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Although Samsung's headquarters in China is located in Jianguomen, Lee Jae-so, Lee Xin-yu and Kim Nam-yong still choose to stay at the Wangfujing Hotel. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

When the CCTV Advertising and Information Department announced the bidding plan for the advertising investment conference through a press conference, Lee Jae-so and the three of them sat in the café in the lobby on the first floor of the Wangfu Lane Hotel and drank coffee, and it was Li Zhengzhe, vice president of Samsung Investment Co., Ltd. in China, who called him to inform him of the news.

The position of special manager is only in country H, and the senior management position system of Samsung Investment Company in China is not an imitation of Samsung's headquarters. Lee Jae-so's special position in Samsung's investment company in China is only available in the headquarters of country H, which also reflects his special status in Samsung's company in China.

Lee Jae-so put down the phone and said to Kim Nam-yong: "You are right, political influence is something that this country will definitely consider." Aida had the courage to stand up to CCTV, which we didn't anticipate in advance, and it seems that we need to work more closely with some people in this country. Come and help me......"

"Even if I help you, I will wait until my course is finished......" Jin Nanyong said that he has a deep enough understanding of this country, if Samsung can participate in the bidding of the bid king advertisement without obstacles, it will make him feel strange, but the plan announced by CCTV tonight will be so severe, and it is also beyond his expectations, this plan is thrown, and it is unlikely that it will change much in a few years.

The nearby table is occupied by an entourage, and there is no fear that a conversation in a public place will be overheard; Kim Nam-yong and Lee Jae-so talked about some views on developing the market in China.

Kumho is definitely an opponent worth paying attention to, Lee Jae-so certainly won't forget to give the cup of hot tea he poured on his face, and Kim Nam-yong won't forget to slap him twice, but in the face of an opponent worthy of attention, he shouldn't casually put the resentment in his heart on his face.

Samsung has just adjusted its marketing strategy in China, although in Asia, Samsung is definitely stronger than Kumho, but in China, Samsung cannot say that it can immediately crush Kumho to pieces.

Li Xinyu didn't want to be alone in the room, sitting in the café, and listening to others talk about business things, she was bored with a spoon to stir the steaming hot coffee, thinking that it would be better to go back to the room to read the novel, and occasionally hold her cheeks to listen to what they were talking about, and she was also interested in the topic of Kumho, just like she wanted to hear the story of her grandfather's founding of Samsung since she was a child, and always felt that people who could create huge enterprises with one hand had extraordinary charm.

"This is a huge and potential market, there are so many high-end hotels in Beijing, not all of us foreigners, this country has high-end purchasing power that cannot be underestimated, we Samsung want to fully penetrate into this market, and we need more skills to easily overcome the institutional barriers set up by this country to protect local enterprises. The interests of this country are not consistent between local and local, local enterprises counterfeit the products of other enterprises, and even get the protection of local governments, so what we have to do is not difficult, the key is to combine the interests of the local and some affiliated enterprises into the industrial chain layout of Samsung in this country, you will find that there will be countless people who take the initiative to help us overcome the institutional obstacles, after all, the country will not lower their banner of 'opening up'. In a country where there are many young people with higher education, but labor prices are extremely low, Samsung should move its main manufacturing base to not only occupy this market, but also provide a cost advantage for Samsung's global strategy. ”

Lee Jae-so said: "The company's ability to act in China is too weak, and there are problems with the business idea, Chairman Lee has repeatedly emphasized that except for the wife and children, everything else can be changed, and this sentence also applies to the head of the company in China, which needs to be completely changed...... The day after tomorrow, you accompany me to the Media Center, and I am not at ease enough with those people in the Chinese company. ”

Chen Jing's mind was not on CCTV's bidding plan all night, and Zhang Ke's words caused an uproar in her heart.

Leaving the CCTV Media Center, Chen Jing asked the car from Kewang's Beijing office to take her and Zijia back to the hotel.

In the hotel room, Xie Zijia jumped up and down without stopping, forcing Chen Jing to explain what secrets she had between her and Zhang Ke: "You must have tricked him into bed, but you can also make a lot of money, you see that Yu Ping has been the mistress of Zhou Fuming, a middle-aged and elderly man, for more than a year, and this is not the case!" It is difficult for ordinary people to understand Zijia's ethics, Zijia and Yu Ping can talk very well, but Chen Jing can't understand it, just listen to her messing around with herself, Chen Jing's scalp is numb with anger, covering her ears and shouting: "I said no, no, you little girl, why do you say such vulgar things at every turn!" How can you go to bed? Xie Zijia exclaimed: "Ah, it's the first time you're in the wilderness!" Chen Jing couldn't tease her, the whole house was chasing Zijia, Xie Zijia asked Chen Jing how it was like to do that while running, all kinds of strange questions were thrown casually, Chen Jing was tired and sweaty before grabbing Zijia's lively body and pressing it on the bed, pinching her cheeks to prevent her from talking nonsense.

Xie Zijia raised his hand to beg for mercy, and when Chen Jing let go of his hand, he rubbed the sore cheek and asked Chen Jing: "There is really no way to explain it, he will never disclose the technology that Kumho has worked so hard to get from Deyi to Kewang Hi-Tech for no reason, will he have an intention against you?" ”

"How do I know?" Chen Jing was tired and panting, lying on her back on the bed, looking at the ceiling with crystal lamps, of course her mind would think about some things that she shouldn't think, but these possibilities were too low.

"Even if he has an intention, he doesn't have anything to worry about, he can really use Kumho's technology for free, you can just accompany him to bed, Sixth Brother, I will help you keep it a secret."

"You're still talking nonsense!" Chen Jing turned over and pinched Zijia's mouth.

"Giggle......" Xie Zijia laughed, his whole body arched like a shrimp, and turned to Chen Jing and said, "Do you want to tell Yu Ping, she will definitely think that you have some ulterior secrets with that guy?" ”

"Forget it, maybe I'll hear it."

"We've both heard each other?"

"Maybe......" Chen Jing made a deeply approving expression, in short, Zhang Ke is a little man who makes her incomprehensible, I hope she won't dream like that at night.

Chen Jing neither called Zhang Ke to reconfirm the matter, nor did she tell anyone else about it.

Kumho paid a huge sum of $50 million to obtain those technologies from Deyi, which is also because Kumho has a good cooperative relationship with Deyi in the past two years, has a considerable part of common interests, and there are key figures such as Chen Xinsheng to match the bridges; In other domestic enterprises, even if they are willing to come up with this huge amount of money, it is impossible for Deyi to transfer relevant technology.

Zhang Ke suddenly said that he would disclose all these technologies to Kewang Hi-Tech, such a thing is indeed unbelievable.

On November 7, everything seemed calm, and Liu Minghui called, who had officially resigned from Kewang from today. In the morning, Xie Jiannan flew directly from Jinshan to Beijing, and Yu Ping also flew from Haizhou to Beijing. After Yu Ping served as the president of Kewang Hi-Tech, she no longer held any position in Kewang Electric, she rushed over, saying that she wanted to feel the enthusiastic scene of CCTV bidding again, and also made a special trip to visit the senior management of Unitrust and the Ministry of Posts and Telecommunications.

When picking up Yu Ping at the airport, Chen Jing asked tentatively: "If you can get the mobile phone manufacturing technology they bought from Deyi from Kumho, what can Kewang Hi-Tech do?" ”

Yu Ping asked directly: "I don't have a fever, I don't have to think about it......

"What if?" Xie Zijia asked.

Yu Ping wanted to ignore this problem directly, but she couldn't get tired of Xie Zijia's expectant eyes, and said: "If this is really the case, maybe we can merge the entire King of Science and Technology into the banner of King Science and Technology......

"Ahh Xie Zijia made a look of sudden realization, squeezed his eyebrows with Chen Jing, put his arms around her neck and said, "Maybe he did this to hit the sixth brother......"

Chen Jing glanced at her, how could there be such a nonsensical reason? She and Zijia didn't sleep soundly last night, but they didn't guess what Zhang Ke's intentions were, maybe they really heard it together.

Yu Ping was at a loss for seconds, and it was difficult to think about Chen Jing's words as a serious matter.

It is said that there are countless reporters around the Beijing branch of Aida Group, but Zhang Ke and other Kumho executives have moved to other places that day, of course, there will be no news.

On November 8th, unlike previous years, this year's advertising investment conference was personally presided over by Qian Wendong, deputy director of the CCTV advertising information department, although there are all kinds of strict restrictions, Samsung, Sony and other foreign brands are also the first time to participate in this domestic advertising event.

The first Biaowang Enterprise Confucius Liquor lost the halo of the Biaowang after the market heat quickly receded, the second Biaowang Enterprise Aida Electronics is still unlimited, and the third Biaowang Enterprise Kewang Electric has not even enjoyed the scenery for a year and fell into the cloud of huge losses. The three different endings of the three standard king enterprises have prompted the media and the public to reflect on the concept of CCTV standard king, and some scholars have gradually realized that the rapid expansion of the brand has led to a serious disconnection with production, management, logistics and other links, which has a kind of harm to the development of the enterprise.

No matter how the reflection is, CCTV's advertising investment conference is once again lively and lively, and thousands of enterprise representatives came to participate in the advertising investment conference, which is larger than the previous three sessions, and it has gone through a round of screening when registering.

It is not the last Biaowang enterprise Kewang Electric that is sought after by the media, but the second Biaowang Enterprise, the most powerful and active competitor of this Biaowang advertising period, Aida Group.

Strictly speaking, Aida Group is completely different from the second standard king enterprise Aida Electronics, Aida Electronics and Aida Group are not even directly related financially, but the ownership of the Aida trademark belongs to Aida Group, Aida Electronics needs to pay a certain amount of money every year, and also bear the cost of functional advertising of the disc machine.

Chen Jing got out of the car and wore sunglasses, and Xie Jiannan also put on sunglasses, and asked spicy and harsh questions to media reporters, always using sunglasses to hide his stiff and embarrassed face. Xie Zijia and Yu Ping simply said that they would go around the car more and then get out of the car and enter the CCTV gate, obviously because they didn't want to block the door for media reporters together.

In the face of Kewang's huge losses, what reflections does the management have, what measures will be taken next year, what if there is a loss again, and whether it will regret last year's aggressive strategy, it will indeed make people feel embarrassed, but they have to face it and have to explain patiently, after all, this is not to explain anything to the media, but to explain to dealers and the public through the media that the reason for this year's loss lies in the external environment, and Kewang also has the ability to reverse the situation next year.

It wasn't until Chen Xinsheng, Su Jindong, Yang Yun, and Zhou Yiping appeared that the reporter's attention was attracted, and Chen Jing also quietly wiped the sweat from his forehead, thinking that Zhang Ke asked Chen Xinsheng and Su Jindong to come forward in person, probably to strengthen the confidence of Aida to win this bid king to the media.

I didn't see Zhang Ke, and I didn't see Xiang Xuehai, so they probably sneaked in when the reporter wasn't paying attention. Representatives of foreign brands such as Samsung and Sony walked out of the door of CCTV, and they also received the keen attention of reporters, so Chen Jing and they were able to take the elevator to the bidding venue.

Walking into the bidding venue where reporters were not allowed to enter, the talents relaxed, Xie Zijia and Yu Ping did not entangle reporters, and entered the venue before them.

Like the previous investment conference, the first advertising time to be put out for bidding was thirteen 5-second advertisements between the two programs of news broadcast and weather forecast. These thirteen 5-second advertisements restrict the participation of foreign brands, and the bidding method is the same as last year, which is also a combination of hidden and explicit bidding. First take the dark bid bidding, the manufacturers who intend to participate in the competition will write the quotation in the envelope, and the 40 manufacturers with the highest price will participate in the bidding in the bidding stage, and the hidden bid shortlisted price code is the clear bid reserve price.

Aida and Xiang Xuehai were shortlisted at the same time, which did not surprise Chen Jing at all, she knew that Aida wanted to cover Xiang Xuehai to win the bid for this year, but she didn't know how Aida would cover when bidding?

Representatives of the 40 shortlisted manufacturers moved to the area in the center of the venue to participate in the bidding stage of the bidding stage, the representative of Aida is Su Jindong, President of the Operation Department of Aida Group, and the representative of Xiangxuehai is Tao Xingjian, President of Xiangxuehai Electric Appliance Group. Su Jindong sat in the back corner of the side of the bidding area, and Tao Xingjian sat on the seat at the bottom of the bidding table. Zijia poked her waist with her hand, turned her head, and saw that Zhang Ke had only entered the venue late at this time, and he was wearing a sportswear, panting, and there was still some hot sweat on his forehead, as if he had just finished running. If he hadn't held the guest card in his hand, he might not have been able to enter within five meters of the gate of the venue.

"What tricks are they going to play?" Xie Zijia asked Chen Jing in a low voice, "Xiang Xuehai is very low-key, and she almost can't attract the attention of others; The representatives of the enterprises participating in the open price bidding are all on Su Jindong, and if they want to observe Su Jindong's expression, they have to turn back, will they be distracted by this? ”

"Kumho is also going to play this kind of insect carving trick!" Xie Jiannan said softly, and his tone was not disdainful or sarcastic.

I also planned not to think about what Zhang Ke said the night before yesterday for the time being, seeing Zhang Ke walk into the venue, Chen Jing's heart was pounding and pounding, almost a feeling that he had forgotten for a long time, he felt that he was very unhappy, and forced not to look back at Zhang Ke, thinking crankily in his heart, the bidding had begun, and the person presiding over the bidding was Qian Wendong, the deputy director of CCTV, and the bidding reserve price was 15 million, which was slightly lower than last year's bidding reserve price. Chen Jing was very confused, and he didn't hear what Qian Wendong was saying in front of him at all, only hearing him announce the start of the bidding, Su Jindong directly raised the sign and shouted: "150 million ......"

The audience was shocked, not only the representatives of the enterprises in the field stood up excitedly, but also the representatives of the enterprises in the bidding area couldn't help but stand up and look at Su Jindong, who was sitting in the corner like Mount Tai. Even Qian Wendong, who was standing in front of the auction table, was a little at a loss, he definitely didn't expect that the first time he made an offer, Aida directly doubled the reserve price tenfold.

Such a momentum, such an imperative.

Even the companies that had the intention to compete for the king of the bid couldn't help but hesitate when they saw such a menacing posture of Aida Group.

The price of 150 million seems to be acceptable, and I am not willing to give Aida so easy to take this year's bid king, and the representatives of the enterprises sitting in the bidding area are very complicated. It's a pity that the time left for them to think about it is too short, and Aida shouted in one step and shouted to 150 million in the way of offering, which was beyond their expectations, not in the plan, they sat there, and they couldn't urgently find someone to discuss, and they were somewhat caught off guard.

Qian Wendong stood in front of the bidding table, after two quotations, his forehead couldn't help but ooze sweat, he saw that some business representatives in the audience were ready to move but looked forward and backward, if a quotation made Aida Group easily take away the bid king advertisement, then he rushed out to preside over the bid king advertising auction this time It will not become a joke? The small means and small burdens that had been carefully prepared before, which seemed to be useless, and he couldn't wait to throw the gavel in his hand to others.

Damn it, it was the Kumho representative who made a request the day before yesterday, saying that he hoped that a heavier figure would preside over the bidding for the bid king's advertisement.

Qian Wendong is tormenting in his heart, and the representatives of those enterprises in the audience are also tormenting, the price code of 150 million is obviously acceptable, but he can't guess where the bottom limit of Aida Group is, and he is afraid that the fierce bidding at this time will make the average price of thirteen 5-second advertisements between the news broadcast and the weather forecast sky-high, and the final outcome can only be the profit of CCTV, and the bidding companies will have to pay a high price for it. Or give up the extravagant idea of benchmarking the king, and everyone will share CCTV's other advertising resources in a friendly manner?

The rise of Aida is only in the small industrial field of the disc machine has the influence that others can not resist, and today can sit in this hall of the enterprise representatives, which company is not in the top two positions in the industry? Even if it is not a leading enterprise in the industry for the time being, it wants to use the magic of CCTV advertising resources to become an industry leader admired by thousands of people. There is only one chance a year, and no one is willing to fight or give up.

"160 million!" When Qian Wendong was about to shout for the third time, Tao Xingjian, who was sitting under the bidding table, raised a sign to offer.

Tao Xingjian's quotation brought everyone not shock, but sudden relief, as if the boulder pressed by Aida Group in everyone's hearts was removed: finally a company jumped out to attack Aida, but began to think about which company the person holding the No. 3 plate represented, and looked down at the list of forty shortlisted companies temporarily sent down in his hand.

Fragrant Snow Sea.

The vast majority of people are no strangers to Xiang Xuehai, in the home appliance manufacturing industry, Xiang Xuehai was once as famous as Qingdao Haier, but Xiang Xuehai to 93 years later, there is some powerlessness. Qingdao Haier's refrigerator production surged from 300,000 units in '93 to 1.6 million units in '96, but Xiangxuehai's output failed to exceed 300,000 units for three consecutive years, and it was delayed for three years, which is far from Qingdao Haier.

This is the first impression that can be thought of, Xiang Xuehai does not seem to have a big market action to attract everyone's attention in the past two years, and there is no detailed information on the list of shortlisted companies, and there are not too many things to think of in a short period of time.

Some people vaguely thought that Xiang Xuehai and Aida Electronics seemed to be related, but Xiang Xuehai suddenly jumped out to snipe Ida's offer, and forcibly stopped them from thinking deeply in such a short time. Even if some people think of the association between Xiang Xuehai and Aida Electronics, but they have no intention of advertising the king, they will naturally choose to be silent, the key is that the representatives of the few companies that are interested in dyeing the advertising of the king must quickly wake up.

Xiang Xuehai increased the price by 10 million, raising the price by another step, and everyone was thinking that this should be far from reaching the bottom limit of Aida.

When Qian Wendong, deputy director of CCTV, shouted twice in a row, the representatives of the enterprises sitting in the bidding area all turned their heads to look at Su Jindong's reaction......

"Sure enough," Xie Jiannan frowned, and whispered to Chen Jing, Yu Ping, and Zijia beside him, "Other companies are hyping up their participation in this investment conference, but Xiang Xuehai has been silent, paralyzing everyone's attention...... How could CCTV let Qian Wendong, who is not familiar with the business, come to the stage to preside over the auction? In other words, the director of the advertising information department came up to preside, after Xiang Xuehai quoted, she would first point out the relationship between Xiang Xuehai and Aida Group, even if there was no disc player manufacturer jumping out to stir up the situation, it is likely that other people could not help but snipe Xiang Xuehai, where would they be so easy? Now, it's too late......"

Xie Zijia said disdainfully: "The leader drinks every day to accompany the secretary and guide the work of the actress, how can I have time to read the information of the bidding company." ”

Chen Jing pulled Zijia's sleeve and asked her to pay attention to the identity of the girl, where should she say these words?

At this moment, Su Jindong held the number plate in his hand and looked at Qian Wendong standing on the auction platform, the business representative and Qian Wendong were staring at Su Jindong and the number plate in his hand, no one would doubt that Su Jindong would decisively raise the license plate in his hand at the last moment, Qian Wendong did not doubt it, even if he shouted the price for the third time, the moment he slowly smashed it down with a small mallet, there was no doubt until the auction hammer made a crisp sound, and everyone woke up.

In this way, the advertising bid king fell into the bag of Xiangxuehai after only two rounds of bidding.

Qian Wendong also seemed to have forgotten to announce in public that Xiang Xuehai was the winner of this CCTV bid king advertisement according to the normal procedure, he walked down the auction table in embarrassment, looking for someone to ask for Xiang Xuehai's enterprise information, and the audience seemed to have forgotten to give warm applause to the representatives of Xiang Xuehai who had just won the CCTV bid king advertisement.

Xie Jiannan noticed that Zhang Ke entered the arena halfway, and at this time he couldn't help but look back, only to see him clasping his hands in front of his chest, with a faint smile on the corner of his mouth, as if he had expected such a situation for a long time. He was thinking, even if someone reacted in time, I was afraid that no company would be able to withstand the attack of Aida and Xiang Xuehai, and in the end it would just make Xiang Xuehai or Aida pay tens of millions more for the bid king advertisement.

Chen Jing understood more and more what Zhang Ke said on the train: "Kumho's opponent this time is CCTV ......" Xiang Xuehai easily pocketed the Biaowang Advertising at a price of 160 million, the so-called Biaowang Advertisement, not only refers to the first 5-second advertisement after the news broadcast, it can be said to be an advertising package, at least compared with the preferential treatment enjoyed by the previous three Biaowang enterprises.

After a short period of confusion, Qian Wendong walked to the auction stage again, announcing Xiang Xuehai as the winner of this year's bid king advertisement, Tao Xingjian stood up to accept the roaring applause of the audience, and then the twelve 5-second competition between other news broadcasts and weather forecast columns did not lack enough enthusiasm because of the initial surprise, because these thirteen 5-second advertisements restricted no more than three companies in the same industry to be on the list, according to the different levels of competition in the industry, respectively, bidding for 60 million to 140 million high prices.

To everyone's surprise, Su Jindong sat silently from beginning to end except for the first time, and did not raise the card again. When the connection between Xiang Xuehai and Aida Group was excavated and spread by those who were interested, the representatives of the enterprises participating in the investment conference suddenly realized that all the behaviors of Aida Group were just Baoxiang Xuehai sitting on the throne of this CCTV standard.

After the end of the first round of bidding for advertising resources, there was a short break, and the bidding procedures were adjusted to the next time, CCTV took out the advertising resources of the secondary period to bid first, and the bidding for the prime advertising time from 7 o'clock to 9 o'clock and the naming rights of important programs was held in the afternoon.

Su Jindong at this time to the bidding plate to the Aida Group Operations Department of the marketing director and sales company President Yang Yun, the whole morning, Yang Yun twice to win two advertisements, less than 12 million to win two advertisements, Samsung three times, a coincidence, presumably intended to snipe foreign brands of the enterprise is not only Ida, a successful bid price to raise to 8 million to be able to trade, as a foreign brand, but also for the secondary advertising period to pay an additional 30% of the premium.

In the morning, Aida and Xiang Xuehai joined forces to stir up, and it didn't make much of a big ** at all, CCTV decisively adjusted the advertising resources in the evening prime time to the afternoon auction, and I also hope to adjust it well, and it can be set off in the afternoon.

This is the feeling of the representatives of the companies in the venue, but for the media reporters who flock to the venue, the feeling is different.

At this time, I found that the previous report on Xiang Xuehai was almost none, which means that there are more news explosions to be excavated, and Aida Group once again gave up the competition of thirteen 5-second advertisements, which was too far from the media's previous expectations, and undoubtedly attracted the great interest of reporters. In particular, the inexplicable connection between Xiang Xuehai and Aida Group makes people feel that there are many stories that can be explored.

Tao Xingjian, Ye Xiaotong and other representatives of the winning companies of the 13 5-second advertisements stayed in the venue for a brief interview with CCTV, while Su Jindong, Yang Yun, and Zhou Yiping walked out of the venue with the representatives of other enterprises. Of course, they couldn't get far from the venue, so they surrounded the swarm of reporters.

"I know you have a lot of questions to ask," Su Jindong made a gesture in front of countless interview microphones and voice recorders handed to him to make the reporters feel a little calmer, "Kumho Electronic Technology Research Institute and Aida Group made an important decision the night before yesterday, and I hope to take this opportunity to ask reporters and friends to help us convey it: We have decided to ......make the mobile phone manufacturing technology purchased from Deyi at a huge cost in April this year open to the enterprises in Haizhou Electronic Industrial Park and Jianye High-tech Park for free."

As soon as Su Jindong's words fell, the inside and outside of the venue were suddenly silent, falling into a strange and surprising silence, even those who did not hear Su Jindong speak clearly, but also involuntarily closed their mouths and turned their heads due to the sudden silence.