With the question of looking for a big project, Gu Xiaofan began to look around to see how other people were in the office. 【】

The atmosphere in the office is very tense, every director is immersed in work, his eyes are focused, just like He Tiejun described, the art factory is full of hard-working people, there are no other state-owned enterprises that steal chickens and fish, every production director is hard-working.

Soon, Gu Xiaofan discovered an important piece of information, that is, the last year's report cards of the 9 directors in this room were hung on the wall.

Among these 9 people, most of them only made a profit of more than 100,000 yuan a year, and only three of them exceeded 500,000 yuan, namely Liu Hai, Wu Shikai, and Sun Bin.

Among them, Sun Bin, who has gray hair, is the oldest, and has a Chinese character face, is the most powerful, and he has completed more than 1 million alone.

Someone has made a profit of more than 1 million, which means that it is absolutely impossible for the art factory to only have these small cases of sesame mung beans? So where did all the big cases go?

Gu Xiaofan was feeling a little doubtful, and at this time, he heard that the female director Hao Juan was looking at the documents on her case, she was frowning, and said without looking back:

"Xiao Liu, come and help me see, how can I be creative with this TV commercial for gynecological lotion." said that, but his eyes looked at Sun Bin.

The bangs with the side parted came over and looked at it, and shook his head helplessly and said:

"I have no experience in this drug advertisement, Sister Juan, you better find someone else, Mr. Wu has worked in Harbin Pharmaceutical No. 2 Factory, can you ask him?"

The chubby Wu Shikai sat in front of his computer, nervously clicking the mouse, what pattern was being designed, and waved his hand irritably:

"I don't have time...... Wait. ”

Hao Juan could only look at Sun Bin helplessly as if asking for help, and before he could speak, Sun Bin turned around and snorted, and said coldly:

"Do your own projects, and everyone else has their own business."

The director's office of the art factory implements a militarized style, and the production director who is last in the performance of each year will be eliminated at the end, and no one will have the time to help others think of ideas.

Gu Xiaofan saw Hao Juan's isolated and helpless appearance, and heard that it was a TV commercial, and suddenly came to his senses, and couldn't help but volunteer:

"Sister Juan, let me take a look."

"You?" Hao Juan watched him, a 19-year-old college student, take the initiative to come over to help, and she couldn't laugh or cry.

I thought to myself, just you hairy boy, and you still came to give me ideas?

Hao Juan had been observing Gu Xiaofan for a long time just now, and found that he had been scratching his ears and cheeks for a long time, and he hadn't even designed a print advertising slogan, and she could see that the 19-year-old Director Gu was a layman at all......

"Okay...... Let's take a look, this gynecological lotion product is just one sentence short of an advertising slogan, and the other party's customer requirements must be as easy to remember as the competitor's sentence 'washing is healthier', and the product concept must be better than the opponent. Hao Juan couldn't help it.

"This is Jie'er X......" Gu Xiaofan looked at it, as if he had some impression in the system, and immediately called up the system in his mind to check it, and finally found it out, and said to Hao Juan:

"I think the headline can be 'One minute, easy to be a woman,' or 'Unspeakable, one wash to know.'"

Hao Juan was stunned when she heard this, and looked at Gu Xiaofan in surprise and said:

"Xiao Gu can~! These two sentences are short and precise, very good advertising titles~"

Gu Xiaofan touched his head, looking very embarrassed, it was really embarrassing for him to say this product as a big man.

And next to Sun Bin, Wu Shikai, Liu Hai three directors heard these two advertising slogans, couldn't help but be stunned, the text of this slogan is very simple, you can understand its meaning when you read it, and the design is very obscure, the very embarrassing product, tell very skillful.

Liu Hai turned his head and looked at Wu Shikai curiously: "Brother Kai, have any manufacturers used these two advertising words?" ”

Gu Xiaofan came out casually, and people's first reaction was to plagiarize or imitate old advertisements, which made it absolutely taboo for design.

Wu Shikai shook his head and said, "No ......" and then looked at Sun Bin:

"Boss Sun, have you heard of it? Does the concept conflict with previous similar products? ”

What is asked in the office Sun Bin must be right, Sun Bin has been in the art factory for decades and has extremely rich experience.

Sun Bin touched his gray hair and repeated these two advertising words several times:

"There is definitely no conflict with similar products, this advertising word is one more word, I can't change one word less, both sentences are colloquial, rhyming and easy to remember, especially the two key words of 'easy' and 'knowing' are very good, and the whole sentence is light and wonderful...... It's a perfect design ...... to surpass the concept of 'healthier' over similar products."

Liu Hai and Wu Shikai listened to themselves secretly thinking, the text of these two advertising slogans they have to design, but to fit the product, distinguish it from other product features, but also to outperform the opponent in terms of concept, and at the same time to be so natural in the sense of language, it is extremely difficult.

Watching Hao Juan happily write down her ideas, and began to design the plan for advertising shooting, and called the customer, it seemed that she had also been recognized, and the whole person was smiling.

The directors except for Sun Bin were in a somewhat complicated mood, and Hao Juan at the end actually won a project of more than 100,000 yuan, which made them feel a stronger sense of crisis.

So everyone buried their heads and continued to work hard.

Just showed Gu Xiaofan, but he was still very depressed, mother's, although he has TV advertising information in his system, when he has a plane at hand, his ability can't be displayed~!

Gu Xiaofan can see it, Sun Bin "Boss Sun" is the head of this office, he should have a good project on hand, why don't you borrow a few from him?

Although Gu Xiaofan thought so in his heart, after all, it was a competitive relationship with others, and it didn't seem good to open this mouth for a project.

Just thinking about it, at this time, I saw Deputy Director Wang personally coming over with a large stack of folders outside the door, and shouted:

"Come on~Lao Sun is coming~New projects are coming~Come and take over~"

Seeing the excited eyes flashing in everyone's eyes, Sun Bin beckoned, and Liu Hai and Wu Shikai came over to help put the new project documents issued by the group on the table.

Gu Xiaofan was overjoyed, his mother's ~ opportunity has finally come~! It's time for a new project, and this time there must be a TV commercial, right?

At this time, a group of people looked at the folder on the table, but they didn't move, but looked at Sun Bin together.

Boss Sun coughed dryly and said to Deputy Director Wang:

"Director Wang, I think it's a bit unfair for the best performing director to pick the project first, so let's assign it according to the characteristics of each director."

Gu Xiaofan was stunned when he heard it? What's going on? Are these projects selected in the order of past performance of the Director?