"Then I'll be blunt, I hope you don't mind."

Lorraine paused and said seriously: "Your Kyoto people belong to the category of online shopping malls, similar to Taobao, but they are aimed at high-end consumers. Therefore, you first have a lot of customers, and you are currently the first online mall in Beijing for high-end consumption. It's a great idea, but it lacks some novelty, and although the Internet is gradually replacing a lot of things, those consumers, sometimes, also want to go shopping in person, and the fun of shopping is also a kind of leisure. …… Of course, if you continue to operate like this, the profits will definitely get higher and higher, but, in my opinion, you can do better. ――If you open up something more innovative or a business, you can replace the leisure when you go shopping. ”

Shen Zheyu thought about it carefully and replied: "What you said is that there are many people who go to buy goods, in fact, they are enjoying the fun of shopping. Therefore, if there can be something more novel, it will attract more people, which I do not deny, but the opinions are placed here, but there is no good implementation plan, and the psychology of consumers is the most difficult to guess. ”

"Let me ask you a question. First of all, the people of Kyoto under your command are aimed at the upper-class consumer group of the entire capital, right? ”

Shen Zheyu nodded: "Yes." ”

So what kind of psychology are these people? …… I'm not talking about the psychology of consumption alone, but the psychology in general, no matter what time it is. ”

Shen Zheyu frowned slightly, he didn't know what Lorraine wanted to express, he thought about it seriously, and then replied, "It should be...... Is it a comparison? ”

"That's right." Lorraine smiled, "The more a person has status, the more he cares about his status, and the mentality of comparison must exist." That's only secondary, though. ”

"How?"

"What are they comparing?"

“…… Taste, identity and ...... Consumption concept? ”

"That's right! It's the concept of consumption! Lorraine snapped her fingers, "They are not short of money, they are not short of all kinds of luxury brands, whether they are shopping or online shopping, what they buy is not goods, but taste and identity." As long as you grasp their psychology, there are many ways to follow. ”

Kang Shaojie pondered it for a while, but he really couldn't understand what Lorraine was trying to say, so he simply interrupted the conversation between the two and said, "I said Lorraine, buddy, can we stop selling off?" ”

Lorraine shrugged her shoulders and smiled: "I just want you to follow my original ideas, little by little, into my understanding and ideas, so that you can better appreciate the importance of this concept of consumption." ”

"I'll continue." After a pause, Lorraine said, "Let's use an analogy, it's easier to understand. If I were to run this Kyoto person, I would do it like this - I would not just make it an online shopping mall, but would open up an integrated leisure service industry chain. First of all, in the initial service items, including brand fashion, watches, jewelry, famous cars, and a series of services, home delivery, no middle fees, but can allow customers to enjoy God-like intimate service, do not need you to do your hands, just click on the Internet at will, you can find a brand new BMW X series of the latest car appeared downstairs in your home in the shortest possible time. And so on. ”

Hearing Lorraine's words, the two smiled. This is right, this is a concept of consumption, in the face of an intimate service of the online mall, consumers are more willing to pay for it, and everyone likes the feeling of being served.

Among the children of wealthy families, there are also many otaku and otaku, please don't doubt it.

Even if you are not at home, sometimes you are very busy, and there is no time to walk the street at all, so you will generally let your housekeeper or personal assistant buy some of your favorite goods for yourself, and when you buy back, the person concerned will feel that she is not very satisfied. Therefore, if there can be such a caring business, after playing the role of seller, purchaser and delivery provider at the same time, it can indeed save consumers a lot of time and energy. ”

"I've thought about that, and to be honest, I'm preparing for the next step in this expansion. Although a new round of investment is needed and a new ad hoc department is required, in the long run, it can attract more consumers and grow the invisible customer base, which cannot be ignored. Hearing that Lorraine wanted to go with him, Shen Zheyu smiled.

This idea was only thought up by him in the last two days, and he has not yet had time to concretely shape the plan.

Unexpectedly, this Lorraine has such a vision, as an outsider, he actually analyzes it so thoroughly. As a businessman, no matter how rich and powerful the big group enterprise is, what they want to earn is always the consumer's money, and what kind of consumer group they are facing must find out the other party's consumption concept, which is understandable.

Lorraine heard Shen Zheyu say that he had already thought of this plan, so he smiled and suddenly asked, "So...... And then what? ”

"And then?" Shen Zheyu was stunned for a moment, and then smiled awkwardly, "I just thought of this for the time being, and then, there is no good business development content." ”

Kang Shaojie interjected again at this time: "Lorraine, what you are saying to Zheyu now, is it related to your idea?" ”

Shen Zheyu was nodded by Kang Shaojie's words, realized this problem, and looked at Lorraine.

Lorraine took a sip of her coffee, smiled, and nodded, "Yes." And my plan, very close. ――If you are willing to cooperate with me, I will give you the full picture of my plan. Seriously, whether it is Zheyu's high-end consumption online mall, or Shaojie's chain leisure and entertainment or catering establishments, they are just sticking to the old rules, I always believe that a new industry, first of all, must have its own set of industrial chains. If the industrial chain is opened, then this is an independent existence, with its own laws, and any link in the industrial chain will not be able to continue to operate.

"After a long time, consumers will have a considerable degree of dependence on this industrial chain. -- It's like dominoes, if any link is missing, the whole situation will stop. If my plan can be successfully implemented, then the real challenge we will face will not be the exclusion and invasion of our peers, but the ......"

Speaking of this, Lorraine put down the coffee cup in her hand steadily, her face was filled with a confident and serious smile, and the words were sonorous: "It's all the unknowns of a new industry field!" ”

I don't know why, hearing Lorraine's words, Kang Shaojie and Shen Zheyu's hearts trembled slightly. Although they didn't know why Lorraine had such high self-confidence, Lorraine's state when he spoke, and the ambition between his words, made the two of them, who are also practical young people, feel ashamed. But he didn't feel that Lorraine was arrogant, and he was waiting for Lorraine to say his thoughts quickly.

"Don't rush me to say it first, tell me first, would you like to cooperate with me?" Lorraine smiled.

Shen Zheyu and Kang Shaojie deeply know that in the business world, a very good feasible idea is a very important existence, in fact, in various countries, there are many companies with good benefits, these people are specialized in making suggestions and thinking of ideas, and some people have good ideas, which can be sold for millions of prices.

This is not alarmist, there is an investment called venture capital.

Some good feasible ideas, in the hands of powerful businessmen, will become a powerful tool to make money.

Therefore, Lorraine is now reluctant to speak out about his ideas because...... Once he says it, this idea is not necessarily his own.

The two of them understood Lorraine's mind very well, and they didn't say anything, but they were a little helpless, Kang Shaojie and Lorraine had a close relationship, so they spoke first: "Lorraine, it's not that we don't agree to you, it's just ...... We are not entirely sure yet whether your idea is viable. ”

Lorraine shrugged: "Hehe, what do you have to be afraid of, and you are not allowed to sign a contract, there is no risk." It's just that after I set up a company in this new industry, I invite you to become my partner. In fact, my idea does not require any investment at all, to be exact, it will not invest any substantial money, just some simple funds. ”

"Just a simple budget?" Kang Shaojie and Shen Zheyu were stunned, "In other words, you don't need substantial investment to achieve results?" ”

Lorraine smiled: "Correcting a little, not to achieve results, but to obtain huge benefits." ”

"Hiss......"

Kang Shaojie and Shen Zheyu took a breath together, what an arrogant tone!

You don't need a substantial investment to reap huge benefits?! What concept is so powerful?! Lorraine isn't talking nonsense now, right?

At this time, Lorraine didn't want to sell any more, although his idea couldn't be fully revealed, but he could still order a little bit of them.

"Let's put it this way, my idea can perfectly integrate the catering, hotel, leisure and other entertainment industries under Shaojie and the Kyoto online mall in the hands of Zheyu, and form a stable industrial chain."

"......" the two of them frowned in unison.

At present, the things operated by Kang Shaojie and Shen Zheyu are basically impossible to beat, how can they be perfectly connected? Not to mention the formation of a stable industrial chain! …… But, as Lorraine said, according to his vision, if the two aspects can be combined, then what kind of benefit will come! The potential will be huge!

"How? Tempting enough, right? Lorraine looked at the two of them obviously moved, and said with a smile, "I don't need your investment, just become my partner, first of all, I am not following crooked ways, let alone breaking the law, I can guarantee that as long as you cooperate with me, you will be able to achieve huge benefits." I do what I say! ”

Kang Shaojie stared at Lorraine's gaze quietly, and from his eyes, he couldn't find the slightest flaw, it seemed that ...... He's serious!

"Okay, I promise you, cooperate with you!"

"I promise you, too." Shen Zheyu pondered for a long time and said, "So, do we need to sign a contract?" ”

"No, you don't." Lorraine heard the words of promise from the two of them, and said with a smile, "You only need to keep the phone on twenty-four hours a day, and within three days, I will give you a satisfactory answer!" ”