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Kumho held a three-day senior management meeting in Jianye on December 12, which was a little more time-critical and limited in the issues that could be fully discussed, but made some institutional provisions for the senior managers' meeting. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 The INFO Senior Managers Meeting will be held regularly every quarter to collectively discuss and decide on the future development direction and strategy of the entire Kumho system, and important matters will also be notified to everyone by the conference office, and it has also been decided that the future senior management meeting will be presided over by the presidents of AIDA Group and Kumho Shoji in turn, and Chen Xinsheng and Ye Jianbin will take turns to serve as the rotating chairmen of the meeting, so as to ensure the core position of AIDA Group and Kumho Shoji in the Kumho system in the system.

However, it is a joke that the informal title of "meeting of twenty-nine" is deeply rooted in the hearts of the people, and Kumho has been referring to this name for the senior management meeting for the past few days.

On the afternoon of the 14th, the three-day "29-person meeting" ended, and according to the schedule, it was necessary to organize a visit to the Oak Garden Experimental Park.

The cold snap in the north has not yet invaded, and although the weather in Jianye is cold, it can be tolerated, and the golden or golden red oak leaves in the experimental garden are falling in a row, and a thin layer has accumulated in the garden.

The external control of the experimental park is not strict, and even male and female students from nearby colleges and universities sneak in to talk about love, and the guards will not expel them, and the access control will be strict after entering the lobby of each R&D building.

Ye Jianbin has rarely had time in Jianye in the past year, and there is no need for affairs, he walked into the R&D building of the experimental park for the first time, looking at the brightness of the corridor lights in the corridor automatically adjusting with the approach of people, and the indoor air conditioning system is also automatically adjusted, I feel very surprised, I believe that there are many details that no one reminds and can not feel, he asked Zhang Ke: "How much money has been smashed in these buildings?" ”

"How much did you estimate the cost of these buildings?" Zhang Ke smiled and asked, "The investment in the building intelligence system is almost twice as much as you estimated......

Experimental park last year built four buildings, this year and built two buildings put into use, due to the Yangui Lake near the building restrictions requirements, the total construction area of the six R & D buildings is only 100,000 square meters, because it is a low-rise building, the cost of the building is far lower than that of high-rise buildings, Ye Jianbin originally estimated that it was two or three hundred million, never thought that these buildings can be invested in seven or eight billion, of course, this has not included the experimental equipment, the value of the experimental equipment is definitely far more than the value of these buildings.

Ye Jianbin pouted, don't say anything, he can only have a superficial understanding of the business of Aida Group before, he wants to take turns with Chen Xinsheng as the rotating chairman of the senior management meeting, although the development of Aida Group is mainly based on the opinions of Chen Xinsheng, Su Jindong and others, but his understanding of the business of Aida Group can not only stay at the original level.

"It's really the anger of an upstart!" Sheng Qing shook his head next to him and sighed slightly, and said, "Since the launch of the Oak Park Project in May last year, the total amount of funds invested in the research system has exceeded four billion, and I am still confused when I see the data on the materials, how can I spend so much money?"

Everyone laughed.

Shao Zhigang and Sheng Qing were officially included in the core management of Kumho this time, and it was only this time that they officially came into contact with the core business secrets of Aida Group, and Zhang Ke's determination to invest in research and development also deeply shocked them.

If you don't count the backdoor listing of Aida Electronics to 4 billion, almost the huge profits from the disk machine, mobile phone and other businesses in recent years have been invested in the R&D system, and even far more than the expansion investment of Aida Group in the production system.

Zhang Ke smiled and said, "If you want such a big opinion, don't you put it forward at the meeting?" ”

"I have a specialization in the art industry, where can I give a decent opinion on the development of the electronics industry?" Sheng Qing laughed and laughed at herself, "There are also several electronic and electrical appliance manufacturing enterprises in China, such as Chunlan, Haier, Changhong, Xinke, and BBK. Haier, Changhong and others don't talk about him, let's talk about Xintai's Chunlan Group, which originally started as an air conditioner, and now Chunlan refrigerators, Chunlan washing machines, Chunlan TVs, Chunlan rice nests, Chunlan microwave ovens and other products are dazzling, in addition to the traditional home appliance industry, Chunlan is also involved in motorcycles, automobiles, computers and other manufacturing industries. Compared with Chunlan,Ida's products in China can only be described as pitiful,In addition to the mobile phone is a DVD player,Oh,Electronic dictionaries rank second in sales in the domestic market,But think about the sales of electronic dictionaries are somewhat insignificant...... To seriously compare, Chunlan's cash flow is far from being compared with Ida, and Ida's brand awareness is not weaker than Chunlan. Of course, ordinary people don't know that Aida has probably achieved the ultimate in the extension of the industrial chain, and more funds are invested in research and development. ”

Zhang Ke looked at Sheng Qing in surprise, and said with a smile: "Look at you, you are becoming less and less temperamental as a big brother in Xicheng now?" ”

Others also took care of Sheng Qing's face and couldn't help but laugh, Zhang Zhifei and Shao Zhigang laughed, Su Jindong also shook his head and laughed, Sheng Qing's original identity was called "giant slippery" in ancient times, and now it is called "big hooligan", he was in charge of pirated disc making before, and after completely withdrawing from the piracy industry, he has been in the business of Century Kumho Catering and Entertainment Group, he can have this thinking about the development model of Chunlan and Aida, and it is not accidental that he can enter the core layer of twenty-nine people this time.

Sheng Qing pulled Du Fei, who came to visit the experimental garden, over, rubbed his brain, and said, "The former big brother in Xicheng was Du Fei's father, what does it have to do with me?" ”

Zhang Ke said: "The question of whether to take deep roots or pave the way first can be said to be a lot of domestic enterprises with a little scale and achievements at this time," he glanced back at Cui Guoheng, "Dean Cui, you have a lot of research on this aspect, what do you think?" ”

Cui Guoheng was able to become one of the 29 people, mainly because the Kumho Economic Research Center, which he leads, provides intellectual support for the senior management meeting, and he stepped forward and said: "Chunlan's model seems to be fully tapping the potential of brand value, but the rapid expansion of the product line will also dilute the value of the brand excessively. The more orthodox view of the academic community is that it hopes to achieve balanced development, taking Haier as an example, Haier's development in the early years was also focused on the refrigerator and freezer manufacturing industry, and there was no distraction for almost six or seven years, and it was only in recent years that diversified development was implemented - Haier's model is more in line with the thinking of the traditional economic community, first taking root and then paving the way, but compared to Ida, their roots cannot be regarded as deep-rooted......

"Dean Cui is euphemistically criticizing Aida for being too deep, a little desperate," Zhang Ke said lightly, "putting eggs in a basket is indeed not conducive to decomposition risk, our product line is very narrow, there are only three kinds of disc players, mobile phones and handheld computers in China, the sales share of handheld computers is too small, and there is no particularly big influence on Aida, and the disc machine is the business of listed companies, for Aida Group, in fact, there is only one influential product in the domestic mobile phone, at least in the domestic market, We pin too much hope on the single product of mobile phones, the extension and development of the industrial chain, especially the investment in technology research and development, also revolve around the single variety of mobile phones, and it is appropriate to say that it is all or ......" Zhang Ke said this, looked around and asked, "Do you also think that the development strategy of Aida is a desperate bet?" ”

As soon as Zhang Ke asked, the atmosphere was a little solemn.

Seeing that everyone didn't speak, Zhang Ke said with a smile: "Everyone is not happy to say things that are boring? ”

"Balanced development is indeed more in line with the thinking of the orthodox economic community," Chen Xinsheng thought for a while and said, "From the materials provided by Dean Cui, we can see that Samsung Group is also decisively cutting some businesses that seem to have great potential, such as heavy chemicals, construction and other businesses have been abandoned, and Samsung Electronics, which is most important, will also focus on the development of digital technology." After $17 billion in debt, Samsung spent nearly $2 billion on digital technology development in '98. From a traditional academic point of view, Samsung Group is also betting on digital technology...... Why did Samsung Group, which brought the economic crisis to the brink of bankruptcy, dare to choose such a desperate development strategy? First of all, he is similar to our judgment, that digital technology is the general trend of the future electronics industry, and the most important thing is that Samsung is ambitious, putting more power on one road, and the speed of progress will be faster - Samsung is not willing to be a second-rate enterprise. ”

Although Chen Xinsheng was talking about Samsung, he was undoubtedly announcing Kumho's ambitions, Zhang Ke smiled and said: "You also admit that Aida's way is desperate...... Let's not stay here longer, let's talk while visiting......"

The first thing to walk in and visit is the crystal screen display technology laboratory, Kumho obtained grayscale STN LCD screen technology from Deyi, which is also said to be a common black and white screen, Kumho's blue screen technology is only realized by placing a blue light diode as a backlight under the black and white screen, and in the past two years, it has also acquired some related technologies from some small companies in Japan and South Korea, and strengthened the technical foundation. Adding color filters to the traditional grayscale STN crystal screen can decompose the three primary colors of red, green and blue, and theoretically can display color pictures, but how to commercialize this technology on electronic products such as mobile phones is a difficulty that Oak Park Display Technology Laboratory has been investing its main efforts to overcome in the past year - this can also be said to be the embodiment of the all-and-nothing strategy of Aida Group.