Chapter 0279 - Win-Win

After the end of the bidding meeting, Meng Xinghui invited representatives of various TV stations to a banquet in "Baixianju", although most of the representatives returned home, but they were convinced to lose to Hunan Satellite TV, after all, Mango TV is already the boss of the local station This perception has formed a consensus, and it is not ashamed to lose to the boss, and Zhang Mingqi, director of the film and television production department of Star Entertainment, talked about the future of Star Entertainment during the banquet, TV series will be the main key project of the film and television production department in the next few years, and the opportunity for cooperation is a big drop, If you show your emotions on your face because of momentary gains and losses, you will have no way back.

And the second round of broadcasting rights can still be competed for, they are ready to go back and report the situation to the station, and then discuss a plan and price, and they will still come back to compete for the second round of broadcasting rights.

When the representatives of various TV stations set off one after another, Star Entertainment's negotiators were only Zhou Jingzhi, a representative of Hunan Satellite TV, and his assistant Zhang Li, who Meng Xinghui received him in his office.

Zhang Wei is still staying by his side as Meng Xinghui's temporary secretary, she is using a very standardized and professional method to make tea for a few people here, Zhou Jingzhi saw Zhang Wei's delicate face, elegant manners, and the action of making tea is full of artistic beauty, and couldn't help but praise: "Sure enough, there are no weak soldiers under the strong general, and the secretary next to Mr. Meng seems to be the dragon and phoenix among the people. ”

Zhang Wei was ashamed for a while, she learned the kung fu of this tea ceremony from Zhuang Jin, and it only took three months to complete the calculation, but there is a famous teacher like Zhuang Jin, and Zhang Wei's own surname is not low, so this set of processes gives people a very proficient feeling, and it is inevitable that she will be mistaken for a long time immersed in silver.

"Director Zhou has won the award, I am just a first glimpse of the door, and I hope that the tea brewed can enter Director Zhou's mouth." Although she was a little ashamed in her heart, Zhang Wei was still very happy to hear outsiders praise herself in front of the people she cared about, so her smile was much brighter, and she became more and more delicate than flowers, Zhou Jingzhi's secretary Zhang Li was also a beauty in a hundred, but compared with Zhang Wei, she was indeed compared.

Zhou Jingzhi sighed secretly, and said in his heart This Meng Xinghui really makes men all over the world jealous, the young man is handsome, has a successful career, and is surrounded by such a quality beauty, what more can a man ask for if he gets mixed up with him? What he didn't know was that in terms of beauty alone, Zhang Wei was already the most inconspicuous of Meng Xinghui's confidants, if Luo Bing, Lin Danyan, Dai Ziyan, and Jin Yufei were all present, I don't know if Zhou Jingzhi would feel like death.

When Zhang Wei brought the three cups of tea to Zhou Jingzhi, secretary Zhang Li, and Meng Xinghui, everyone picked up the teacups in their hands and took a shallow sip.

"Good tea, good tea, although the entrance is slightly bitter, but after drinking it, I suddenly feel fragrant, it is really a long aftertaste, Mr. Meng, you will really enjoy life." Zhou Jingzhi liked the tea ceremony, and was amazed by the tea made by Zhang Wei, and enjoyed it.

Meng Xinghui was quite surprised by the good tea that Zhang Wei could make, it seems that he still doesn't know the woman around him a little, if it wasn't for Zhang Wei showing such a hand today, how would he know that this girl actually has a unique skill? But all this is thanks to Ding Hu, Blue Shield Security has now served as the function of Meng Xinghui's intelligence department, and Zhou Jingzhi's Suxi Tea Ceremony is also the intelligence sent by Ding Hu, after all, knowing yourself and knowing that the other is invincible, before formally negotiating with your negotiation partner, understand his biggest hobby, prescribe the right medicine, do what he likes, and strive for his favor to the greatest extent, which will inevitably make him relax his vigilance and promote the smooth progress of the negotiation.

"Director Zhou has won the award," Meng Xinghui smiled: "Frankly speaking, Meng is not good at this, but I heard that Director Zhou likes it, so I told my secretary to prepare it, the taste is still secondary, the main thing is sincerity, Director Zhou came from afar, and Xinghui naturally has to fulfill the friendship of the landlord." ”

"Oh, Mr. Meng said this, Zhou was even more flattered, for Mr. Meng's kindness, Jing Zhi received it, thank you!" Zhou Jingzhi picked up the teacup, shook his head and tasted it, and couldn't help but praise it, it seemed that he was extremely satisfied with Zhang Wei's craftsmanship.

After Zhang Wei removed the tea set, Meng Xinghui and Zhou Jingzhi sat on the sofa face to face, Zhang Wei and Zhang Li each sat next to their bosses, sitting in a precarious position, looking at the nose and nose, and not squinting. The secretary is the face of the boss, and if they behave frivolously and look left and right on formal occasions, they will inevitably be despised even with the boss.

"Director Zhou, let's start talking about business," Meng Xinghui smiled: "Since your Hunan Satellite TV has won the bidding, then the next thing is the issue of officially signing the contract, I have an idea, I want to communicate with Director Zhou to see what your opinion is." ”

Zhou Jingzhi said with a smile: "Mr. Meng has something to say, as long as it is a reasonable suggestion, we will try to overcome the difficulties and adopt it." ”

Meng Xinghui said: "Seriously, Director Zhou, although the price of your Hunan Satellite TV is the highest among all TV stations, the price of 1.5 million episodes does not reach my psychological bottom line, my expectations for this drama are quite high, and I also believe that it will achieve a very strong social response, if it is a general TV series, this price is indeed not low, but for a work that is destined to become a classic, this price is far from enough." ”

Zhou Jingzhi is obviously a master of rich negotiation experience, and he was not surprised by Meng Xinghui's statement, he smiled lightly: "Mr. Meng, I appreciate your self-confidence, and at the same time, I am very optimistic about the drama "Romantic Career", but we can't decide the market based on subjective speculation, in fact, there are many well-made TV series that have suffered from the ratings Waterloo, sometimes the audience's taste is very strange, before a drama is tested by the market, we can only say that it has market potential, But it can't be said for sure that it will definitely be a big hit, 60 million to buy an urban emotional drama, our TV station has taken a big risk, if you still want to increase the price on this basis, with all due respect, Mr. Meng, you are a little strong. ”

Meng Xinghui was expected of Zhou Jingzhi's reaction, he smiled and said, "Director Zhou, I think you misunderstood what I meant, I didn't mean to increase the price on this basis, but I want to ask you a question, what was your original estimate of the ratings of this drama?" In other words, what kind of ratings do you think this show will make you think it's worth spending the 60 million? ”

Zhou Jingzhi looked at Meng Xinghui, trying to see what he meant from his expression, but he didn't see anything, Meng Xinghui's expression was not shocked, his joy and anger were invisible, he was already so good at controlling his emotions at a young age, and it was difficult for such a person not to succeed.

But he still answered Meng Xinghui's question truthfully: "Our most optimistic estimate for this drama is that the ratings can reach five percent, and the bottom line is three percent. ”

An unfathomable smile appeared at the corner of Meng Xinghui's mouth, his fingers unconsciously drew circles on the table, and said: "Director Zhou, my thoughts are like this, since you think the most optimistic rating of this drama is 5 points, then we will take 5% as the base point, if the ratings of this drama are between three and five points, then the price of 1.5 million episodes remains unchanged, if the ratings fall below three points, then you can deduct part of the cost from the total price of 60 million as appropriate, to ensure that you do not discount the cost, But if the ratings are more than five points, you're going to have to pay more. ”

Zhou Jingzhi and Zhang Li were stunned at the same time, they didn't expect Meng Xinghui to have such confidence in this drama, you must know that the current market situation is not as good as the first decade of the last century, at that time, open-air movies were the mainstream, TV was a luxury, and there were few domestic TV programs, TV series like "Journey to the West" came out, it is said that 90% of the audience in the country are watching, what TV series like "Debt" and "Desire" came out at that time, and the ratings reached six or seven percent casually, but the current situation is, People have more entertainment projects, there are more TV stations, people can watch movies and games in addition to watching TV series, don't watch this show, you can watch that show, there are more content to choose from, the ratings share will be dispersed, the TV series broadcast by local stations, the ratings can break three points, it is already a very good result, last year, Mango TV claimed to create a ratings miracle "The Temptation to Go Home", but it is only a rating of 5.19, more than 5 points, it is already a very popular TV series.

Although "Romantic Career" is well-made, creative, and the actors' performances are quite exciting, what is the market reaction, after all, it still has to pass the test, and now it is a little too optimistic to say that the ratings can break five, but listening to Meng Xinghui's tone, he seems to think that it is a sure thing to break the ratings of five. Could it be that he really traveled from the future as said in the TV series? Otherwise, why are you so sure?

"This ......" Zhou Jingzhi didn't know how to answer, muttered for a while, and said: "Mr. Meng, can you tell me how the cost should be calculated if the ratings exceed five points?" ”

Meng Xinghui said: "After more than 5 points, each additional point will increase the cost by 500,000 yuan per episode on the basis of the original price, which means that if the ratings are 6 points, the cost will be 2 million per episode, and the ratings will be 7 points, which will be 2.5 million per episode, and so on." What do you think? I think this kind of cooperation is foolproof for your station, if the ratings are low, at least ensure that you will not lose money, because we will share it with you, of course, if the ratings are high, it is a win-win situation for us, like this, there is a win-win model of sharing risks and interests after the fire, isn't it more flexible and more humane? I don't understand why not this way? ”

Zhou Jingzhi's eyes lit up suddenly, the previous TV station drama purchase model was with a certain gambling surname, if a drama has high ratings and is popular, then the TV station is equivalent to betting on the right one, and the income obtained will definitely be far greater than expected, but it will be a big loss for the producer. If the ratings of a drama are lower than expected before the purchase, then the TV station will lose money, and the producer will invisibly take advantage, Meng Xinghui gave this cooperation model suggestion, the premiere cost is linked to the ratings, and the cost fluctuates with the fluctuation of the ratings, whether it is losing money or making money, both parties are jointly bearing, this is undoubtedly an innovation in the cooperation model, however, most producers may not choose this model, because after the TV series is filmed, no one can be completely sure how the market will react, According to the current situation in Huaxia, the possible surname of hitting the street is far greater than the popularity, so the vast majority of producers will choose to transfer the risk to the TV station, preferring to buy it out rather than lightly say that it is linked to the ratings.

Zhou Jingzhi said: "Mr. Meng, this suggestion you put forward is very novel, and it is also very human, I myself fully agree, but such a big thing, I can't do it alone, I have to call to report to the station, if the station agrees, of course I have no problem." ”

Meng Xinghui smiled: "No problem, Director Zhou can call now, I think some problems are better to be solved quickly, there is no point in delaying, we still have our own work to be busy, isn't it?" ”

Zhou Jingzhi said yes, and then under the leadership of Zhang Wei, he entered another quiet room, where no one was disturbed by the call.

"Hey, director, it's me, Zhou Jingzhi."

"Oh, it's Director Zhou, how is that TV series, didn't you just report that we won the bid? There won't be any problems, right? ”

"The problem is that there is no problem, but Mr. Meng Xinghui, the president of Star Entertainment, proposed a new cooperation model, and I can't make up my mind, so I will report to you."

"What new model? You say come and hear it. ”

So Zhou Jingzhi reported to the director what Meng Xinghui said, the transfer fee of the premiere rights fluctuates with the ratings, and the director deserves to be a very courageous person, and he was silent for a long time and immediately made a decision: "Don't think about it, you can agree to him, because this cooperation model has no impact on our Hunan Satellite TV, even if this drama is really popular, Star Entertainment has gained more benefits, but at the same time, we have gained more benefits, and more importantly, once the market response of this drama is not as expected, Then our risk will be reduced invisibly, since the president of Star Entertainment is so bold and proposes this cooperation model, we can't be too stingy, it doesn't matter, you promise them, if you can sign the contract, sign it now. ”

With the approval of the director, Zhou Jingzhi was naturally overjoyed and talked about this project, and in such a preferential way, (at least for now, this model is preferential for them, especially in terms of risk sharing) His Zhou Jingzhi's position in Taiwan will become more and more stable.

After returning to Meng Xinghui's office, Zhou Jingzhi said with joy on his face: "Mr. Meng, I just communicated with the leaders of the station, and the station appreciated Mr. Meng's proposal very much, and immediately agreed to the proposalIsn't it? ”

Meng Xinghui clapped his hands and said with a smile: "It's refreshing to cooperate with your Hunan Satellite TV, then it's decided, Zhang Wei, please ask Director Zhuang of the Legal Affairs Department to come over and discuss the signing of the contract immediately, and it is best to sign the contract today." ”

When Zhang Wei led Zhuang Jin to the office, Zhou Jingzhi and Zhang Li were dumbfounded again, secretly thinking about how this starry sky entertainment has so many superb beauties, Zhang Wei is already one in a million, with good looks, figure, and temperament, I didn't expect this Zhuang Mr. to be more tasteful, his gestures are natural, charming, and he turns all beings upside down with a smile, it is really an indescribable charm, an indescribable style, a woman with such a look and temperament is easy to be mistaken for a vase, or a nepotism that relies on posture and color, But as soon as Zhuang Jin opened his mouth, his rigor and professionalism immediately made Zhou Jingzhi awe-inspired, it turned out that this was still a vase with both internal and external cultivation and goods in his stomach, how could this Meng Xinghui gather so many amazing beauties around him?

Zhang Mingqi, director of the film and television production department, Zhang Jinsong, special assistant, and Li Jie, director of the marketing department, and his assistant Linda also came to the conference room.

After Hunan Satellite TV transferred the down payment, they officially had the premiere rights of "Romantic Career", and the specific broadcast date was scheduled to start at 8:30 p.m. on the seventh day of the first month of the Lunar New Year, with two episodes broadcast every day.

Originally, it was scheduled to be broadcast on the first day of the first lunar month, but considering that everyone's entertainment methods are relatively rich during the Spring Festival, and they are busy talking with their families, eating and drinking, there may not be many people sitting in front of the TV to watch TV dramas, and the seventh day of the first lunar month is the first day after the statutory holiday, from this time on, most people's lives are back on track, and the viewership will be relatively stable.

After Hunan Satellite TV bought the premiere rights, several local stations went back and forth, wanting to buy the second round of broadcast rights of "Romantic Career", but this time Meng Xinghui did not participate in the negotiations again, but let Zhang Mingqi and Zhang Jinsong lead, after they threw out the way of linking the broadcast right transfer fee to the ratings, they also received enthusiastic responses from several other TV stations, and what they value most is the model of sharing risks, so that even if the ratings fail as expected, they will not make a loss-making deal, As for the issue of high markups in ratings, isn't that how it should be? The ratings are high, and the advertising costs of the intermediate-break will also increase, and the profit margin of the TV station is still very large.

Jiangsu Satellite TV, Dragon TV, Anhui Satellite TV, Guangdong Satellite TV, have all reached a contract with Star Entertainment for the second round of broadcast rights, of course, the price is lower than the transfer fee for the first broadcast.

After the broadcast rights of "Romantic Career" were completed, all the business of Star Entertainment before the Lunar New Year was declared to be a perfect end, and everyone was thinking about how to have a happy New Year.

(To be continued)