturers was generally more than tens of thousands of words, and the product features introduced had at least a few hundred advantages.

For any product, he must do market research from the analysis of competitors of the same type, have a deep understanding of the entire product industry, and then find its selling point, and then use it as the advertising slogan of the product with creativity and slogan......

All of this requires a lot of preparation and product experience that would not have been possible for a mere creative layman......

No, it's too hard...... Gu Xiaofan felt a headache, things were really far from being as simple as he imagined, no wonder the production directors of the art factory were so busy, it turned out that creating a good advertisement was so complicated......

It seems that small cases are not good, and you must take on the big projects of TV commercials to have a chance, so who is the big project in your hands?