Chapter 1141: Civilianization of Mobile Phones
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Leaving the road, Zhang Ke accompanied Tang Xueqian and Xu Ruiping for a walk on the embankment, occasionally distracted by the sparkling river water under the embankment. Pen % fun % Pavilion www.biquge.info
In 98, Jinshan Lake burst its embankment, and the lake water was poured into the Jiujiang River at the edge of the urban area before it was blocked by the temporary earthen dam, and the new area was submerged, and now there is no trace of submergence from the river in front of you. This river, which is only separated from the construction site of Zhongjing Microchip Jinshan Factory by a metasequoia forest and is more than ten meters wide, is lined with stone barges, sandwiched between a main road, and planted with willows in the green belt of the river embankment. At the turn of spring and summer, the tender blue willow silk has already looked a little, and the devastation brought by the flood to Jinshan and the East China Sea seems to be almost healed on the surface.
The construction period of the Jinshan factory of Zhongjing Microchip is long, and the construction speed of the factories of nearby Kewang Hi-Tech and Xinyuan Electric is very fast, and it has become a scale in more than three months.
The person in charge of Xinyuan Electric in Jinshan is Ding Wenxiang's niece and son-in-law and Ding Lihua's husband Zhou Xiaobing, all of whom are acquaintances, and Zhang Ke accompanied Tang Xueqian to visit the factory of Xinyuan Electric.
They passed through the path between the metasequoia forests, which were covered with new leaves, and the trees were full of tender green weeds and unknown purple flowers.
Zhang Ke also told Tang Xueqian that Ding Wenxiang had taken a fancy to Zhou Xiaobing's outstanding ability, and he was very talented in rubbing things with his niece Ding Lihua and Zhou Xiaobing. When Xinyuan Electric had no scale, although Ding Wenxiang was a very outstanding private entrepreneur in Haizhou, he still had a strong traditional idea of inheriting his father's business; He got a late child, his only son is only in junior high school now, so he needs a role of over-succession, Zhou Xiaobing is the candidate he was looking for at that time - but over the years, the development of Xinyuan Electric is also very rapid, Ding Wenxiang's way of thinking about enterprise management has changed, especially in the 97th year of Xinyuan Electric in order to obtain the support of Kumho, expand the disc machine business, and reorganize with other five disc machine companies on a larger scale, Xinyuan Electric gradually got rid of the color of the family business, and completed the transformation to a modern enterprise system of electronic enterprises. Recruiting high-quality professional managers on a large scale has achieved Xinyuan's management system at this time, but Zhou Xiaobing has always been Ding Wenxiang's most powerful right-hand man.
"Do you know all this gossip?" Tang Xueqian asked Zhang Ke with a smile.
"Teacher Xu often talks about the wisdom of the market, I have a free time with Teacher Xu, play chess and drink tea, and talk more about these gossip, Xu Ruiping should often hear these market rumors, right?" Zhang Ke pouted and asked Xu Ruiping.
Xu Ruiping smiled and said: "The number of times I meet my dad now is not as much as the number of times you meet him, even if I talk to my dad on the phone, most of them are going to be trained, and there are few rumors in the market......
Xu Ruiping worked as a secretary for Tang Xueqian, and his wife and children also lived in Jinshan with him all the year round, and there were few opportunities to return to Haizhou. Xu Ruiping sometimes feels strange, but his father has nothing to say to Zhang Ke.
Walking to the front of the Xinyuan Electric Appliance Factory, Zhou Xiaobing was already waiting there.
"The speed of Xinyuan is very fast, it looks like it won't be long before the factory can be opened......" Tang Xueqian stood in front of the factory gate, looked at the factory, and said with emotion.
Before the Spring Festival, it was still an empty wasteland, but at this time it was already a neat factory, with straight roads crisscrossing the factory area, tall and new factories, and gardening workers were laying lawns on the vacant land in the factory area, and there were also a few trees.
"The assembly plant of the large-span steel structure, the building materials are all prefabricated parts, using bolt connections, figuratively speaking, just like panel furniture, the factory production good luck site to install, the ground is leveled with cement, and the plant is completed...... The speed is faster than the traditional factory construction," Zhou Xiaobing introduced the construction of the factory, "The first batch of workers have also been trained for a month, and in about another month and a half to two months, the first mobile phone we produced in the Jinshan factory will be born from the production line......
"It's really good, when your factory produces the first mobile phone, I have to come and take a look again......" Tang Xueqian's hometown Xintai, but he spent his young and middle-aged years in Haizhou, and he felt more intimate about Haizhou, and paid special attention to Xinyuan Electric, which was born and raised in Haizhou, and the rise of Xinyuan Electric in Haizhou was also a matter after Tang Xueqian became the master of the house in Haizhou, and the relationship with Kumho was also very close.
"We were afraid that we would disturb Governor Tang before, but when the time comes, we will dare to send invitations to Governor Tang and Ke Shao...... Zhou Xiaobing said.
"It's enough for you to ask Governor Tang, forget about me, I don't want to run a long distance for a meal," Zhang Ke hurriedly jokingly refused, "But your speed is fast enough." ”
Zhang Ke knows that the orders that Xinyuan Electric has now obtained only need the factory in Haizhou to complete the task, and there is no need for the Jinshan factory to be opened before the middle of the year.
Zhou Xiaobing smiled, even if he sent Zhang Ke a advice, he didn't expect that he would make a special trip, what he wanted to do was not up to him, and said: "No way to be unhappy, Kewang has already obtained sales licenses in Singapore and Malaysia, and Kewang is talking about the acquisition of a telecommunications company in India......"
Hearing Zhou Xiaobing say this, Zhang Ke understood that Xinyuan Electric was not willing to keep the current achievements and did not want to forge ahead, and said with a smile: "Xinyuan is going to open up overseas markets?" ”
"Maybe I will follow in the footsteps of King Ke and test the Indian market first," Zhou Xiaobing said, which may be an extremely important trade secret of Xinyuan in front ......of others, but it really can't be regarded as a trade secret in front of Zhang Ke.
Tang Xueqian was quite excited when he heard this, the export-oriented economy in the province has always been relatively poor, and if the two enterprises are aiming at exporting electronic communication products to the Southeast Asian and South Asian markets, there is no doubt that the export-oriented economy in the province will have a great improvement......
Since India's domestic telecommunications system has to be reformed every one or two years, India has encouraged private investment in the basic telecommunications industry since '97, and hundreds of telecommunications enterprises have emerged in India for a time. The strength of so many telecommunications companies in India is naturally mixed, and the weaker ones may only need one or two million US dollars to acquire one. At present, the acquisition of Indian telecommunications companies by foreign investors is strictly restricted, and the shareholding is not allowed to exceed 49%, before the further reform of India's telecommunications industry system, the acquisition of India's small and medium-sized telecommunications enterprises is of little significance, but Kewang's acquisition of India's small telecommunications enterprises should still pave the way for its mobile phone products to enter the Indian market, clear the obstacles.
India's mobile communications market at this time was similar to China's 95 or 96 years and was in its infancy.
Although India's population is second only to China, India's economic development level is low, and the gap between the rich and the poor is more serious, the construction of telecommunications infrastructure is backward, and the capacity of India's mobile phone market is far lower than that of China when mobile phones are still a luxury for ordinary people.
Kumho was also developing the South Asian market at this time, but it was not particularly strong.
The situation is not static, India's telecommunications infrastructure is also slowly improving, it can be predicted that when the mobile phone is popularized, the Indian mobile phone market will be very exciting. Xie Jiannan should have seen that the ESS mobile phone chipset developed by Kumho would be the key to the popularization of mobile phones, so he took the lead in laying out the Indian market.
In particular, the Ministry of Information Industry officially closed the door to enter the domestic mobile phone market in mid-April, announcing that it would not issue new mobile phone licenses within three years.
When Zhang Ke agreed to Xie Jiannan's purchase of ESS mobile phone chipsets from Kumho, Kewang restricted the flow of Kewang's products to China within two years, forcing Kewang to use the existing marketing channels to deliver mobile phone products to Southeast Asia and South Asia. While producing mobile phones for Kumho, Unicredit and other enterprises in China, Xinyuan Electric should also follow closely behind Kewang and set its sights on Southeast Asia and South Asian markets.
"This year...... This year should be a crucial year for the popularization of mobile phones," Zhang Ke said, looking at the newly built factory in the distance, "at least so that ordinary wage earners no longer think that mobile phones are a luxury, which is one of Kumho's goals in the past two years." ”
"The mobile phones produced by Lianxin and Kewang Hi-Tech using ESS mobile phone chipsets have been introduced to the market, and the market sales are floating around 1,400 yuan and 1,500 yuan; The customized mobile phone provided to Unicom,In fact, it has stepped into the ranks of thousand-yuan machines,Even so,Lianxin、Kewang Hi-Tech still has considerable profit margins in customized mobile phones," Xu Ruiping said with a smile,"I think the responsibility of the popularization of mobile phones has fallen on Unicom, Mobile......"
"I'm ashamed," Zhang Ke said with a smile, "I tried my best to give up that radical market expansion plan a year ago...... Unicom really wants to implement that radical market expansion plan, and the mobile communication tariff is only afraid that it has already dropped substantially at this time. "Several people present are qualified to know the secrets, and Xinyuan Electric is also directly a section of Unicom's development of customized mobile phone business, and it is casual to talk about these.
"Let Unicom prepare more to have stronger competitiveness, the so-called speed is not enough," Tang Xueqian said with a smile, "Everyone also needs time to prepare." ”
Following Tang Xueqian's gaze, Zhang Ke glanced back, the factory of Zhongjing Microchip is much more complex than the general assembly factory, especially the construction of the ultra-clean workshop is a difficult task, and it will take almost a year to complete and put into trial production.
Of course, that's just part of the preparation.
Even though the second-generation enhanced ESS baseband chipset that has now entered the testing stage has been applied to most of the low-end mobile phone models, it cannot be claimed that Kumho's technology in mobile phone baseband and RF chips has matured, and there are still trade-offs in sacrificing functions to ensure performance.
Both the second-generation ESS baseband chipset, which is in mass production at this time, and the second-generation enhanced ESS baseband chipset, which is entering the testing stage, are both designed on a 0.35 micron thread platform, and the Xinpu plant of Zhongjing Microchip has the capacity to carry out mass production. At this time, Oak Park's mobile phone chip R&D department used 0.25 micron threads to design the third-generation ESS baseband chipset, which needed to be built in Jinshan for mass production.
It will take about a year for the third-generation ESS baseband chipset to enter practical use, it will take about a year for the Jinshan factory of Zhongjing Microchip to be completed and put into operation, and it will take about a year for the mobile phone manufacturing base built by Xinyuan and Kewang Hi-Tech in Jinshan to become large-scale (at this time, Kewang will be added) - during this period, it is really not out of the pool at all, and it will be possible to deliver low-cost mobile phones to all parts of the country on a large scale at this time next year, and to Southeast Asia and South Asian markets, and completely turn mobile phones into civilian communication tools.
At this time, Kewang and Xinyuan started the layout of overseas markets in advance, which is also just the right time.
After many years of decrypting the plan at this time, many people may wonder why Kumho allowed King Ke to participate, and some people even wonder what trap Kumho set for King Ke again, but Zhou Xiaobing does not feel puzzled, he has been familiar with Kumho's business style and temperament over the years, and it is this kind of generosity that has made Kumho begin to take shape in China's special political environment.
Indeed, Kumho has begun to take shape on the scale of a chaebol. Since the vast majority of people do not believe that the domestic political environment can tolerate the existence of such a chaebol-style private economy, but it does exist, and it is very stable, Zhou Xiaobing does not know which private economic entity in China can shake Kumho in the slightest, and even in a specific industrial field, Zhou Xiaobing does not believe that there is a specific central enterprise that can shake Kumho in fair competition -- the vision of eastern Zhejiang is obviously not able to.
Lee Jae-so has also been dizzy from the impact of the subversion when the bubble burst of the new economic wave these days.
Although this time it is different from the Asian financial turmoil in '97 and '98, at least the destructive force at this time is still limited to the field of Internet investment, and it may affect the fields of telecommunications and electronic infrastructure equipment manufacturing, and the impact on traditional industries will be small, but the impact on Samsung is not trivial.
Samsung has been attaching importance to the development of the memory chip business over the years, and the memory chip market accounts for almost one-third of the entire semiconductor market. Since the mid-nineties, Samsung has ranked first in the memory chip market, and the memory chip business has become Samsung's main source of profits.
In the past two years, the new economic wave has led to a sharp increase in global Internet and telecommunications investment, and the market demand for memory chips has also surged, which is also an important reason why Samsung has been able to quickly get rid of the shadow of the Asian financial storm in the past two years.
Today's situation has become more obvious, that is, the excessive investment in the Internet and telecommunications industries has led to the current global securities capital market new economic wave bubble crisis, even if it can smoothly survive the current crisis, the global investment in the Internet and telecommunications industry will also decline sharply, which will directly affect the market demand for memory chips.
At an emergency discussion meeting of Samsung Electronics in early May, it was unanimously agreed that the profit level of memory chips would drop sharply, and some high-level executives would even worry that the memory chip business would lose money -- in '99, the memory chip business contributed nearly $1 billion in net profit to Samsung Electronics.
It was frustrating to have this worry stuck in his mind, and as it was drizzling outside the window, Lee Jae-so picked up the phone on his desk and prepared to personally inform Yim that Samsung intended to delay the construction of Samsung's macro chip fab.
“…… Worried about the decline in profit levels, shouldn't Samsung move its wafer fab to China to reduce manufacturing costs? Yan Wenjie asked on the other end of the phone, the delay in the start of Samsung's Hongxin wafer factory is definitely negative news for Haisu Technology.
"......" questioned Yan Wenjie, and Lee Jae-so couldn't answer it, and he couldn't tell him that Samsung had delayed the construction plan of the new factory in the headquarters, so he slowed down the relocation of the old factory in turn.
Jin Nanyong stood at the desk, Yan Wenjie's voice on the phone was a little questioning, he also heard it clearly, he knew that Horizon had other plans in Haisu Technology. He sometimes thinks that the businessmen of this country are really happy, such a naked, undisguised behavior, HG also had in the sixties and seventies, but he has to be restrained over the years, just like Samsung's spiritual leader Lee Kun-hee also retired for a time because of the bribery scandal. No matter what plans Horizon has in Haisu Technology, Samsung naturally can't take into account the interests of others when making decisions, although Lee Jae-so did not answer Yan Wenjie's question positively, Kim Nam-yong noticed that his hand holding the microphone was very tight, and he seemed very resolute, and there was no room for negotiation.
"Can you not announce this news for a while?" Yan Wenjie also realized from Lee Jae-so's silence that Samsung's decision is difficult to change, maybe Lee Jae-so is just the executor, he took a step back and hoped that Samsung could temporarily conceal the news and not announce it to the public, so that it would not have a direct impact on the stock price of Haisu Technology.
Lee Jae-so is also happy to see that Hongxin, who doesn't deal with Kumho, can be stronger, and he doesn't mind helping Hongxin with such a small favor, saying, "Within my purview, I am always willing to help others." ”
Putting down the phone, Lee Jae-so pinched his brow between his fingers to soothe his tense nerves, and asked Kim Nam-yong in front of the office: "Can Horizon pose a threat to Kumho in China?" ”
Kim Nam-yong shook his head without any expression, before the NASDAQ index plummeted, Kumho will complete the reduction of 17 million shares of Quantum Online stock, complete the equity transaction of Global Music Online with Microsoft, and provide new impetus for Kumho's next development, either Kumho has taken shit luck again, or Kumho's top management has a wonderful grasp of the global economic situation - Kumho's real industry is obviously in the safe zone of this crisis, what does Horizon rely on to threaten Kumho?
Lee Jae-so smiled bitterly, the answer was obvious, he just asked more.
In the past few years he has been in China, he has a relatively thorough understanding of the Chinese people's worldliness, and even if the Chinese government does not have a supportive attitude towards Kumho, it has not been excessively restrained, which can be clearly judged from the performance of the newly appointed governor of Donghai Province, Jiang Minzhi, during this time, if Horizon does not have special help from the Chinese government, it is impossible to pose a threat to Kumho from the industry.
In fact, Kumho's large-scale entry into the shipbuilding, steel, real estate and engineering construction industries in the past two years has put great pressure on Horizon, and the Horizon branch has not been able to shake Kumho's core industries - consumer electronics, home appliances, chain home appliance stores, and paper.
The Chinese people seem to be only familiar with Kumho's mobile phones and disc players, and few know that iPlayer is Kumho's weapon to make money in overseas markets. By the end of '99, Kumho's cumulative iplayer sales in overseas markets exceeded 2 million units. The overseas price of the Aida iPlayer ranges from $199 to $699, and Kim Nam-yong speculates that Kumho's profit margin will not be lower than 40%, and may even be much higher than that, which means that Kumho has made more than $300 million in windfall profits from overseas markets in the past two years or so.
Kumho has always been accustomed to using the Spring Festival as the beginning of the new year, and it is also accustomed to using the Spring Festival as the dividing line to adjust its market strategy. At the beginning of March, Kumho not only upgraded the iPlayer, but also significantly adjusted the prices of high-end iPlayer products in North America, Europe, and the RB market, adjusting the price of the iPlayet overseas to the range of $199 to $499. In March and April, Kumho's iPlayer sales in overseas markets increased significantly, and it is not surprising that Kumho iPlayer's total sales in overseas markets will reach 5 million units by the end of this year.
Lee Jae-so believes that although Kumho has lowered the price of high-end iplayers, Kumho's profit margin on iplayers will not decline due to Kumho's increased control over overseas markets and the further dilution of R&D and manufacturing costs, which means that Kumho will be able to directly win nearly $400 million in profits from overseas markets this year with iPlayer alone.
Lee Jae-so also knew that Kumho's intention to place its overseas business under Kumho Sho was to improve Kumho Sho's ability to raise funds in overseas markets. With Kumho's profitability in overseas markets, it can afford to bear six to ten times the amount of debt, and Kumho Sho's reputation in the overseas Chinese circle is excellent, even if Kumho Sho's financing behavior in '98 was a bit like taking advantage of the fire, but once a virtuous circle is formed, Kumho Shoji will not feel much difficulty in increasing the debt limit to US$4 billion this year.
In this way, Kumho can barely be the opponent of Samsung.