Chapter 0278 Determine the ownership of the premiere rights
"Yo, Director Zhou, you're here too, I didn't expect you Mango TV to also fall in love with this drama from Star Entertainment."
"Hehe, who made Star Entertainment popular during this time, aren't you also eyeing it, Jiangsu Satellite TV has also had high ratings recently."
"Director Wu, you're here too."
"Yo, Director Liu, I haven't seen you for a long time."
On the morning of this day, many middle-aged people in suits and leather shoes, a group of successful people, and some of them knew each other, so all kinds of greetings came one after another, and the conference room suddenly became lively.
"Director Zhou, who do you say is the boss of Star Entertainment? How did you suddenly fly so fast like a rocket? Look at this momentum, it's like a bull, the average production company has filmed a drama, and they have to rush to the door to beg us to go to the star, you see that people star entertainment, not only do not take the initiative to ask for people, but also ask us to go to their territory to participate in the bidding, even if it is Zhongyi, it will not be so good. ”
"Don't underestimate this company, this time the rivers and lakes are full of their legends, not only their boss Meng Xinghui's two albums have created more than 10 million sales, but also the other two groups of singers' music works launched at the same time are also selling well, it is said that all the music works are created by Meng Xinghui himself, even the godfather of pop music in Han feels admired, he is the only one in our country so far with such a talent, Star Entertainment can have the momentum of development today, and his talent has played a role in determining the surname. As for this TV series, we have all watched it, it is indeed wonderful, facing the appeal of Meng Xinghui and Jin Yufei, the market reaction will definitely not disappoint, the current situation is that the market has a large digestion capacity, but there is a lack of good dramas, you look at the so many TV series produced in Huaxia every year, and in the end they can cause a strong response, just a few every year, every TV station will look for high-quality good dramas as an important task, if it weren't for this reason, would you and I rush to Star Entertainment? I watch this drama, it's going to be a big hit. ”
"Yes, but it's really hard to say who will end up in this drama, if you look at the TV stations participating in the bidding, none of them are fuel-efficient lamps, and they all look like they are determined to win."
"I have to say that the boss of Star Entertainment is always a genius, through a series of operations in the early stage, this drama has maintained enough popularity before filming starts, and then it has never left the public eye, the topic on the Internet has always been constant, and it has just experienced a storm of name change, as soon as the news reached the Internet, it caused a new round of saliva storm among the public, and it was naturally the State Administration of Radio, Film and Television that was sprayed, and Star Entertainment naturally became the sympathetic party, the key is that it doesn't matter who is sprayed, as long as the public has sprayed, The popularity of this drama and the topics it has aroused will remain high, and its market value will be magnified invisibly. ”
"Yes, netizens have been asking when this drama will be broadcast and which station it will be broadcast, and only one TV series that can be so anticipated by the audience in recent years is "Step by Step" that can compete with this drama a little, if it is really broadcast, we can get the same results as "Step by Step", even if our trip is not in vain."
"I don't think it will be worse than "Step by Step", director Zhao Baogang's works have always been guaranteed ratings, and Jin Yufei didn't come to Star Entertainment before, her face could attract young people born in the 80s and 90s to sit in front of the TV and wait to watch her, not to mention that the other actor Meng Xinghui has maintained such a high popularity recently, and his number of fans is probably the largest, this part of the population will become the main force to watch TV series, think about it, this part of the people alone is enough to ensure good ratings, What's more, there are still audiences attracted by the play itself? ”
"Director Zhou, it is precisely because of these explosive points of this drama that you have condescended to this newly rising small company to participate in the bidding, otherwise with the signboard of Star Entertainment, you will not let you put down your shelf."
"Director Wu, if you say that, you can't help but exalt us too much, you must know that in this circle, there is no such thing as a frame, interests are the eternal theme, who can have a bigger shelf than money? As long as there is a drama with market prospects, we must diligently pursue it, what is not a frame, whoever shoots a good drama will have a frame. ”
"What Director Zhou said is that my old Wu is still not as transparent as you can see."
When Meng Xinghui led several of his executives to appear in the conference room, the buzzing discussion came to an abrupt end, although Meng Xinghui's photos have been seen on TV, the Internet and newspapers, but after a close look at the demeanor of this young man who created an entertainment myth, there is still an amazing feeling, you must know that everyone here has been in this circle for decades, all of them are human spirits, and their eyes are even more vicious than radar.
He has a depth that does not match his age, and his eyes are full of wisdom between Gu Pan, which actually makes these old foxes feel a little apprehensive, this young man is unique, he does not have the frizziness, frivolity and lofty ambition that young people should have, but has the qualities that a successful person should have: deep, calm, wise, and sharp.
No wonder he was able to mix well in the highly competitive entertainment industry, and he really has some doorways, so it's better to meet than to be famous.
A super large red round table was placed in the middle of the large conference room, and the negotiators of each TV station put a sign with the name of their own TV station in front of them, Meng Xinghui's eyes swept like this, and he took in all the TV stations that came to the meeting, Hunan Satellite TV, Jiangsu Satellite TV, Yanjing Satellite TV, Zhejiang Satellite TV, Shandong Satellite TV, Yucheng Satellite TV, Anhui Satellite TV, Henan Satellite TV, Guangdong Satellite TV, Dragon TV, Phoenix Satellite TV, Hebei Satellite TV, Shanxi Satellite TV, etc., almost all of them came by name.
Seeing the conference room full of TV negotiators, several executives behind Meng Xinghui felt a strong sense of pride in their hearts, Star Entertainment is really hot, they just released the news in the media, saying that Star Entertainment's first TV series "Romantic Career" will choose a local station to premiere, please come to Star Entertainment at a fixed time to participate in the bidding, I didn't expect to cause such a sensational effect, almost all the satellite TV stations that can be ranked in the country came to participate, What other entertainment company in China can do this?
Every TV station is at least a provincial-level directly subordinate unit, and it is very good, but if the appeal is a little less influential, you say that you have filmed a drama and let people bid, who is the bird, it seems that Mr. Meng is right, in this circle, interests are the eternal theme, and these people rushed to bid, not to give them the face of Star Entertainment, but to look at the face of money, that is, they can smell the market potential behind "Romantic Career".
Meng Xinghui and his own representatives also sat at the round table, although today's red round table is not the red round table in history, but for Star Entertainment, the influence is definitely not small, at least it determines their future broadcast mode in the TV drama business.
"Representatives of TV stations, welcome to Star Entertainment to participate in this bidding," the company's spokesperson Mei Ruohua indisputably played the role of master of ceremonies, her smile made the participants feel like a spring breeze, her beauty and her calm bearing also made people feel comfortable from the bottom of their hearts: "You are all busy people, so we will not beat around the bush, go straight to today's topic, and now invite our Star Entertainment President Mr. Meng Xinghui to announce the rules of the bidding." ”
Everyone's eyes gathered on the young boss, Meng Xinghui put on a very friendly smile, and said: "Everyone here is a busy person with hundreds of thousands of dollars a second, so I won't be verbose, as a landlord, I still have to thank you for coming to our Star Entertainment, no matter what the final result is, it must be a happy and sad situation, I hope that the bidding will not be disappointed, come to say that we have the opportunity to cooperate in the future, and there is good news, That's your ticket to Shenhai, we Star Entertainment reported it. ”
The negotiators of the TV station were amused by Meng Xinghui's words, and a representative who seemed to like joking very much laughed: "Mr. Meng, can you eat by the way?" ”
Meng Xinghui saw the sign in front of him with the words "Henan Satellite TV" written on it, and said with a smile: "You don't say this problem, I have also arranged it, after the bidding meeting, one of you here is counted as one, I am the east, please have a big meal, the business is not benevolent, he said goodbye to the rivers and lakes, we are still friends!" ”
Everyone didn't expect this young man to be so bold, the atmosphere in the conference room suddenly relaxed, and many representatives of TV stations were full of good feelings towards Meng Xinghui, and the resentment of coming all the way to bid for the bid before also disappeared.
"Friends to friends, business to business, for this bidding, my idea is very simple, that is, whoever gives the conditions is good, we will sign a contract with whom, the specific signing matters, and after the bidding is over, determine who will fall, and then we will continue to talk." Meng Xinghui waved his hand and said: "Last time, I invited everyone to watch our company's drama, and after I went back, I believe you have also studied it with the station, and I believe that the quality of our drama has been known. ”
The representatives of the TV station took out the bidding documents from their briefcases and handed them to Zhang Jinsong, who handed over the thick stack of documents to Meng Xinghui.
Meng Xinghui did not ask to avoid it, but began to consult these documents in front of everyone, his attitude was very serious, but the speed of reading was very fast, almost a glance and ten lines, whenever he saw his own documents, the representative's heart was inevitably nervous, and the unified reaction was to stare at Meng Xinghui's face, hoping to see some information from his subtle expression changes, but Meng Xinghui's expression never changed from beginning to end, so that people could not perceive his mental activity from this face at all.
For these delegates, although the time is not long, but they have already felt a little difficult, frankly speaking, the last time the research team of the TV station has watched the TV series sent by Star Entertainment, after watching it, no one does not say that it is wonderful, for this group of very professional people, their daily work is to study TV dramas, just like editors have to read manuscripts every day, watching them in large quantities for a long time has developed a very bad taste, and they directly throw away the TV series with poor quality after a few glances, TV series with average quality are garbage in their eyes, and TV series with good quality can only be regarded as average in their eyes.
But they invariably gave "Romantic Career" a unified evaluation: wonderful. This means that this TV series is definitely the best of the best, and the market potential is unlimited, if it weren't for this, could so many TV stations run to such a small company to participate in the bidding? Where to stay cool, don't broadcast and pull down, and bid.
Before they came, the leaders of the TV station had already issued a military order, that is, at any cost, they were determined to win, so the purchase price was also very high, and everyone involved in the negotiations felt that the price was high enough, but they didn't know what kind of price other TV stations gave, what if others gave it higher?
So when Meng Xinghui finished reading the last document and raised his head, everyone's hearts rose to their throats, and they all hoped to hear the name of their TV station from Meng Xinghui's mouth.
"Ladies and gentlemen, after some comparison and analysis, the conclusion has come out, and I announce it now," Meng Xinghui glanced at the audience, paused, and said loudly: "The winning bidder is Hunan Satellite TV!" ”
There was an uproar in the conference room, although it was reasonable for Hunan Satellite TV to win the bid, because they had a good reputation after all, and they had a lot of money, and the TV series was broadcast on their station, which was easy to expand its influence and create high ratings, but there were still many delegates who were disappointed, because they thought that the conditions for their station were good enough, and they had never paid so much money to buy this kind of urban emotional TV series before, so they all felt that they might win the bid with a bigger surname, but they didn't expect Hunan Satellite TV to have better conditions.
"Mr. Meng, can we know where we lost? You must know that we are also very sincere to buy the broadcast rights with your company, and we hope to cooperate with Star Entertainment. Director Wu, the negotiator of Jiangsu Satellite TV, said very unwillingly that since the marriage and love column "If You Are Honest, Do Not Disturb" became a hit, Jiangsu Satellite TV also has the strength to wrestle with Hunan Satellite TV, so he is a little unwilling to lose this election.
"Director Wu, some of the content is related to trade secrets, so I can't announce it here, but of course I can tell you about the bottom of the bid issued by Hunan Satellite TV, in fact, the bottom of their bid is the highest among all of you here, 1.5 million episodes!"
Meng Xinghui announced the bottom of Hunan Satellite TV's bid, which immediately made everyone here gasp, for an emotional urban drama, the price of 1.5 million episodes is already sky-high, although "Romance of the Three Kingdoms" once set a sky-high price of 2.5 million episodes, but after all, a large-scale historical drama like that is different from this kind of urban emotional drama, whether it is investment, star lineup or social attention, it is completely different, such dramas are generally not worried about ratings, so the price must be higher, but like "Romantic Career" This kind of urban drama does not have such a big advantage, and the price of being able to sell for 150 episodes is already a precedent in the industry, and the representatives present immediately lost their temper, and the highest among them was only 1.2 million episodes.
"Romantic Career" has a total of 40 episodes, 1.5 million episodes, and the final price is a total of 60 million, and Star Entertainment claims to have invested 30 million, but in fact, the final budget is far from so much, because the actors are all from their own companies, and urban dramas do not need to rent too many costumes, props, venues, etc., all of them are ready-made, and the shooting speed is very fast, there is no waste of time and no film, and the post-production is also done by people from their own company, although there are many cameo stars in the play, But all of them are friendship stars, no charge, and a boxed lunch is done, so in the end, 30 million only cost a little more than half, and the price of the premiere right alone has already earned more than 40 million, which is already a good input-output ratio for this industry.
"Although you lost in the competition for the premiere rights, I suggest that you can talk to us about the purchase of the second round of broadcast rights, I can tell you here with certainty that the situation of this drama is inevitable, whether it is the early publicity, the quality of the play, and the potential audience for the drama, it is very powerful, if such a drama is not popular, unless it is an alien who suddenly besieges the earth, it is impossible, after the premiere of Hunan Satellite TV, we are also preparing to rotate on the rest of the local stations, it is certain that, Even if it is a second round of broadcasting, there will still be a lot of viewers to watch, just like "Huanzhu Gege", "The Legend of the New White Lady", and the 83 version of "The Legend of the Condor Heroes", even if you broadcast it now, you will still get good ratings, classic TV series, not afraid of the precipitation of time at all, our drama has such potential. For you, the second round of broadcasting rights is still a good business opportunity, whether you want to grasp it or not, it's up to you. Meng Xinghui's words are full of infinite confidence, quite a domineering spirit that is wiped out between laughter and laughter, this seat came out, and the delegates who failed in the bidding reactivated their minds, yes, if this drama premiered on Hunan Satellite TV and received a warm response, the second round of rebroadcast must still have good ratings, at least it is stronger than those garbage dramas, but this kind of major event still has to go back to the station to report to the leaders, study a plan and then make a decision, they can't be the master.
(To be continued)