Chapter 361: Anime Top Three, Studio Ghibli
"Mr. President, yesterday it was said that the highest rating of "Datang" reached 21.5%, and the average rating was 15.78%! It's already the top three of the popular anime! An employee of the Tokyo TV station reported.
"Got it!" Although Sugatani was in a very happy mood when he heard this, he was not as abnormal as he was in the first few days.
"Many viewers strongly demanded that at least one episode be released every day!"
"No way, there are only 40 episodes in the first season! If you have one episode a day, it will be over in 40 days, and you can't maximize the benefits! ”
"Can you speed up the progress of Tokuma Bookstore?"
"No, Tokuma Bookstore is not willing to sacrifice quality, but only crafts. It will take at least a year and a half before the next season can be released! ”
"It's slow!"
Sugatani and his employees seem to be in a state of blissful troubles.
Happiness is because the anime version of "The Legend of Double Dragons of the Tang Dynasty" became popular, allowing Tokyo TV to gain huge ratings. The annoying thing is that the anime version of "Datang" produced by Tokuma Bookstore can only produce one episode in two weeks, which can't meet the needs of anxious viewers who are eager to see the next episode!
The anime version of "The Legend of Double Dragons of the Tang Dynasty" premiered on TV Tokyo and only aired three episodes a week. However, in addition to the premiere, it will be replayed three times a week.
As time progresses, more and more viewers are attracted by the anime version of "The Legend of Double Dragons of the Tang Dynasty". The highest ratings of the premiere have reached 22%, and the average rating has reached 15%, second only to "Mr. Conch" and "Doraemon", and even the ratings of the replay are mostly higher than 10%.
Therefore, at this time in Tokyo TV, Sugatani's reputation also skyrocketed.
"It's still the president who is wise, and he got the live broadcast right of "Datang" for 60 million episodes, and Tokyo TV can finally have top anime comparable to "Doraemon" and "Mr. Conch"!"
"Yes, the premiere rights of the episode of "Doraemon" are more than 100 million yuan! In comparison, "Datang" is really cheap and beautiful! ”
"Strong, I'm the big Tokyo station!"
Beginning in the 70s, the film industry declined and the animation industry rose. "Doraemon", "Astro Boy" and other long-form anime that have set off a global boom have made the TV media of Yuben regard anime content as important content.
In particular, TV Tokyo is at the bottom of the five major TV groups. It does not have the advantages of Fuji Television's film and television production, nor does it have the advantages of news and documentaries of the Broadcasting Association.
This is because TV Tokyo intends to take a different approach and use anime programs as the main content of the station. However, due to the first-rate animation production team of Yuben, such as Toho Pictures, the main partner is Fuji TV.
And Chaoyue TV's "Doraemon" is also very strong.
As a result, Tokyo TV has not been able to find heavyweight anime to support its strategic idea of expanding anime content.
The anime version of "The Legend of Double Dragons of the Tang Dynasty" is finally a film that can take on the heavy responsibility of Tokyo TV to fight against Fuji TV's "Mr. Conch" and Chaoyutai's "Doraemon".
Why don't you let the whole of TV Tokyo feel the morale lifted?
TV Tokyo's president Tasahiko Sugatani is now praised by everyone for the first-class plot of "The Legend of Double Dragons of the Tang Dynasty" and that Hayao Miyazaki is the future animation master.
—————————— "Mr. Tokuma is really not simple, he started from scratch after the war, and actually created the miracle of Tokuma Bookstore's continuous take-off!" Sugatani said in admiration.
"Sugatani-san is polite, compared to a group as big as Tokyo TV, Tokuma Shoten is far inferior!" Tokuma Yasushi was rather humble.
Over the years, Tokuma Bookstore has developed very rapidly, but its annual revenue is only more than 30 billion yuan, and its net profit is only 5 billion yuan.
This is still thanks to Zhang Shaojie's blessing, and the publication of "The Tang Dynasty" and the anime adaptation were handed over to Tokuma Bookstore, which made Tokuma Bookstore develop rapidly to the extent it is now.
And TV Tokyo itself is one of the five major TV stations. The annual operating income is more than 50 billion yuan, and the annual profit is more than 10 billion.
Whether it is operating income or net profit, Tokyo Metropolitan is far twice as powerful as Tokuma Shoten!
"Hehe, according to your development speed, you will soon surpass our Tokyo station!" Sugatani said jealously.
Tokuma quickly changed the topic: "Different fields, Tokyo TV is the media, we are the content producer, there is only cooperation, there is no competition!" ”
"Yes, I wish you a happy cooperation!" Saying that, Sugatani handed the bank check to Tokuma Yasukuai, "When will the next season of "Datang" be released?" ”
"It should be '85!"
After asking people to go to the bank to verify the capital, Tokuma quickly signed the receipt with satisfaction.
Tokuma Bookstore also received a license fee for the premiere of "Datang" paid by TV Tokyo, with a price of 60 million yuan per episode, making the first season of Tokuma Bookstore earn 2.4 billion yuan.
According to the agreement between Zhang Shaojie and Dejian Bookstore, Zhang Shaojie himself can get 10% of these earnings! In other words, 240 million yuan of the profits paid by TV Tokyo at this time belonged to Zhang Shaojie.
Zhang Shaojie has reason to believe that after the premiere of "Datang" becomes popular, more TV media will buy copyrights. At the same time, if more overseas copyright income from oil and water such as the United States and Europe is won, then the benefits that Zhang Shaojie can obtain will increase by more than ten times!
Of course, Zhang Shaojie is not the biggest beneficiary of the anime adaptation of "The Legend of Double Dragons of the Tang Dynasty".
The biggest beneficiaries are Hayao Miyazaki, Isao Takahata and others. These animation talents, who were previously regarded as second-rate, quickly became popular and became first-line animation directors with the popularity of the anime "The Legend of Double Dragons of the Tang Dynasty".
In order to encourage Hayao Miyazaki, Isao Takahata and others, and to expand and strengthen the animation business of Tokuma Shoten. Tokuma Bookstore spent 10 billion yuan to establish a joint-stock subsidiary, Studio Ghibli.
In Studio Ghibli, Tokuma Shoten owns 50% of the shares, while key members of anime workers such as Hayao Miyazaki and Isao Takahata share the remaining 40% of the shares.
The funds for the purchase of shares by Hayao Miyazaki, Takahata and others will be paid in advance by Tokuma Shoten for the time being, and in the future, they will gradually pay the arrears in installments in terms of salaries, dividends and other items at work. With this method, it can be seen that Tokuma Shoten deliberately tied Hayao Miyazaki and others to the chariot of Studio Ghibli.
With the remaining 10% of the equity, Tokuma Kang is ready to win over Zhang Shaojie
(To be continued)