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It is difficult for outsiders to understand what kind of dispute is hidden behind it, and the outside world is constantly questioning, but CCTV has been silent, perhaps observing the reaction of the outside world, and this is undoubtedly the best posture when the move is indecisive and the internal differences are large. Pen, fun, pavilion www. biquge。 info

On the afternoon of the 6th, located in the Zhongguancun Aida Building in Haidian District, Aida Group held a press conference in its Beijing branch to say that it is particularly important to clearly understand the gap between the company's development status and overseas manufacturers, and the company does not need to be radical and reckless about the consequences of the market strategy, and is unwilling to become a foil to foreign brands.

Everyone can clearly see what Aida Group is pointing at, but it was not expected that a company would publicly stand up and boycott CCTV to accept foreign brands.

It's not surprising to think about it, the bidding around the golden advertising era of CCTV's first set of programs is not only a competition between bidding companies, but also a game between bidding companies and CCTV.

On the other hand, it undoubtedly shows that Aida Group has a deep interest in this CCTV standard king.

Aida Group happens to be the most powerful bidder in the advertising time of CCTV Bid King, CCTV of course hopes that the bidding scene is as enthusiastic as possible, and hopes that more and more powerful bidding companies will participate; Aida Group does not want to end up paying too high a price for CCTV Biaowang advertising time.

Aida Electronics violated the norm to announce the financial data of the third quarter in advance before November, and then a number of media unanimously threw out a market analysis report on the possibility of huge losses this year for Kewang Electric, the last CCTV standard king enterprise, and the connection behind it and the spearhead are self-evident. At this critical moment, AIDA Group aims to promote the media and the public to reflect on the concept of CCTV advertising king, and suppress the expectations of other potential bidders for CCTV bidding.

AIDA's abandonment of bidding for the bidding time slot of the king of bids will not be much of a problem in itself; If this CCTV advertising bid is won by a foreign brand, no one can predict what kind of impact it will have.

At dusk, Beijing TV organized people to go to the streets to conduct an on-site investigation of "when foreign brands become CCTV kings", and the recorded program was not broadcast in the news investigation column of Beijing TV Station 2 at half past seven o'clock, but before that, Chen Jing received a telephone notice from CCTV's advertising and information department in the Beijing office of Kewang, inviting her and other representatives of enterprises participating in the advertising investment conference to participate in the symposium of the bidding plan in the Media Center.

Chen Jing and Zijia rushed to CCTV's Media Center, and under the leadership of CCTV staff, they walked to the reception hall on the third floor of the building, and saw Fu Jun sitting on the sofa in the corner of the hall.

The representatives of the companies who were invited to participate in the symposium were mainly the representatives of the companies that bid for the thirteen 5-second advertisements between the new broadcast simulcast and the weather forecast column last year. Almost all local TV stations in China simultaneously broadcast a set of news broadcasts and weather forecast programs from the central government, so the market value of these thirteen five-second advertisements is the highest.

In addition to these business representatives, Chen Jing also saw Xiao Ruimin of Unicredit Group. Unicredit Group will also strengthen its marketing efforts next year and expand their mobile phone business. Dongxing and Lianxun will not miss CCTV's investment conference, but Chen Jing is not very familiar with the management of Dongxing and Lianxun, and he doesn't know if there are any of their representatives present.

After Zhang Ke finished talking with the leaders of the CCTV Advertising and Information Department, he returned to the reception hall with Yang Yun and Zhou Yiping, saw Chen Jing and Xie Zijia, and walked over to greet them.

"Ah, I can understand what you said, did you really choose CCTV as your opponent this time......" Standing in the spacious and bright hall in the center of Media, Chen Jing stared at the young and high-spirited young man in front of him, and said with a bright smile, "Will your attitude towards CCTV be a little tough?" ”

"I also used the old-fashioned trick of 'secretly crossing Chen Cang'......" Xie Zijia said softly. She and Chen Jing can be said to know Kumho well, of course, they know very well that this time it is likely that Xiang Xuehai will stand up to compete for the CCTV bid king advertisement, but it is Aida Group that jumped out at this time to attract the attention of the media and other bidding companies, is it not the strategy of "repairing the plank road and secretly crossing Chen Cang"? Other companies participating in the bidding do not know the roots of Aida Group and Xiangxuehai.

Although Xiang Xuehai has a close relationship with Aida Group, the competitiveness of the two companies is not the same according to their market size and financial strength, and Zhang Ke can not allocate the funds of Aida Group to Xiang Xuehai free of charge.

Zhang Ke ignored Xie Zijia's ridicule, whether it was Aida or Xiang Xuehai, they were all unified in Kumho's overall strategy, and answered Chen Jing's doubts with a smile: "What is not a tough attitude?" CCTV marked a price of 1 billion for the bid king advertisement, and we obediently paid the full amount? He smiled and said, "Even if you are involved in participating in this symposium, you won't ask me to bear any responsibility, right?" ”

Chen Jing's face was a little red, and if she said that she would take responsibility before, it was just Zijia's rudeness and willfulness, so she changed the topic and said, "Which of you stayed to attend the symposium?" ”

Zhang Ke glanced back, Zhou Yiping and Yang Yun were standing not far away, pouted and said, "No, the two of them can stay......" and said, "Kumho's willfulness, after all, has caused you some trouble, so let's do it, the mobile phone manufacturing technology obtained by Kumho from Deyi can be authorized to Kewang Hi-Tech for free, which is a little compensation......"

"Ah......" Chen Jing was stunned, a little at a loss, Kumho spent a huge amount of money of 50 million US dollars to accept a full set of mobile phone manufacturing technology from Deyi, which does not have the core mobile phone baseband chip technology, but in addition to the baseband chip technology, other component technology can be said to be everything, even Kumho can't digest much for a while.

After Zhang Ke said this, he left, but Chen Jing hadn't recovered from the shock just now, Xie Zijia stretched out his hand and beckoned in front of her, and asked, "Are you sure he wasn't joking just now, or did you already trick him into bed?" ”

"What's the matter?" Chen Jing pushed Zijia's hand away, her pretty face flushed, Zijia's words were in her heart, and she wanted to forget that dream completely. But she still couldn't understand what Zhang Ke said just now, or what Zhang Ke had just decided.

Kumho is not going to announce a simple mobile phone solution, but the patented technology that Texas Instruments has accumulated for nearly a decade and Kumho has spent $50 million to receive from Deyi. Although the second-rate technology that is devalued in the industry is only authorized for free, no matter how hard Kewang Hi-Tech tries at this time, it is impossible to obtain this kind of authorization from other overseas mobile phone manufacturers.

When leaving the reception hall, Zhang Ke and Xiao Ruimin glanced at each other.

Although AIDA and Unicredit compete in the mobile phone business, when it comes to foreign brands entering the domestic market, Unicredit will be forced to choose to stand on the same side as AIDA.

Until watching Zhang Ke's background slowly sink from the entrance escalator of the reception hall and disappear, Xiao Ruimin stroked his forehead with his thoughtful hand, and did not mean to step forward to talk.

For more than a month, the AIDA i19 mobile phone presented by Zhang Ke at the Hong Kong airport was still lying in his briefcase. Although Unicredit has not yet been able to implement a huge idea like Oak Park, Xiao Ruimin thought of setting up a product design center and application technology research and development center under Unicredit Group at the beginning, and received a gift from Zhang Ke, and his mind became more and more determined.

In addition to the technical force drawn from the 12th Research Institute, Xiao Ruimin hopes to hire professionals with rich experience in mobile phone design and mobile application technology development directly from the outside with high salaries. However, things are not always going as expected, and without strong support, domestic operating plans are usually a compromise of many opinions. The mobile communication terminal equipment design center and application technology research and development center were finally listed soon, but the plan adopted by the ministry was limited to only 5 professionals with high salaries from the outside, and the total annual salary of 500,000 yuan was gritted and offered. Rather than recruiting half-baked semi-professionals from the outside, it is better to spend effort to train them themselves, and the conditions that Xiao Ruimin and the ministry strive for is to spend 400,000 yuan to hire a real expert to lead the work of the two centers, and spend another 100,000 yuan to hire four college graduates who have just graduated, and the total annual salary is still controlled at 500,000 yuan.

As for the power of the Southern Company to have OEM underwriting authorization, it was also the result of compromise, Xiao Ruimin was also quite helpless, and Zhou Xingdong had the support of those old leaders in the ministry, and it was not something he could completely suppress.

Xiao Ruimin looked at Chen Jing, he didn't know Chen Jing, after all, Kewang Hi-Tech currently only has contact with Unisin's Southern Company, but such a beautiful woman was invited to appear in the reception building on the third floor of CCTV, and also had a brief and intimate exchange with the person behind the scenes of Kumho, these factors alone are enough to attract Xiao Ruimin's attention.

Chen Jing couldn't digest the shock that Zhang Ke had just brought her, and when she saw Xiao Ruimin looking at this, she walked towards him, stretched out her hand generously, and said, "Hello Mr. Xiao, I am Chen Jing, the chairman of Kewang Hi-Tech, and I have admired you for ......a long time."

Seeing Chen Jing coming over, Xiao Ruimin stood up politely, listened to her self-introduction, and thought: Kewang Hi-Tech is also a company in Haizhou, and it is not strange that such a beautiful woman knows that kid.

On the issue of mobile phone OEM underwriting, Xiao Ruimin and Zhou Xingdong and others have great differences, but Zhou Xingdong and others have the support of the ministry, Xiao Ruimin is very painful for this, such a short-sighted pursuit of small profits in front of him, but in the end it will damage the foundation of Unicredit. Even so, Xiao Ruimin has no opinion on Kewang Hi-Tech, after all, Kewang Hi-Tech has also entered the mobile phone industry with the brand of Unicredit with Aida's mobile phone modules and product solutions, which can be regarded as creating a new business model of mobile phone brand OEM underwriting.

With this innovation ability, Kewang Hi-Tech is a respectable enterprise, but it is a pity that Unicredit itself has no interest and has not resisted the temptation of directly charging huge OEM fees. It is precisely this point that it will be more difficult for Unitrust to surpass Ida, and it is ridiculous that he thought that Aida was left behind by Unitrust more than a month ago.

I don't know what the previous investment promotion plan of the CCTV Advertising and Information Department was, but the plan discussed at the symposium of enterprise representatives is not so difficult to accept.

The investment plan is similar to last year, and the most concerned about whether foreign brands will participate in the bidding and how to participate in the bidding, the deputy director of the CCTV Advertising Information Department came forward to give an answer.

The 65-second advertising period between the news broadcast and the weather forecast is the most valuable advertising time for bidding, which will prevent foreign brands from participating in advertising bidding during this period; Between 7 o'clock and 9 o'clock, the rest of the prime advertising time and naming rights of key files will be subject to a 50% premium on the bidding price for foreign brands, and a 30% premium for the rest of the period.

After the symposium, the CCTV Advertising and Information Department held a press conference to announce the plan, which was less than 48 hours before the official opening of the advertising investment conference.

CCTV also did not want to hype up the intention that foreign brands would participate in this advertising investment conference, and in addition to announcing the news through the press conference, it did not publicize it to the public through CCTV's own powerful channels.

Chen Xinsheng flew directly from Jinshan to Beijing by night plane and rushed to the Aida Building in Zhongguancun before he learned about the investment promotion plan finally announced by CCTV: "Although CCTV is forced to build high barriers to foreign brands to avoid the most important advertising resources in China being too easy for foreign brands to use, foreign brands have rich experience in market promotion, and the general trend of domestic opening up to the outside world cannot be reversed, as long as they adapt to the domestic market, they will not let us ...... too easily."

The Aida Building, which was purchased from Kerry Property Development Group at the beginning of the year, has been transformed into Kumho's base in Beijing according to Zhang Ke's intentions.

In addition to Chen Xinsheng, who just arrived from the airport, Yang Yun and Zhou Yiping also just rushed back from the CCTV Media Center, Tao Xingjian and Ye Xiaotong have been in Beijing for two days, but they are low-key, and the other accompanying staff of Xiang Xuehai have not appeared in front of the media for the time being, Su Jindong also flew directly from Haizhou to Beijing in the afternoon, in addition, it is Yao Jian, deputy general manager of the Beijing branch.

Zhang Ke sat at one end of the conference table, facing the floor-to-ceiling windows, looking at the night sky of Zhongguancun outside. Before '97, Zhongguancun's development was relatively slow, but it was only after the readjustment of the plan in '98 that it developed at a high speed with the strong support of the Beijing Municipal Government. Zhang Ke hopes that Jianye's digital corridor concept will eventually surpass Zhongguancun, otherwise it would be better to put the Oak Park project in Beijing.

"How do you feel about walking around Jinshan?" Zhang Ke asked Chen Xinsheng.

Samsung invested in the construction of their first home appliance manufacturing base in Jinshan, and Chint and Jiaxin Electronics planned to invest in the construction of an electronic manufacturing base in Jinshan.

After Chen Xinsheng came back from RB, he hurried to Jinshan for a lap.

Since joining Kumho in early March, Chen Xinsheng has also been respite, running from place to place, and spending much less time in the air than standing on the ground.

When he flew from Jinshan to Beijing, he didn't have the opportunity to go to the hotel to put his bags first, so he rushed to the Aida Building with his assistant to report the situation of his trip to Jinshan to Zhang Ke.

"Since the establishment of diplomatic relations between China and South Korea in 92, Samsung has invested in building factories in China, and has become a dumping ground for low-end household appliances and electronic products, but they are in the low-end, easy to imitate consumer market, compared with domestic enterprises, they do not have any advantages, so their development in China in recent years has not been smooth, taking Samsung's disc machine factory in Huizhou as an example, in ninety-five years, when filling the gap in the market, Samsung disc machine is popular in China, ninety-six, ninety-seven years, the rapid rise of domestic disc machine manufacturers, Samsung disc drives have almost disappeared from the market...... From the current signs, such as Samsung's plan to build a large-scale R&D center in a location, the high-level home appliance manufacturing base in Jinshan, and the changes in the consumer groups targeted by advertising in China, it can be seen that their business ideas about China have changed, and they may withdraw from the low-end consumer market, or cooperate with domestic manufacturers in the low-end consumer market, and concentrate on the development of the high-end consumer market......"

Zhang Ke nodded and said: "The average consumption level of the domestic population of 1.3 billion people is indeed above a relatively low level, and when it comes to the domestic market, it is easy to focus on the low-end consumer market, but as everyone knows, on the huge base of 1.3 billion people, there are 40 to 60 million people's consumption level, which is not lower than the average level of Japan and South Korea...... This is the most lucrative and most powerful high-level field, and we will strive to compete with Samsung in the future for this part of the market, and in this market with Samsung, and foreign brands on an equal footing, Kumho can be regarded as a firm foothold. I want Kumho to participate in global competition, not a bloodsucking machine for the regional economy......"

"The bloodsucking machine of the regional economy?" Chen Xinsheng hadn't heard of this new term yet, so he asked suspiciously.

"Oh, a company that has no responsibility to discharge pollutants and sacrifice the environment to obtain high profits is not sucking the blood of regional environmental resources? A company hires labor at a low price to maintain high profits, isn't it sucking the blood of regional human resources? A company colludes with officials and businessmen through bribery and other illegal means to directly make huge profits from municipal projects, land sales, and corporate mergers and acquisitions, isn't it sucking the blood of this place and this country? Zhang Ke calmly explained, "Kumho should not become such a company, I think if you serve such a company, you will not have much sense of accomplishment in life." ”

Chen Xinsheng and the others were silent when they heard these words, and they didn't know how many entrepreneurs in China would not show disdain when they heard these words.

"Can these be developed as the core culture of Kumho?" Su Jindong asked.

"I'll talk about this later, I also thought of it casually," Zhang Ke said, "Let's let Mr. Chen continue to talk about his trip to Jinshan......

"Chint Group and Jiaxin Electronics are engaged in an electronic industrial base in Jinshan, which should be aimed at us Kumho. They see that Kumho has the possibility of becoming a component supplier, they do not have core technology, but they can participate in the component supply market by OEM for overseas component manufacturers to get a piece of the pie...... With the low domestic labor price, of course, they can also get a piece of the pie, in Ke Shao's words, they are the bloodsucking machine of the regional economy, sucking the blood of cheap labor," Chen Xinsheng said, "Now I don't know the degree of contact between them and Samsung's company in China, I am afraid that Samsung and they will join forces to complete the layout of the industrial chain in China, it may not take two years, Kumho's advantages in tariff barriers and labor prices will be wiped out......

"It's only been two years, it's really not easy," Zhang Ke rubbed his brows, and said, "I have made a decision, don't be too surprised, I think the mobile phone manufacturing technology obtained by Kumho from Deyi may be targeted to the enterprises in Haizhou Electronics Industrial Park and Jianye High-tech Industrial Park, and they are allowed to use the ...... for free."