Chapter 311: Strategizing, Strategizing
After separating from Shen Zheyu and Kang Shaojie, Lorraine went back to the company.
After saying hello to his parents, he left the Kaiyuan District, and then withdrew 3,000 yuan in cash from his private bank account to go into action for his "appalling" plan.
On the other hand, Shen Zheyu and Kang Shaojie returned to Kang Shaojie's company together.
"Shaojie, you say, is Lorraine's so-called plan to open up a new business field reliable?"
Kang Shaojie smiled bitterly: "You ask me, I don't know." He's so mysterious now, since he said he'd give us an answer within three days, let's wait. As he said, always wait for him to call us. β
Shen Zheyu sat on the side, lit a cigarette, and then lit one for Kang Shaojie.
Swallowing clouds and spitting mist, the two squinted their eyes, silent and thoughtful. They were trying to remember what they had caught in Lorraine's eyes when they had spoken to him before, and the secret mystery of Lorraine's words.
But what they thought, they couldn't guess what Lorraine meant by that idea.
The only thing that can be basically determined is that Lorraine wants to build a new industrial chain, and can perfectly integrate Kang Shaojie's industry with Shen Zheyu's industry. In other words, it is still the leisure and entertainment industry. This makes them even more confused, since it is a leisure and entertainment industry, how can it be said that it is a new field?
There are many talents in China, especially in Yanjing City, and I don't know how many business talents, wizards and even ghost talents have been produced for decades. But no one dares to say that it is based on the leisure and entertainment industry to create a new industrial chain.
"Lorraine, this kid...... The tone is really not ordinary......" After thinking about it, the smile on Kang Shaojie's face became more and more playful, "I hope he won't let us down." I'm looking forward to him. β
"Hehe, yes." Shen Zheyu said with a slight distraction.
The eldest young master of the Shen family, and the eldest young master of the Kang family, were unexpectedly caught by a foreign nouveau riche boy like Lorraine, and in a way, he had already taken the first step. You must know that not anyone can win the trust of either of the two of them, but Lorraine has put these two young people on his "thief ship".
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"Big brother, the market of the leisure and entertainment industry in Kaiyuan District is almost saturated, and I have been thinking hard and meditating for a long time, and I have used a series of means, but I still haven't been able to invade there." Ma Chaoxian was at his home and dialed Ma Lei's mobile phone, "Look...... Do you want to give me some more power? β¦β¦ So that I can make some acquisitions or mergers of industries in Kaiyuan District or Jialing District? In this way, you can also occupy a stronghold and play against the Luoshui International of the Luoshe Group. β
"Waste." Ma Lei on the other side of the phone didn't know what he was busy with, in addition to his slightly impatient voice, he could also hear some subtle gasps, "You still want power?" ββYou can't even settle a Rockwell group, are you a rice bucket? During this time, I have given you a lot of right to speak, and the three leisure and entertainment venues near Kaiyuan District let you be the acting manager, but what is the effect you make? β¦β¦ Do you know that now that the New Year is approaching, all peers are brewing a wave of trick plans, if you can't make any improvements, then I will immediately withdraw your endorsement rights! Lang is time-consuming. β
was reprimanded mercilessly by Ma Lei, Ma Chaoxian felt very angry, but there was no way, he didn't dare to go against Ma Lei. What's more, Ma Lei is not wrong, it has been so long, but he Ma Chaoxian has not achieved any results, on the contrary, the three leisure and entertainment venues he is now helping Ma Lei run have not been stable in recent days. Approaching New Year's Day, and soon it will be the Spring Festival, and the peers are all doing tricks, only this Ma Chaoxian wants to do some unexpected tricks, but it backfires and delays the business.
He really couldn't hold it anymore, so he made this call to Ma Lei.
He knew that Ma Lei didn't care about the three leisure and entertainment places in that area, so the reprimand was reprimanded, and the point was pointed.
Ma Chaoxian was waiting for Ma Lei to give him some guidance. Don't look at Ma Lei's whole playboy, on the surface, he doesn't do business, but in fact he has a very good business vision and skills. In the leisure and entertainment industry of the Ma family, there are many successful classic cases, which are from the hands of Ma Lei. He does have enough arrogant capital.
"Useless guy, why did my Ma family come out of your wreck?" Ma Lei snorted coldly and said, "Okay, I'll give you one last time, don't call me like this in the future!" ββThe three leisure and entertainment venues you have now are located near Kaiyuan District, right? In other words, there are also many customers who will occasionally return to visit Kaiyuan District. In a way, the consumer groups you are facing now have an intersection with Naluoshui International. Where there is an intersection, there will be an entry point, and the most powerful publicity strategy is not blindly relying on advertising and media publicity, but word of mouth among consumers. β
"During this time, in order to welcome the golden period of New Year's Day and the Spring Festival, Luoshui International will definitely prepare a lot of tricks. You don't have to do anything during this time, just keep an eye on their movements. β
Although Ma Chaoxian is not as good as Ma Lei's mind, he is not a fool, to a certain extent, he is still quite a smart person, hearing this, he suddenly realized: "Big brother...... Are you saying that whatever tricks they play, we'll do whatever tricks they do? Oh, I mean, to come up with a better gimmick than they did? β
"Hmm. Just a little bit higher than their strategy is enough. Because, the consumer groups you are facing have some intersections, and once there is a competitive situation, it will have a certain degree of impact on their business! Because with competition, there will be a consumer choice effect, you attract some customers, and relatively, they will lose some customers. So much for. β
"But...... What kind of marketing strategies can you think of to outperform them? Although Ma Chaoxian hated Lorraine, he didn't dare to despise him, and Lorraine's sharp teeth and fearless appearance that night made him understand that Lorraine was not a good stubble, but a hard bone to gnaw!
"Why are you so stupid? That's all I have to say, you still don't understand? Ma Lei scolded, "To put it simply, I'm just letting you plagiarize!" Plagiarism, you know? β¦β¦ Whatever they do, you do too, but better than them. It's like they give a 7% discount, you will get a 6% discount here, they send a 1000 yuan gift package, you will send a 2000 yuan gift package, it's as simple as that! β
"Oh! I see, I see! Ma Chaoxian said hurriedly.
In this way, it is they who use their brains, but you are the one who enjoys the benefits. Why not? - Remember, malicious business competition is also competition, and as long as you can be the winner in the end, that is your achievement. Consumers don't pay attention to which hotel opened first, they only care, which hotel is the most famous, get it? β
"However, if we compete like this, we are likely to lose money......
"Losing money? Then pay for it! β¦β¦ You always have to figure out what your strengths are. You have the support of the Mars Group behind you, what do they have? This Luoshui International is their only bargaining chip in the last battle, even if it is a loss, you can afford it, can they afford it? β
"Yes, yes, yes! Big brother, wake up the dreamer, I understand! β
"Idiot, Lang drains my brain cells." Mare scolded again and hung up.
In Marley's view, Lorraine is such a small role that is not qualified to be taken seriously. Therefore, Ma Chaoxian, who can't even play such a small role as Lorraine, is undoubtedly a big waste in his eyes.
hung up Ma Lei's phone, Ma Chaoxian's heart couldn't calm down.
He felt very angry at Ma Lei's reprimand and scolding, but he didn't dare to be serious with Ma Lei, so he put all this resentment on Lorraine.
He calmed down and thought about it carefully, what Ma Lei said was very right, if you want to eat Naluoshui International to death, you must always keep an eye on their movements. Whatever tricks they play, they do themselves, as long as they are slightly better, it is enough. It's like if you go to buy clothes, the same piece of clothing, the same texture, the same manufacturer, the same brand, but different prices, which one will you choose? -- Even the children of wealthy families are no exception, they are rich, but they are not rich and wronged, and no one wants to pay even a penny more for nothing.
Luoshui International is currently the only industry of Luo's Group in Yanjing, and if Luoshui International collapses, Luo's Group will collapse, and it will have to go home.
Ma Chaoxian has a remarkable background, and some time and money are consumed, but the Luo's Group can't!
"Hmph, Lorraine, Luo's Group, you guys hurry up and use your brains! I'd like to see what marketing strategies you can come up with, and when the time comes, I'm going to run you to death! It's overwhelming!! Ma Chaoxian cleared his mind and was full of arrogant self-confidence!
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The next day.
Lorraine put aside the matter at hand for a while, and finally dialed Kang Shaojie's phone.
"Hey, Luo Dashao, did you finally reply?" Kang Shaojie said with a smile, his words were full of expectation.
Lorraine smiled: "I want to ask you, how many customers are there in all the leisure and entertainment venues you operate?" β
"Uh...... It's too hard to count. β
"By customer sources, I mean those who are more fixed, or in other words, members of all aspects of the leisure and entertainment industry under your command."
"Oh, you said members."
"Don't tell me you didn't have a membership system."
"Hehe, of course not. This data is still available, but I'm going to ask my assistant to sort it out and get back to you later. β
"yes, okay." With that, hang up.
Then, Lorraine dialed Shen Zheyu's phone number again.
"Tetsuha, how many registered users do you have in Kyoto?" Lorraine gets straight to the point.
Shen Zheyu thought about it and said cleanly, "About two thousand people." β
"Well, okay, I'll get back to you in a moment." Lorraine smiled and hung up.
At this time, Kang Shaojie's phone called: "Lorraine, the statistics are clear, there are a total of 5,326 members." β
"Hmm......" Lorraine groaned slightly, his eyes squinted at the box of nearly 10,000 high-quality golden cards that he had just ordered, and smiled, "That's enough." β