Chapter 360: Falling into the Well and Sending Charcoal in the Snow

In this world, there are always fewer people who send charcoal in the snow, and more people who fall into the well.

At the time when Xiaobawang was caught in a patent lawsuit with Atari.

However, Nintendo signed an alliance agreement with Atari and Nintendo, and Nintendo will officially land in North America with the help of Atari's sales channels in the United States.

What's even more vicious is that Nintendo obtained Atari's "patent authorization" at a cost of 30 million US dollars, which in disguise recognized the patent rights of the second-generation home game console, which is exclusively owned by Atari.

"Atari is a respected predecessor in the family gaming industry. Without Atari, there would be no home consoles today. Therefore, it should be a matter of course to respect the predecessors and pay royalties to Atari, the founder of the home game industry. Nintendo spokesman, said in front of the media.

The spokesman of Atari also said: "Nintendo has very good game production capabilities, and Atari will introduce two classic games, "Donkey Kong" and "The Legend of Zelda" from Nintendo. At the same time, we once again condemn the Little Overlord company and arrogantly reject the goodwill shown to it by our Atari company! ”

The cooperation between the two companies has shown that the second and third largest enterprises in the home game console industry have begun to join forces to deal with Xiaobawang!

After William Lin passed the news to Zhang Shaojie.

"Nintendo, it's an idiot who harms others and hurts himself! gave Atari $30 million for nothing, in order to take the opportunity to fight Xiaobawang? Zhang Shaojie was suddenly furious.

"Hey! If I were the boss of Nintendo, I would probably make this kind of opportunity to kill two birds with one stone and hit Xiaobawang! William Lin said with a wry smile.

"Oh?" Zhang Shaojie said, "Let's hear it!" ”

After being encouraged, William Lin said: "The current home game console market, the global market, has reached the scale of 10 billion US dollars. The top three small and medium-sized overlords in the market ranked first, occupying a market share of 3.5 billion US dollars; Atari is second, with a $2.5 billion market share; The weakest is Nintendo, with only $1 billion in sales. There is also a market of more than 3 billion, mainly obtained by some copycat manufacturers and pirate manufacturers! ”

"Yes, it seems that after becoming a manager, you have done your homework very hard!" Zhang Shaojie praised.

William Lin was not shocked and continued: "From the perspective of profitability, among the three game manufacturers, Xiaobawang can make a profit of 300 million US dollars per year. And, barring no surprises, net profit will grow at a rate of 50% per year. Atari has a market share second only to us, but due to a large number of bad games that have ruined the player's gaming experience, Atari's game cartridges, which should have been the core of profitability, are unsalable, resulting in a loss of hundreds of millions of dollars."

"And the third largest game company, Nintendo, with the advantage of proper cost control, Nintendo can also maintain a small profit. In fact, Nintendo's development ideas are the same as ours! If it weren't for the fact that our little overlord developed two years ahead of them, it's hard to say who is strong and who is weak! Therefore, Nintendo regards our little overlord as a real enemy. As long as it is a strategy that can stop the development of the Xiaobawang company. They'll all try. At present, the competition between the three major manufacturers in the game industry is like the Three Kingdoms War, our Xiaobawang is already a powerful Wei State, and Atari and Nintendo are Shu and Wu Kingdoms. The two of them jointly resist the little overlord is the main strategic idea for the two weak to survive! ”

Zhang Shaojie said arrogantly: "Historically, Shu and Wu jointly fought against Wei, and finally unified the world from the Jin State, which was born from Wei! Nintendo, Atari can't win! ”

Patent lawsuits between ———————————— large international enterprises are often regarded by many as "fairy fights". This kind of lawsuit is often protracted, and it is common for both parties to invoke the law and fight a lawsuit for ten or eight years.

However, China, which has just reformed and opened up, still rarely encounters such overseas lawsuits.

For this lawsuit encountered by Xiaobawang in the United States, I paid great attention to it, not only Guangdong Province was very concerned, but even alarmed the central government!

Xiaobawang enterprises are a major exporter in Guangdong Province, and the products that Guangdong Province can export to earn foreign exchange in a year are only more than 2 billion US dollars, while the products of Xiaobawang Company bring foreign exchange to Guangdong Province every year is 500 million US dollars.

Guangdong Province was very worried that this lawsuit would affect the export of Xiaobawang's products, so it sent Shi Wenhu, who was familiar with Zhang Shaojie, to communicate with him.

Shi Wenhu benefited from the fruitful results of attracting investment - attracting Xiaobawang Company to settle in Guangdong Province. Therefore, in recent years, the official fortune has been prosperous, from a department-level cadre, in just a few years, he has been promoted to a deputy department and department-level cadre, and he has been at the same level as the mayor of a prefecture-level city! Although he can be the director of the department at the administrative level, he has not yet had enough qualifications for the time being, so he can only serve as the deputy director of the provincial foreign trade and economic cooperation commission.

"Shaojie, what are the chances of winning the patent lawsuit with Atari?" Shi Wenhu was worried.

"Atari doesn't have much of a chance at all! Even if Nintendo falls into the trap and pays patent fees to Atari and traps us as a little overlord, it will not really put us in a disadvantageous situation. Zhang Shaojie explained, "In the home game console industry, the number of international patents registered by Xiaobawang has reached more than 500. This proves that the technology we use has the exclusive patent of Xiaobawang, not the patent of Atari that infringes on it! ”

Shi Wenhu was still uneasy and said: "But Atari is an American company, and the lawsuit is also in people's home field." ”

"Even if there is no chance of winning this lawsuit, we are sure that we will delay the lawsuit for ten years! Ten years later, family game products have been updated, not to mention Atari Bird" Zhang Shaojie seemed confident.

Shi Wenhu suddenly patted his head in fear and said, "I almost forgot to say something!" In view of Xiaobawang's significant contribution to the economy and science and technology of Guangdong Province. Moreover, some people in Guangzhou and Shenzhen reported that they hoped that the political axe would approve Xiaobawang to be sold in China. After careful study of this matter, we sent an application report to the central authorities. The central government replied, 'Special Economic Zone, sales allowed'! This means that Xiaobawang game consoles have been allowed to be legally sold in Shenzhen, Xiamen, Zhuhai and Shantou! ”

When Zhang Shaojie heard this, he immediately became excited!

The four special zones of Shenzhen, Xiamen, Zhuhai and Shantou are located in Guangdong and Fujian provinces, with a combined population of 10 million. As a result of these special zones, which attract investment and attract capital from Hong Kong, Macao, Taiwan and overseas, they are relatively economically active and have relatively strong consumption capacity.

Although, not every household in the SAR can afford to consume game consoles. However, as long as 1% of households can consume it, it is also a market of 100,000 units!

Having consumer groups in China is also more conducive to allowing technical personnel to understand the game industry, so as to recruit and train more game industry workers in China.

Let more and more people be tied to the chariot of the little overlord. Let Xiaobawang create more jobs, then the domestic game industry will become safer and safer.

Historically, why did China's home game console industry die? Mainly because some parents simply blame the game machine for their students' poor study.

Even, later, "children" have become a strategic weapon, and some "professional parents", in order to achieve a certain goal, see new things that they don't like, so they create public opinion in the name of "for the healthy growth of children" and suppress them - blame playing martial arts, blame TV series; blame playing TV series, and blame game consoles; Blame the console, blame the anime; After blaming the anime, he began to blame the head of the online game again; After blaming the online game, I blamed the Internet.

Historically, the two most severely suppressed industries were the domestic game console industry and the animation industry in the 90s. The domestic game console industry, directly because of the parents' letter, the political axe issued a document to prohibit the production of game consoles.

The domestic animation industry, although not banned by administrative documents, has also been destroyed and turned into a product that is only suitable for young children.

The online game industry at the beginning of the 21st century is because of the rapid development. Without paying attention, the online game industry has developed to tens of billions of dollars, creating millions of jobs in China and becoming a pivotal link in the cultural industry. As a result, in the past, suppressing online games in the name of "for children" failed.

Zhang Shaojie knows that before the attention of "parents" focuses on the game console industry, and makes China's game console industry bigger and stronger, then it will not be possible to avoid the tragedy of the 90s, when parents go to books, which leads to the ban of the domestic family game console industry.

Therefore, after Shi Wenhu notified this good news, Zhang Shaojie decided to let Guangdong Xiaobawang Company accelerate the layout and development of the domestic market.

Xiaobawang company has opened sales companies and stores in Shenzhen, Zhuhai, Shantou and Xiamen four coastal special zones. In addition, Xiaobawang Company has invested 400 million yuan in Shenzhen to build a 50-storey Xiaobawang Building as the company's new headquarters in the future.

At the same time, Xiaobawang Company also advertised in domestic colleges and universities, recruiting 3,000 college students with high salaries to join the team of Xiaobawang Company. The production, sales, maintenance and other departments of Xiaobawang have also recruited a total of 30,000 employees.

The company's stall was paved so big in one go, obviously in order to lay out the future. Of course, Xiaobawang is not just hiring so many game developers for home consoles.

It is for the two new projects of handheld game consoles and computer game consoles.

Handheld in the mid-80s, with Alice Cube, would become a terrifying gold-sucking monster.

The computer game industry, the stand-alone market in the 90s, and online games in the 21st century are all emerging sunrise industries.

Zhang Shaojie knows the huge profits of these two development directions, so naturally he will not miss it!

(To be continued)