Fulfilling time always flies.

When Wang Kefan had completed his mastery of Chinese classics, modern advertising media and modern dialectical philosophy, it was already noon on the fourth day of paid leave.

When Wang Kefan came out of the library with black circles under his eyes, he was indescribably satisfied in his heart.

He told himself that at this very moment, if not the world's top advertising gurus, he was good enough to be among the world's best.

If he can vent the furrows in his chest and write a book, then this book will definitely be a famous masterpiece of advertising science through the ages.

It's a pity that Wang Kefan is too tired.

Even if the body has reached the limit of human beings in all aspects, after such a long period of mental work, Wang Kefan seems to be a little unbearable.

When I returned to the rental house, I slept for 12 hours with my eyes closed, and when I woke up, it was pitch black outside.

Look at the time, 3:40.

Wang Kefan shook his head, the past few days have been too ridiculous.

He got up, brushed his teeth and washed his face, took out three packets of pre-stocked stools, and ate them in one go.

After eating and drinking, Wang Kefan's spiritual head returned.

However, the library was still closed at this time, and Wang Kefan had nowhere to go.

Wang Kefan looked at the computer on the table for a while, and suddenly, a little gleam flashed in his eyes.

When you work in an advertising agency, your computer is naturally equipped with all the software you need to create any form of advertisement.

Wang Kefan has read so many books these days, and he is already familiar with it in theory, but he hasn't done much in practice.

Lehaha's request for this advertisement is to make a 2-minute feature film and then edit it into 15. That is, to make a video ad.

Since you have a ready-made project in hand and you have nothing to do, why not give it a try.

Wang Kefan turned on the computer, a little excited.

During the start-up process, Wang Kefan was already beginning to conceive the content of the advertisement.

Bao Qixian never thought that he deliberately cut off the information about Lehaha products, and only sent more than 100 irrelevant pictures to Wang Kefan, but did Wang Kefan a great favor.

Wang Kefan is not bound by the so-called information, and he doesn't have to care where this brand of mineral water is extracted from, what process is used, and what benefits it has for the human body. There was only one thing on his mind - how to impress the TV audience with the product!

A miniature story with clear interests quickly brewed in Wang Kefan's mind, and as soon as the framework structure of the story was set, Wang Kefan couldn't wait to sketch it up with software.

Because he couldn't perform it in real life, Wang Kefan directly drew a few crappy cartoon images by himself as the protagonist of the action.

Wang Kefan, who had never played this kind of thing, quickly became obsessed with this software, and unconsciously, his work became more and more proficient, and his painting became faster and faster.

The only fly in the ointment is that the ability of the lamp monster seems to be really limited, and Wang Kefan's painting is still sparse and rotten, which seriously affects the overall effect of the advertisement. But it doesn't matter, Wang Kefan knows that as long as the top advertising people see this animation, or let the top businessmen see it, they will definitely be able to see the value of this small animation.

Wang Kefan strives to improve the details of the entire story line, and the short 2-minute video is mixed with many elements by Wang Kefan.

The extremely connotative and silent attack on other drinking water products, the implicit and unrevealed concept of public welfare loved by the political axe, the film and television effects pursued by the audience, and the philosophical thinking behind the advertisement.

In addition to the fact that the picture is too rough, Wang Kefan's work is perfect.

The two-minute short film took Wang Kefan more than 4 hours.

Stretching out, I pushed open the window and let the morning sun let in the room. Wang Kefan took a deep breath and felt comfortable.

He raised his head and looked far away at the towering landmark on the coast in the distance, the Great Clock Tower of the Port.

In the golden light of the morning, the hour and minute hands are clearly visible.

8:15 a.m.

"At this time tomorrow, I have to go to work again......" Wang Kefan's mind flashed this thought.

Immediately, he muttered to himself, "Do I really have to go to work there now?" ”

Wang Kefan smiled faintly, spiritually speaking, he was reborn from the fire.

――――――――――

"8:15 a.m. ......"

Bao Qixian lifted his sleeves, glanced at the omega worth more than 4,000 yuan, and then showed a sinister smile.

"By this time tomorrow, Lao Zheng should come back."

Hearing Bao Qixian's self-talk, Xiao Chen hurriedly said, "That's right, Brother Bao, Mr. Zheng will come back tomorrow." Eh, by the way, Brother Bao, why did you let Wang Kefan go home to work, what else could he do at home, I think he couldn't do anything in the past five days except for jerking! ”

Bao Yuxian said with a smile: "He is useless here, it's all creative and technical things, he knows how to learn Chinese." ”

"That's it, I think Wang Kefan is a guy who does chores." Xiao Chen echoed, and then listened to Bao Qixian ask: "Xiao Chen, do you estimate, should Lao Zheng wake up at this time?" ”

"It should be almost, it's eight o'clock, and I don't know what he did with the boss, I heard that he went to Tangcheng, it's really a good fate, it's equivalent to free travel." Bao Qixian asked, Xiao Chen replied twice, and complained with a sentence, which was very courteous.

Bao Qixian nodded disapprehantly, then took out the phone and dialed Lao Zheng's number.

After connecting, there was a grumbling voice on the other end.

"Xiaobao, didn't I say it, call me if it's okay."

Bao Qixian suddenly sat upright and said in a serious tone: "Manager, something is going on here." Wang Kefan took away some of the materials a few days ago, and he has been turning off the phone and playing missing for the past few days, which makes it difficult for me to do the work in hand. ”

"What?! How so? What about that thing, did you make it? ”

Lao Zheng's roar passed through the microphone and echoed through the office.

Xiao Chen saw that Bao Qixian was not nervous, and said with a smile: "Fortunately, I am clever, and I have cooperated with someone from the technical department, and the thing has been made, but this Wang Kefan...... Manager, when you come back, you have to talk about him, take the materials away, and don't take them back, it's really unusual. ”

Lao Zheng on the other end seemed relieved.

"It's good to make it, it's good to make it, I'm with the boss these days, and I'm accompanying the general manager of Lehaha. We're asking Lehaha to make a package ticket.,Tomorrow morning.,People will come to the company to see the sample.,You can be careful.,Don't let the computer have a virus or something.。 ”

"Manager, don't worry, I'm not Wang Kefan." Bao Qixian repeated Wang Kefan's name intentionally or unintentionally, "I have unplugged all the network cables in our office, so as to ensure safety and confidentiality." ”

"Okay, good ......" Lao Zheng paused, and finally said, "Wang Kefan's matter, I will come back tomorrow and I will deal with it." ”

Bao Qixian looked triumphant and hung up the phone.

Xiao Chen dared to ask him at this time: "Brother Bao, Wang Kefan took away something, why didn't you tell me?" ”

"Tell you?" Bao Qixian smiled jokingly and said, "Tell you there's a fart?" ”