Chapter 313: A New Business Idea
200,000 to buy an identity?
Hehe. How dare you think about it! Shen Zheyu and Kang Shaojie were speechless.
That's an exaggeration!
"Aren't you facing high-end consumers in Beijing? Would they care about the 200,000? Lorraine smiled, "It's just a matter of the means of operation. β
Shen Zheyu and Kang Shaojie pondered for a while: "Lorraine, even if it is operated again, I feel that the 200,000 yuan is still too expensive." Although some of the consumer groups we are facing are not short of these 200,000 yuan, they also want to make their 200,000 flowers worthwhile. β
"Of course. 200,000 is a price that is neither high nor low, don't forget, our Chinese gold card is showing its identity, and it can be easily obtained by spending too little money, so don't you feel that this status and consumption concept are too cheap? Lorraine knew that the two of them couldn't understand the origin of the price of the 200,000 yuan for a while.
"Let's put it this way, Shaojie, your Kyoto online mall has reached cooperation agreements with major international famous brand stores. Since you have adopted a membership point system, the minimum is set at 7.5% off, which means that even if customers raise their points to the top and use the original price of 7.5% off to buy goods from any store you work with, you will not lose money, right? β
"Of course." Shen Zheyu nodded, "Most luxury brands are profiteering industries, and to put it bluntly, many of the reasons why these luxury brand clothes are priced so high are due to their fame." For example, a piece of clothing worth 10,000 yuan, in fact, the cost of construction, plus agency production fees or customs fees, is only a few hundred yuan, and even some ...... It only takes a hundred or so. This is not alarmist, I have met with industry colleagues in these luxury brands and know this very well. They just put some effort into the initial marketing and concept design. Compared to the profits they make, these investments are almost insignificant. β
"That's it, that is, seven and a half folds, you can bear it. So now I'll give you an account, if a person holds a Chinese gold card and buys ten pieces of branded clothing for himself every year, even if it is conservatively estimated, I'm afraid it will be between 50,000 yuan and 70,000 yuan, and then buy some famous watches, bracelets, rings, and then buy a new car this year, so to speak, it will definitely be more than 200,000 yuan in a year, right? β
Kang Shaojie smiled: "Two hundred thousand, you underestimate the strength of the upper class consumer groups in the capital too much." β¦β¦ To put it bluntly, the monthly cost of each child of a wealthy family on clothing, automobiles, and other goods is at least between two million and five million, which is still a conservative estimate. The average wealthy businessman family will also have about one million expenses a year. Even if it is the worst, I don't know how much it costs 200,000 a year. β
"Yes, it's just the expense of shopping for goods. So...... What about their spending on leisure and entertainment venues? Including hotel accommodation, dining out, leisure and entertainment, etc...... How much will it cost over the course of a year? β
"That's a terrifying statistic." Kang Shaojie suddenly said, "Take me as an example." I just made statistics last month, and this year I spent more than 4.3 million yuan on product shopping, and about 3 million yuan on hotel accommodation, dining out, and leisure and entertainment. You know, because of who I am, buying things, or traveling for business, you can't avoid these expenses. β
"Hehe, now you understand, right? The price of 200,000 yuan is not expensive at all. Lorraine smiled, "Shaojie, take you as an example, you spend nearly eight million this year, what will happen if you get a 7.5 percent discount?" β
Shen Zheyu calculated carefully and answered this question for Kang Shaojie: "That's about six million expenses a year." That's two million! β
"So, how many times is the difference between two million and two hundred thousand?"
Kang Shaojie took a deep breath in hindsight, and his face was slightly shocked - ten times over!!
It's really not that he doesn't know, he was shocked when he calculated, he really didn't calculate this account!
"In this way, if we price this Chinese gold card at 200,000, it is really too cheap! Just ask for a million! Shen Zheyu kept shaking his head, he had now completely digested Lorraine's idea, and there was a faint hint of excitement floating in his heart! He has a hunch that if this plan can be implemented smoothly, then a new profiteering industry will really be opened!
"No, a million is too much. We have not yet officially put this Chinese gold card on the market, so there are still a lot of risks. If we fail to succeed in the first step, then the idea will definitely be stolen by other merchants, and then we will be very passive. β
"That's right, we need to be fast and efficient, otherwise, the idea wouldn't be ours." Kang Shaojie couldn't help but shake his head in admiration at this time, "Lorraine, I'm so impressed with you now!" How did you come up with such a powerful idea? β
Lorraine sneered: "But...... There are still a few things that need to be done if our plan is to be firmly implemented. - This requires the cooperation of the two of you, especially Tetsuyu. β
"What's the matter?" "You say."
The two said in unison.
"If Tetsuha you don't mind, I want your Kyoto people to change their name."
"Name change?"
"Yes, the name was changed to ...... Chinese. In this way, we can highlight the theme of our Chinese gold card. Moreover, the title of 'Chinese', in a sense, covers a wider area, which is more conducive to our future expansion. And your online shopping site also needs a new revision. As we said before, some intimate services to be provided on the website will be added to these business development projects in this revision, and the business concept of our 'Chinese Supreme' will be highlighted as a whole. If one in ten of the official members registered under your website are willing to be the first batch of people to eat crabs, then we have succeeded. β
Shen Zheyu groaned for a while, and replied decisively: "Okay, I promise you!" After I go back today, I'll start working on this as soon as possible, is there anything else I need? β
"No, as long as you promise on the website that all super VIP customers who become Chinese Supreme Members can enjoy the lowest 7.5% discount on the whole site, and enjoy intimate records, agent procurement, and door-to-door delivery and other distinguished services, which is enough."
"OK, got it." Shen Zheyu snapped his fingers and gladly accepted.
"And what about mine?" Kang Shaojie asked with a smile at this time.
"First of all, tell me, what is the discount limit for those properties under your name?"
Kang Shaojie thought about it carefully, and then replied: "In the catering industry, the lowest discount that currently appears is seven percent off. For hotel accommodation, the minimum discount is also 7% off, and for leisure and entertainment venues, the minimum discount has been 6% off. But the number of these supreme members is very small, you know, the properties under my name are all high-end places. β
Lorraine smiled: "What you want is a high-end place, let's open the market from the upper mainstream society first, and expand in the future, and wait until this step is taken smoothly." ββI suggest that you discount the catering, hotel, and leisure and entertainment industries to the lowest discount you can accept. β
"Good! Just do it! When I go back today, I will start working on this as well! Kang Shaojie lit a cigarette with an excited face, and smiled, "I haven't looked forward to it for a long time, this idea is very powerful, but there are still many unknowns waiting for us." β¦β¦ As you said, what we will face is not the exclusion and invasion of peers, but all the unknowns of a new industry! β
Kang Shaojie's eyes shone with a hint of extraordinary excitement.
Shen Zheyu smiled, and it was obvious that his heart was also trembling.
"Okay, now I'll talk about the most important thing, how do we divide the money earned? ββTo tell you the truth, I have officially incorporated this idea of mine into the secret project of our Rockwell Group, so you don't mind that the parent company is our Rockwell Group, right? β
"Of course I don't mind!" Kang Shaojie and Shen Zheyu shook their heads in unison, "This is your idea, of course you have the first right to speak, as for how to divide the money earned, hehe...... Seriously, we're really embarrassed, because we basically didn't invest anything, our own membership system is also a business, but now it's a different way, and, the industry in the hands of the two of us is perfectly integrated together, you can stimulate each other's consumption, and the emergence of the Chinese supreme consumption concept can stimulate the nerves of consumers, so that there is a 'revisit effect', in the final analysis, we are always the most advantageous party...... We should thank you for your willingness to tell us about this powerful idea and bring us into the group. β
Lorraine was stunned for a moment, then smiled: "Maybe...... I'm trying to use the influence of both of you as a springboard? β
The two looked at each other and smiled: "Since this is the case, then you can just give the two of us five percent of the dry shares!" β
"Five percent?!" Lorraine was stunned, thinking that these two "profiteers" would open their mouths, but they didn't expect to say it so low!
"How's that going to work? Too little! This is the first time I have seen this kind of negotiation in which money and interests are pushed out.
"Uh...... And ten percent per person? β
"Twenty percent!"
"Fifteen percent! Okay, that's it! Lorraine...... Don't be wordy, me and Zheyu, because of this idea of yours, we are suddenly full of energy...... You'll have to bring me one too...... Well, take out the look of a boss. β
"Uh, boss?" Lorraine was momentarily speechless.
Kang Shaojie smiled, half-serious and half-joking: "Yes, this idea was proposed by you, we are now cooperating with you under your idea, of course, we need to obey your arrangement, now, you are our boss, of course, you can only order us on this project to promote the concept of Chinese supreme consumption, and you can't control us for the rest." β
Boss......
Khan, it's really heartbreaking, a kid from a foreign nouveau riche in Lorraine District will be called the boss by Kang Dashao and Shen Dashao, if this spreads, then don't let those wealthy children and daughters be thundered and smoked? !