readx;

At Oak Park, a Singaporean Chinese who has been a senior researcher at RB Sharp's SRS Lab, Teo Chun Heng, who led the display technology lab at Oak Park, showed a prototype of a color screen mobile phone using color STN technology to Ye Jianbin and other members of Kumho's core management. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

In Zhang Ke's view, the mobile phone screen in color, brightness, resolution are unsatisfactory, he is familiar with the vast majority of color screen mobile phones that are widely available in 02 and 03 years are using color STN technology, up to 65000 colors, to achieve 128x160 resolution, to meet such requirements, the laboratory has a long way to go, and at this time the sample response time is longer, the screen is thicker, and the dynamic image can not be displayed.

Compared with Zhang Ke's harsh vision, no one else has seen what the mobile phone will look like four or five years later - they were all surprised to see the color screen mobile phone samples taken out by the laboratory, Ye Xiaotong picked up the prototype and couldn't put it down, and asked Zhang Ke: "What good things are still hidden in the laboratory?" When are you going to bring this phone to the market? ”

"It's too early to put it on the market," Ding Huai took the prototype in Ye Xiaotong's hand, for fear that she would "trick" the prototype out of the laboratory, "Even Sharp may not dare to say that their technology has matured to the commercial stage......

Zhang Ke smiled, he knew in his heart: it will take a year or two to make this color STN technology mature in the laboratory, and the premature launch of products with rough technology will cause great damage to the brand. A better choice for higher-end color screen and touch screen mobile phones is to use TFT (thin film) LCD screen, with good brightness, high contrast, strong sense of hierarchy, bright colors, and a response time of only one-third of the color STN LCD, but at this time, TFT LCD has the shortcomings of high power consumption and high cost.

Of course, there is also an OLED organic light-emitting display, which will be the goal of the Tita Optoelectronic Technology Research Institute and the laboratory in Oak Park.

Of course, color STN liquid crystal has always been very marketable in low-end electronic products, after all, the cost is low, under limited conditions, Kumho will not give up the development of color STN technology; The benefits in the low-end market will also be enough to compensate for the cost of training the technical team. Kumho does not yet have TFT thin film liquid crystal technology in hand, but the technology research and development team needs to be trained first. It can not be said in an absolute sense that Kumho does not have TFT thin film liquid crystal technology, Zhang Zhenheng, the chief researcher of display technology experiments, has been working as a senior researcher in the SRS laboratory of Sharp Company for a long time, and he went to Kumho Oak Park, an important job is to restore the TFT thin film liquid crystal technology he mastered in Sharp - laboratory technology restoration This behavior is very normal in the industry, as long as it is not produced and sold, there will be no legal disputes, and patent authorization is required to produce TFT thin film liquid crystal displays.

Zhang Ke does not think that Kumho can obtain the authorization of Japanese electronics manufacturers in the latest technology of thin film liquid crystal at this time, even if it can obtain the equipment and technology eliminated by Japanese manufacturers, it will take several years, but several HG electronics companies have already obtained the next generation of technology and production lines from RB, and the first-class technology development has also continued for a period of time.

Thinking of this, Zhang Ke beckoned to Xiao Jincheng, asked him to come closer, and said: "Hyundai Display Technology Co., Ltd., the overseas department should keep an eye on it, if you can, you might as well start contacting them at this time......

Xiao Jincheng nodded, under the instruction of Zhang Ke, Kumho has long been eyeing the third-generation thin-film liquid crystal display technology in the hands of Hyundai Display Technology Co., Ltd., Zhao Wenyu, the head of Kumho Corporation's branch in HG, and some engineers and technicians in Aida Crystal Screen Electronics Co., Ltd. and Oak Park Display Technology Laboratory are all employees of Hyundai Display Co., Ltd. laid off in the economic crisis; Even if the color STN liquid crystal breaks through the technical difficulties of dynamic display, it is only suitable for small screens, large-screen displays and even LCD TVs, and the mainstream in the next ten years is TFT thin film liquid crystal technology.

Next, Ding Huai, Tan Yunsong and others also successively showed Zhang Ke and Ye Jianbin, Chen Xinsheng, Sun Shangyi and others the achievements of the Oak Park Laboratory in the integration of digital radio, digital audio playback, PDA and other technologies and mobile phone products. Some of the technologies are still very crude, and the operating system programs of the handheld computer have only just been developed in the laboratory, but the integration of these digital technologies with electronic products is a long-term process that requires continuous investment.

Next, Cheng Hanzhang reported to Zhang Ke, Ye Jianbin, Chen Xinsheng, Sun Shangyi and other Kumho core management members on the phased achievements of ESS Lab in the development of mobile phone baseband chips.

"Ah......" Walking down this circle, Ye Xiaotong, who had not been able to access the technical secrets of Aida Group before, opened his mouth, "Since the launch of the Oak Park Project, 40 billion yuan has been invested in the R&D system, and it has been spent in these places!"

"The previous investment of 40 billion is not counted, and the continuous R&D investment in the future will not be less than 15% of sales next year, and will not be less than 12% the year after, and from the third year, this proportion will be maintained at more than 10%......"

"15% of sales?" Chen Mo has been working in Xiangxuehai after graduating from university, from technician to assistant to workshop director to workshop director, deputy chief of technical department has been doing the position of director of Xiangxuehai freezer factory before the joint venture, Aida Electronics Xiangxuehai Holdings, under the recommendation of Tao Xingjian, Chen Mo served as deputy general manager of Xiangxuehai Electric Appliances, after restructuring into a group company, he served as the vice president of the group and general manager of Xiangxuehai Industrial Park and the general manager of the technology research and development department. However, after all, his vision has to be limited, he has little contact with people here, and he is even more unfamiliar with Kumho's core enterprise Aida Group, and Xiang Xuehai has invested greatly in technology research and development in the past two years, even so, it is far from reaching the standard of 10-15% of sales.

Zhang Ke smiled, looked at Chen Mo, and said: "The competition in the white electricity industry is fierce, and the profit margin is not particularly high, and because of this, for the more competitive the market, technology innovation will always be one of the core factors for sustainable survival, Xiangxuehai's technological development, the integration of products and digital technology, I see that you will go back to reformulate a plan to come out, and the next meeting can be taken out to discuss......"

Other members of Kumho's core management who were not familiar with AIDA's business before could also fully judge that AIDA Group had chosen a completely all-or-nothing development strategy, that is, a strategy based on the integration of digital technology and mobile phone products. Zhang Ke's suggestion for the future development of Xiangxuehai is also a development strategy of high investment in the integration of digital technology and home appliances.

Zhang Ke clearly knows that digitalization is the mainstream trend of the development of electronics and electrical appliances in the next ten years, but mobile phones will be the largest market in the future consumer electronic products, and in eight years, to zero six years, the annual shipments of mobile phones in the global market will exceed one billion - the firm choice to develop digital technology and mobile phones as the main body of the strategy, is the only shortcut to catch up with the international electronics giants in a short period of time.

For Chen Xinsheng, Su Jindong, Ding Huai, Tan Yunsong, these people, the choice of this strategy has a desperate bet, if not successful will become benevolent, in case of setbacks in the mobile phone business, Aida Group will also suffer extremely difficult to recover from the wound on the road of global competition.

After visiting the Oak Park Experimental Park, the official agenda of this senior manager meeting is over, there is no farewell dinner, not an idler, leaving for three days, I don't know how many affairs have a backlog to deal with, I can leave Jianye overnight, I left by car, and those who stayed in Jianye were not idle.

Sun Shangyi, Ye Jianbin, Ge Mingde, Jiang Wei and others all took the evening plane back to Hong Kong, Zhang Ke did not let Xiao Jincheng rush back to Hong Kong, and left him, Chen Xinsheng and Tao Xingjian behind.

Whether it is Aida or Xiang Xuehai, the overseas market must be handed over to Kumho Corporation's overseas product operation department under the leadership of Xiao Jincheng to develop. In the overseas market next year, in addition to the development of iplayer and flash drive products in North America and Europe, AIDA's mobile phones and Xiangxuehai's refrigerators, freezers, washing machines, air conditioners and other products will focus on entering the Southeast Asian market next year.

The economic crisis triggered by the Asian financial turmoil has lasted for a whole year and a half, and at the end of '97, many people were still full of confidence in economic recovery, but in the past year, even Russia has been dragged to the brink of economic collapse, and the economy of Southeast Asia seems to have seen no light in sight.

The sales situation of AIDA disc players in the Southeast Asian market also continues to be weak, and the mobile phone business is only slightly better in Singapore, Hong Kong and other economically strong regions, which is a bad side, on the other hand, the economy in these regions has suffered a setback, and marketing expenses have dropped sharply, RB, Singapore, Hong Kong, Taiwan and other economically strong regions have seen their media advertising prices drop by nearly half compared with before the economic crisis, and Malaysia, Thailand, HG and other areas that have suffered a deep setback, and the media advertising prices are even less than one-third or one-quarter before the outbreak of the economic crisis. This is the darkest period before the dawn, when a large number of media ads are being bought out for less than a third or even less, and next year is a good time to storm the Southeast Asian market.